SPEAKER BRIEFING PACK

Presentation file specifications – Power Point guidelines (please submit by 5 April)

As a professional event organiser, Marketing magazine will do its utmost to make sure your slides,

videos and interactive content are displayed seamlessly and perfectly. This includes ensuring a

smooth and invisible transition between your slides and the other presenters' (we're sure you'll

agree that clicking 'escape' to the desktop and opening another presentation really spoils the

mood for the audience) by putting all presentations into one 'master copy'.

However, with the vast variety of formats and programs out there (Mac, PC, Linux etc), collating

your slides with the rest of the event's presentations can sometimes lead to unforeseen

formatting alterations and unexpected surprises.

To ensure there are no surprises on the event day, we have prepared a set of formatting

guidelines for you to follow. Stick to them and you can't go wrong (and neither can we!).

Briefing Pack Content

Event details and venue location : P 2

Presentation file specifications (for speakers’ references only) : P 2 - 3

Panel discussion topics (for panellists’ references only) : P 3

Equipment and other support : P 4

Backdrop design : P 5

Speakers and panellists’ bios Last update: 22 February 2016 : P 6 – 11

Contact : P 11

Event details and venue location

Event Date : Tuesday, 26 April 2016

Registration : 08:45 – 09:30

Event : 09:30 – 17:00

Seating : Free seating

Venue : Silverbox Ballroom, 1/F, Hotel ICON

17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong

To view a map, please click here

Language : English

Presentation : 30 mins including open to floor Q&A

Panel : 30 mins

Resolution : 1280x960 or 1024x768 pixels (a.k.a. 4:3 ratio)

Format : .ppt or .pptx only

Fonts : Preferred font size – pt 16 or above

Colour – please refrain from using a light-coloured font against a

light-coloured background (i.e. yellow on white etc.)

Do keep your presentation as simple as possible as we cannot guarantee that there wouldn’t

be any loss of formatting/animations during transfer of files.

We would strongly encourage you to submit your presentation 10 working days in advance.

This is to ensure that we could upload your presentation files to the system and alert you if

there is any format is inappropriate.

Please ensure there’s a bleed of about 1 cm around all sides of the slide so that your

logos/images wouldn’t be out of frame.

Please save a copy of your presentations, along with any supporting videos/fonts on a flash

drive and bring it with you to the event.

Presentation files specifications – video guidelines

Formats accepted: .mp4, .mov, .mpg, .avi

Maximum file size: 50MB (Limit is placed to ensure your video gets loaded on our system

smoothly).

Please insert your video(s) into your presentation and include them in one folder when you

submit your presentation.

To ensure the quality and resolution of your videos are not compromised, we would suggest

not to play videos off YouTube (or any other similar online video playback portal).

If you only have YouTube versions of your video, please send us the URL prior to the event

and we will download and insert them into your presentation for you.

(Do note that YouTube videos are web versions, with a lower resolution)

Panel discussion topics

Our conference chairman and panel moderator, Matt Eaton, will soon introduce all the confirmed

panellists through an email together with our suggested talking points, so all the panellists could

get to know each other and discuss the talking points prior to the event date.

Equipment and other support

Podium mic, wireless handheld mic or lapel mic

46” LCD TV on floor for displaying speakers’ PPTs (NO split screen function, do not support

displaying of presentation notes prepared in PPTs)

42” LCD TV on floor as timer

Built-in projector screen for displaying speakers’ PPTs at side of the ballroom (NO split screen

function, do not support displaying of presentation notes prepared in PPTs)

Wireless clicker (NO navigation function)

Stage set up reference picture

Stage set up design will be provided for reference in due course.

Panel discussion set up reference picture

Backdrop design

Backdrop design will be provided for reference in due course.

Conference chairman and panel moderator

Matt Eaton

Editorial director

Marketing

Matt Eaton started his career as a reporter with the Pacific Area Newspaper Publishers in Sydney

more than a decade ago writing about government, media and business for leading newspaper

and magazine titles. He joined Lighthouse Independent Media in 2007 as editor of Marketing

magazine Hong Kong and in 2011 became group editor, taking on a wider role to oversee the

Marketing brand across all offices and editions encompassing Hong Kong, Singapore, Malaysia and

the Philippines. As well as overseeing the Marketing brand across print, online and social, Matt is a

skilled and respected host of live events under the Marketing umbrella, including the Luxury

Marketing Summit and Agency of the Year Awards.

Speakers and panelists

A graduate from the Lausanne Hotel School,Denis M.G. Martinet has held senior management

positions for renowned hotel companies Hyatt International and Mandarin Oriental. He was also

instrumental in the development of Banyan Tree Hotels & Resorts in Asia, helping to establish this

group as a global leader in Spa Resorts.

