Snapchat Marketing: 14 Rules to Get Snapchat Love

Download Snapchat Marketing: 14 Rules to Get Snapchat Love

Post on 12-Apr-2017

146 views

Category:

Marketing

1 download

Embed Size (px)

TRANSCRIPT

<p>Slide 1</p> <p>Mana Ionescumana@lightspandigital.com@manamica14 rules to get snapchat love</p> <p>1</p> <p>2</p> <p>One of the most common questions I get these days is WHAT ELSE CAN WE DO? We want new creative ideas! Should we do Snapchat? Periscope? What else. </p> <p>The short answer has two parts stop thinking about social networks first, and start thinking about what content and interactions will get you customers. Your communication strategy should come before your social networks. Stop thinking what else should I do and start asking how can I do this better! Has anything changed in how my audiences communicate? How can I improve how I communicate with them? </p> <p>And YES, how people communicate has changed a lot since the early days of Facebook. Its changed since last year. And the social networks favored by the young are forcing this change. </p> <p>2</p> <p>The growth Snapchat is going through is supernova-like -- to the point that it's more supernova-like than Facebook was.3Eric Jackson, The Street</p> <p>Mana Ionescumana@lightspandigital.com@manamica</p> <p>Users consume insane amounts of content on Snapchat but they choose to do so, theyre not hit over the head with it. http://realmoney.thestreet.com/articles/03/09/2016/snapchat-growing-faster-facebook-did3</p> <p>1. Make a promise and stick to it4Mana Ionescumana@lightspandigital.com@manamica</p> <p>Promise something they cant get anywhere else, typically deals, updates, intimacy and funCraft calls to get followersPlace your calls everywhere using your snapcode and username</p> <p>1. Make a Promise and Stick to ItThe first thing to do is to determine the value that you will offer. Why should they follow you? This is not unique to Snapchat. Any time you want someone to follow you, youll need to promise value and stick to that promise. Whether Facebook, Twitter, Instagram or email marketing, people will only opt in and pay attention to your content if theres something in it for them.Step 1: Promise a positive experience, something that will make your followers and/or their lives easier, better, more profitable, more productive and/or more entertaining. Why should they, big numbers of them, care to connect with you? Whats in it for them?Typically on Snapchat users expect deals, updates, intimacy (behind the scenes exclusives) and fun.Step 2: Craft your calls to get followers. Use the following formula: ask + promise. Connect with us on Snapchat and get exclusive [discounts, behind the scenes, tips, jokes etc].Step 3: Place your calls to action everywhere, with an image of your snapcode and the spelled out username. It is common to write your username like on twitter. Mine would be @manamica.</p> <p>Read more: http://lightspandigital.com/blog/snapchat_marketing_tips/#ixzz4LHyYyPTO Follow us: @manamica on Twitter4</p> <p>2. More ways to get followers5Mana Ionescumana@lightspandigital.com@manamicaGet listed in apps/directories such as Ghost CodesGet involved in Reddit forums and publish your usernameRun ads on other social networks to direct people to your account</p> <p>1. Make a Promise and Stick to ItThe first thing to do is to determine the value that you will offer. Why should they follow you? This is not unique to Snapchat. Any time you want someone to follow you, youll need to promise value and stick to that promise. Whether Facebook, Twitter, Instagram or email marketing, people will only opt in and pay attention to your content if theres something in it for them.Step 1: Promise a positive experience, something that will make your followers and/or their lives easier, better, more profitable, more productive and/or more entertaining. Why should they, big numbers of them, care to connect with you? Whats in it for them?Typically on Snapchat users expect deals, updates, intimacy (behind the scenes exclusives) and fun.Step 2: Craft your calls to get followers. Use the following formula: ask + promise. Connect with us on Snapchat and get exclusive [discounts, behind the scenes, tips, jokes etc].Step 3: Place your calls to action everywhere, with an image of your snapcode and the spelled out username. It is common to write your username like on twitter. Mine would be @manamica.</p> <p>Read more: http://lightspandigital.com/blog/snapchat_marketing_tips/#ixzz4LHyYyPTO Follow us: @manamica on Twitter5</p> <p>3. Make announcements fun6Mana Ionescumana@lightspandigital.com@manamica</p> <p>The appeal of the new social networks like snapchat has to do with simplicity, lower noise levels, a feeling of privacy and intimacy. 6</p> <p>4. Share exclusive deals7Mana Ionescumana@lightspandigital.com@manamicaScarcityUrgencyExclusivity</p> <p>7</p> <p>Although smaller, Snapchat is a true contender when it comes to video: </p> <p>Facebook gets 8 billion video views a day </p> <p>snapchat gets 6 billion8</p> <p>8</p> <p>5. Master the hacks9Zoom in and out: When recording, sliding your finger up the screen will zoom in and sliding down will zoom out.Master doodling: Use a tablet and stylus Switch between cameras: double tap on your screen</p> <p>Mana Ionescumana@lightspandigital.com@manamica</p> <p>6. Tells stories with a sequence of pics and videos10</p> <p>Mana Ionescumana@lightspandigital.com@manamica</p> <p>7. Offer a sense of intimacy11Figure out how your brand can offer intimate interactions. share a lot of behind-the-scenes contentbe vulnerable have conversationsMana Ionescumana@lightspandigital.com@manamica</p> <p>11</p> <p>8. Get your people involved12Mana Ionescumana@lightspandigital.com@manamica</p> <p>12</p> <p>9. Run a contest13Mana Ionescumana@lightspandigital.com@manamica</p> <p>13</p> <p>10. Advertising sponsored lenses14Mana Ionescumana@lightspandigital.com@manamica</p> <p>Kraft 13% lift in purchase intentbareMinerals- 2X increase in search traffic</p> <p>14</p> <p>11. Let influencers take over15</p> <p>Mana Ionescumana@lightspandigital.com@manamica</p> <p>You cant reshare others content on Snapchat. And up until recently it was hard to do so on Instagram. So influencers cant reshare content. Whats there to do? LET THEM TAKE OVER! Its like a guest blogging of a sorts. </p> <p>To launch its new Snapchat account, Cinnabon partnered with social media influencers Danny Berk and Evan Garber to take over the brand's Snapchat account and ask fans to share snaps of sweets. Cinnabons account garnered 2,000 followers in two days. Why Snapchat? Jill Thomas, VP of marketing at Cinnabon, explains, "I loved the idea that [Snapchat] was very one-to-one and personal."15</p> <p>12. Use geofilters &amp; make them fun16$5 per 20k square feet, per hourThis reddit forum is a great resource &gt;&gt;https://www.reddit.com/r/snapchatgeofilters/</p> <p>16</p> <p>13. Be real17[Facebook is] overrated man. It's justit's not real. It's like, it's just social media. It's just social media. Gordy, 15. Mana Ionescumana@lightspandigital.com@manamica</p> <p>Its just social media. A fastcompany article by ryan bradley17</p> <p>Striking visuals firstBreak through the noiseOffer a sense of intimacyGive choice and controlBe real14. Adopt these principles18Mana Ionescumana@lightspandigital.com@manamica</p> <p>70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour. That number jumps to 72% when theyre issuing a complaint.18</p> <p>Chat with me!</p> <p>mana@lightspandigital.com@manamica19</p> <p>19</p>