metrics & analytics - amazon s3 · studies on page speed • 2.1% decrease in cart size •...

TECH TRAININGMETRICS & ANALYTICS

With Brandon, WordPress Engineer at Team Forleo

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

IDENTIFY GOALS

TRACK KEY METRICS

SET UP GOOGLE ANALYTICS

WORK WITH REPORTS

CREATE A DASHBOARD

WHY IS IT IMPORTANT TO TRACK YOUR VISITORS?01


HOW DO YOU KNOW WHAT TO MEASURE?02


QUANTITATIVE

VS

QUALITATIVE

WHAT SPECIFICALLY DO YOU TRACK?03



E-COMMERCE

AUDIENCE

CONVERSION FUNNELS

REFERRAL SOURCES

INQUIRIES


CUSTOMER HAPPINESS AND RETENTION

TEST EVERYTHING

5-STEP IMPROVEMENT CYCLE04



GATHERING DATA

CREATE REPORTS

ANALYZE YOUR REPORTS

CREATE TESTS

FINALIZE CHANGES

INTRODUCING GOOGLE ANALYTICS05


SETTING UP GOOGLE ANALYTICS06


REPORTING IN GOOGLE ANALYTICS07


GOOGLE ANALYTICS BY YOAST


E-COMMERCE TRACKING BY YOAST


CRAZYEGG.COM


STUDIES ON PAGE SPEED

• 2.1% Decrease in Cart Size

• 3.5-7% Decrease in Conversions

• 9-11% Decrease in Pageviews

• 8% Increase in Bounce Rates

• 16% Decrease in Customer Satisfaction

© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.comTech Training: Metrics & Analytics


PRIORITIZE IMPORTANT METRICS

IDENTIFY SUCCESSFUL MARKETING

WORK SMARTER, NOT HARDER

GOOGLE ANALYTICS ACADEMY

GET STARTED TODAY

metrics & analytics - amazon s3 · studies on page speed • 2.1% decrease in cart size •...

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