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The Marketing Events Awards is 5 years old!

Back to celebrate the ultimate in events and events marketing and leading the charge across Southeast Asia, South Asia and ANZ regions, Marketing Magazine invites you to get involved with the 2016 edition of The Marketing Events Awards.

This year we have a refreshed category line-up with an emphasis on digital including ‘Best Event – Mobile, ‘Best Event - Digital Integration’ and ‘Best Event – Multi-Channel’ part of the list including all new opportunities such as ‘Best Event – Games/Contests’ and ‘Best Event – Internal’ so you can put your best events forward.

If you are passionate about contributing to improving best practices within the event marketing discipline and value the opinions of your peers, this is one awards programme you cannot afford to miss.

Carefully judged by over 20 senior experts from the regions the best performers will be crowned ‘Event Marketer of the Year’ and ‘Event Agency of the Year at the gala ceremony on 7 October at the Capella Singapore.

Take a look at the 28 categories open for entry this year and the details outlined in these guidelines and we look forward to receiving your entries!

1. Best Event – Ambience2. Best Event - Arts and Culture3. Best Event - B2B4. Best Event – Branding5. Best Event - Community Service6. Best Event – Consumer7. Best Event - Digital Integration8. Best Event – Exhibition9. Best Event - Games/Contests10. Best Event - Government Sector11. Best Event - Home-Grown12. Best Event - Immersive Experience13. Best Event – Internal14. Best Event - Multi-Channel15. Best Event - Pop-Up Shop16. Best Event - PR/Guerilla Marketing Stunt17. Best Event - Press/Media18. Best Event - Product Launch/Re-launch

19. Best Event – Production20. Best Event – Retail21. Best Event - Social Media22. Best Event - Sponsorship Activation23. Best Event – Sports24. Best Event - Targeted Community25. BestEvent-UseofInfluencers26. Best Event - Use of Mobile27. Best Event - Use of Venue28. Best Event - Venue Experience29. Event Marketer of the Year 2016

(Not for Entry)30. Event Agency of the Year 2016

(Not for Entry)

ABOUT TH E AWARDS

Award categories in 2016

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S UBM I S S I O N OV E RV I EW

This document is designed to assist you with your entry submission.

Please read the following instructions and requirements to ensure your entries are submitted successfully.

All entries, supporting documents, and required items can be submitted online at: http://www.marketing-interactive.com/mevents-awards/sg/ entry-submission

The entry deadline is 5 August 2016

EligibilityThe eligibility period is from 17 July 2015 to 17 August 2016. Campaigns must have launched or debuted during this period.

All categories are open to marketers and their respective agencies, suppliers, and manufacturers involved in the event, trade show, sponsorship, mobile, hospitality, production, nightlife, retail, meeting and field-marketingarenas.Agenciesandvendorsmaysubmitentriesonbehalf of their clients.

Entrants from the following regions are eligible: South Asia, Southeast Asia and ANZ regions^.

Entrantsmusthaveanofficeintheeligibleregion,andworkmusthavebeencarried out for a regional and/or global market that includes any country in that regions.

Entrantsmusthaveanofficeintheeligibleregion,andworkmusthavebeencarried out for a regional and/or global market that includes these regions.

Entrants may submit the same campaign in multiple categories but should outlinehoweachfitthespecificcategoryathand.Thereisnolimittothenumber of entries an entrant may submit.

Both Consumer and B2B events and campaigns may enter the same category, unlessthatcategoryspecifies“Consumer”or“B2B”.

Key dates

^Countries in the eligible regions include the following:Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

Entries close: 5 August 2016 (2359 hours)

Awards night: 7 October 2016

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J U DG I N G C R I T E R I A

In your Core Submission document, address the following sections. Keep your answers as concise as possible, and do not exceed the respective sections’ word limit. Tailor your answers based on the category you are entering (see the Category Descriptions overleaf).

Context/Challenge (Max 300 words) 20%

Who/what was the client/brand/event? What were the primary objectives? Who was the target audience? What key challenges did you face?

Strategy (Max 500 words) 30%

What was the solution to the marketing objectives? Provide a clear rationale of whythespecificcategorywaschosentohelpaddressthemarketingproblem.Outline the creative thinking behind it, and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?

