Advanced Google+ Local Optimization

December 3rd 2014

Meet The Panellists

Casey MerazEthicalseoconsulting.com

Phil RozekLocalvisibiltysystem.com

Greg GiffordAutorevo.com

Susan HallamHallaminternet.com

Hosts & Help

Myles Andersonbrightlocal.com

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

Overview GMB Guideline Updates Category Selection Landing Page Selection Increasing Conversion Behavioural Signals Activity on GMB Competitor Analysis The Hard Yards Hidden Gems / Game Changers

Topics/Questions

Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panellists Look out for links & comments in chat box #insidelocal

Q&A & Chat

Webinar RecordingAvailable Friday!!

Brightlocal.com/insidelocal

Localsearchforum.com/insidelocal-webinars

Stay in the Loop

Slidedeck available right now! Slideshare.net/brightlocal

Follow-up email on Friday Link to webinar recording

Link to slide deck

3 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these issues Results shared at the end

Polls Running

Overview

How much impact do GMB ('Places') signals have on local ranking?

1st Poll

Q. Do you believe that GMB/Google+

Local delivers good ROI?

VOTE NOW

Latest GMB GuidelinesDescriptors in biz name

- Why does the latest advice contradict old advice?

- When can ‘descriptors’ be used within a name?

Practitioner Businesses

- What are the key issues to be aware of when optimizing GMB for Lawyers/Dentists/Doctors etc?

- Do Google’s updated guidelines make it clear how to manage Practice vs. Practitioner?

Categories- How important is category selection in local ranking?

- What is the latest advice from Google on correct category selection?

- What optimization techniques do you use to get clients ranking for additional categories?

Landing Page Selection- Do you typically link from G+ to website homepage or to location landing page?

- Which has more impact on local ranking?

- Page Authority or Domain Authority

Increasing Conversion- What is the single most powerful factor in boosting views-to-clicks from Google Maps/Local?

- What are the most innovative/smart methods you've seen for increasing views to clicks from Google Maps/Local?

- Have you seen much uplift from use of Business View?

2nd Poll

Q. How much of your time do you

focus on conversion tactics vs. rankingtactics?

VOTE NOW

Behavioural Signals- Why are Behavioural Signals growing in significance?

- Can Behavioural Signals be easily manipulated? - There have been some recent ‘tests’ What's your take on

these studies & their validity?

- If yes can this approach be scaled & successful long term?

Activity on GMB- Does adding posts, images, videos to your G+

Page help boost ranking?

- Does update frequency have any positive or negative impact?

- Do ‘followers’ & ‘views’ impact your ranking and do you have a strategy for boosting these?

Competitor Analysis- Do you have any cautionary tales about purely focusing on top ranked businesses?

- What Intel is important in competitor research & what can be ignored?

- What does the term 'stretching the map' mean and why is it significant here?

The Hard Yards

After covering all the standard local search bases, what tactics/approaches would you

focus on to try to improve ranking?

Hidden gems- What hidden gem / game changer is most

underused or not known to many other SEOs?

- Which piece of optimization work improves local ranking most?

Q&A Time

Put your questions to the experts!...

Poll Results

Poll Results:Do you believe that optimizing for Google+ Local delivers good ROI?

Coming soon!

Poll Results:How much of your time do you focus on conversion tactics vs. ranking tactics?

Coming soon!

Thanks to our Panelists!

Casey MerazEthicalseoconsulting.com

Phil RozekLocalvisibiltysystem.com

Greg GiffordAutorevo.com

Susan HallamHallaminternet.com

Thanks to Linda & Colan!

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues

Mary Bowling,Gyi Tsakalakis, Dev Basu

Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,Mike Ramsey,Adam Dorfman

Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite Optimization

Mary Bowling,Matthew Hunt,Mike Ramsey,Gyi Tsakalakis

See More: Brightlocal.com/insidelocal

Troubleshooting Local Ranking Issues

Gyi Tsakalakisgyitsakalakis.com

Mary BowlingMarybowling.com

Dev BasuPoweredbySearch.com

December 10th 2pm EST / 11am PSTbit.ly/Rankingissues

Thanks for watching!