learning ux everyday
TRANSCRIPT
Learning UX Design Everyday
Recently Realized…I was repeating lessons in UX Design over and over.
• I Had to Ask for Help • Sat Down and Wrote Some Things Out • Always Looking to Learn More
Design Isn’t the Hard Part
“If it was easy, we wouldn’t have jobs”
Matt Carthum
There Will Always Be ProblemsProblems are Opportunities, Not Roadblocks
• If Defined like a School Assignment, Would be Easy • There Isn’t a 100% Guaranteed Recipe • Same for Other Roles
The Hard Partfor Designers, Product Managers & Developers is:
• Defining the Problem • Alignment, Constant Discussion & Meetings • Presentations & Reviews • Lots of Meetings • Collaborating Remotely • Going Back to the Drawing Board • Deadlines
What is the Hard Part for You?
Give Them What They Want…
Give Them What They Want… Then Show Them What They Need
Break It In Front of ThemShow Why It Does or Doesn’t Work…
1. Start by Telling the Story
2. Present What Is Expected - “Here is what you asked for last time…”
3. Then Show What Works - “This alternative - our recommendation - is stronger…”
“Show What Can’t Be Unseen”
Priyanka Kakar
Design Facilitates the Conversation
Presentations are Not a Sales PitchA Dialog with Visual Aides
• The Difference between Alignment and Agreement • Understand How to Move Forward • Collaboration Happens in Conversations
“Efficiency is doing the thing right. Effectiveness is doing the right thing”
Peter F. Drucker
How Do You Move Things Forward?Walk the Middle Path
Experts Open to ChangePartnership is Like Creating a Great Comic Book
• Writer Can’t Approach Like a Novel • Illustrator Can’t Approach Like a Painting • Right Combination that Adds Up to Great Story in the
Mind of the Reader (User)
This is Not the End Product…
This Is…
“Your product is not the code, the art or schematic. It is the memory the Guest has of their experience.”
Josh Gorin
Listen, Then Use Judgement
Me
Listening and Hearing are DifferentEveryone Puts Themselves in Center of the Venn Diagram
• Consistently Delivering Means Working in Concert • Develop the Ability to Anticipate • Best Referees Say What Others Know to be True
“The most important thing in communication is to hear what isn’t being said.”
Peter F. Drucker
Thank You