State of Local Search 2015

January 14th 2015

Meet The Panelists

Mike BlumenthalBlumenthals.com

Adam DorfmanSimpartners.com

Mike RamseyNiftymarketing.com

Hosts & Help

Myles AndersonBrightlocal.com

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Why is ‘Local’ so hot right now What to expect (or not) in 2015 Google - Strategy Google - Local results & algorithm Challengers to Google Is local search getting harder? The data ecosystem Brands & big businesses in local Local innovation

Agenda / Topics

Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Look out for links & comments in chat box #insidelocal

Q&A & Chat

Webinar RecordingAvailable Friday!!

Brightlocal.com/insidelocal

Localsearchforum.com/insidelocal-webinars

Stay in the Loop

Follow-up email on Friday Link to webinar recording

Link to slide deck

Slidedeck available right now! Slideshare.net/brightlocal

Local is awesome! Right?

Investment & interest in local continues to grow

Near ‘peak demand’ for local marketing services?

Will interest/demand will start to fall?

Are there any untapped corners of market?

What to expect in 2015

Will 2015 be any different to 2014?(or 2013)

Does local search space really change?

What changes do you expect or hope to see?

Google - Strategy

How & why is local so important to Google?

What is Google’s #1 objective with GMB?

Will more local businesses use paid-promotion?

Biggest threat to Google’s dominance?

Google – Local Results & Algorithm

Which forces drive changes in local product

Is Google right to pursue location-centric approach?

Will desktop search become irrelevant?

Should SEOs/SMBs focus attention more on mobile

When will we see a ‘paid pack-results’ scenario?

Google Challengers

What are Yahoo & Bing doing?!

Where is Apple headed & should care?

Is Local Search Getting Harder?

How do you stop yourself becoming distracted by

the vast array of marketing opportunities in local?

What’s the key to explaining local search to SMBs?

Are we losing the battle to educate SMBs?

The Data Ecosystem

Do you foresee an end to data cleanliness issues?

What changes will impact data ecosystem in 2015?

Will Foursquare find its place, or be bought?

Brands & Big Business in Local

Are big brands a threat to independent biz?

Do Big brands or indie’s spend more on local?

What challenges do big brands face in local?

What advantages do indies have vs. big brands?

Local Innovation

What locally-focused businesses, apps or innovation are you most excited about?

Will mobile wallets impact typical local businesses?

Q&A Time

Put your questions to the experts!...

Thanks to our Panelists!

Mike BlumenthalBlumenthals.com

Adam DorfmanSimpartners.com

Mike RamseyNiftymarketing.com

Thanks to Linda & Colan!

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite Optimization

Mary Bowling,Matthew Hunt,Mike Ramsey,Gyi Tsakalakis

Feb 11th 2pm EST / 11am PST Powerful Content Creation Ideas for Local Businesses

Don Campbell,Greg Gifford,Susan Hallam,David Oremland

Feb 11th 2pm EST / 11am PST Advanced Keyword Strategies for Local Search

Dev Basu,Casey Meraz,Gyi Tsakalakis

See More: Brightlocal.com/insidelocal

Best Practices for Local Onsite Optimization

Matthew HuntPoweredbysearch.com

Mary BowlingMarybowling.com

Mike RamseyNiftymarketing.com

Gyi TsakalakisGyitsakalakis.com

February 28th 2pm EST / 11am PSTbit.ly/onsiteoptimization

Thanks for watching!