Opera Mobile Ad Exchange

Platform & tools to make mobile advertising workUsing industry-leading mobile-browser, ad-mediation and ad-serving technologies to bring everyone in the mobile-advertising value chain together in one common marketplace.

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Business/Product inquiriesPhone: +1 650 625 1262 (GMT -8)Email: contact-us@opera.com

Press inquiriesPhone: +1 650 625 1262 (GMT -8)Email: pr-team@opera.com

Benefits Publishers (Maximize revenue)• Take advantage of a complete advertising-management platform.

• Get real-time, impression-level sale of your ad space.

• Set your own “ask” price for their ad-impression inventory.

• Gain superior visibility into and control of advertising placements.

• Enable ad supply from all major ad networks through intelligent ad mediation.

• “Tune” your ad delivery to meet global and regional demands.

• Enjoy easy-to-use campaign management tools.

Advertisers (Deliver better results)• Gain powerful tools for complete ad serving, audience segmentation, ad analytics and participation in impression-level buying of ad space.

• “Bid” to place advertising within the publisher’s inventory.

• Enjoy easy-to-use campaign management, targeting, frequency control, and delivery-system management.

• Get a dedicated demand-side platform, allowing full control of multiple accounts and optimal results based on KPIs.

Platform and tools to make mobile advertising work Mediation: Source from a portfolio of ad networks.

Ad serving: Direct source multiple simultaneous advertisers and campaigns.

Campaign management: Real-time control of advertisers and campaigns.

Traffic management: Delivery in real-time for optimum results.

Analytics: Detailed reporting and control over ad sources, serving and campaign management.

Bid-and-ask auction: Best-in-class technology to enhance negotiation of media inventory pricing.

Opera Audience Network: Optimal targeting to find the sites most relevant to an ad campaign.

Dedicated demand-side platform: Multiple account management via one interface and optimized results based on set KPIs.

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