lumpiatastic...brand recognition. online marketing through effective website strategy will also be...

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LUMPIATASTIC In Partnership with Resurgent Corporation BY CORA WADDELL

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Page 1: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

LUMPIATASTIC

In Partnership with Resurgent Corporation

BY CORA WADDELL

Page 2: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Executive SummaryCora Waddell, is an American-born Filipino actress, fashion model, and video blogger. She is partnering with Resurgent Corporation to bring you Lumpiatastic!

Wanna have a savory snack? Lumpiatastic is the place to go to and grab your all-time favorite Filipino dish—lumpia. You can choose from an array of savory filling options and eat them as is or with rice along with an array of sauces that’ll certainly make your meal feel and taste extra special!

Page 3: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Value Proposition•Specializes in different types of lumpia.•Perfect for meals or snacks.•Franchise can be located virtually anywhere•Popular product for all market segments•Affordable business ownership•Strong business, PR & marketing support

Page 4: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Design Inspiration

Page 5: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

CART DESIGN

DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

Page 6: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

License Package•Brand Value•Marketing and PR•Brand License Kit•Franchise Kit

Page 7: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Franchise Package

PHP 49,999

Use of Trade Name and Logo

Initial Equipment Cart (2 sqm.) Initial Inventory Celebrity Factor PR & Marketing Kit Business & Training Kit Notarized Franchise

Agreement After Sales Report

Page 8: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Marketing PlanLUMPIATASTIC by Cora Waddell will be

introduced using an extensive advertising with

a logo to promote public identification and

brand recognition. Online marketing through

effective website strategy will also be used to

build and promote the brand, as more and

more clients are engaging online. Additionally,

LUMPIATASTIC by Cora Waddell will send out

informational newsletters to the target market

and interested parties.

Page 9: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

Public Relations PlanTo gain better reach and engagement, LUMPIATASTIC by Cora Waddell will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.

Page 10: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

L U M P I A N G TO G U E

F R E S H L U M P I AL U M P I A N G S H A N G H A I Products

D Y N A M I T E ( C H I L I L U M P I A )

Page 11: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

S P I C E D V I N E G A RK E TCH U PS W E E T N S O U R S A U C E

SAUCES

Page 12: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

Page 13: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

LICENSING REQUIREMENTS

LETTER OF INTENT RESERVATION OF AGREEMENT

LICENSEE INFORMATION SHEET

FINANCIAL STATEMENTS

Page 14: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

LICENSING PROCESS FLOW

2INFORMAL INTERVIEW WITH

REVOLUTION MANAGEMENT AND

EVALUATION OF REQUIREMENTS

3SETTLEMENT OF

LICENSING PACKAGE

4DRAFTING AND

SIGNING OF LICENSING AGREEMENT*

5SALES AND OPERATION

ORIENTATION AND AFTER-SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

1SUBMISSION OF REQUIREMENTS

Page 15: LUMPIATASTIC...brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online

C O N T A C T U [email protected]

Thank You!F O L L O W U S O N S O C I A L M E D I A

@resurgentcorporation