how-to build a minimum viable product (mvp)
TRANSCRIPT
Product-Market-Channel-FitMinimum Viable Product
ABOUT ME
ABOUT ME
ABOUT ME
ABOUT ME
ABOUT ME
IDEA
Web
Mobile
CONSUMERENTERPRISE
STEP 1
SIGN-UP PAGEMVP
What is YourValue
Proposition?
A/B TEST
SpyFu
Launch Rock Wordpress
Optimizely
ThemeForest.com
STEP 2
CONVERSION RATE
MVP
Establish Baseline
15% is a Good Ratio
for Consumer
Google Analytics
Facebook Ads
Google Adwords
STEP 3 FIND YOUR AUDIENCE/USER
MVP
What is the Profile of Your
User?
Market Size? Large
Enough?
TAM?
Where Are
Users?
Forrester Research
Total Addressable Market FormulaX User * $X Value * X Per Year
Alexa
You Know Real User Value By Knowing Your Funnel
STEP 4
SCOPE PRODUCT
MVP
Slash and Cut
Slash and Cut Again!
LeanestVersion
Mechanical Turk
Keynote
AxureBalsamiq
MallsFood Courts
NetworkLinkedIn
Rapportive
PowerPoint
STEP 5
BUILD PRODUCT
MVP
Learn to Code
Recruit CTO
DevShop
Contract
Code AcademyGeneral Assembly
Founder DatingTech Events
MagmaLabs.io
ElanceODesk
STEP 6 VALIDATE BUSINESSASSUMPTIONS
MVP
Benchmarks/KPIs
UserProfile
UserFunnel
User Funnel
Referral
AcquisitionEngagement
Activation
Retention
%%
%
%%
KPI
Zopim
Survey.io
STEP 7 DECIDE IF YOU MOVE FORWARD
MVP
What Does the Data Tell
You?
Iterate?
Kill?
Check Your"Emotions and Ego
Don’t Be Too Tied to an IdeaCohort Reports
Google AnalyticsKissMetrics
STEP 8
FIND YOUR CHANNEL(S)TO SCALE
MVP
User Acquisition Outside
of the Must Do Basics
Growth Hack
Get Creative
TechCrunch VentureBeat
College Campuses GrowthHackers.com
Marketers AND
Engineers
Engineers Are Great to Help Discover Scalable
Acquisition Channels
KissMetrics BlogAndrew Chen Blog
Prod
uct A
ssum
ption
sDr
ivers
Analy
sis
Actio
nable
Dat
a an
d De
liver
y
Sunr
ise S
essio
ns
SUMMARY
Chan
nel D
evelo
pmen
t
Be YourselfBe Humble
Keep Learning Try New ThingsBe Okay with MistakesWork With People That Share Your Values
HAVE FUN!Create Balance
Focus