After a decade in the hotel industry, Denis joined reputed Batey Ads in 1995 in Singapore as

marketing consultant for world-class brands Mercedes-Benz and TAG Heuer. In 1999 Martinet was

asked to join distribution specialist Desco von Schulthess, well known for representing Jaeger

LeCoultre, Maurice Lacroix and Audemars Piguet in Asia.

Over a decade first as MD then COO, he repositioned this established and reputable trading house

into a modern and dynamic partner for luxury brands. In 2008 Martinet founded MAD &

Associates Limited to offer local branding, logistics and consulting services for Western brands in

Asian markets. One of these brands was British watch company Bremont and in 2012 Denis

Martinet was seconded as Managing Director, overseeing the brand’s development in Asia Pacific.

A Swiss and British national, Denis Martinet is married to Joanne and has a daughter Daisy. An

active member of the Royal Hong Kong Yacht Club his passion is sailing. He can often be found

braving the South China Sea in a racing boat, loves going fast, the taste of wine and the company

of friends and family.

Denis Martinet

Managing director Asia

Bremont Watch Company

Bonnie joined City Super Group in 1996 and is responsible for the branding, promotion and

strategic marketing development of the group. As the head of marketing, she has been one of the

key people involved in building and growing the brand over the years. Dealing with the group's

regional business development, including Shanghai and Taiwan in recent years, she also manages

the regional marketing development and branding strategy of the group.

Daniel joined Emarsys in UK since 2013 with strong background in marketing technologies. He

started with various roles in Emarsys covering the UK, New Markets development and now

bringing in his knowledge to Asia as Client Success Director. With his deep insights on retail and

ecommerce, Daniel has helped marketers from major brands to develop growth strategies, as well

as to define strategic marketing opportunities around product adoption and customer intelligence

solutions.

Ms. Joanne Lau has twenty years sales & marketing experience in FMCG industry. She had started

her career with General Mills in October 2001 as a Key Account Manager. By virtue of her great

leadership and management skills, she had made significant contributions in terms of business

growth and brand building in major retail and food services channels. Total Häagen-Dazs™ and

Wanchai Ferry Retail business are always growing faster and leading ahead of the market, the

value share was 5 times than that of Year 2001.

Currently, she is appointed to be a Commercial Director for both Häagen-Dazs™ and Wanchai

Ferry business units of Hong Kong and Macau, with annual turnover over US85MM. Her role is

continuously leading Sales & Marketing team to develop appropriate strategy to further expand

the business while building consumers’ loyalty towards the brands in the long terms.

Bonnie Chow

Head of marketing

City Super

Daniel Hagos

Client Success Director

Emarsys

Joanne Lau

Commercial director

General Mills Hong Kong

First a graduate student in China in 1990, Robert held increasingly senior Asian regional positions

with FMCG MNCs including Anheuser-Busch and Alberto-Culver.

In 2005 he founded Asian regional lifestyle kitchenware chain Pantry Magic, opening 26 stores in

the next 9 years with a game-changing sourcing strategy of 75% own-label products, returning

industry-leading profitability to franchise partners. He was recruited by private equity firm AID

Partners to lead the turnaround of HMV as the new CEO in Feb 2015. The new HMV flagship store

in Hong Kong opened in Nov 2015, taking the 100-year-old brand to its next level as an

entertainment and lifestyle destination.

Dennis Chung joined HKT in 2007 and specializes in providing the retail industry with consultancy that draws on more than 15 years’ experience. He holds a thorough understanding of the IT infrastructure needs of traditional bricks-and-mortar retailer operations, as well as the challenges faced by the industry over recent years. Dennis also plays a significant role in development of solutions to help retailers streamline operations and capitalize on O2O business opportunities in a practical and cost-effective manner. He holds a Marketing degree gained in Hong Kong and a MBA awarded in Australia.

Ming Chan is currently General Manager, Brand Centre at Hong Kong Airlines, an energetic and

innovative full-service airline renowned for its fast growing business and destination network. Her

work covers branding, marketing and corporate communications for Hong Kong Airlines at more

than 30 cities across Asia. The recent pioneering launch of “Sweeten You Up” campaign featuring

creative and personalized services at key touch-points in the passenger journey demonstrated

Ming’s success in revitalizing the brand, and even the traditional aviation industry, with a whole

new service concept.

Robert Esser

CEO

HMV Media & Entertainment

Ming Chan

General manager, brand centre

Hong Kong Airlines

Dennis Chung

Assistant vice president, product

marketing & solutions consulting

HKT

Hong Kong – Dane Fisher is Managing Director, Asia and Oceania for Infiniti Motor Company

Limited with overall responsibility for Infiniti in this region.

