lesports connects wrap report
TRANSCRIPT
WRAP REPORT
2016 was singularly the most important year ever for the sports industry and it was all because of China.
LeSports Connects was China’s first large scale international sports conference. Its inaugural edition attracted over 500 delegates from China, Asia Pacific and beyond to Mission Hills China for a 3 day event with world class conference content, and packed full of networking events including a golf day and bowling evening!
Over 2 days of conference content, speakers from both China and the world sporting community took part in panel discussions and keynotes on topics including: opportunities for international brands in China, sponsorship, media rights and content, football, investment, and the sustainable development of the China sports industry.
The LeSports Connects conference provided a unique opportunity to be updated on the lightning fast growth of the sports marketing industry in China. The panels were relevant and stimulating and it was great to be able to connect with sports marketing executives from around the world who share our China focus. - Jim Small, VP, APAC
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ABOUT
OUR MISSION: To connect the global sports industry with China’s business power players
BRINGING THE WORLD TO CHINA AND CHINA TO THE WORLD
LEADING THE FIELD56 business leaders shared their vision for the business of sport in CHINA and its role on the global stage. A 50/50 split between China based and international speakers, provided fruitful learnings and insights for all delegates.
Day 1 Day 2
Welcome to ChinaAn introduction to the LeSports Connects programme
● China to the world● China in China: building a successful sports empire in China ● The world turns to China: WWE in China
Football Matters● An interview with Rio Ferdinand● CSL White Paper● China: the next footballing empire? ● Football starts at home ● The next generation of footballers
International Brands in China● Major League Baseball in China● Bringing international sports to China ● How digital is transforming the sports industry
Sponsorship Matters - International● Keynote: Fernando de Matos● International brand opportunities in Chinese sport
China Matters● Investing in Chinese Sports: Laying the building blocks for the future ● Emerging sports in China ● China sports industry research blast● The influence of new media on sports entrepreneurship,
development and agency business● The next 12 months in the Chinese Sporting Industry
Media rights and content● Keynote: Andrea Radrizzani● Content Matters● Keynote: Peter Kenyon
PROGRAMME OVERVIEW
Click here to see the full programme
from
23 Countries
including
56 Speakers522 Delegates
and 70 Media Reps (International & China)
and 266 Companies
DELEGATES MATTER
CONNECTING CHINA TO THE WORLD
LOOK WHO PLAYED247 Collective, 5U Sport, Accedo, Accenture, adidas, AEG, AFP Sports, AIA, Alisports, Aser Media, Asia Powerboat Development, Asia Rugby, Asia Sponsorship News, Asian Distribution Club, Asian Golf Industry Federation, Asian Sponsorship Association, BALLYMPICS, Bao An Daily, Baofeng Sports International, BBC, Beijing Athletics Association, Beijing Municipal Sports Bureau, Beijing TV, Bird & Bird, BMA China, Bownet Sports, Broadreach Media, Campaign, CASBAA, Catalyst Media Group, CBN Weekly, Century Sports, CFLD, Cheetah Mobile, China Kendo Organizations Union, China MotorSports Academy, China Sport Leader, Chinese Ministry of Education, City Football Group, Clipper Ventures, ClubFootball, CSI Sports, CSMG, Culture Group, Dantani Inc Sports, Deloitte, Deltatre, Dentsu Sports, DFL Sports Enterprises (Bundesliga), Dongguan Daily, Druh Belts and Buckles, Dsports, E.A.S.T. Sports, Edelman, ENSUN, Entourage Sports & Entertainment, ESAY Sports China, ESL, ESP Properties, ESPN, Euroleague , Falcon and Associates, Fast Track, FC Barcelona, Fenez Media, FIBA, FISE, Focus Ventures, Fortune Capital, FourFourTwo, Fox Sports, GB, Genius Sports, Global Tickets, GlobalSportsJobs, Golf Online TV, GoPro, Guangdong Sports Channel, Guangzhou Qiuxun Technology, Guangzhou R&F FC, Haldanes, Havas Media Group, Helios Partners, Hetong Capital, Highsports Media , Hong Kong Cricket Association, Hong Kong Football Club, Hong Kong Lacrosse Association, Hong Kong Rugby Union, Huafa Group, Huafa Sports, i3 Sports, IMG, imi-spring, Impact Sponsorship, Infiniti, Infront Sports & Media, International Golf, International Table Tennis Federation, iSportconnect, Jiemian.com, Jing Bao, JMI, Jun Ze Jun Law Offices, Kaixing Capital, Khaya, Kika Tech, Kontinental Hockey League, KPMG, Kukri Sports, KV International