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MVP vs MDP: About your customers,

or for them?

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Hello.

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Who am I?

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Clementine BrownI’m Principal Product Designer at Red Badger, Lead Instructor at General Assembly, and I’ve been designing for

the web since before the smartphone

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Who is this?

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What is MVP?(Minimum Viable Product)

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MVP is trying to answer this question:

What is the minimum I need to solve the core problem, get to market and validate against customer feedback?

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What is MDP?(Minimum Desirable Product)

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MDP is trying to answer this question:

What is the minimum product I have to build to provide a great experience

and enough value for the user to come back again?

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Using a merely viable product is like visiting someone who’s sleeping. They’re alive, but not

that fun to spend time with.

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What makes a great product, Start-Up Guy?

Desirability

Viability

Feasibility

Customer

Business

Technology

(Viability)

(Feasibility)

(Desirability)

ProductCustomer

Business

Technology

(Viability)

(Feasibility)

(Desirability)

How do you deliver a great product, Start-Up Guy?

Useful

Valuable

Feasible

Desirable

Esteem

Love

Physiological

Self-actualisation

Safety

Feasible

Valuable

Useful

Desirable

“Gestalt FTW!”

“The whole is other than the sum of the parts”

Aristotle

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When the gestalt is great the product feels inherently

complete no matter if it has all the features

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Very Satisfied

Dissatisfied

Fullyimplemented

Notimplemented

Basic needs(viable)

Delighters(desirable)

The Kano Model

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Dissatisfied

Fullyimplemented

Notimplemented

Very Satisfied

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Dissatisfied

Fullyimplemented

Notimplemented

Very Satisfied

Basic needs(viable)

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Dissatisfied

Fullyimplemented

Notimplemented

Very Satisfied

Basic needs(viable)

Delighters(desirable)

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Dissatisfied

Fullyimplemented

Notimplemented

Very Satisfied

Basic needs(viable)

Delighters(desirable)

With all this research, how do you avoid Analysis Paralysis,

Start-Up Guy?

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It occurs when people have too much information –

overanalyzing to the extent they outthink themselves until

they are completely lost

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Build

Learn

Build

Learn Learn Learn Learn Learn

Build Build Build

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You’ll learn more by launching a desirable product

than repeatedly revising a viable one

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So what now, Start-Up Guy?

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Focus on the why instead of what

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Don’t be guilty of doing too much

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Remember the power of building a community

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Go for the zen of two kinds of quality

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The moral of the story is:

Nail it then scale it

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Any questions?

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