8/7/2019 EMT Social Media Wrap-up Report

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Client: United Negro College Fund, Inc. – Chicago

Event: 2010 – 2011 UNCF HBCU Empower Me Tour (EMT)

Social Media Report

As previously noted, Chicago was the first 2010 – 2011 EMT site to implement live socialmedia engagement during the event. All of the social media communications werehandled via Twitter.

The 3 Creeks Communications team wrote tweets from @empowermetour Twitterhandle, then retweeted (RT) posts from @3CreeksComm handle. The team begantweeting Thursday, March 17, two days prior to the event.

Members of the 3 Creeks team tweeted uploaded pictures and tweeted quotes from thepanelists.

Results 3 Creeks Team posted about 40 tweets from the @empowermetour Twitter handle

promoting featured panelists, workshop titles, registration information, on-site tweets,etc.

The @empowermetour handle received about 50 mentions the day of the event. Thisnumber does not include mentions made organically from @3CreeksComm and thepersonal accounts from team members to promote the event.

Sponsor Wells Fargo (@WellsFargo) mentioned @empowermetour acknowledging theirparticipation in the event in Chicago.

The following EMT Chicago panelists were live and active on Twitter during the event: o Tatyana Ali, actress (@OfficialTatyana) o Erica Hubbard , actress (@ericahubbard)o Warren Ballentine, radio talk show host (@truthfighter1)o Chef DAS, celebrity chef (@chefDAS)o Benecia Williams, men’s fashion consultant (@iBenWills) o Chris Cooper, motivational speaker (@cjcoop)o Stacey McIrby, doll designer (@StaceyMcIrby) o Craig Stokes, motivational speaker (@craigstokes)

o CPT Terrence N. Holmes, U.S. Army (@ESQUIRE1914) o Tiffany Davis, actress/motivational speaker (@chibadgirl) o Autumn Merritt, Chicago fashion boutique owner(@usernameautumn) o Melissa Taylor (@fahionhouseCHI)

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Metrics

Overall, people shared the EMT website (domain) http://www.empowermetour.org viaFacebook, according to bit.ly, :

o Facebook: 129 shares, 83 likes, 36 comments

The graph below measures weekly engagement (tweets and comments) for the domain,http://www.empowermetour.org . Peek mentions (35) occurred during the EMT Chicagostop, the week of March 14 – March 21.*

*Graph recreated based on information used from backtype.com, a social media domainmeasurement site.

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Twitter Screen CapturesErica Hubbard

Sample Tweetsempowermetour EMPOWERME TOUR "I want to challenge everybody to further their education." --@ ericahubbard #EMTChicago yfrog.com/h3ijzgdlj

empowermetour EMPOWERME TOUR These amazing ladies define their pretty as "confidence" "God-fearing" "character""ambition" & "conscientious" #EMTChicago

empowermetour EMPOWERME TOUR Ambitious, Young and EMPOWERED! YES, YOU! Join the #UNCF this SAT (3/19)at #EMTChicago . Register here >> http://bit.ly/u4OVS

StaceyMcIrby stacey mcbride-irby Here @ empowermetour #Chicago with@ ericahubbard @ truthfighter1 @ chefDAS @ StaceyMcIrby #EMTChicago 19 Mar Favorite Undo Retweet