Lunch + Learn:How to Maximize your Public Relations Efforts

May 13, 2010

•Press Releases

•Trade Vs. Consumer Media

•Photography and B-Roll

•Up-to-Date Media Documents

•Media Monitoring Services

•Media Leads

•Media Resources

Topics We Will Cover Today

Press Releases

• Be judicious with your news dissemination

• Think about your audience

Press Releases Continued...

Press Release Distribution Do’s and Don’ts:

• DO include your headline in the subject of your email

• DON’T CC all your contacts

• DO cut and paste the entire press release into the body of your email

• DON’T inundate media with too many releases at once

• DO utilize Social Networking sites - Facebook and Twitter - to pitch quick press release highlights

Trade vs. Consumer MediaTrade Media • Factual• Trend Starters• Travel Trade & Meetings Publications include: Travel

Weekly, Travel Agent, M&C, MeetingNews

Consumer Media • Fun and Playful• Trend Followers• Consumer Travel Publications include: Travel +

Leisure, Condé Nast Traveler, Sherman’s Travel, Arthur Frommer’s Budget Travel

Photography and BRoll

Photography• Good photography is your best friend• Make images accessible to the media via

your website, yousendit.com or an FTP site

B-Roll (Beta Roll)• B-Roll is raw broadcast quality footage of

your property• Well shot, quality b-roll can mean inclusion in

a segment or not

Up-to-Date Media Documents

• Remember this mantra – Factual media documents are the keys to PR success!

• Make a point to continuously update your press materials and have them available at all times

• Always review what is on your website and update verbiage when necessary

Media Monitoring ServicesGoogle Alerts – Free way to monitor coverage– Visit www.google.com/alerts after this

call and set up your monitoring.

Other Media Monitoring subscription-based services include:– Meltwater – Cision – Vocus– BurrelesLuce– TravMedia

Media Leads

HARO – Help a Reporter Out • www.helpareporter.com – HARO is a free

service which sends three e-mails per day with 15-30 media queries per e-mail

ProfNet• More than 100 reporters daily use the

subscription-based ProfNet service to connect with expert sources

Media Resources

Media Resources ~

• Mediabistro - online community for media professionals. Visit www.mediabistro.com for additional information• Folio Magazine is a Magazine for

Magazine management. Visit Foliomag.com and signup to receive their enewsletters

Closing Thoughts

Sign-up for industry news updates and e-newsletters such as:– AH & LA– hotelbuisness – hotelinteractive – luxurytravel360 – travelweekly

These provide you with the latest travel industry news and trends instantly via e-

mail.

Thank you for participating in “How to Maximize your Public

Relations Efforts”

For any additional questions, please contact me at

ggalatro@preferredhotelgroup.com Tel: 646-465-9778