Execution (Max 500 words) 30%

How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?

Results (Max 450 words) 20%

How did the event/initiative/campaign perform? What were the results? Give clear evidence/metrics demonstrating its performance, and a case for why it solved the marketing problem you faced, and a clear rationale as to why youbelievethisqualifiesforaMarketingEventsAward.Quantifyandbeasspecificaspossible.Entrieswithoutqualifiedevidenceforthecategorywillbepenalised.

Recommended Information (where applicable)

• Start date• End date• Key objectives• Target audience• Key competitors• Budget• Media channel/s used• Strategic thought behind the type of event/campaign chosen• Creative expression• Creative/media rationale• Evidence/metrics showing the marketing objectives were met

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E N TRY S UBM I S S I O N

During the online submission process, you will be prompted for the information below. You may wish to prepare it in advance.

Anyorallinformation(unlessspecifiedasconfidentialandforuseonlybytheawardsjury)maybeused during and after the Marketing Events Awards gala dinner, and on any and all related materials includingtrophies,signage,certificatesandwrite-upsinMarketing magazine.

Start RegistrationEmail address (you’ll have to key in your email address before you can proceed with the online submission process)

Contact PersonFull Name: Company Name: Job Title:Email: Telephone Number: Mobile Number:Mailing Address:

Entry DetailsCategory: Campaign/ Event/ Programme Name:Client Organisation: Brand (if different from Client): Agency:

Agency Team Credits:(Separate team members with a ‘;’ e.g. ‘<full name>, <job title>, <organisation>; < full name>, <job title>, <organisation>; ‘ etc.)Client Team Credits:(Separate team members with a ‘;’ e.g. ‘<full name>, <job title>, <organisation>; < full name>, <job title>, <organisation>; ‘ etc.)

Files to uploadCore Submission Document that contains:1. Company Logo2. Cover Page with:

a. Category:b. Campaign/ Event/ Programme Name:c. Client Organisation: d. Brand (if different from Client): e. Agency:

For items 2–5, please refer to the judging criteria. If you are submitting more than one entry, or the same entry in multiple categories, tailor each entry to its respective category guidelines.

8. Appendix:

Supporting documentation (campaign images, screenshots, graphs, charts, illustrations, videos, Youtube URLs etc). Please note that supporting documents are not mandatory.

9.Onlyamaximumof10supportingfileswillbeallowed.

10. Filenames should not include any special characters, such as &, _, (, @, #, $, %, and the like. Pleasekeepyourfilenamesshortandsimple.Inorderforyourfilestobeuploadedsmoothly,thefilenames should only contain alphanumerical characters and not contain spaces.

*Any specific information or content intended for judging purposes only must be clearly indicated in red text. Any text highlighted in red will not be used for any other purpose, and will not be disseminated beyond the judging panel in any way.

Required FormatsCore Submission Document: .pdf Supporting documents: .pdf, .xls, .ppt, .docImages: .jpg, .ai, .psd, .bmpRecommendedfilesize(alldocuments):5MBMin resolution for images: 300dpi

For videos, you may upload them into any video-sharing websites e.g. YouTube. Set theprivacy setting to ‘Unlisted’ so that the video is accessible to only those with the link. Includethe direct link in your Core Submission Document. If you password-protect it, do include theaccess password in your document.

Important: File names should not contain special characters.

FeesS$299 per entry (exclusive of GST). GST is only applicable to entries from Singapore-based companies. Payment mode: Credit card (Visa, Mastercard, Amex). All entries are non-refundable.

3. Context/Challenge (Max 300 words) (30%)4. Strategy (Max 500 words) (40%)5. Execution (Max 500 words) (40%)6. Results (Max 450 words) (30%)7. Appendix:


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C AT EGORY D E S C R I P T I O N S

1. Best Event - AmbienceThis award recognises the best exhibit or environment from an event programme. Note: The entry should focus on what was designed, how it was put together, the materials used, and how it contributed to the atmosphere of the event. Results need not be submitted.

