local ranking factors - david mihm insidelocal presentation
DESCRIPTION
David Mihm was a panelist on the InsideLocal webinar: "Local Ranking Factors discussed". David presented these slides to talk about the 2014 update to the Ranking Factors survey. The original InsideLocal webinar Slide Deck can be found here: http://www.slideshare.net/brightlocal/local-search-ranking-factorsTRANSCRIPT
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David Mihm@davidmihm
2014 Local Search Ranking Factorsmoz.com/local-search-ranking-factors
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The Basics
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The Interesting Stuff
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???
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“Convenience Store”
Tighter radius to location of search
for generic phrases.
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“Convenience Store Portland”
Wider radius to location of search
for geomodified phrases.
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Some Key Pigeon Insights
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Linda Buquet
Volatility caused by rotating datacenters.
I've been convinced for awhile now that Google is testing 2 -3
versions of Pigeon on different datacenters and is rotating
results. I say this in part, because all the Google datacenter IPs
I can find are still showing the old pre-Pigeon results and many
of the tools I use that send me screenshots or ordered pack
results are still showing the old algo ranking order as well. (As
are non US datacenters.)
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Casey Meraz
Strong domain or page authority.
Now you have local rankings from new G+ pages that have
almost no citations but do have a strong domain or page
authority. Many spammers have also taken advantage of this
linking to directory websites that are not their own to benefit
from the link juice.
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Darren Shaw
Anchor text.
If you have any doubts about the value of anchor text as a ranking
factor, check out Rand’s IMEC Lab test on anchor text. With the
introduction of the Pigeon, I believe anchor text is more important
than ever for local.
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James Svoboda
Unsophisticated update.
They don't quite know what signals to filter out and devalue to
prevent bad G+ listings from showing up.
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Miriam EllisI don't really feel any factors have actually
become less important.
The main difference as I see it is that you may be getting less
mileage than you formerly did from good practices,
particularly in those results that have narrowed to smaller
packs or have shifted to favoring directories over individual
websites.
So, work that got you high visibility in 2013
may be getting you a little less of it in 2014.
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Where We Might Be Headed
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GMB SIGNALS
SEARCHERCENTROID
BEHAVIORAL
LINKS
ON-PAGE REVIEWS
CITATIONS
Algorithmic
Evolution
2008 – 10 Pack Introduction
2012 – Stability Post-Venice
2014 – Pigeon
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2008 – 10 Pack Introduction
2012 – Stability Post-Venice
2014 – Pigeon
GMB SIGNALS
SEARCHERCENTROID
BEHAVIORAL
LINKS
ON-PAGE REVIEWS
CITATIONS
2015+ – My Prediction
Algorithmic
Evolution