SEO GUIDE 2019INCOME SCHOOL’S

DON’T LET SEO GURUS SCARE YOU

▸ Traffic on CamperReport.com jumped from 100,000 pageviews to 250,000 pageviews in 5 months.

▸ 73% of our articles on DirtBikePlanet.com rank #1 on Google.

▸ We have never been hit by a Google algorithm update, and our sites continue to improve as Google improves.

▸ Tens of millions of people have visited our sites from Google search.

THE AIM OF ALL SEO IS TO GIVE THE MOST HELPFUL ANSWER TO A SEARCHER’S QUERY. ALL ELSE IS MERELY A MEASUREMENT TOOL.

GOOGLE’S BEST MEASUREMENT TOOLS▸ User experience (Click-through rate, pogo sticking)

▸ Content length, catchy and descriptive title, direct answer, great formatting.

▸ Quality external links to the page

▸ Site reputation and authority

▸ Use of images

▸ Internal links to the page

▸ Small number of outbound links to quality sites

▸ URL length

▸ Author reputation

GOOGLE’S REPUTATION MEASUREMENT TOOLS

▸ Quantity and quality of websites linking to the domain

▸ Quantity and quality of websites linking to the page

▸ Authorship reputation from human quality checkers

▸ Website reputation from human quality checkers

▸ Reviews of business/product on Yelp and other sites.

▸ YMYL

BACKLINK PROFILE, DOMAIN AUTHORITY, AND AUTHORSHIP ARE YESTERDAY’S SEO. TODAY IS ALL ABOUT REPUTATION.

Ricky and Jim

SECRET #1

INCOME SCHOOL’S 5-DAY SUPER SECRET REPUTATION BUILDER

▸ Get real (Buy a snake, run a marathon, rent a boat for the weekend, etc)

▸ Create an about page on your website, and bylines in your articles to establish credibility

▸ Degrees, speaking at conferences, books, real-life experience, ownership

▸ Create a resource designed for sharing (Pinterest, Reddit, infographic, epic post)

▸ Outreach (Guest post, guest podcast appearance, Youtube collab)

▸ Go big where necessary (Speak at conference, eBook, get a certificate)

GOOGLE’S USER EXPERIENCE MEASUREMENT TOOLS

▸ Pogo sticking

▸ Content length

▸ Use of images or other multimedia

▸ Time on page

▸ Clean formatting and organization

▸ User interaction on page (Shares, comments, etc)

▸ Click through rate

▸ Over-monetization

THE MOST GAMEABLE RANKING FACTOR OF ALL IS THE USER EXPERIENCE ON THE SITE, AND NO ONE ELSE SEEMS TO WANT TO COMPETE.

Ricky and Jim

SECRET #2

Poor user experience Medium user experience Exceptional user experience

‣ Very short

‣ Partial answer to the query

‣ Cheesy stock image

‣ Filled with monetization

‣ Content unreadable (Notmobile friendly, blocked, small font)

‣ Slow loading, not secure

‣ Adequate length

‣ Directly answers question

‣ Quality imagery and formatting

‣ Not overly monetized

‣ Good reading experience

‣ Normal load time, solidtechnology and security

‣ Long-form content

‣ Answers the question quickly and thoroughly

‣ Exceptional imagery and formatting

‣ Not overly monetized

‣ Good reading experience, clean font

‣ Fast load time, solidtechnology and security

GOOGLE’S PASS/FAIL MEASUREMENTS▸ Site speed

▸ SSL

▸ Lack of malware

▸ Easy navigation on site

▸ URL length

▸ Mobile friendliness

▸ Excessive broken links on the site

▸ Over monetization

▸ Copyright issues and plagiarism

▸ Schema usage

FOR A NEW SITE, IT GENERALLY TAKES 35 WEEKS FOR A NEW PAGE TO ACHIEVE 90% OF THE GOOGLE RANKING IT WILL ACHIEVE.

Ricky and Jim

GOOGLE SEO GUIDE 2019