Group, La Estrategia de Chapman, Lagardère Sports, Lancapital, LeEco, Leishi Tech, LeSports, Lionstar, Liverpool FC, Long Hua Net, Lunacom, Mailman Group, Manchester United, Mass Participation Asia, MDME, Media Partners Asia, Mission Hills, MLB, Modern Weekly, Monterosa, MSB Concepts, National Business Daily, NBA, Netease Sport, NFL, Nielsen, Oceans Sports & Entertainment, Olympic Power Sports, ONE Championship, Opto Advisers, Orange Room, PCCW, PGA Tour, Pioneer Sports, PlayerLayer, PR Newswire, Professional Sports Group, PUMA, Redwood Sports, Right Formula, Riot Games, Ripple Effect Consultancy, Roco Communications, Roland-Garros French Open, RugbyPass, S2M Group, Schwarzman College, SCMP, SECA World, Shenzhen Business Newspaper, Shenzhen City Newspaper, Shenzhen Daily, Shenzhen Evening Newspaper, Shenzhen News, Shenzhen Public Channel, Shenzhen Special Zone Daily, Shenzhen West Channel, Sina Sports, Ski Classics, Sky, SML, Soda Soccer, Sohu Sports, Sponsorium, Sport Singapore, SportBusiness Group, Sportradar, Sports Bank, Sports Money, Sportsman Media, SportsPro Media, Sqreem, SRG, SRi, SSC Napoli FC, Standard Chartered Bank, Supreme Committee Qatar 2022, SZ Football Coach, T3 International, Tangerine Partners, Team Wass, TEFox Consulting, Telstra, Tencent Sports, Tennis Australia, The Athletes of HK, The Economic Observer, The Paper, The Royal Hong Kong Yacht Club, Tiger Sports, Total Sports Asia, Tsunami Sport, TV Sports Markets, UBS, UFC, V Capital, Visa, Vital Force, W Sportsmedia, Wall of Sport, Wall Street Journal, WARC, We Chat Sports, WeCapital, Weibo Sports, Weisai Sports, WestSummit Capital, Wieden+Kennedy, Withers, World Football Collection, World Squash Federation, WWE, Xinhua, Yangcheng Evening News, Zebra Media, Zhong An, ZMG Group
LOOK WHO CAME
NETWORKING MATTERS
Golf Day
Check out our website for more photos! www.lesportsconnects.com
Opening Gala
Bowling Night
After 10 years in China I can confidently say Branded produced the best sports industry conference ever. They brought together the industries’ leading thinkers and delivered a knockout show. Andrew Collins, Group CEO
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Congratulations on the successful holding of LeSports Forum, it's a great get-together and insightful discussion with experts from different areas. I really appreciate the opportunity and the arrangement that Branded provided from beginning to the very end.
Jun Yao, Director, GTJA Private Equity
“The LeSports Connects conference is going to be the can’t miss sports business conference in the future.
Richard Young, Managing Director China ”“As China increasingly expands into
Sports, this is the ultimate event to hear from the different parts of the eco-system and best of all to network and build relationships to the key leaders in the industry.
Adrian Toy, Regional Marketing Director
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What a great couple of days!
Rio Ferdinand, Former Professional Footballer, Manchester United & England ”
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FEEDBACK MATTERS
OVER ¥5.89 million + IN INTERNATIONAL PR VALUE(source: ROCCO PR. As at 15th Dec 2016)
● LeSports provided 12 press releases on multiple perspectives of the event to domestic media.
● Journalists from 10 media affiliations covered LeSports Connects on site, and published original, in-depth articles/videos of the event
● Over 80 media posted and reposted over 300 articles about LeSports Connects
CHINA PR
SOCIAL MATTERSThe official LeSports Connects WeChat group was an online portal set up to allow the event organisers to provide live event updates, and also to serve as a community for delegates to share news, updates and discussions about the sports industry in China. The group had 173 members, and continues to be an active forum post event.
SPONSORS MATTER
Thank you to our Sponsors and Partners! The support of these organisations helped to make LeSports Connects 2016 a success, for which we are truly grateful.
See you next year!For more event information email one of us or visit:
lesportsconnects.com
THE ORGANISERSBranded designs, sells, markets and produces high quality, large scale B2B and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, its focus is to add value to and grow the media, sports and entertainment industries in Asia. Branded specialises in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events in Asia. www.branded.asia
Jasper Donat – Speaker & Programme [email protected]
Louisa Berry - Sponsorship & Delegate [email protected]
Krystyna Kosciuszko - Marketing & Partnership [email protected]