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Malaga, Spain

An Entrepreneurial Smart City

Wednesday, Jan. 29, 2020

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Malaga, Spain

– Population – 571,026 city

– 1.1 million metropolitan area

– Rich cultural heritage – 38 museums

– Birthplace of Pablo Picasso & Antonio Banderas

– An Economic and Technological Capital of Andalusia – Sectors: Tourism, Construction, Technology and Agriculture.

– Seville with 24.2% of the total GDP in the region, Malaga with 20.6%, represent almost half of

the economic activity in Andalucia.

– City Break – 4.4 million visitors in 2018 (12 % increase)

– 307 days of sunshine, 18º C, mild year round temperatures.

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• 1st Airport in Andalusia & 3rd in Iberian peninsula. – 19,856,299 passengers in 2019.

– 137 direct destinations in 37 countries.

• 2nd Cruise ship port in peninsula & 6th in the

Mediterranean Sea. – 296 ships with 506,277 passengers in 2019.

– Imports/Exports: olive oil, vehicles, cereals and cement.

– Restaurant / entertainment promenade connecting port to city.

• High-speed trains, commuter railway and metro system.

– Madrid in 2 hour and 20 minutes.

– Barcelona in 4 hours and 40 minutes.

– 2 metro lines.

Gateway to the “Costa Del Sol”

Countries

De

stin

atio

ns

Flig

hts

United Kingdom 22 53

Germany 13 18

France 9 8

Italy 7 8

Norway 5 7

Poland 5 4

Belgium 4 9

Ireland 4 5

Denmark 3 9

Morocco 3 1

Netherlands 3 7

Sweden 3 7

Switzerland 3 5

Portugal 2 1

Bahrain 1 1

Canada 1 1

Iceland 1 1

Israel 1 1

Qatar 1 1

Russia 1 1

USA 1 1

Other Counties 44 1

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Centre Pompidou Contemporary Art Centre

Picasso Museum

Carmen Thyssen

Museum

Collection of the Russian

Museum Saint Petersburg

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HOSPITALITY

ESTABLISHMENTS

2005: 83 2018: 369 source: Registro Turismo Andaluz (RTA)

Growth of Tourism

OVERNIGHT STAYS

2005: 972,466 2018: 2,978,617 source: INE. Encuesta Ocupación Hotelera

-50

0

50

100

150

200

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Málaga: 184,41

Barcelona: 82,65

Bilbao: 75,36

Madrid: 57,58

Sevilla: 53,40

San Sebastián: 53,16

Zaragoza: 51,61

Valencia: 38,70

Córdoba: 38,52

Murcia: 37,09

P. Mallorca: 36,85

Granada: 32,36

Las Palmas G.C.: 29,01

Malaga 184.41 %

TOURIST

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• A European Silicon Valley

• 646 companies & 19,873 employees in Andalucian Technological Park

• Club Malaga Valley think-tank meets 2 times a year

• 15 Business Incubators, Accelerators & Venture Capitalists

• Foreign Companies – Accenture, Caterpillar, CGI, CSC, Deloitte, Ebury, Ericsson, EPAM, FujitsuTen, Google, Huawei, IBM,

ITRS, Keysight Technologies, ORACLE, Piksel, The Workshop, TDK-EPC.

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Business Incubators & Accelerators

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• Urban Mobility Plan

• Electronic Government Services

• Micro Energy Generation (Solar panel & wind turbines)

• Waste Management systems & biogas energy generators

• Efficient Buildings

• Open Data

• Internet of Things (connected city sensors)

• Big Data Analytics

• Urban Lab for SMEs & Entrepreneurs

• New Technology Demonstration Centre

• 10,000 Smart Electric Grid Users

• 25 Public “Apps” (http://moviles.malaga.eu)

• Parking Availability, Bus Schedules, City Events, Tourist

Guides, Incident Management, Beach conditions

+ 198 Smart City Projects

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An urban laboratory with the most innovative technologies where you can experiment, test

and pilot your ideas and prototype regarding " SmartCity“, Internet of Things, Big Data

Technologies and Urban Solutions for Energy, Mobility, Water & Environment.

The 4-storey building is home to Malaga’s Traffic Control Center, Telefonica’s

Innovation/Demonstration Center, Europe’s Fi-Ware servers, Telefonica’s Open Future

Accelerator, and a Digital Content Hub.

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Spanish national Digital Content Center of Excellence for the development of images, 3D

graphics, music, videos, animation, e-commerce, virtual reality & videogames for web

portals, digital publications, mobile apps & social networks.

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101 foreign companies: 89 started new activities & 12 increased their workforce or acquired a local Malaga.

Assisted 989 foreign companies, providing information, advice & support services.

4,075 jobs created by foreign companies which have contributed to the positive economic development during the last decade.

Source: Expansión /

Datosmacro.com

Source: Andalucian Regional

Government & CIEDES Foundation

Unemployment Rate in Malaga

Year | Unemployment Rate | Registered Unemployed |

Population

International Economic Development 2009-19

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Why Malaga?

Economic growth: 3.4 % in 2018, 3.9 % in 2017, 3.1 % in 2016, 2.4 % in 2015

Highly dynamic job market: Social Security affiliation increased by 4 % last

year with 23,000 new affiliates, well above the national average of 2.9 %.

Business models have changed. Low cost is no longer the determining factor

in choosing a location for companies.

To attract the best employees, companies must select locations which offers

a balance of business opportunities, creative inspiration and an enjoyable

lifestyle.

14 companies per day were created in 2018

• Malaga continues to lead regional growth

• Ranked 4th nationally

Low operating cost juxtaposed with a high quality of life.

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Malaga in the “Spotlight” in 2020

Jan. 25 XXXIV Goya Awards Gala

Jan. 25 – April 13 “Picasso & Paper” exhibit at the Royal Academia of Art in London

Feb. 12-13 IX Transfiere European Meeting on Science, Technology and Innovation

March 3-5 European Robotics Forum (ERF)

March 7-8 FreakCon - IV International Manga Festival - Comic - Series -

Videogames

March 13-22 Malaga Film Festival

April 5-12 Holy Week

April 21-22 XI Green Cities Forum of Urban Intelligence & Sustainability

May 6-7 5G Forum: Where 5G Experts Meet

May 13-15 J on the Beach

May 16 Up All Night – Noche en Blanco

June 3-4 The New Tech Observatory: Smart Tourism Forum

June 18-19 Smart AgriFood Summit

June 22-23 Museums & Cities International Fair

June 29 Max Awards for the Performing Arts

July 17-19 Gamepolis - eSports

Goya Awards 2020

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Malaga in the “Spotlight” in 2020

Goya Awards 2020

August Malaga Fair

Sept. 16-17 Seatrade Cruise Med

Sept. Pasarela Larios – Fashion Week

Sept. World Technopolis Association (WTA) Global Innovation Forum

Oct. 14-16 S-Moving: Smart, Autonomous & Unmanned Vehicles Forum

Nov. 17-19 4K-HDR Summit

Dec. Christmas Lights

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Thank You for Your

Attention.

Marc Sanderson

International Economic Development Director

Tel: (+34) 951 92 91 48

msanderson@malaga.eu

www.OpenForBusiness.Malaga.eu

Twitter: @MalagaOFB