What is Social Matters?

• Asia’s premier social and digital media event created for and by brands.

• Social Matters brings together global and regional social media platforms and brands at the forefront of

driving innovations in consumer engagement.

• 2014’s event critically examined how leading brands and advertisers create, define and assess the ROI

of social and digital marketing.

• Social Matters is co-produced by award winning event company Branded and Asia’s most awarded

social media team, Social@Ogilvy.

Social Matters is one of the best digital and social media events organized in Hong Kong.

The quality of the presenters were good, with relevant insights from different industries and

players in social media.Pierre Abadie Lacourtoisie

Regional Director, Digital & Online,

Summary• Over 400 delegates attended the third annual Social Matters in 2014.

• 70+% of the delegates were leading advertisers, controlling regional and country marketing

budgets.

• The #SocialMatters hashtag received over 3,000 conversations and reached 500,000+ impressions.

• The event received extensive international media coverage in over 30 publications including,

Bloomberg, The Wall Street Journal, South China Morning Post, Apple Daily, Campaign Asia

Pacific and others.

This event is definitely in a high-end category as it provides a good platform for

networking and attracting the top drivers of the region. I very much like the

unexpected guests and events…from which brand builders can learn a lot in the

social space. Hannelore Grams

Head of Digital & Social Media, Greater China

Who Participated at the Event?31 Globally renowned speakers:

• Leading thinkers, practitioners and stakeholders in the global advertising industry

• Many of world’s most valuable brands including Coca-Cola, Nissan, Vodafone, Microsoft, OnePlus, Financial

Times, Ford and VICE.

• Supported by new and leading communication platforms such as KakaoTalk, Viss, Sina Weibo, Twitter and

LinkedIn.

• The Social Matters programme has evolved to reflect the fast-paced changes in digital marketing. The talking

point in 2014 was on the return on investment of social media and the event explored how each of the leading

brands to drive business results in digital marketing.

Pratik Thakur

Vice President – Asia Pacific, Creative

and Content Excellence,

Coca-Cola

Euntaek Hong

Executive Vice President,

KakaoTalk

Alex Light

Head of Content,

VICE

Showcasing the Power of Content Megastars

• Globally renowned American Vine star, film-maker and

YouTube personality Zach King joined us at Social

Matters. With over 2 million subscribers, 300 million

Vine loops and 1.5 million Instagram followers, the

audience was treated to a inside view of the creative and

commercial mind of a social celebrity.

https://vine.co/Zach.King

• Best known for his "magic vines" - six-second videos

digitally edited to seem as if he is doing magic - Zach’s

vines have catapulted him to stardom, leading to an

Ellen DeGeneres Show appearance and numerous

brand partnerships with Starbucks, HP, Intel, Chrysler,

Samsung and others.

• Zach set his creative juices loose in Hong Kong creating

a Vine especially for Social Matters which he posted

live from the stage at the event. It was a mere 30

minutes before 50,000 immediate ‘Likes’ was

reached.

• This is the video Zach created especially for the event:

http://instagram.com/p/uJ1hJ1hybh/?modal=true@TheMarketingSociety

Brilliant first day at

#SocialMatters in HK.

Favourite has to be the

‘King of Vine’ – Zach King.

Looking forward to

tomorrow @matterssocial.

Attended by big hitting brands 2014 hosted 400 senior executives from 17 countries

Prestigious global and regional partners

Social learning is relevant across industries

Extensive international media coverage

• Social Matters received wide ranging media coverage from over 30 international

publications including Financial Times, Bloomberg, Wall Street Journal, South China

Morning Post, Prestige, Campaign Asia Pacific and many more.

• The event was reported Asia-wide on Bloomberg TV with speaker interviews and

interviews were also conducted on RTHK, Hong Kong’s largest radio network.

• Ogilvy Do, created Vines, vignettes and snippets reported live from the event floor.

A One-of-a-Kind EventLive-scribe sketches

• The sessions were created into live visualisations. Sketpost produced high impact

animations for delegates to view the best insights from each session.

