DIGITAL ADVERTISING

THAT WORKS

31 Oct 2019

DIRTYDOZEN

Military conflict

Adult content

Illegal drugs

Obscenity

Firearms

Crime

Death & injury

Online piracy

Harmful sites

Hate speech

Terrorism

Spam

BRANDS ARE VULNERABLE

Malgorithm

Extremist sites

YouTubegone bad

Bot traffic

Fake news

Source: DoubleVerify / Harris Poll Survey

of consumers feel that

brands bear the responsibility

for ensuring their ads run adjacent

to content that is safe.

87%

WHAT CAN PUBLISHERS DO?

▪ Provide balanced content

▪ Educate brands and publishers alike:

Brand safety is a shared responsibility

▪ When we preach to buy direct, make sure

our house is in order. Trust is everything.

INSPIRING BRANDSA C R O S S I N T E G R A T E D P L A T F O R M S

534.7KAvg Monthly Online Users

1.9 million Weekly Listeners

5 hr 22 min Time Spent Listening

641,000Followers

1.2 millionVideo Views

2.3 million Weekly Listeners

5 hr 43 min Time Spent Listening

> 1 millionFollowers

1 millionVideo Views

1 million Subscribers

140,000Followers

9.9 millionAvg Monthly Online Users

5.6 million Avg Monthly Online Users

Source: ABC Report (January - June 2018)*, Nielsen Consumer & Media View (Jan 2018 - Dec 2018), GFK Radio Audience Measurement (RAM) Wave 1 2019, Google Analytics (July 2019)

721,000 Daily readership

77.9 million Avg Monthly online pageviews

25.9 millionMonthly Social Media Reach

2.7 millionMonthly Social Media Reach

2.4 millionMonthly Social Media Reach

> 3 millionWeekly Social Media Reach

394,000Avg Monthly online pageviews

244,000Avg Monthly online pageviews

9.5 millionVideo Views

44.2 millionMonthly Social Media Reach

20.1 millionAvg Monthly online pageviews

4.15 millionAvg Monthly online pageviews

*151,623 Print 86,667 E-paper

238,290 Daily Total Circulation

1.1 millionSM Followers

548,000YouTube Subscribers

20 MILLION REACH ACROSS PLATFORMS

503,000YouTube Subscribers

979,574SM Followers

DEEPFAKEIS HERE

A couple of days after

demonstrating his deepfaketechnology at an MIT conference on Sept 18, Hao Li affirmed to CNBC that ‘perfectly real’ and ‘virtually undetectable’ deepfakes are as little as six months away.

“

DEEPFAKEIS HERE

Digital advertising

that works

THANK YOUandreas.vogiatzakis@thestar.com.my