online brand management
TRANSCRIPT
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Brand Management
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Quick Facts for Businesses
• Ford Explorer launch on Facebook generated more traffic than Super Bowl ad!
• 53% of Twitter users recommend products• 90% of consumers trust peer
recommendations• 14% trust advertisements• 93% of marketers use social media
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More facts for Everyone
• Social Media is #1 activity on the Web
• 92% of kids under 2 have a digital shadow
• 1 in 5 couples meet online
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Know What People See• Search for yourself on Google and social
media platforms– Company name– Product names– CEO and key staff names
• Set up Google Alert on your name– http://www.google.com/alerts
• Search review sites
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Search Social Media Sites
• Search Facebook, Twitter, LinkedIn, Pinterest…– You will not be able to find everything– Note the things you do find
• Are they fair?• Can you learn from them?
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Take Control
• Thank and reward people who have said nice things
• Address the negative• Build your reputation by
joining these sites– Be the place where people
talk Allow, but address, the negative
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Can you remove items from Google?
No – but you can over power them with new info…
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Who can speak for the business?
• Have an acceptable use policy for staff• Have designated staff to monitor and
maintain social media• Keep passwords secret• Don’t leave you computer or phone logged
into social media sites
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Get the presentation here:http://byteoftheweek.com/
Thank you!