maximize your web 2_0 efforts with cloud computing presentation 1

IBM Cloud Computing

© 2009 IBM Corporation

Maximize your Web 2.0 efforts with Cloud Computing

April 2, 2009

Scott Gerard ([email protected])

Senior Consultant

IBM Lab Services & Training

– #w2e #ibmcloud

2© 2009 IBM Corporation

Complexity Crisis: The Need for Progress is Clear

85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

Explosion of information driving 54% growth in storage shipments every year.

1.5x

70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.


What is Cloud Computing?

A user experience and a business model

– An emerging style of IT delivery where applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model.

An infrastructure management and services delivery methodology

– A way of managing large numbers of highly virtualized resources that, from a management perspective, resemble a single large resource. This allows elastic scaling in service delivery.

Monitor & ManageServices & Resources

CloudAdministrator

DatacenterInfrastructure

Service Catalog,ComponentLibrary

Service Consumers

Component Vendors/Software Publishers

Publish & UpdateComponents,Service Templates

IT Cloud

AccessServices


Business Value

The Journey to Cloud…

ConsolidateConsolidate ConsolidateConsolidate VirtualizeVirtualize VirtualizeVirtualizeCentralizeCentralizeCentralizeCentralize AutomateAutomateAutomateAutomate OptimizeOptimizeOptimizeOptimize

> > > >Organization Culture Governance

…requires an integrated and orchestrated approach.


Enterprise

The future: Three co-existing delivery models

Service Consumers

Service Integration Service Integration

Traditional Enterprise IT

Private Cloud

Services Services

Service Integration

PublicClouds

Services

IT workloads will move to Cloud delivery models over time

Mission Critical Packaged Apps High Compliancy

Test Systems Storage Cloud Developer Systems

Variable Storage Software as a Service Web Hosting

Examples:


= OPTIMIZED BUSINESS

…allows you to optimize new investments for direct business benefits

=AGILITY +BUSINESS

& IT ALIGNMEN

T +SERVICE FLEXIBILITY

INDUSTRY

STANDARDS+

Cloud-onomics

CLOUD COMPUTING

= Reduced Cost

…leverages virtualization, standardization and automation to free up operational budget for new investment

=VIRTUALIZATION + ENERGY

EFFICIENCY +STANDARDIZATIONAUTOMATI

ON+


What workloads are we seeing move to Cloud delivery?

1. Single virtual appliance workloads

2. Test and Pre-production systems

3. Mature packaged offerings, like e-mail and collaboration (see http://www.lotuslive.com)

4. Software development environments

5. Batch processing jobs with limited security requirements

6. Isolated workloads where latency between components is not an issue

7. Storage Solutions/Storage as a Service

8. Backup Solutions/Backup & Restore as a Service

9. Some data intensive workloads if the provider has a cloud storage offering tied to the cloud compute offering


What workloads may not be ready for Cloud delivery today?

1. Workloads which depend on sensitive data normally restricted to the Enterprise– Employee Information - Most companies are not ready to move their LDAP server

into a public cloud because of the sensitivity of the data– Health Care Records - May not be ready to move until the security of the cloud

provider is well established

2. Workloads composed of multiple, co-dependent services– High throughput online transaction processing

3. Workloads requiring a high level of auditability, accountability– Workloads subject to Sarbanes-Oxley, for example

4. Workloads based on 3rd party software which does not have a virtualization or cloud aware licensing strategy

5. Workloads requiring detailed chargeback or utilization measurement as required for capacity planning or departmental level billing

6. Workloads requiring customization (e.g. customized SaaS)


Cloud Infrastructure & Application Provider

Standards Based Interfaces

Virtualized Infrastructure

Web 2.0 Platform (image deployment, integrated security, workload mgmt., high-

availability)

Applications & Services Content & Data

User Request Management/Self Service

Security: Identity, Access, Integrity, Isolation, Audit &

Compliance

Usage Accounting

License Manageme

nt

Image Lifecycle

ManagementProvisionin

g

Performance

Management

Availability/Backup/ Restore

Service Lifecycle Management

Service Management

Virtual Resources & Aggregations

SMP Servers Network HardwareStorage ServersSystem Resources

Blades Storage

Virtualized Applications

Server Virt. Storage Virt. Network Virt.

