internet trends & snapchat

37
Market Applications And Practices INTERNET Afshan Hirji -50 Rajendra Hiwale -51 Rameez Iraqi -52 Adhithi Iyer -53 Aditya Iyer -54 Dinesh Jadhav -55

Upload: afshan-hirji

Post on 24-Jan-2015

114 views

Category:

Internet


0 download

DESCRIPTION

this is a detail presentation on Snapchat as well as a comparative analysis with Instagram and WeChat

TRANSCRIPT

Page 1: internet trends & Snapchat

Market Applications And Practices

INTERNET

Afshan Hirji -50

Rajendra Hiwale -51

Rameez Iraqi -52

Adhithi Iyer -53

Aditya Iyer -54

Dinesh Jadhav -55

Page 2: internet trends & Snapchat

Internet Marketing

2

Internet

2/17/2014

Global Network Who owns the Internet? Internet & World Wide

Web Communication

Page 3: internet trends & Snapchat

Internet Marketing

3

Worldwide Users

2/17/2014

Page 4: internet trends & Snapchat

Internet Marketing

4

Internet trends in India

2/17/2014

In a span of four years (2008-2012) India added 88 Million internet users reaching to total of 137 Million internet, growing 26%

 In 2013, there are 67 million smartphone subscribers, which is 6% of the total subscribers in India, growing at the rate of 52% .

More than 50% of Indians share almost everything or most things online in comparison to 15 % in US and 24% Globally

Page 5: internet trends & Snapchat

Internet Marketing

5

Challenges & Problems faced by internet marketing

2/17/2014

Creating Content Converting leads to sales Reliability And Security Issues Technical skills Keeping pace with market and technological

change Abiding by laws and legislations Ensuring maximum access

Page 6: internet trends & Snapchat

Internet Marketing

6

Contribution to GDP

2/17/2014

 Internet services and devices industry has potential to increase its contribution to up to 3.3 per cent to India's Gross domestic product by 2015, a report by McKinsey & Company.

"The Internet currently contributes a modest 1.6 per cent to

India's GDP in line with most aspiring countries.

This could grow to 2.8-3.3 per cent by 2015, if India achieves its potential for growth in the number of Internet users and Internet technology related consumption and investment over this period

Page 7: internet trends & Snapchat

Internet Marketing

7

2/17/2014

Page 8: internet trends & Snapchat
Page 9: internet trends & Snapchat

Internet marketing

Search Engine Optimization (SEO)

Blog Marketing

Affiliate Marketing

Pay Per Click

Search Engine Marketing

Viral Marketing

Page 10: internet trends & Snapchat
Page 11: internet trends & Snapchat

SNAPCHATMay 2009 | Co-founders Bobby Murphy and Evan Spiegel meet at Stanford

February 2011 | Version 1.0 of the Snapchat Prototype is tested

June 2011 | Version 2.0 (official) of Snapchat is tested

September 2011 | Initial Launch of Snapchat App

June 2012 | Over 100 million photos have been shared over Snapchat

September 26, 2012 | Snapchat celebrates its 1-year birthday

October, 2012 | Snapchat releases version for Android platform

Developers

Evan Spiegel David Kravitz

Bobby Murphy Daniel Smith

• Photos shared through Snapchat are known as “SNAPS”.

• Time limit for view of snaps then that snap will be hidden and deleted from server.

• Began under the name of “Picaboo”

• App’s mascot is "Ghostface Chillah“

Page 12: internet trends & Snapchat

Internet Marketing

12

2/17/2014

Page 13: internet trends & Snapchat

Internet Marketing

13

2/17/2014

Page 14: internet trends & Snapchat

Internet Marketing

14

Brand Milestones

2/17/2014

Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign

Snapchat to Celebrate 1 Billionth Snap Shared with Massive “Group Snap” in Times Square

Snapchat Named Best Mobile App | Crunchies Awards 2013

Page 15: internet trends & Snapchat

Internet Marketing

15

S

Demographic

Behavioural

Psychographic

T

Youth

Venture capital firms.

