AUTHORITY

ACCOUNTANTSENGINEERSLAWYERS…….

IN YOUR FIELD

BUSINESS-OWNERSDOCTORSTEACHERSFINANCE-PROFESSIONALAVIATORCHIROPRACTOR

YOU ARE AN

IMPRESSION AFTERIMPRESSION YOUHAVE PROVEN YOURSELF

SERVICE

PERFORMANCEEXPERTISE

YOUR PERSONAL BRANDYOU STAND OUT

IS WHAT MAKES

YOUR PERSONAL BRANDHAS DRIVEN RESULTS

NEW BUSINESS

REPEAT BUSINESSREFERRALS

AND NOW THE WEBENABLES IMPRESSIONS TO

HAPPEN ONLINE WITHOUT YOU

YOUR NAME HERE

CAPITALIZEARE YOU READY TO

53% of respondents from developed nations said they find a person like yourself to provide the most credible information. Edelman, 2007 Trust Barometer

“23% of Americans search online for information on colleagues, customers, and….” Andy Sernovitz, Fast Company

48% of the overall reputation of a company isattributable to the reputation of its CEO

37% think that the percentage of the overallreputation of a company to its CEO has grown

Source: Burson-Marsteller Report, 2003

SO HOW …

ASK YOURSELF4 QUESTIONS

Are you easily found online?

Are you an authority in your field?

WHEN THEY DO FIND YOUONLINE, DO YOU CONTROL THE USER EXPERIENCE OR INFLUENCE THE IMPRESSIONTHEY HAVE WITH YOUR BRAND?

Are you leveraging

social media to drive results?

Do you measure the ROI

from youronline presence?

OK, LOTS TO THINK ABOUT...

BUT THIS IS NOT AN OPTION

.....AND JUST A PRETTYWEBSITE IS

NOT ENOUGH

BECAUSE THINGS ARE

GETTING MUCHMORE

COMPLICATED

THIS IS STRATEGIC …. GET A PLAN.

1. Define expertise2. Create content3. Control platform4. Monitor &

Evaluate

ARE REAL BUT… THE PAYOFFS

IT TAKES EFFORT AND EXPERTISE1

COMMIT TO LEARNING AND EVOLVING2

DO NOT GO IT ALONE. GET A PARTNER3

START TODAY4

JIM HAMILTON

1.888.366.6074

jim@doimatter.com

Contact me to discuss further: