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Russia Mobile Ad Ecosystem © 2020 IAB Russia v20201210 by Mikhail Tsuprikov & Irina Kosareva AUDIENCE ADVERTISERS AUDIENCE ACTIONS ADVERTISERS SPEND WIFI CPI/CPA AGENCIES INSTALL ACTION APP MARKETING ANALYTICS MESSENGERS APPS VIDEO ADINJECT DSP NETWORKS ANALYTICS VERIFICATION AUDIO NETWORKS PUBLISHERS SOCIAL SEARCH COMMUNICATION GROUPS AGENCIES MOBILE AGENCIES FULL SERVICE MOBILE VIDEO NETWORKS PREMIUM NETWORKS SSP STORE-ANALYTICS RESEARCH RICH MEDIA SELLERS STORES MARKETPLACES IDENTITY

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Page 1: Russia Mobile Ad Ecosystem

Russia Mobile Ad Ecosystem © 2020 IAB Russia v20201210 by Mikhail Tsuprikov & Irina Kosareva

AUDIENCE

ADVERTISERS

AUDIENCE ACTIONSAD

VERT

ISER

S SP

END

WIFI

CPI/CPA

AGENCIES

INSTALLACTION

APP MARKETING ANALYTICS

MESSENGERS APPS VIDEO ADINJECT

DSP NETWORKS ANALYTICS

VERIFICATION

AUDIO

NETWORKS PUBLISHERSSOCIAL SEARCH

COMMUNICATIONGROUPS

AGENCIES MOBILE AGENCIES FULL SERVICE

MOBILE VIDEO NETWORKS

PREMIUM NETWORKS

SSP STORE-ANALYTICS

RESEARCH

RICH MEDIA

SELLERS STORESMARKETPLACES

IDENTITY

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