snapchat marketing: 14 rules to get snapchat love

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Mana Ionescu [email protected] @manamica 14 RULES TO GET SNAPCHAT LOVE

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Page 1: Snapchat Marketing: 14 Rules to Get Snapchat Love

Mana [email protected]@manamica

14 RULES TO GET SNAPCHAT LOVE

Page 2: Snapchat Marketing: 14 Rules to Get Snapchat Love

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Page 3: Snapchat Marketing: 14 Rules to Get Snapchat Love

THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS.

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Eric Jackson, The Street

Mana [email protected]

@manamica

Page 4: Snapchat Marketing: 14 Rules to Get Snapchat Love

1. MAKE A PROMISE AND STICK TO IT

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Mana [email protected]

@manamica

1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun

2. Craft calls to get followers3. Place your calls everywhere using your snapcode and username

Page 5: Snapchat Marketing: 14 Rules to Get Snapchat Love

2. MORE WAYS TO GET FOLLOWERS

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Mana [email protected]

@manamica

1. Get listed in apps/directories such as Ghost Codes2. Get involved in Reddit forums and publish your username3. Run ads on other social networks to direct people to your account

Page 6: Snapchat Marketing: 14 Rules to Get Snapchat Love

3. MAKE ANNOUNCEMENTS FUN

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Mana [email protected]

@manamica

Page 7: Snapchat Marketing: 14 Rules to Get Snapchat Love

4. SHARE EXCLUSIVE DEALS

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Mana [email protected]

@manamica

•Scarcity•Urgency•Exclusivity

Page 8: Snapchat Marketing: 14 Rules to Get Snapchat Love

ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO:

FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY…

SNAPCHAT GETS 6 BILLION

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Page 9: Snapchat Marketing: 14 Rules to Get Snapchat Love

5. MASTER THE HACKS

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• Zoom in and out: When recording, sliding your finger up the screen will zoom in and sliding down will zoom out.

• Master doodling: Use a tablet and stylus • Switch between cameras: double tap on your screen

Mana [email protected]

@manamica

Page 10: Snapchat Marketing: 14 Rules to Get Snapchat Love

6. TELLS STORIES WITH A SEQUENCE OF PICS AND VIDEOS

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Mana [email protected]

@manamica

Page 11: Snapchat Marketing: 14 Rules to Get Snapchat Love

7. OFFER A SENSE OF INTIMACY

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Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content• be vulnerable • have conversations

Mana [email protected]

@manamica

Page 12: Snapchat Marketing: 14 Rules to Get Snapchat Love

8. GET YOUR PEOPLE INVOLVED

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Mana [email protected]

@manamica

Page 13: Snapchat Marketing: 14 Rules to Get Snapchat Love

9. RUN A CONTEST

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Mana [email protected]

@manamica

Page 14: Snapchat Marketing: 14 Rules to Get Snapchat Love

10. ADVERTISING –SPONSORED LENSES

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Mana [email protected]

@manamica

• Kraft – 13% lift in purchase intent

• bareMinerals- 2X increase in search traffic

Page 15: Snapchat Marketing: 14 Rules to Get Snapchat Love

11. LET INFLUENCERS TAKE OVER

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Mana [email protected]

@manamica

Page 16: Snapchat Marketing: 14 Rules to Get Snapchat Love

12. USE GEOFILTERS & MAKE THEM FUN

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• $5 per 20k square feet, per hour• This reddit forum is a great resource

>>https://www.reddit.com/r/snapchatgeofilters/

Page 17: Snapchat Marketing: 14 Rules to Get Snapchat Love

13. BE REAL

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”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.”

Gordy, 15.

Mana [email protected]

@manamica

Page 18: Snapchat Marketing: 14 Rules to Get Snapchat Love

1. Striking visuals first2. Break through the noise3. Offer a sense of intimacy4. Give choice and control5. Be real

14. ADOPT THESE PRINCIPLES

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Mana [email protected]

@manamica

Page 19: Snapchat Marketing: 14 Rules to Get Snapchat Love

Chat with me!

[email protected]@manamica

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