Minimum Viable Product (“MVP”): Part 1Lesson 17

Do Now

Write down your customer feedback on the umbrella.• What do you like? • What don’t you like?• What questions or

ideas do you have about its design?

Objective:

Learn how to design and improve a

Minimum Viable Product (“MVP”).

Agenda:• Create an MVP: Minimum Viable

Product• Practice the Build-Measure-Learn

loop by creating and testing an original product

The Minimum Viable Product (“MVP”)

• The MVP is the simplest version of your idea - often with just one or two features.

• The goal of building an MVP is to get feedback from customers as quickly (and cheaply) as possible.

Source: VertaLab

The Minimum Viable Product (“MVP”)

• In your Student Workbook, answer:

Why would a company want to

build a simple MVP before building a

perfect app?

Source: LaunchSpark Video

Why would a company want to build an MVP first?

• Saves time• Saves money• Helps you understand what

features your customers actually want

• Feedback from customers can help you decide whether to build the app, iterate (tweak the app), or pivot (change direction)

The Build-Measure-Learn Loop

• You BUILD a Minimum Viable Product (“MVP”).

• You show your MVP to potential customers and MEASURE what they like and don’t like about your idea.

• You LEARN from their feedback and build a better version of your MVP. And the loop continues!

The Build-Measure-Learn Random Stuff Challenge!

• You have 10 minutes to use these supplies to BUILD a purse, a wallet, or a hat for one of your classmates.

• After 10 minutes, show your creation and get feedback. MEASURE the results!

• Use the feedback to LEARN and take 5 minutes to make improvements.

• Present your final creation and explain the improvements you made to your MVP.

Example of the Build-Measure-Learn Loop

Build• A garbage

bag dress!

Measure• 50% of people

think it doesn’t show enough figure

• 75% of people say it’s ugly

• 1 customer asked for a belt

Learn• New MVP

reflects customer feedback

You have 10 minutes to use these supplies to BUILD a purse, a wallet, or a hat for one of your classmates.

GO!

Reflection• How did you design your original product? What was your

thought process?• What customer feedback did you receive? Did any of it

surprise you?• How did you apply the customer feedback to making

improvements?• How do you feel about your final product?

Closing• We learned about Minimum Viable Products and

practiced the Build-Measure-Learn loop.• Tomorrow you will work with your team to design an

MVP for your original app idea.