P

Changing trends

D

Phenomenal Privacy

Fancy text

Smart filters

2/17/2014

Page 16: internet trends & Snapchat

Internet Marketing

16

2/17/2014

Page 17: internet trends & Snapchat

2/17/2014Internet Marketing

17

Strengths

Opportunities

Weakness

Threats

•Unique approach•FunctionalitySimplistic

•Controversies •Inability to retain messages •Monetize the app•Absent On Windows , BlackBerry

•Teenage segment•Additional features

•Legal ramifications •Press coverage and public opinion

Page 18: internet trends & Snapchat

Internet Marketing

18

BRAND STRATEGIES :

Logo : Change in Logo Tagline : “Real-Time Picture Chatting”

2/17/2014

Distribution Of SnapChat :Available on Android , iOS ,

Absent onWindows and BlackBerry

Page 19: internet trends & Snapchat

Internet Marketing

19

Promotional Strategies

2/17/2014

1. Contests

2. Discounts

Page 20: internet trends & Snapchat

Internet Marketing

20

3. Send Insider Marketing

4: Preview A New Product

2/17/2014

Page 21: internet trends & Snapchat

Internet Marketing

21

5. Event

6. Gain Followers With A Giveaway

2/17/2014

Page 22: internet trends & Snapchat

Internet Marketing

22

7: Take People Behind The Scenes

2/17/2014

Page 23: internet trends & Snapchat

Internet Marketing

23

Pricing Strategies

APPLICATION :Free of Cost!

COMPANY : • Snapchat CEO Reveals Rejected FaceBook's $3 Billion Offer• Google reportedly offers Snapchat with $4 billion deal.

2/17/2014

Page 24: internet trends & Snapchat

Internet Marketing

24

Competition Analysis

2/17/2014

DIRECTCOMPETITION : 1.Poke 2. Instagram 3.Flickr

Page 25: internet trends & Snapchat

Internet Marketing

25

2/17/2014

Page 26: internet trends & Snapchat

Internet Marketing

26

INDIRECT COMPETITION

Whatsapp Messenger

BlackBerry Messenger

WeChat

Line

Hike

Viber

Skype2/17/2014

Page 27: internet trends & Snapchat

Instagram

Instagram is a photo sharing app that connect users. Instant photo uploads with real time comments and feedbacks. Launched in October 2010. 150 million users worldwide. 3 million photos uploaded daily.

Page 28: internet trends & Snapchat

Swot analysis of Instagram

Strenght• Instant action• Connecting people through hash

tag• Free application• Easy to use application

weakness• No revenue .• Occasional bugs and crashes

Opportunities• Purchased by Social Gient

facebook Inc.• Most popular photo app in the

market• Development of mobile web

Threats

Competition getting more and more serious

Rising interest in videos than pictures

Page 29: internet trends & Snapchat

Internet Marketing

29

WeChat

2/17/2014

It is a mobile text and voice messaging application. Launched in October 2010 by Tencent naming

Weixin. Rebranded as WeChat in April 2012 for

international market. Had 300 million users by January 2013.

Page 30: internet trends & Snapchat

Internet Marketing

30

Who uses WeChat?

2/17/2014

16%

40%

28%

12%

4%

Age group

0-19 20-29 30-39 40-49 50+

Page 31: internet trends & Snapchat

Swot analysis of WeChat

Strength Allows to send

videos,voice notes, pictures.

Profile Picture Facility No need to add friends Available for all platforms

Weakness Not diversified Weak distribution of

network

Page 32: internet trends & Snapchat

Opportunities Advanced technology Recognized application Modernization of people Increased demand for

smartphones

Threats Competition Product substitution Similar applications for

free too.

Page 33: internet trends & Snapchat

Internet Marketing

33

Business Plan for India

2/17/2014

Objectives Establishing the brand Penetrating the big Indian youth market

Segmentation Mainly targeting the teens and the 20's users Psychographic Segmentation

Positioning Creating a brand image of SnapChat through Celebrity

Endorsements

Page 34: internet trends & Snapchat

Internet Marketing

34

2/17/2014

Page 35: internet trends & Snapchat

Internet Marketing

35

4Ps

2/17/2014

Product Direct addition of a friend list Profile Picture and with a Status Facility. Conversation (self destructive in nature) features More Security Options to curb Sexting Issues

Place Metropolitan Cities, Followed by Other Major Cities Rural India

Page 36: internet trends & Snapchat

Internet Marketing

36

2/17/2014

Promotions Social Media Forums Celebrity Endorsements Free Recharge offers And Discount Coupons Web Banners on Websites

Price Free of Cost

Page 37: internet trends & Snapchat

Internet Marketing

37

2/17/2014