strategies to maximize your digital marketing efforts
TRANSCRIPT
Top Considerations for maximizing your Digital Marketing effectiveness Digital Marketing is much more affordable and effective than traditional marketing methods. The important factor behind is the ease with which efforts and their results can be tracked and measured in digital marketing.
Digital media is a key element for your business marketing
62% of marketers say that social media has become crucially important to their marketing campaigns.
89% of marketers use email as the primary channel for lead generation.
72% of marketers think that branded content is more effective than magazine advertisements.
50%
of all mobile searches are conducted for finding local results, and 61% of those searches result in a purchase.
13xMarketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
Lead management campaigns integrating four or more digital channels outperform single or dual channel campaigns by 300%.
Monitoring the effectiveness of campaigns through various metrics can help marketers to identify which marketing campaigns/strategies work best and which need to be transformed.
Track and measure effectiveness of your Digital Marketing campaign
Traf
fic
Gene
rati
onOverall Site Traffic
Traffic Sources
Mobile Traffic
Click Through Rate
Cost Per Click
No. of Unique Visitors LEAD
GE
NERA
TION
REVE
NUE
Conversion Rate
Bounce Rate
Page views per visit
Time Spent on Website
Rate of Return visitors
Return on investment
Net profit margin
Total Sales
Customer Acquisition cost
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To generate better opportunities and revenue for business expansion, you need to start and embark on effective and strategic digital marketing campaigns.
8ways to increase effectiveness of your Digital Marketing efforts
8 ways to increase effectiveness of your Digital Marketing efforts
Know your target audience
Develop educational and informative content
Learn from competitors
Document your marketing strategy
Regularly evaluate your strategy
Include social, mobile and local (SoMoLo) in your strategy
Diversify your digital marketingstrategies
Drive multi-channel digital marketing campaign
ADVAIYA SOLUTIONS PVT LTDG14-17, IT Park, MIA ExtensionUdaipur, India 313002Phone : +91 (294) 305 1100Fax : +91 (294) 305 1300Email: [email protected]
ADVAIYA SOLUTIONS, INC.2475 152nd Ave NERedmond, WA 98052Phone : +1 (425) 256 3123Fax : +1 (425) 256 3123
Top Considerations for maximizing
your Digital Marketing effectiveness
www.advaiya.com