make it viral -...
TRANSCRIPT
MAKE IT VIRAL
Jj dELGADO .
Video is the game
The brain retains 70% of information it sees and hears, making video the most effective message delivery on earth.
Source: http://thevisualcube.com/ignite-the-power-of-video-marketing
4 billion videos being viewed on YouTube every day.
Source: http://thevisualcube.com/ignite-the-power-of-video-marketing
Video will account for 76% of all internet traffic by 2018!
Source: https://blog.getresponse.com/uploads/2015/02/chartoftheday_2349_Consumer_data_traffic_2013_to_2018_n.jpg
YouTube is actually the #1 video site on the web, as well as the #2 search engine on earth.
Source: https://blog.getresponse.com/uploads/2015/02/chartoftheday_2349_Consumer_data_traffic_2013_to_2018_n.jpg
350.000 hours broadcasted by day.
Traditional TV is dead.
About 56% of American households now stream movies and 53% stream TV shows on a monthly basis, as compared with 45% of those who prefer to watch TV programs live.
Source: http://variety.com/t/deloitte/
How to make your content go viral?
Why things catch on? Which is more important, the message or the messenger?
Social currency. We share things that makes us look good.
Give people a way to make themselves look good while promoting your ideas along the
way.
Find your triggers. The difference between immediate and ongoing word of mouth.
So rather than just going for a catchy message, consider the context. Think about whether the message will be triggered by the everyday environments of the target audience.
IN 2007, -5% YoY in sales
IN 2008, +8% YoY in sales
Go public. Monkeys see, monkeys do.
Build stories.the Trojan horse.
How to make your content go viral?
Social currency.Find your triggers.Go public.Build stories.
THANKS!;-)