Site web traffic

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2010–11: 412,345 views2011–12: 368,151 views

Pageviews on site.umkc.edu fiscal year over year

School website comparison

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun0

10000

20000

30000

40000

50000

60000

70000

80000

90000

School 4

School 1

School 2

School 3

School 5

Pageviews on school websites fiscal year 2012-13

Visit Quantity

Visits Pageviews Unique Visitors0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

-3.40%

-12.77%

-2.77%

Previous Year Current Year

Fiscal Year 2012 – 2013 compared to Fiscal Year 2011 – 2012

Visit Quality

Series10

10

20

30

40

50

Bounce Rate

Per

cen

tag

es

+8.27%

Fiscal Year 2012 – 2013 compared to Fiscal Year 2011 – 2012

Pages/Visit3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

Previous YearCurrent Year

-9.71%

Pages

Most popular pagesFiscal year 2012-13

0

10000

20000

30000

40000

50000

60000

+16% -65%+36%

-3%

-13%-15%

+14%

-21%

-12%

Sources

How Visitors Reach Site

29%

49%

17%

5%

Sources

DirectSearch Enginesumkc.edu referralsExternal referrals

Fiscal year 2012-13

Visits Pages / Visit Visit Duration

Bounce

UMKC.edu 14,983 4.30 3:42 28%

Financial Aid 405 2.47 2:09 55%

CAS 273 3.26 2:11 23%

Visits Pages / Visit

Visit Duration

Bounce

School directory 725 3.75 2:56 21%

Missouri System 424 4.00 3:21 26%

Missouri State Graduate College

324 3.46 3:57 38%

Internal Referrals

External Referrals

Visitors

Visitor facts

37%

22%

22%

18%

Browsers

IEChromeSafariFirefox

5%

55%31%

9%

IE Version

10987

Fiscal year 2012-13

Mobile Devices

87%

9%4%

Desktop Mobile

Tablet

93,431 Visits Total

Mobile vs. Desktop 2012-13

Visit QualityFiscal Year 2012 – 2013 compared to Fiscal Year 2011 – 2012

Seconds on site186

188

190

192

194

196

198

200

202

204

206

PreviousCurrent

Top search visits

62%13%

13%

3%

2%

2%2%1%1%

1%

Fiscal year 2012-13

Most effective keywords:1. umkc websites

2. umkc school of web

3. umkc web school

4. web history

5. web development schools in missouri

6. website development

7. umkc web development

8. web development scholarship

9. umkc web development program

10. university of missouri kansas city web

development

Visitor factsFiscal year 2012-13

Top States

• Missouri (61%)

• Kansas (9%)

• Illinois (3%)

• Texas (3%)

• California (3%)

Top Metropolitan Areas

• Kansas City, MO (45%)

• Columbia-Jefferson City (9%)

• St. Louis (8%)

• Springfield (4%)

• Chicago (2%)

96%

3% 1% 0%

Visits

United States IndiaChina Saudi Arabia

Mobile Visit Behavior

Pages/Visit

Average Visit Duration

Desktop 3.50 3:19

Mobile 2.74 2:19

Tablet 3.62 3:02

Deskt

op

Mob

ile

Tablet

46

48

50

52

54

56

58

60

% New Visits

% New Visits

Fiscal year 2012-13