Social MediaLearn, Share, Converse, Connect, Collaborate

June 25, 2008

Before we consider social media, look at what we said about ourselves.

Your words that describe Extension…

Your preferred methods (cost not considered)

Most important resources…

Examples

Social media is SOCIAL!

Why should we use social media?

71% of adults use the internet at least occasionally from any location.

www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf

Internet users (17+) consider these as important sources of information (%)

Sources for information used (%)

Individuals decide how they want information.

Individuals depend on their communities for information.

Membership in online communities has more than doubled in the last3 years.

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

54% log into their community at

least oncea day.

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdfhttp://www.flickr.com/photos/thomashawk/2386257462/

56% have met online counterparts in

person.

www.flickr.com/photos/saar_cmd/1467458722

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

/

71% said their community is very important or

extremely important them.

www.flickr.com/photos/vj_pdx/387565277 www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

55% feel as strongly about their online communities as they do about their real-world communities.

ww

w.f

lickr

.co

m/p

hoto

s/bo

otbe

arw

dc/2

0109

566/

ww

w.d

igita

lce

nte

r.o

rg/p

df/

20

08

-Dig

ital-

Fu

ture

-Re

po

rt-F

ina

l-R

ele

ase

.pd

f

87% participate in internet communities related to social causes that are new to them.

www.flickr.com/photos/bootbearwdc/168544485

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

Conversations are taking place anyway.

www.flickr.com/photos/tojosan/181249465/

Being social means that We are part of the conversation.

Communications are multi-way.

Creditability can be realized.

Trust can be attained.

www.flickr.com/photos/jdawg/484678361/

Are you overwhelmed?

www.flickr.com/photos/violator3/19396819/

Social media can help YOU…

Keep up.

www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Keep clients informed.

www.flickr.com/photos/sharman/865719808//

Share information, knowledge, resources, solutions, and expertise.

www.flickr.com/photos/rambleon/2449976867/

Work with others.

www.flickr.com/photos/jerobins/707118324/

Stay connected withcolleagues faculty

industry

clientele.

www.flickr.com/photos/richardaustin/2085854939/

Build professional relationships.

Develop our professional reputations.

www.flickr.com/photos/bruno/698615823/

www.flickr.com/photos/ginable/325235488/

Converse.

Influence. www.flickr.com/photos/briansolis/1411905457/

Online Community Principles

Connecting

www.flickr.com/photos/fortphoto/1321162593/

Purpose of social media is to have conversations.

www.flickr.com/photos/bgivens/11131446

Focus on the connections and relationships.

Don’t focus on the tools. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html

Mack Collier of The Viral Garden Photo: http://www.flickr.com/photos/ihtatho/627226315/

Social media is not a new set of channels to push marketing... moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden

… businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden

blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html

www.conversationagent.com/2008/05/13-13-13---web.html

Use a feed readerRSS & Atom feedsGoogle ReaderBloglinesiGooglePageflakes

1

Use a “start page”

Google Reader

PageFlakes

iGoogle

2

www.flickr.com/photos/8250751@N06/2410567391/

Bold items are new & unread.

ConverseComment on blogs.

3 ww

w.f

lickr

.com

/pho

tos/

pola

ndez

e/12

0659

6658

/

Microblog

Twitter

Jaiku

Plurk

4

ResourcesHow to use a news reader blog.aafromaa.com/2007/05/how-to-use-news-reader.html

Extension in Web 2.0 http://tinyurl.com/6rkc3w

News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related

The Machine is Us/ing Usyoutube.com/watch?v=NLlGopyXT_g&feature=related

Resource Wiki tinyurl.com/5u9dcb

VideosTwitter in Plain Englishyoutube.com/watch?v=ddO9idmax0o

Wikis in Plain Englishyoutube.com/watch?v=-dnL00TdmLY

This presentationwww.slideshare.net/aafromaa/

Look for Social Media: Learn, Share, Converse, Connect, Collaborate

and searching for Anne Adrian or aafromaa.

Find me by using

Twitter: aafromaa

del.icio.us: aafromaa

AIM: aafromaa

Slideshare: aafromaa

Flickr: aafromaa

YouTube: aafromaa

blog.aafromaa.com

Or you can find me and “friend” me in these places.