SnapchatLily Hashemi

lilyhash

What is a snap?

Videos, Stories, and Chats

Financials• Received $163 million total in funding

• Valued at $10 billion as of August, 2014

• Does not make revenue…yet

History• Fall 2010: Reggie Brown walks into a room with Evan Spiegel and

wishes for an app that sent disappearing photos

• July 13, 2011: Picaboo launched on App Store

• August 16, 2011: Co-founders Evan Spiegel and Bobby Murphy change the name to Snapchat

• Fall 2011: Spike among high school students

• Fall: 1,000 users —> Winter: 20,000 users —> Spring: 100,000 users

• April 2011: Lightspeed invested $485,000 and valued the company at $4.25 million

• Fall 2013: Facebook tried to buy Snapchat for $3 billion

What’s Hot

• Came out with new form of advertising in the form of snap stories

• Stories of live events going on around the world

Secret Sauce

• More intimate and exclusive than standard social media

• Don’t have to worry about self-censorship

• Changed how we communicate

Snaps Bringing People Together

Competitors

• Facebook Poke

• Silent Circle

• ClipChat

Snapchat is revolutionizing social constructs, while giving hope to young

startups