insidelocal webinar: data for success - using the right metrics to deliver successful local...
TRANSCRIPT
Data For Success Using the Right Metrics to Deliver
Successful Local Marketing
June 17th 2015
Meet The Panelists
Bill Hartzergloberunner.com
Dana DiTomasokickpoint.ca
Wesley Younglocalsearchassociation.org
Hosts & Help
Myles AndersonBrightlocal.com
Colan NielsenImprezziomarketing.com
Linda BuquetLocalsearchforum.com
Data Strategy & KPIs Offline Conversion Tracking Analytics & Conversion Data Data for Me vs Data for Client Tools & Data Sources you Love
Agenda / Topics
Use ‘Question’ box to pose Q&As
Links & resources in Chat box
Webinar is being recorded
Slidedeck on Slideshare.net
Round-up Email on Friday
Hashtag = #insidelocal
House keeping…
Data Strategy & KPIs
What type of data is most valuable &
important to you? (pick 2)
Poll 1
Offline Conversion Tracking
GA & Online Conversion Tracking
In general, how much attention do
your clients give their reports?
Poll 2
Data for Me vs
Data for Client
Data for Me
What data are your clients MOST
interested in seeing? (pick 2)
Poll 3
Data for Client
Tools & Data Sources
Thanks to our Panelists!
Bill Hartzergloberunner.com
Dana DiTomasokickpoint.ca
Wesley Younglocalsearchassociation.org
Thanks to Linda & Colan!
Colan NielsenImprezziomarketing.com
Linda BuquetLocalsearchforum.com
Thanks for watching!