Download - MarCom Training Presentation
Marketing Communications
Prepared by Tom Zheng
What is Marketing Communications?
Communications?
Marketing?
Advertising?
Public Relations?
Event Organising?
Flyer Design?
Press Releases?
Product Bartering?
Prepared by Tom Zheng
This will help you understand …
Prepared by Tom Zheng
Prepared by Tom Zheng
Prepared by Tom Zheng
Prepared by Tom Zheng
Marketing Communicators, we are …
professionals who practice advertising, branding, brand language, graphic design, marketing (including direct marketing and online marketing), packaging, promotion, publicity, sponsorship, public relations and sales promotion.
In brief, we make everything ready before sales kicks in. And we assist continued sales utilising a wide range of communication channels which we maintain to be readily available and operate smoothly.
Prepared by Tom Zheng
Marketing Communications
Area Director of Communication & PR
Melissa Cheng
Area Marketing Communications Manager
Jessica Chen
Area Marketing Communications Manager
Tom Zheng
MarketingCommunications
ExecutiveSarah Zhang
MarketingCommunications
ExecutiveChristina Deng
MarketingCommunications
ExecutiveNina Yao
MarketingService Specialist
MarketingService Specialist
Cindy Feng
MarketingService Specialist
Calvin Song
Marketing Communicators in this Hotel Cluster
Prepared by Tom Zheng
Three fundamental elements of hotel MarCom are …
• Branding
• Public Relations
• Marketing
Prepared by Tom Zheng
First of all …
Prepared by Tom Zheng
Branding is …
… analysis, planning and manipulation of how a product, product line or brand is perceived in the market. Brand identity is built through a commitment to marketing and is achieved by consistent delivery and consistent communications with your audience.
Prepared by Tom Zheng
OBJECTIVE
TIMELINE
We achieve branding through the following …
• Hotel Logo• Corporate Design Guidelines• Handling of Hotel Promotional Collaterals• F&B and Room Advertising Procedure • Photo Library• Collateral Library• Hotel Photo/Video Shooting • Inventory Check
Prepared by Tom Zheng
there comes in
OTHERS
When Brand Identity Is Maintained Consistently, we like to spread the word …
Prepared by Tom Zheng
Public Relations Is BIG in the Hotel Industry!
Public Relations is the practice of managing the flow of information between an individual or an organisation and the public.
Public Relations and Better Service together make a hostel a star hotel.
Prepared by Tom Zheng
• Handling Media Interviews• Organising Media Gatherings• Handling Press Conferences• Official Statements and Interviews• Photographing & Filming• Media Calls • Press Releases• Hotel Donations• VIP Reception
Forming and Keeping Healthy Bonds with the Public
Prepared by Tom Zheng
Marketing, the art of selling …
Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. Advertising is just one part of marketing. Marketing is the strategy used in, and the practice of, promoting a product or service to the customer.
Prepared by Tom Zheng
Hotel Marketing, in terms of the MarCom Department
• Barter Agreement• Directing Mailing• Advertising• Event Organising
Prepared by Tom Zheng
All in All, hotel MarCom should …
support and energise the Sales & Marketing Department in terms of promotional material, advertising and developing the Hotel’s image.
Prepared by Tom Zheng
Thanks for Your Time!
Prepared by Tom Zheng