mit design innovation workshop, 2014

MIT Design Innovation WorkshopWeSchool Mumbai, 27th Jan – 1st Feb, 2014

About the workshop

The Media Lab India Initiative is an effort by students and alumni from the MIT Media Lab to bring together a community of makers and creators across India, and to facilitate collaboration and sharing of ideas across boundaries of disciplines, institutions and culture.

Number of Participants: Around 380 participants were chosen out of around 2,000 applications.

Tracks

1. ICICI Future of Banking

2. Imaging Experiences

3. Living Mobile

4. Interaction Futures

5. Design For Creative Learning

6. Toshiba Grassroot Engineering

7. Performance Capture (merged with Interaction Futures)

8. Design For Sustainability

9. Magical Interfaces

10. Fabrication Laboratory

ICICI Future of Banking

This track was about creating technologies to enable banking interactions as our physical and virtual worlds become intertwined, interfaces for the future of transactions over social and mobile networks, and principles that will transform banking in the next decade.

Instructors: Kshitij Marwah, Belen Masia, Ankit Daftrey

Number of participants: 36

Agenda 27th Jan – 1st Feb’14

27Orientation & Field Study

28Ideation/Brainstorming

29Defining Problem & Creating Scenarios

30Design/Prototyping

31Documentation/ Pitch deck overview

1Open House

Day 1: Orientation & Field Study

Visited 4 branches of ICICI, Chandiwali- CMS (Cash Management System)- Electronic Branch- Customer Branch- Operations Centre

Interviewed bank officials and Identified the pain points of bankers and customers.







1Open House

Day 2: Ideation/ Brainstorming

We were divided into 9 teams having 4 members each.

Listed down the observations and pain points on a chart paper and discussed about the same. Some of them were:- Tracking Illegal Currency- Cardless Transactions- Banking for all- Customer Privacy- New age Banks







1Open House

Day 3: Defining Problem & Creating Scenarios

Based on the interviews and field study, our team defined a problem statement and created scenarios around it.




29Further interviews with Bankers



1Open House

Day 4: Design/ Prototyping

After defining the problem , we started working on our ideas.

As every team was composed of Designers, Engineers & Management students; we got to understand the problem in different perspectives.







1Open House

Day 5: Documentation/Pitch Deck Overview

After we completed designing and prototyping, we were asked to document everything on http://buildinprogress.herokuapp.com/home/index

It’s a open source website created by MIT Labs to document the project day wise.

Also, we worked on the branding of our product that had to be presented the next day.

http://buildinprogress.herokuapp.com/home/index







1Open House

Day 5: Open House

The ‘Open House’ was an exhibition to showcase innovative design prototypes of a weeklong workshop with over 380 participants.

All the projects can be viewed on http://buildinprogress.herokuapp.com/projects

http://buildinprogress.herokuapp.com/projects

http://buildinprogress.herokuapp.com/projects

My Team Project

Name: Full TossMembers: Kanika Gupta (Designer) Kaustubh Joshi (Management) Swagat Mishra (Engineer)

Problem Statement: Redesigning the ICICI account summary to help people understand their transactions in a better way and help bank to pitch the right offers at right time to right people.

Current Account Summary

New Design

Product Branding

Simplifying Account Statements

Poster

Video

http://www.youtube.com/watch?v=HRNcfYrThms

Thanks