google analytics beyond pageviews

8/8/2019 Google Analytics Beyond Pageviews

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Rohan Dighe, Social Apps Developer,Founder & CEO

Beyond Pageviews:Measuring Interactions


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W hat about iPhone apps, how to? Future?

Lets meet outside


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H ow

works?


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< script type="text/javascript"> _lkpid = "bfa21ca532a19b85ddcbd6c41acdd5b8"; _lkenc = "0";

< /script>< script type="text/javascript" src="http://cdn.lookery.com/j/pub/look.js"> < /script>< /script>< script type="text/javascript"> _uacct = "UA-3815638-3";urchinTracker();< /script>

Urchin.js

Google's service was developed from Urchin SoftwareCorporation's analytics system, Urchin on Demand (Googleacquired Urchin Software Corp. in April 2005).


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ga.js< script type="text/javascript">var gaJs H ost = (("https:" == document.location.protocol) ? "https://ssl." :"http://www.");document.write(unescape("%3Cscript src='" + gaJs H ost + "google-analytics.com/ga.js'type='text/javascript'%3E%3C/script%3E"));< /script>< script type="text/javascript">try {var pageTracker = _gat._getTracker("UA-3815638-6");pageTracker._trackPageview();} catch(err) {} < /script>


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But we don twant pageviews!!


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In a web without,

Pageviews,H ow do we

measure interactions?


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T oday we explore

H ow does it all work?Javascript/AJAX

Flash ActionScript


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< a href='http://www.mgt_sys.com'

onclick="javascript:urchinTracker('/outgoing/mgt_sys');">www.mgt_sys.com

Series of fortunate events..

on click on mouseout

on drag


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Funneling

Can also be trackable points or steps inconversion funnels

-Eg-tagging the next button ineach step of an Ajax shopping cart canshow you where in the checkoutprocess users are abandoning theircarts.


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Some Simple Examples

DH TML pop open" user reviewsAjax shopping cart abandonment

Flash video engagement360 product viewsInteractive ads or demos


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Lets See if we can solve some of their key issues

A nthony says For all standard pages, where there are links,I'm not worried. W e're an AJAX and JS heavy site, and that'swhat I need some help with.


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N ext, testing. Do you have any way to testthings? I can't get things to work through mylocalhost , and anyways, it takes 24-48h foranything to reach GA.... H ow do you do it? Ordo you just put in the code, hoping it works,without testing it?


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W ill analytics work onlocalhost?


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W ill only work withwebsitesW hich have a fullyqualified domain N ame.

The following domainwould not work withGoogle Analytics:

Localhost/epikone/myintranet

The following will workwith Google Analytics

mynetwork.netlocalhost.comepikone.com


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Some people say that the < script> which Icopied and pasted from GA has to be runbefore I run any TPs or TEs. N ow I've tested itand it works if I use TPs even above that GAcode - what's your take on that?


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In your code - how do you make sure it'smaintainable, and doesn't get messy? I can seemyself plastering all our H TML with TPs and TEs,

but we have so many onclick= all over the placewhich do different thigns, that its really not agreat solution, I think. I was thiking of eithercreating a generic wrapper which 'knows' what

the TP/TE should do, and then dynamically createit or something like that - but not sure if that'sfeasible. W hat's your experience there?


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Do you know anything about overhead? howmuch does GA and TP/TE affect performance?Load time?


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Design methodology: did you also first create alist of events and pageviews which you wantto track, get the wholistic picture, or just get inthere?


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In Summary

Simple, common technologiesVery flexible application

Measure a variety of interactionsBe creative!


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A Few things to look @

http://en.wikipedia.org/wiki/Google_Analytics

http://code.google.com/apis/analytics/docs/

http://analytics.blogspot.com/


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Contact Me

Email: [email protected]: +91 9890326596

http://www.twitter.com/rohandighe

google analytics beyond pageviews

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