weho auto show wrap up report
TRANSCRIPT
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
Wrap-Up Report
On Nov. 10 and 11, Frontiers hosted the first-ever West Hollywood Auto Show on the Sunset Strip. The show, geared toward the LGBT community and its allies, was the first of its kind in the city, and the first large-scale weekend event for the magazine.
The auto show attracted a diverse group of L.A. and West Hollywood residents, with individuals from all over Southern California coming out to meet car dealers who support the LGBT community.
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
1,500+ active auto enthusiastscame to see dealers showcase cars, bikes and accessories on the world-famous Sunset Strip.
Visitors took full advantage of access to the most exciting new auto models of 2013.
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
Over 3 million impressions
8 min 32 sec average time spent by readers on WestHollywoodAutoShow.com reading the 2013 exhibitor directory.
16 different dealers and vendors represented at the show
4 cars sold directly during the show
1 Vespa sold at the show
Print:Frontiers 180,000 readers
LA Weekly 875,000 readers
Digital:West HollywoodAutoShow.com 4,000
FrontiersLA.com 125,000
LAWeekly.com 25,000
Frontiers e-newsletters 41,200
Partner e-newsletters 52, 900
Meetup.org 11,300
Events.com 27,000
LA.com 65,000
West Hollywood Patch.com 17,000
Social Media Extensions:
Posts promoting Frontiers 68,216
Special Invite + Social Ext. 26,349
Facebook ad campaign 1,876,170
Street-LevelPromotion
250+ 11” x 17” posters displayed at
businesses in West Hollywood
and throughout greater Los
Angeles
5,000+ Postcards distributed to
individuals on the street and at
select L.A. events and Farmers
Markets
The numbers:
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
Print:Frontiers magazine
The West Hollywood Auto Show Guide 40,000 copies in print
Online:
1. Wehoville.com
2. LAWeekly.com
3. VisitWestHollywood.com
4. WestHollywoodPatch.com
5. DailyBreeze.com
6. DubMagazine.com
7. EchelonMagazine.com
8. KTLA.com
Radio:102.7 KIIS FM - Los Angeles
On-air mention and event listing
Television:KTLA - Gayle Anderson
“Gayle on the Go for Sunday, Nov. 11”
Publicity: Coveragein every medium
Interactivelinks.
CLICK to goto web sites.
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
WestHollywoodAutoShow.com
Interactivelinks.
CLICK to goto web site.
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220 | FrontiersLA.com
Pre-event ad campaigns
Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220Frontiers Media | 5657 Wilshire Boulevard, Suite 470 | Los Angeles, CA | 90036 | 323.930.3220
contact v ic.gerami@front iers la.com
Post-eventPublicity
For more information on the2013 West Hollywood Auto Show
and future event sponsorship opportunities,