Dedicated behind-the-scenes content

• A live content page was created for Social Matters by OgilvyDo, which featured

interviews with speakers, Instagram updates, live quotes, articles and infographics.

• You can see more on: http://www.ogilvydo.com/category/events/social-matters-hong-

kong/

The latest research

• During the conference there were “Research Blasts” in which experts shared the

most up-to-date global research on brand advocacy showrooming and luxury.

• Every attendee received a 40-page booklet filled with current research from TNS on

Asia’s consumer behaviour.

What was said on Twitter

The event hashtag #SocialMatters had over 3,000 conversations and 14,000 views of @matterssocial tweets.

There were over half million impressions made.

What did attendees say?

What a great conference. The team at Branded and

Social@Ogilvy put on an amazing show, with great

talent and a fast-moving and stimulating range of

programming. Very useful for anyone across the

range of disciplines of marketing - not just social

media!

Alex Light,

Head of Content, VICE

Laura Balkovich

Head of Social, Asia Pacific, Google

James Kondo

Managing Director, East Asia, Twitter

Social Matters is one of the best industry events in

Asia. The event is very successful at addressing

the issues of using social media as a business tool

and is the key yearly gathering of the leading

global thinkers, practitioners and marketers. I

always make it a point to attend.

Social Matters is THE social media conference in Asia. Its the only conference where they get all of the top

players from all over Asia and Silicon Valley together for an extremely intense day of speakers and

sessions… Social Media Matters only gets the best of the best in terms of speakers and crams in 20+

speakers into one full day that leaves the attendees drinking from a firehose in terms of learning so much in

one intense day. Tom Clayton

CEO , Bubbly

The event was easily the best I’ve attended this year. Social Matters is

one of the only conferences in Asia that says ‘C-Level’ and actually

delivers it.

Joseph Webb

Regional Head of Digital,

TNS

This was a stellar event, bringing together

brand, marketing and platform leaders from

around the world to shape the future of

social.

Outcomes

• A world class event with a ballroom and workshop track

attended by senior delegates from the entire social media

value chain, from brands and agencies to platforms and

service providers.

• Social Matters provided sponsors with a high level

client-facing industry event, to showcase innovations

and business opportunities.

• Success in providing thought-leadership and leading

discussions on the business ROI of social media.

• Developed a network of senior level loyal attendees and

a community on social media.

This event is fun-tastic! The way it was

arranged was creatively engaging. The

content was thoughtful and provoking.

Adeline-Ausy Setiawan

Country Media Director,

Unilever Indonesia

Social Matters is the crossroads for the most

important people in content, branding, marketing &

communications, and digital. Participation is a

window to your company's future.

Dan Sloan

Editor in Chief, Nissan Media Center,

Nissan Motors

SEE YOU IN 2015!THE ORGANISERS

Branded designs, sells, markets and produces

amazing B2B2C and B2B2F(an) events in Asia.

Founded in 2002 and listed as a top 10 Event

Marketing agency by Marketing magazine, our focus is

to add value and grow the media, sports and

entertainment industries in Asia. We are experts in the

organisation, programming and production of dynamic

conferences, live music festivals, academies, and

youth fan events in Asia. Branded is an independent

company staffed by passionate multi-cultural, multi-

lingual and multi-talented individuals with offices in

Hong Kong and Singapore. www.branded.asia

To get involved with our Social Matters programme that runs throughout

the year, please contact:

Kelly Yau,

Social Matters Event Director

kelly.yau@branded.asia

Social@Ogilvy is a global team within Ogilvy &

Mather specialized at improving businesses and

organizations through accelerated use of social

media. The interactions enabled by social media have

brought fundamental changes to consumer lifestyles

and paths to purchase. For that reason, our work

ranges broadly from developing a brand’s social

character to running a marketing campaign to

bringing social media into internal operations.

http://social.ogilvy.com/

Victoria Pawsey,

Head of Sales

victoria.pawsey

@branded.asia