LANGUAGE ANALYSIS A guide to success. The task… Is NOT… To identify persuasive techniques List persuasive techniques Is to ask yourself… What makes a.

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Language Analysis

Language AnalysisA guide to successThe taskIs NOTTo identify persuasive techniquesList persuasive techniquesIs to ask yourselfWhat makes a work, phrase or sentence persuasive?Emotional responsesWhen an author is writing persuasively they are asking for a range of emotional responses from their audience.These emotions are all used towards a particular opinion

ItemFeelingContentionMyselfI feel I am unsafeThere is a rise of crime in MelbourneMy childrenI fear for the wellbeing of my childrenTroublemakers They are no-good, amoral hooligans who would beat me up as soon as look at meIn other wordsWhat does the author intend the audience to be THINKING and FEELING as they read in order to more readily accept the contention?

What is the author trying to do?The ability to be persuasive depends on the fact that almost all people tend to make word associations which are generally quite similar

WordThoughtsGeneral ThemeSecurityBig, burly security guardHome and familyHandcuffsPolice carChain link wireSafetyCancerousA sick personCells multiplying looking scaryA family crying around a hospital bedUnwelcome and unwantedHow did you go?While we might all have slightly different visualisation we tend to pick the same themes within those thoughts.Try visualising words again and againWhat do particular words connote?Can connotations change?

How to approach the task?Read the articleEstablish the issueIdentify the contention

Type of issueIssue arising from an event (for example, care issues which arise after a natural disasterIssue arising from new information (for example, increased debate after the release of a report)Issue which is just generally around (mostly those hot button items like abortion which are periodically discussedHow to start?Suggested opening sentenceAfter the earthquake in Japan, there has now been an increase in media discussion about whether or not public safety is adequately provided forUpon release of the UN report regarding the treatment of refugees there has been renewed media discussion about whether or not Australia is appropriately managing its refugees.Recently in the media the issue of whether or not abortions should be legalised, without exclusion, has been debated.Group identificationsThe intention of the author is to direct the emotional responses of their audience to make them more amenable to a specific contention.Emotional responses tend to be towards the NOUNS within an issue- proper, group, abstract

PEOPLE, GROUPS, THINGS

What does the author set out to create an emotional response towards?It doesnt matter if they are specific people, groups of people or things but rather they are the NOUNS that we emotionally respond to

P. G. T. sIdentify all of the PGTs which could possibly be in the articleCould be one- could be manyFind at least 2-4

PGTs the author is directing emotional responses towardsThe language examples found in the articleTaggingoffensive, eyesore, blight, anti-socialOther forms of graffittiperiodically impressive, enabling voice to others, enhanceCouncilfailing to act, misdirection of funds, mismanagedResidentssick and tired, usually assaultedTaggershooligans, anti-socialHow to find evidence?Use different coloured higlighters to go through the article and colour-code the best evidence in the article for each PGTYou now have your evidence right in front of you

AudienceThe audiences identity is essential to understanding the way language is used to convince them.

Advertised itemTarget audienceAssociated language choicesCan of soft drinkParentsminimal food colouring, maximum taste!Teenagerslive life- be free- drink XMobile phone planBusiness peopleefficient, substantial network coverage save you timeEnvironmentalistsorganic design, highly efficient energy usageWhich PGTs have been employed by the author and how do they relate to audience?This probably fits best with appealsAppeals are endless and dependent on the audience

YOUR PLANNING IS DONE!Evidence + Think + FeelStart with a topic sentenceMove through the evidence and analysis in fluid discussion. For each piece or group of evidence within a paragraph consider what you are thinking and what feeling does this thought connect to?

What does it look like?Evidence- When the author refers to the cuts in the public service as having a cancerous impactThink- the audience is encouraged to view public service cuts as malignant and uncontrolledFeel- this positions the audience to feel that these cuts must be avoided at all costs.Topic sentenceFor each PGT you should be able to set up a topic sentence and work through the evidence that you feel most capable of discussing in chronological order However some repeated words or phrases are best discussed collectively so that you can discuss why they have been repeated

Put it all togetherPGT- The cuts to the public serviceTone generally used around this PGTare presented consistently in a negative and demeaning light.Evidence-When the author refers to the cuts in the public service as having a cancerous impactThink- the audience is encouraged to view public service cuts as malignant and uncontrolled.Feel-This positions the audience to feel that these cuts must be avoided at all costsConnection to contention-as the author attempts to convince the audience that the government lacks competent judgement in their current operations.Lets try it together!

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