Virtualized Infrastructure

End User Requests

…

Service Catalog

MashupInterface

Design & Build

Image Library (Store)

Deployment

OperationalLifecycle of Images

Web 2.0 Solution Tools

Subscribers

IBM Architectural Model for Cloud Computing


IBM Blue Cloud Ensembles

An ensemble is a pool of like systems that are managed as a single system

– Scale from a few to many thousands of virtual or physical nodes

– Reduce management complexity with integrated virtualization, management, and security software

– Allow workload optimization for maximum performance and efficiency


Internet

IBM Computing on Demand centers

Massive infrastructure of over 13,000 CPUs, 56 TB of storage

International Access

US, Canada,

Japan, Europe

London, UK

7,800 CPU’s

Dedicated

New York (POK)

5,500 CPU’s

Dedicated, Variable, Dynamic, Testdrive

Tokyo, Japan 150 CPU’s

Dedicated, Testdrive

Future Locations ...

based on client needs


Amazon AMI Resizable compute capacity in

the cloud

– Obtain and boot new server instances in minutes

– Quickly scale capacity, up or down, using Web Services Interface

Hosted Virtualization

Full root-level access to the virtualized server instance

Available in US and EU

Platforms

– Windows, Open Solaris, Linux (Fedora, Debian, Ubuntu, Centos …..)

AMIs : 1500+

12

WebSphere

Hibernate

Java

Linux

Amazon

Machine

Image

PHP

Apache

Perl

Postgress

Linux-Ubuntu

Ruby

Rails

MySQL

Fedora-6

Amazon S3AMI

Amazon

Machine

Image

Amazon

Machine

Image

AMI AMI

Amazon EC2


Pre-built IBM AMIs for Amazon EC2

Amazon Machine Images

– IBM DB2® (32 bit and 64 bit versions)

– IBM Informix® Dynamic Server

– IBM WebSphere® sMash

– IBM WebSphere Portal Server and IBM Lotus® Web Content Management Standard Edition

“Development AMIs”

– Free for demonstration and evaluation, education, development and testing of commercially available Software as a Service applications.

“Production AMIs”

– Pay-as-you-go Pricing

13


Scale out / distributed computing

BladeCenter

x3550

x3650

X3250 M2

x3850 M2

Clusters andvirtualization

High density

Large symmetrical multiprocessing (SMP)

x3950 M2

Cluster 1350

IBM x86 Portfolio Leads the Industry

x3800

x3400x3500

x3200x3105

Sca

le u

p /

SM

P c

om

pu

tin

g

x3755

x3655

x3455

iDataPlex


Flexible, Efficient Form and Design

Typical Enterprise Rack

42U Enterprise Rack1

42U Enterprise Rack2

Optional Rear Door Heat Exchanger

iDataPlex Rack

Top-down view

Low impedance air flow path

High Impedance air flow path


New Depth Rack Improves Density

iDataPlex

Hot Aisle

Cold Isle

Hot Aisle

Cold Isle

StdRack

w/ 1U’s

StdRack

w/ 1U’s

X ft2 Air Cooling 0.79X ft2 Air Cooling 0.42X ft2 Liquid Cooling

Rear Door Heat eXchanger

iDataPlex

Hot Aisle

Cold Isle

2.4X Server Density with no change to Data Center Layout

Sized by floor tiles400 CFM* per tile

*Cubic Feet per Minute


A More Intelligent Approach

40 servers per rack

4 network leaf switches

2 enterprise racks

Configured onsite

Optional Rear Door Heat eXchanger for even greater data center power and cooling efficiency

Traditional Rack

Servers

Internet-Scale iDataPlex

138% better density

50%+ less floor space

75% fewer fans

66% less fan power consumption

$10,148 energy savings /rack /year

$1.2M data center energy savings*

Ships complete, ready to deploy

* For typical Data Center


Business-ready Cloud by IBM and Cluster Resources

Workload-driven Adaptive Cloud Infrastructure

• Adaptive InfrastructureApply an adaptive infrastructure to intelligently respond to surges in workload, outages, and changing priorities.

