in partnership with - marketing...

In partnership with:

Admission is complimentary and by invitation only

08:00am Registration & networking over coffee/tea

09:00am Welcome address by Marketing

09:10am

Content marketing trends:- Content marketing - Constructing synergy between your content and your scattered channels - The rise of content intelligence - New approaches to content a

Speaker: Alena Rossini,

9:45am Networking & refreshment break

10:05am

Case study: Structuring content for dynamic storytelling

- Southeast Asia's cultural mosaic and how it influences consumercontent marketing?

- Building a narrative using multiple platforms- Mobile-first – understanding mobile search intent- Empowering the audience

Speaker: Joseph Sales,

10.40am Networking & refreshment break

11:00am

Branded content creation and distribution: - Content as the space where a consumer's imagination meets the reality- The building blocks of a successful content marketing strategy - Shorten the time between a great idea and a great outcome

Speaker: Natalie Gee, NBCUniversal Content Studio

11:35am

Panel discussion: Be the exceptionprospects into your funnel

- Understanding your audience/customer personas and rocking it with content personalization- Content creation considerations: content type, length, in- Effective ways to promote your content and measure the metrics

Moderator: Rezwana ManjurPanelists:

• Natalie Gee, Creative Director

• Alena Rossini,

• Joseph Sales,

12:10pm Closing address by Marketing

To request an invitation, please contact Elaine Choo,


by invitation only.

AGENDA

Registration & networking over coffee/tea

Marketing magazine

Content marketing trends: what to expect in 2017 and beyond Content marketing – what it means to brands, media and agencies respectively?Constructing synergy between your content and your scattered channels The rise of content intelligence – how automation and AI build the path to personalization at scale

approaches to content assets optimisation and content planning

Alena Rossini, Managing Director, Southeast Asia, ORC International

refreshment break

Structuring content for dynamic storytelling

Southeast Asia's cultural mosaic and how it influences consumer-purchasing decisions and content marketing? Building a narrative using multiple platforms

understanding mobile search intent Empowering the audience – make them feel the 'rapture of being alive'

Joseph Sales, Head of MBA (MediaCom Beyond Advertising), MediaCom Singapore

refreshment break

ntent creation and distribution: unlocking the revenue opportunityContent as the space where a consumer's imagination meets the realityThe building blocks of a successful content marketing strategy Shorten the time between a great idea and a great outcome – spinning stories into revenue

, Creative Director, NBCUniversal Networks InternationalNBCUniversal Content Studio

Be the exception – create compelling content that cuts through the noise and pull prospects into your funnel

Understanding your audience/customer personas and rocking it with content personalizationContent creation considerations: content type, length, in-bound links etc. Effective ways to promote your content and measure the metrics

Rezwana Manjur, Editor, Marketing magazine

Creative Director, NBCUniversal Networks International



Marketing magazine

To request an invitation, please contact Elaine Choo, [email protected]

what it means to brands, media and agencies respectively? Constructing synergy between your content and your scattered channels

how automation and AI build the path to personalization at scale and content planning

ORC International

purchasing decisions and

make them feel the 'rapture of being alive'

MediaCom Singapore

the revenue opportunity Content as the space where a consumer's imagination meets the reality

spinning stories into revenue

NBCUniversal Networks International & Head of Production,

compelling content that cuts through the noise and pull

Understanding your audience/customer personas and rocking it with content personalization bound links etc.

NBCUniversal Networks International

ORC International

MediaCom Singapore

interactive.com.

Speakers


Alena Rossini brings 17 years of experience in developing insights-led growth strategies for brands in Europe and Asia. Her contribution to both strategy and innovation has been widely recognised, through multiple awards within the marketing industry (including AMES in 2014).

Alena actively engages in building industry capabilities and measurement standards, through participation in key industry bodies like Interactive Advertising Bureau (IAB) and Market Research Society of Singapore (MRSS).

Prior to joining ORC International, Alena was the head of strategy and innovation at Kantar and earlier held senior roles in The Leading Edge, GfK anSingapore, Hong Kong and London.


Joseph Sales has been in digital marketing, focused on social and content within a media agency environment for over 10 years. He has experienced the rapid digital evolution from mere display advertising to social media engagement, and the importance of content to create the overlay that delivers meaningful connections.

Within his capacity at MediaCom, Joseph has been instrumental in creating fresh and creative approaches to media such as the Content Asset Framework for P&G, Coca Cola, and Audi. possesses multivariate experiences in running hybrid campaigns, which involve both brand and response driven KPIs.


Southeast Asia, Natalie Gee, Creative Director, NBCUniversal

International & Head of Production, Content Studio

Alena Rossini brings 17 years of experience in led growth strategies for brands in

Asia. Her contribution to both strategy and been widely recognised, through

multiple awards within the marketing industry (including

actively engages in building industry capabilities and measurement standards, through participation in key industry bodies like Interactive Advertising Bureau (IAB) and Market Research Society

Prior to joining ORC International, Alena was the at Kantar and earlier

Leading Edge, GfK and HPI in

Natalie Gee is a multi award-winningproduction director. Based in Singapore, she is responsible for driving creativity and brand integrity, as well as strengthening the presence of NBCUniversal channel brands with consumers, affiliates and advertisers in Asia.

Also the head of production, Natalie spearheads all aspects of content creation, including local production initiatives, long and short form specials, original series, and all digital and client branded content.

Natalie has more than 25 years of international broadcast and media experience, including roles at AETN All Asia Networks, The Walt Disney Company, Australia’s Network Ten as well as UK’s GMTV and Reuters News Agency. She has garnered numerous prestigious awards including 15 Gold Promax awards from the US, Asia and Australia.

Head of MBA (MediaCom Beyond

MediaCom Singapore Rezwana Manjur, Editor, Marketing magazine

Joseph Sales has been in digital marketing, focused on social and content within a media agency environment for over 10 years. He has experienced the rapid digital evolution from mere display advertising to social media

ntent to create the overlay that delivers meaningful connections.

Within his capacity at MediaCom, Joseph has been instrumental in creating fresh and creative approaches to media such as the Content Asset Framework for P&G, Coca Cola, and Audi. He also

ssesses multivariate experiences in running hybrid campaigns, which involve both brand and response

Rezwana Manjur has been with magazine since 2012 and has worked across both the online and print editions for Singapore, Malaysia and the Philippines. She has also had experience in creating and editing several online video series for the Marketing brand. She marketing personalities across the region and also globally.

As the editor of Marketing magazinecontinues to generate thought-leading content and breaking news which is relevant to marketers in the region.

NBCUniversal Networks

& Head of Production, NBCUniversal Content Studio

winning creative and production director. Based in Singapore, she is responsible for driving creativity and brand integrity, as well as

of NBCUniversal channel brands with consumers, affiliates and advertisers in Asia.

the head of production, Natalie spearheads all aspects of content creation, including local production

form specials, original series, and ll digital and client branded content.

Natalie has more than 25 years of international broadcast and media experience, including roles at AETN All Asia Networks, The Walt Disney Company, Australia’s Network Ten as well as UK’s GMTV and Reuters News

. She has garnered numerous prestigious awards including 15 Gold Promax awards from the US, Asia and

Marketing magazine

Rezwana Manjur has been with magazine since 2012 and has worked across both the online and print editions for

ppines. She has also had experience in creating and editing several online video

She has interviewed key marketing personalities across the region and also

Marketing magazine, Rezwana leading content and

breaking news which is relevant to marketers in the region.

in partnership with - marketing...

Documents