2. Best Event - Arts and CultureThis award recognises the best event aimed at celebrating the Arts or a local culture. This can include theatre events, gallery exhibitions, music concerts, local festivals, artistic competitions and more. Judges will be looking for high levels of creativity and a keen knowledge of local culture and/or the local and international Arts scene related to the event’s focus.

3. Best Event - B2BThis award recognises an outstanding business, corporate or trade event that communicated its message in a unique yet effective method. Sales meetings, annual shareholder events, proprietary events, multi-day meetings, awards galas, trade show-related festivities and parties are all eligible. This category is open to events held either in a single venue, or an event held at multiple times in different venues.

4. Best Event - BrandingThis award recognises the company that ensured seamless branding across all event platformsandperfectalignmentwiththebrand’sprofileandvalues.Theentrantmusttakeintoconsideration how the overall event supported the brand’s message. The results of the event need not be submitted but tangible evidence of consistent branding across all event channels must be submitted.

5. Best Event - Community ServiceThis award recognises the brand that made best use of an event to advocate a public cause or raise awareness of a public issue. Relevant and tangible evidence should be provided to demonstrate the reach of event.

6. Best Event - ConsumerThis award recognises the most strategic, creative, and effective event that achieved the brand’s objectives and was highly memorable for consumers. Open to an event held either in a single venue, or multiple times in different venues.

7. Best Event - Digital IntegrationEvents are much more than just a happening at a venue these days. This award recognises the best“live”campaignswithadigitalelement.Ifyourevent(B2BorB2C)wascomplementedbyweb portals, digital, virtual, social media and more, this category is for you.

8. Best Event - ExhibitionThis award recognises the most seamlessly executed exhibition event. Judges will evaluate the level of innovation in the items’ presentation and display, and the audience’s feedback. Trade exhibitions/fairs, consumer exhibitions and multi-location exhibitions (permanent or temporary) are eligible for entry.

9. Best Event - Games/ContestsThis award recognises the best use of games and/or competitions for an event. Judges will be looking for evidence of high levels of interactivity and engagement from the target audience and bold creative execution.

10. Best Event - Government SectorThis award recognises the most strategic, creative and effective event conceptualised and executed by a government sector and is open to an event held either in a single venue, or multiple times in different venues.

11. Best Event - Home-GrownThis award recognises an event created and executed by in-house teams by and for the local market.Thisisfor“self-branded,home-grown,company-controlled,100%-owned”musictours,sports efforts, charity events, etc. Please enter other categories if you sponsored an event.

12. Best Event - Immersive ExperienceThe award recognises an event that brings a product or brand to life for the attendees in a truly innovative and interactive format. This includes the use of technology, surroundings and should involve high levels of multisensory engagement from the attendees. Judges will be looking at how strongly the brand values and concepts relate directly to the attendee’s journey at the event.


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13. Best Event - InternalThis award recognises the best event aimed at the internal staff of a company. Judges will be looking for how engaging concepts perfectly capture and align with the company’s vision and values. This can include motivational seminars, teambuilding initiatives, gala dinners and more.

14. Best Event - Multi-ChannelThis award recognises the best event employing two or more channels including online andofflinetoenhanceanevent’spromotionandexperience.Judge’swillbelookingforseamless integration with the event’s objectives and branding and how the campaign drove traffic,generatedleads,identifiedprospects,andgarneredmoreparticipationcomparedtothe competition.

15. Best Event - Pop-Up ShopThis award recognises temporary retail environments that drew plenty of attention and were excellent in design, execution, and meeting their marketing objectives.

16. Best Event - PR/Guerilla Marketing StuntThisawardrecognisesthemostinventive,out-of-theboxpieceof“liveaction”marketingdesigned to generate buzz and get people talking. Entrants should demonstrate measurable results and increased public awareness. Events from both the Consumer and B2B worlds are welcome.

17. Best Event - Press/MediaThis award recognises the press event that was most creative in the invitation process, and had a solid execution and presentation.

18. Best Event - Product Launch/Re-launchThisawardrecognisesthemostinnovativeandeffectiveConsumerorB2Beventspecificallydesigned to support a launch or a re-launch of a product. The event can be a part of an integrated campaignbuttheresultsandawarenessshownmusthavebeengeneratedspecificallyfromthe event. Judges will be looking for a clear understanding of and engagement with the target audience, consistency of message and out-of-the-box approaches to promoting and experiencing the product.

