[vietnam mobile day 2013] - mobile marketing và mobile ad networks
DESCRIPTION
Diễn giả: Nguyễn Việt Anh Đơn vị: OperaTRANSCRIPT
New era of mobile advertising
1990s 1985 1990s 2000 2007 2013 Pre-Digital Internet Web browser Mobile Browser iPhone Mobile ad spend (Digital Advertising spend $20B) exceeds $10B
Mobile & Tablet fast becoming
platform of choice
Exploding mobile data
usage driven by video
Next billion coming online will be mobile
first
3rd party application
downloads are booming
Mobile advertising is
taking off
Less fragmentation of mobile OS
The digital world is reorganizing around mobile
Mobile Advertising Market Global Ad spend projected to reach $11.4B in 2013
400% projected growth (2011-2016)
Mobile display advertising will dominate mobile search
Emerging markets are key growth drivers : Asia Pacific, LatAm, and CIS
Gartner, January 2013
Opera Mediaworks delivered more than US$400 million of revenue to mobile publishers in 2012.
A Few Our Marquee Publisher Customers … 20 of the top 25 Media Companies around the World
Some of Our Marquee Advertisers … 70 of the top 100 AdAge Advertisers in the U.S.
Q1 2013
iOS outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.
Music, Video & Media remains #1 category for impression volume, now the leader in revenue generation
Majority of ad requests and impression volume is from USA, but India and Indonesia gradually gaining
Our Ecosystem
Our Ecosystem
Our Ecosystem
Our Ecosystem
Our Ecosystem
Our Ecosystem
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Our Ecosystem
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Our Ecosystem
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Our Ecosystem
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Our Ecosystem
v
Consumer Packaged Goods
v Finance
v Retail
v B2B
v Lifestyle
Publishers
Advertisers
Our Newest Offering…
Synergy with Opera Products & Services
The largest independent Mobile App Store
Opera Mobile Store
Reaching millions of Vietnamese mobile users
Opera Audience Network
• Behavioral and contextual targeting • 200M+ users
Opera Commerce
• Enable frictionless commerce for advertisers
• Increase advertisers ROI
Our Competitive Advantages
• A complete ecosystem (SSP, DSP, Exchange, Analytics, Data, Forecasting)
• Unduplicated Reach for Advertisers
• Truly global business
Thank you for listening!