giant conference: connecting learning to life with ux
TRANSCRIPT
Connecting learning to life with ux Emily Holmes -‐ @uxemily Director of UX for K-‐12 R&D, Hobsons
Can we use UX
to empower K-12 students
to take control of their futures?
background
7,000 middle and high school customers Used in 80+ countries 95% renewal rate
background
35% of all US high school graduates in the US last year had a Naviance account
We want to do more
93% 44% of middle school students aspire to go to college
of students actually enroll in college
What have we learned from working with schools
and districts?
Counselors are overburdened
Parents are lost Don’t speak English
Haven’t been to college
Unfamiliar with the college applicaPon process
Work mulPple jobs
Assume college is not affordable
Aren’t computer literate
Students are unprepared
33% • of students in US post-‐secondary insPtuPons
will require remediaPon • of US students who go to college will never
graduate
Let’s find a way to help solve this problem.
Lean ux
Where do we start? What we know: What we don’t know:
Tool to help students prepare themselves more effec8vely for the future
Focus on college and career readiness
Who the customer is
How we’ll sell it
What we’re building
Everything else!
Where do we start?
Form a team Talk to people we already know Look to see what’s out there
Testing assumptions Students will pay for a soluPon
Parents will pay for a soluPon and have access to tech
Schools are willing to pay for a soluPon
Schools have access to adequate technology
Students will see value in what schools want for them
Organizing the research
Organizing the research businessmodelgeneraPon.com/canvas leanstack.com leanstartupmachine.com/validaPonboard/ udacity.com/course/ep245
User research
User research
User research
What we learned What students like: What schools want:
Project-‐based learning Consistent, standards-‐based curriculum
Video content, especially when it shows people who are similar to them
Iden8fying their own strengths
Progress bars and bright colors
Ability to assess student progress
Engaging content for students
A vision started forming
Photo: Annita Vini
Communicating the vision
Communicating the vision
Communicating the vision
Communicating the vision
Communicating the vision
Communicating the vision
More info: Jeff Paaon -‐ “The New User Story Backlog is a Map” hap://bit.ly/1KQp
Testing the details
We believe that students...
We’ll know this is true if...
Testing the details
A B
Testing the details
Perceived difficulty Interest level Confidence level
Testing the details
Testing the details
Ongoing iteration
• Tested every new piece in a classroom sejng • Always looked for the simplest, most lightweight way to test new hypotheses
• Never built too much before gejng direct feedback from students and educators
Where we are now
Wrapping up
I believe I can change the world...
I’ll know this is true if...
Connecting learning to life with ux @uxemily [email protected]