19. Best Event - ProductionThis award recognises the most creative, extensive, outrageous, ambitious and outstanding production of an event. Everything from the lighting to the music to the script and registration/ticketing process will be taken into consideration. Loads of insights into the idea and execution will be needed. Unlike Best Consumer Event, this category focuses on the fantastic production and execution itself, and less on how the event’s marketing objectives were met.

20. Best Event - RetailThis award recognises the best event setup inside a mall and retailer environment that creatively engaged shoppers through activities or programmes. Events must have been set up in malls or public areas.

21. Best Event - Social MediaIf you utilised social media platforms to strike a conversation with your audience and get them talking about your event, this category is for you. This award recognises the event that best used social media to expand reach and enhance experience.

22. Best Event - Sponsorship ActivationThis award recognises the most innovative entertainment, sports or cause-related event born out of a sponsorship agreement. Judges will look at how well the event met the brand’s objectives and the overall execution of the event.

23. Best Event - SportsIt doesn’t always have to be all work and no play. If you’ve created an informal environment for employees, clients, distributors or your target audience through fun runs, marathons, cycling events and other similar events, this category is just right for you.

24. Best Event - Targeted CommunityThisawardrecognisestheeventcampaignthatengagedaspecifictargetaudienceeffectively.Judges will be looking for evidence of strategic engagement and positive action and/or a change in community behaviour.



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25. Best Event - Use of InfluencersThisawardrecognisesthemosteffectiveuseofinfluencersinaneventcampaign,whichcouldinclude the use of appropriate experts, ambassadors or celebrities. Judges will be looking for howcloselytheinfluencer(s)relatetothethemeorstyleoftheeventandhowtheirpresenceatthe event as well as in the lead up to the event enhanced awareness and engagement from the target audience.

26. Best Event - Use of MobileThis award recognises the importance of the mobile platform and awards the event thatmost effectively integrated mobile with an event experience. Judges will be looking at howseamlessly the user experience of mobile applications, websites or technology workedhand-in-hand with the physical event and the promotion surrounding the event to enhance engagement from the audience.

27. Best Event - Use of VenueThis award recognises the most innovative set-up and use of physical surroundings for an event. Judges will be looking for creative conceptulisation and venue choices that integrate directly into the overall theme brand or product as well as effective execution of out-of-the-box ideas during the main event.

28. Best Event - Venue ExperienceThis award recognises event organisers and venue partners that have gone above and beyond to offer service excellence and a positive venue experience for an event. This involves the entire experience and how effectively the needs were met for the attendees and/or client(s). Judges will be looking for effective consultation with clients or partners, problem solving and a meticulous eye for detail related to the venue and maximizing the attendee experience. Entrants must prove the outcomes through testimonials from clients or attendees. Clients and venue partners must both be credited if applicable in order to be eligible.

29. Event Marketer of the Year 2016 (Not for Entry)Our very own Grand Prix du Jury, awarded to the brand that scored the highest across all categories.

30. Event Agency of the Year 2016 (Not for Entry)Our very own Grand Prix du Jury, awarded to the event agency that scored the highest across all categories.



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T E RMS & C OND I T I O N S

Entry fees are non-refundable. Entries will not be considered for judging if payment is not received by the submission deadline.

Thejudges’decisionsarefinal.

All judges of the Marketing Events Awards 2016 are bound by a Non-Disclosure Agreementcoveringconfidentiality,conflictsofinterest,andcontactwithentrants.

Without prior notice, Marketing magazine reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.

The entrant agrees that Marketing magazine or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of Marketing magazine or for work lost or damaged under any circumstances.

Anyspecificinformationorcontentintendedforjudgingpurposesonlymustbe clearly indicated in red text or highlighted in red and will not be used for publication, and will not be disseminated beyond the judging panel in any way.

The entrant grants Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at any time asdeemed appropriate.


For further enquiries, please contactNirah AzizProject Manager - Conferences & Awards+6564230329(office)+65 8157 3449 (mobile)[email protected]

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