HOW TO MAXIMIZE YOUR SOCIAL MEDIA EFFORTS

A Simple Formula That Just Adds Up!

SOCIAL MARKETING BUSINESS SOLUTIONS

SOCIAL MARKETING BUSINESS SOLUTIONS

SOCIAL MARKETING BUSINESS SOLUTIONS

IN THIS PRESENTATION

• Soul searching and switching shoes• Why/how should you be doing social media?• Who are you marketing to?• The Formula!• Q&A

SOCIAL MRKETINGBUSINESS SOLUTIONSSOCIAL MARKETING BUSINESS SOLUTIONS

AN EXERCISE

• Soul searching and switching shoes– Put yourself in your customers shoes. What

terms, queries, questions, searches would they make to try to find a business like yours?

– Think like your client. What questions do they have that you can answer?

– In other words, their questions ARE your keywords.

SOCIAL MARKETING BUSINESS SOLUTIONS

WHY/HOW SHOULD YOU BE DOING SOCIAL MEDIA?

• This is your public persona• Present yourself as an expert in your field• Be genuine, transparent and helpful• Communicate with your audience: 2-WAY!

SOCIAL MARKETING BUSINESS SOLUTIONS

WHO ARE YOU MARKETING TO?

• Your clients, prospective clients• The search engines! – The go between, the translator

SOCIAL MARKETING BUSINESS SOLUTIONS

SOCIAL MARKETING BUSINESS SOLUTIONS

THE FORMULA

• 40% Blogging - Content• 10% Directories• 20% Social Networking• 10% Newsletter• 10% Metrics/Statistics• 10% Connecting your efforts• BONUS: Old Fashion Networking

SOCIAL MARKETING BUSINESS SOLUTIONS

40% - Your Blog, Your Story

• 10% Picking a Story or Subject• 10% Title and content• 10% Optimizing for search engines• 10% How can I repurpose

SOCIAL MARKETING BUSINESS SOLUTIONS

Blog Story (10%)

• How RELEVANT is your story to what you do?• How RELEVANT is your story to what your

customers need?• Is this story answering the questions your

audience may have?• How can this story change somebody’s life?• Educate, inform….pitch a little

SOCIAL MARKETING BUSINESS SOLUTIONS

Title and Content (10%)

• How RELEVANT is the title to the story?• First paragraph GETS indexed. Use it smartly.• Quick Content Formula– Tell them what you are going to tell them

(summary)– Then tell them– Then tell them what you told them– Ask them to take action

SOCIAL MARKETING BUSINESS SOLUTIONS

Optimizing for Search Engines (10%)

• How RELEVANT is your category?• How RELEVANT are your keywords (tags)?• Have you “sprinkled” some of your keywords

on the first paragraph?• Is your business local? Are you taking

advantage of tagging your city or your zip code or your telephone number

• ARE YOU DOING THIS IN A NATURAL WAY?SOCIAL MARKETING BUSINESS

SOLUTIONS

REPURPOSING (10%)

• Can you break this story into snippets that you can repurpose on Facebook, LinkedIn, Google+, etc.?

• Can you videotape yourself reading this story and put up on YouTube?

• Can you summarize this story and add it to your newsletter?

SOCIAL MARKETING BUSINESS SOLUTIONS

10% - Directories

Optimize your “free” listings to the max! • Google+ Pages a/k/a Google Places• Bing• Yahoo• Yelp

SOCIAL MARKETING BUSINESS SOLUTIONS

SOCIAL NETWORKING

SOCIAL MARKETING BUSINESS SOLUTIONS

20% - Social Networking-Where?

Start small – think like your clients!• LinkedIn (Public Profile and Business)• Google+ (Public Profile and Business)• Facebook (Public Profile and Business)• Twitter (Public Profile or Business)• YouTube (Public Profile or Business)• Pinterest, Instagram, podcasting, etc.

SOCIAL MARKETING BUSINESS SOLUTIONS

20% - Social Networking-How?

Start small – think like your clients!• Lots of room to put information about what you

do and how you can help your audience who is looking for RESULTS

• Repurpose your blog content• Connect and comment! • Share other people’s/companies’ posts• ALWAYS optimize your shares and your images!

Images are indexed!SOCIAL MARKETING BUSINESS

SOLUTIONS

10% - E-Newsletter

• Build a client list by giving your potential clients an opportunity to subscribe on ALL your social networks/directories

• Recap your monthly content on your newsletter

• Offer something• Share success stories, celebrate!• Inform, educate!!

SOCIAL MARKETING BUSINESS SOLUTIONS

5% - Social Media Metrics

• Blogs and all social media networks have FREE metrics (stats) available to you

• Add FREE Google Analytics to your website and you blog.

• Look at HOW people found your blog and what terms they used as THOSE can be the subject of your next blog post.

SOCIAL MARKETING BUSINESS SOLUTIONS

15% - CONNECTING THE DOTS

• Link back (refer to another of your “sites”) with every opportunity!

• Make sure your blog lists them all and that you list them all on Facebook, Google+, your website, your blog…EVERYWHERE

SOCIAL MARKETING BUSINESS SOLUTIONS

100%

SOCIAL MARKETING BUSINESS SOLUTIONS

BONUS :

OLD FASHIONED NETWORKING

SOCIAL MARKETING BUSINESS SOLUTIONS

• Face-to-face networking STILL works and works well!

• Join local chambers of commerce and other organizations and feel good about sharing your knowledge…after all, you are the expert and experts are what businesses will hire.

SO, TO RECAP

• Do some soul searching and switch shoes• Now you know why/how you should be doing

social media• Now you know who are marketing to• Put The Formula to work!• Q&A

SOCIAL MARKETING BUSINESS SOLUTIONS

SOCIAL MARKETING BUSINESS SOLUTIONS

THANK YOU!

Dana Runimas-Plazyk630-665-9333www.noexcusesmobilemarketing.comDana@NoExcusesMobileMarketing.comFacebook.com/DanaRunimasPlazykFacebook.com/NoExcusesMobileMarketingTwitter.com/DanaPlazykYouTube.com/noexcusesmobileLinkedIn.com/danaplazyk