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Variety, in partnership with Snapchat, is driving users to promote others rather than themselves.
Snap a photo, add a filter, and share with your friends and followers that Transportation = Transformation.
This interactive poster allows the user to place the child in a variety of scenes showing the transformative power of mobility. With each impression Snapchat will donate $1 to Variety’s Freedom Program and users can also donate separately using the same app.Snap Share Donate