Variety, in partnership with Snapchat, is driving users to promote others rather than themselves.

Snap a photo, add a filter, and share with your friends and followers that Transportation = Transformation.

This interactive poster allows the user to place the child in a variety of scenes showing the transformative power of mobility. With each impression Snapchat will donate $1 to Variety’s Freedom Program and users can also donate separately using the same app.Snap Share Donate