Fisher began at Infiniti in 2014 as Director of Asia and Oceania and quickly established Asia and

Oceania as the fastest growing region at Infiniti with a 76% increase in sales in his first year in the

role. In April 2015, Fisher became Managing Director for the region reporting directly to Roland

Krueger, President, Infiniti Motor Company, Ltd.

Fisher has a proven management and sales track record in the automotive industry. Previously he

was Commercial Motorsport Manager for Automobili Lamborghini SpA overseeing all commercial

motorsport activities for the Lamborghini brand worldwide including sales, marketing, sponsorship

and financial performance. In this role he created and developed Lamborghini’s first motorsport

department and was responsible for the brand’s first entry into GT3.

Fisher started his automotive career as a brand manager for Porsche in New Zealand, and

progressed rapidly through roles with European Motor Distributors and the Audi brand to become

General Manager of Audi in 2009.

Fisher was born in New Zealand where he was a winning race driver. He is now based in Hong

Kong where Infiniti Motor Company’s global headquarters is located.

Fisher is a graduate of Auckland University in New Zealand with a Bachelor of Commerce Degree

majoring in Marketing and a Bachelor of Property Degree.

Edmund is a Hong Kong ecommerce entrepreneur. He is the CEO and founder of MyDress.com,

the leading online fashion retailer in Hong Kong. Edmund is in charge of day-to-day website

operation, digital marketing, and technical infrastructure for MyDress.com. In 2012-2014, Edmund

raised over HK$15M funding to expand the business. Edmund was the former speaker / panelist

for the ICT Expo, SME World Expo, Omni-Channel Retail Conference, and other events. Edmund

holds a Master degree in Information System from UC Berkeley.

Dane Fisher

Managing director Asia and Oceania

Infiniti Motor

Edmund Wong Director MyDress.com

Strategic international marketing professional with experience in brand building, marketing

strategy and digital analytics. Patrick currently leads a growing online business and regional brand

marketing strategy as the Vice President of Marketing and Ecommerce for OtterBox Asia-Pacific

(eight-time honoree of the Inc 5000 fastest growing companies) in Hong Kong. In the past 5 years,

he’s executed an award winning London 2012 Olympic marketing sponsorship (Corp Comms

Award 2012) in the UK and worked at the European corporate brand team head office of UPS

(ranked one of the most valuable brands in the world by Forbes) in Belgium.

Jeffrey Hau

Director

PRIZM

Back in 2008, after gaining experience in Silicon Valley with study background of social psychology,

Jeffrey started his venture to develop applications on Facebook platform in Hong Kong, which led

him became one of the few pioneers in Hong Kong’s digital and social marketing industry. During

these years, Jeffrey spotted the immense potential of new social media platforms, and affirmed

that traditional advertising knowledge is insufficient in the fast changing digital era. He thus

founded PRIZM with offering the market the comprehensive service of social media management

and digital marketing communications. At PRIZM, Jeffrey has advised over 100 local and

international clients, from FMCG and lifestyle, banking and finance, to travel & hospitality and

property developers on their online marketing programmes.

Patrick Waller

Director of marketing and ecommerce-APAC

OtterBox Asia Pacific

Simois Ng

Head of marketing communications

Sony Corporation of Hong Kong

As Sony Hong Kong’s head of marketing communications since June 2013, Simois Ng focuses on

formulating the company’s integrated strategies of marketing communications and corporate

communications to elevate the brand image to a higher level. Before undertaking her current role,

Simois was in charge of Sony’s online marketing where she has been responsible for devising and

implementing online marketing and Social Media strategies to maximize Sony’s online exposure.

Being well versed in database marketing, Simois improved CRM and customer engagement that

has strengthened customer loyalty with a well-protected, strong database. She has also

established the e-commerce system for Sony Hong Kong, contributing to the sales via the online

store.

Ayaz Akhtar has over 17 years’ experience of working in the Market Research Industry, almost half

of which he has spent as an online research specialist. His background is diverse in this sector and

past roles have included managing projects, fieldwork teams, project managers, sales people,

clients and accounts in Europe as well as managing a business unit in Hong Kong. He has

considerable experience of B2B & B2C research using quantitative as well as qualitative research

methodologies. Ayaz is currently the Country Manager for SSI Hong Kong and his current remit

includes conducting consumer as well as high end B2B research globally.

Contact

For any enquiries pertaining to the event and onsite speaker management, please contact

Angela Leung

Events producer, Marketing

Office: +852 2861 1882

Mobile: +852 6252 3857

Ayaz Akhtar

Country manager Hong Kong

Survey Sampling International