high impact content marketing techniques & tactics...
TRANSCRIPT
HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS
byWalterLimDownload link http://bit.ly/2vHInxf
¿ 9.00to9.15:Intro+CMBasics¿ 9.15to10.15:CustomerAvatar¿ 10.15to10.30:TeaBreak¿ 10.30to10.50:CompetitorResearch¿ 10.50to11.40:ContentObjectives+
Funnel¿ 11.40to12.00:GoogleAnalytics+URL¿ 12.00to13.15:LunchTime¿ 13.15to13.50:STEPPStoVirality¿ 13.50to14.30:Facebook+Instagram¿ 14.30to14.45:TeaBreak¿ 14.45to15.45:Blogging¿ 15.45to16.45:LeadMagnets+
Promotions+LandingPages¿ 16.45to17.00:DiscussionandRecap
MasterclassProgramme
Clients&Partners
WalterLim’sCVOver 20 years of senior management experience in leadingorganisations. Pioneer for social media in public sector.
Judge for the Singapore Blog Awards by Omy.sg for five years
Member of MLC (till Jul 2018)
Member of Jury for 2017
Mynameis_________________
Iamcurrentlydoing_____________
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PRINCIPLESOFCONTENTMARKETING
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
CrossReferencing
Search
Multi-tasking
ContentMarketingDefined
“ContentMarketingisamarketingtechnique ofcreatinganddistributingvaluable,relevant andconsistentcontenttoattractandacquireaclearlydefinedaudience – withtheobjectiveofdrivingprofitablecustomeraction.”
- ContentMarketingInstitute
JOEPULIZZI
ContentHubandSpoke
https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/
#3SEO+Content+Social
Source:http://www.toprankblog.com/2011/11/5-questions-social-media-seo/
CustomerPurchaseJourney
Source:https://www.pinterest.com/pin/515380751078450541/
ContentPillars
Source:http://marketeer.kapost.com/content-campaigns/
Three‘S’sofDigital
HowtobeSearchable?
• Userightkeywords• What’strending(GoogleTrends+BuzzSumo)
• Answercustomerpainpoints
NewsJackforContentMoments
http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png
WhataboutShareableContent?
I will teach you the six STEPPS of virality!