locate, connect and collaborate – web 2 · locate, connect and collaborate – web 2.0 speaker...

Locate, Connect and ,Collaborate – Web 2.0

Speaker NameSpeaker NameTitleDate

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

What is Collaboration in Web 2.0 World ?Web 2.0 describes the trend in the use of Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.

• New approach to writing web based

Technology Behavior• Push to Pull

gapplications

• Rich means of

• Social Networking

sharing & finding information

Wiki Bl RSS

• Unconscious Collaboration

C t• Wikis, Blogs, RSS, Mashups, FolksonomiesSocial Networking

• Consumer to Broadcaster

• Collective


Social Networking • Collective Intelligence

Major Inflection Point That is Changing the Way People WorkWay People Work

Technological Continuous Connectivity Real-Time Information Web 2.0, SaaS

Business/Financial Globalization Scale Speed Productivity

Societal Green

Legal Compliance Green

Mobility Consumer-Driven

Governance Policy Security

Competitive Empowered Employees Communications Driven

Workflow Borderless Enterprise


Borderless Enterprise

Enabling Business using Collaboration

Delivery ModelApplication

CPublic

Consumer Networkwww

C PrivateCorporate Private Network


Response time pressures,What does History tell us

1990s 2000s

Email

Mobile Phone

Instant

IP Phone

Smart phone

Unified Messagaing

What does History tell us

1980sPager

Voicemail

Terminal

Instant Messaging

VoIP/IPT

Unified Messagaing

Enhanced IM

SMS1970s

Telephone

Royal Mail

Terminal

Video Conf

“Bag” Phone

Webcam

Laptop

Personal WWW

Social Networking

Skype

1970s

Fax Machine

MessageSlips

DesktopVideo Adoption

Telepresence

Response Time 8 Hours 4 Hours Immediate24 – 48 Hours

Competition Regional National GlobalLocal


WorkPlace Desk + PC Desktop WorkspaceDesk

Collaboration in a Global Digital Economy

Eff ti ll b ti ill d i 30 50%

Culturally diverse teams outperform single culture teams

Effective collaboration will drive 30–50% of next decade’s productivity

4 Times Longer2 Weeks 17 WeeksTime it takes to build trust in the Electronic Communication World

Time lag for culturally diverse teams to begin outperforming single-

Time it takes to communicate meaning electronically


using “Rich Media” culture teamsText vs. Face-to-face

Source: Pearn Kandola-The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

Cisco’s Collaboration Strategy for the Future

Delivery Model

gy

Application

CPublic

Ubiquity, Speed, Flexibility

“Web 2 0” style innovation platformwwwConsumer NetworkWeb 2.0 style innovation platform

Facebook stat: 5000 “custom apps” built by 90K developers in 7 weeks

Our Strategy:

Bring together the pace of

Enterprise

The “Bedrock applications”— SAP, ORACLE, security, reliability, etc.

Bring together the pace of web-based innovations, the stability of bedrock applications and the ability to interact with Unified CommunicationsEnterprise Enterprise

Network Intelligent services built into the network

Unified Communications

interact with Unified Communications.


Cisco Business Model Evolution…LOB → Command / Control → Collaboration

Line of BusinessLine of BusinessCommand and Control Command and Control

LOB → Command / Control → Collaboration

SEGMENTED GO TO MARKET COMSP

ENT

MarketingChannels IBSG

Technology

Services / Support

Manufacturing

SalesFinance /

Legal / HR

BusinessDevelopment / Alliances

Collaboration and Teamwork“Councils & Boards”

Collaboration and Teamwork“Councils & Boards”

Finance /L l / HR

Finance /L l / HR

Business Development / AlliancesBusiness Development / Alliances

TechnologyTechnology

ManufacturingManufacturingLegal / HRLegal / HR

Services/Support

Services/Support


COLLABORATION and TEAMWORKIBSGIBSG SalesSales

MarketingMarketingChannels Channels

Business Imperatives TodayBusiness Imperatives Today

Unlock EmployeeSave to Invest Unlock Employee Potential

Save to Invest

Transition to a Borderless Enterprise

Distance Yourself From Competitors

Drive True Customer Intimacy


Return on InvestmentReturn on Investment

Conduct In-Person Meetings Without Traveling

Consolidate and Centralize IT Infrastructure and Resources

Cut Real Estate and Energy Costs by Enabling a Remote and Connected Workforce

Control Mobility Costs by Routing Mobile Long Distance Calls Over the Enterprise IP

N t kNetwork


Culture TechnologyProcess

Unlock Employee PotentialUnlock Employee Potential

Increase Customer Interactions and Maximize Expert

Availability

Enable Employees to Work Securely from Anywhere,

Anytime AvailabilityAnytime

Develop Custom Applications to Automate and Optimize

Business Processes

Promote Employee Participation to Drive

Innovation and Self ServiceBusiness Processes Innovation and Self Service



Customer Satisfaction

Extend Your Reach to Support Personnel Anywhere, Anytime

Increase the Quality and Quantity of Meetings

Connect Users with the Right Expertise the First Time

Include Customers in Your Innovation Process



Competitive Differentiation

L t I t l dLeverage vast Internal and External Knowledge Base to

maintain Information Dominance

Continually Build Capabilities to Improve Warfighting and

Business EffectivenessDominance

Accomplish more Without Adding New Resources, a

true force multiplier

Unlock New Business Models that Transform the Way you

do Businesstrue force multiplier do Business



Transition to a Borderless EnterpriseBorderless Enterprise

Globally Connected and Aligned EcosystemAligned Ecosystem

Innovate and ExecuteF t d M Eff ti lFaster and More Effectively

Differentiate Your BusinessThrough Collaboration

Any Device, Anytime,Any Device, Anytime, Anywhere, and with Anyone

The Network


The Network Is the Platform

Adding Value to the Technology that Runs Your Business Today

TelephonySystems

Infrastructure DesktopDevices

Enterprise Email and IM

Mobile Devices

Enterprise Applications


The Evolution of Cisco’s Next Generation Workforce ExperienceWorkforce Experience

CoreApplications

User Experience Cisco ConnectNext Generation Workforce Experience

VoiceVideoData

Integrated virtual Work “Spaces” Directory 3.0 Web CollaborationIntegrated to desktop

Ciscopedia

Platform


PlatformBuildingBlocksTechnologies

RSS Discussion Forums

Virtual Meetings

Wikis BlogsVideo Sharing

UnifiedCommunications& Presence

Social BookmarkingIM

Finding the Right information“Ciscopedia” and “Vsearch”


C-Vision – Cisco’s You Tube


Social Networking: Directory as the Hub


Locate resourceLocate resource

PeoplePeople

CommunitiesCommunities InformationInformation


Empowers self organization Exposes coincident relationships

Evolution of Web Technologies

Wikis, Blogs, Mash-upsWikis, Blogs, Mash upsSocial Networking,HTML - XML, Tagging


Intranets, Email & IM

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