• Lower costsDrive cost efficiency with a consolidation, virtualization, and power-optimized infrastructure.

• SLA/QoS AssuranceEnsure proper resource delivery to key applications, projects, users, and organizations and track usage for capacity planning and chargeback.


Intelligent Management

Green

•Power down idle servers

QoS/SLA Assurance

Automated Fault Avoidance and

Recovery

Real-time Policy-driven Resource Allocation

Dynamic Provisioning

•Respond to workload surges and priorities

Mixed Workloads

• Provisioning

• Virtualization

• Power

• Workload

• Apps

• Users

• Projects

Moab, xCAT, and iDataPlex


Growing Portfolio of IBM Cloud Computing Offerings

Cloud Consulting• Infrastructure strategy &

planning for cloud computing

• Business cloud consulting services

• IT optimization services

A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings.

Cloud Implementation• IBM Service Management

Center for Cloud Computing• Tivoli Service Automation

Manager• Tivoli Provisioning Manager• Rational AppScan & AppScan

on Demand• Self-enablement Portal• Virtual Infrastructure Access• Scale out File Services• IBM design and implementation

for test environment• Virtual workplace continuity

Cloud Delivered• IBM LotusLive• Computing on Demand• IBM Information Protection

Services


Why Cloud with IBM…

Capabilities Deep business, technical architecture and

infrastructure expertise Proven tools, assessments and workshops Extensive experience and best practices from client

interactions Experiences from our own IBM transformation The broadest systems, storage, software and

services cloud portfolio in the industry

IBM Worldwide Resources Executive Briefing Centers Proof of Concepts and Benchmark Centers Cloud Computing Centers IBM Research

http://www.ibm.com/ibm/cloud/


Further Information

IBM Cloud Computing (booth #701) – ibm.com/cloud

– Advances Research Through Cloud Computing to Help Solve Real-World Problems

IBM iDataPlex – IBM System x iDataPlex Solution Flexibility

Amazon– http://aws.amazon.com/solutions/featured-partners/ibm/

– http://www.ibm.com/developerworks/downloads/faq-ec2/faq-ec2.html

Cluster Resources– http://www.clusterresources.com/


Other Sessions

Building Applications in the Cloud with IBM and Amazon Web Services

– Thursday, April 2 at 9 p.m.

– San Francisco Marriott, Sierra H

– Description Come hear IBM and Amazon Web Services talk about their new relationship and show an application for Web 2.0 Expo that is running on EC2 using WebSphere sMash and DB2.

Enterprise Mashups Technical Deep Dive

– Fri (Apr 3rd) 11:00-11:50am, Room 2016

– AbstractReceive an overview of the key features and architecture of IBM Mashup Center and watch a comprehensive demonstration of building a mashup, developing and discovering widgets, wiring widgets together, and sharing mashups.


Questions and Answers

ibm.com/cloud


Moab Integrates with Existing Cloud Middleware

Support for System x, iDataPlex, and BladeCenter servers

Support for multiple OSes

Provisioning (via xCAT)

Virtualization management (Xen, VMware, stateless, etc.)

Green computing (power off unused nodes)

Ensure SLA and QoS delivery

Tracking and charge-back facilities

Detailed management reporting

Event and workflow automation

Easy-to-use graphical administration

Intelligent orchestration of computing resources and applications

maximize your web 2_0 efforts with cloud computing presentation 1

Technology

cloud storage

cloudonomics cloud computing

cloud provider

cloud compute

cloud delivery models

effortswith cloud computing

infrastructure management

example workloads