simple ways to maximize your efforts on facebook

Presentation by Andrea McKee

Social Media Director for The Pink BrideKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding

Professionals Professionals Professionals Professionals MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo

Simple Ways to MaximizeMaximizeMaximizeMaximize Your

Efforts on

Photo: CORBIS http://bit.ly/LCyiRy

Presentation ©

2012, Andrea

McK

ee. All rights reserved.

• Your Best Look on Facebook– Overview of Timeline– Vanity URL

• Best Practices for Being Social– Most engaging content– Scheduling content– Highlighting and pinning to top– Responding to fans

• Quick Insights to Use– Reach– Engagement Ratio– Virality

What to expect!

www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.

How to gain fans and drive brand

awareness with your Facebook pageKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals

MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo

Your Best LookBest LookBest LookBest Lookon Facebook

Photo Old Spice Facebook page http://on.fb.me/LDbVLL

Presentation ©

2012, Andrea

McK


• Masthead– Cover photo

– Profile picture

– Tabs

• Filling out your timeline– Why it’s important

– Business Start Date

– Milestones

Overview of Timeline


Masthead


Masthead: Cover Photo

www.facebook.com/ThePinkBrideCo

REGULATIONS:

No purchase information or coupons

No contact information

No calls to action or arrows

Can’t be misleading

Presentation © 2012, Andrea McKee. All rights reserved.

Masthead: Cover Photo•Changing your cover

photo creates a story

that posts on your

timeline and shows up

in your fans’ News

Feed.


•Use your logo to drive brand awareness

•Professional branding instills trust

Masthead: Profile Picture


Masthead: Tabs•Four maximum

shown on page

•All can be

switched out

except for Photos


•Shift tabs using the dropdown menu

Masthead: Tabs


•Edit Settings allows you to change the tab name and image

Masthead: Tabs


Filling out your timeline• Tells your story in a visually descriptive way

• Great for engagement of target market


• Begin by using the dropdown menu

after clicking Event, Milestone +.

• Click on Milestone. You will be

prompted to enter when your

business began.

Filling out: Business Start Date


Filling out: Business Start Date


• Again, use the dropdown menu

after clicking Event, Milestone +.

• Click Milestone.

Filling out: Milestones


• Like the Founded option, include a picture.

Filling out: Milestone


Filling out: Milestone


Vanity URL

• Without vanity URL, your page URL is structured as facebook.com/username/123456789

• Set your vanity URL by going to https://www.facebook.com/username


How to foster the conversation and

create brand loyaltyKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals


Best Practices

for Being SocialBeing SocialBeing SocialBeing Social

Photo Adam Paudyal http://bit.ly/Ncj0VQ

Presentation ©

2012, Andrea

McK


• A picture is worth a thousand words

• Videos go viral

• Fill in the blanks and questions stir conversation

• Support your blog by linking posts in Facebookupdates

• Coupons and codes turn fans into buyers– Printable coupons– Whisper codes

Being Social: Most Engaging Content


• Avoid using third party scheduling services

Being Social: Scheduling Content


• Great to draw attention to older material, weekly specials, coupons, etc.

Being Social: Pinning to Top


• Ribbon marker

Being Social: Pinning to Top


• Span the full

width of the

page, like

Milestones

Being Social: Highlighting


• Address fans by name (@Jane Doe)

• Respond to (rather than delete) angry comments

• Like fans’ comments

• Answer messages in a timely manner

• Comment and Like others’ content

Being Social: Responding to Fans


How to easily and quickly check the

progress of your Facebook effortsKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals


Quick InsightsInsightsInsightsInsightsto Use

Photo hetemeel.com http://bit.ly/LDCdNZ

Presentation ©

2012, Andrea

McK


Insights: Reach

• Use graph

in Insights on

Admin Panel

• Total

number of

people who

saw a story

about us in

their News

Feed.


Insights: Engagement Ratio• Percentage of fans talking about us

• Over 10% here; above average


Insights: Virality

• Click See All

for specific

post

information


Insights: Virality

• Real-time

information

• Virality is the

measure of how

“viral” a post

becomes. It is the

number of people

who commented,

liked, or shared

the post out of

everyone who

sees that post in

their News Feed.


Insights

• Click on each number to get more information.


Questions?Knoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals

MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.

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