RALPH MACABITASJORGE ZAPIENLOPEZ NEGRETE COMMUNICATIONS

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the mission:GENERATE WORKFORCE AND ECONOMIC DEVELOPMENT WITHIN THEHISPANIC COMMUNITY.

the call to action:SPREAD THE WORD. SUPPORT LA COCINA VA WITH YOUR ECONOMICCONTRIBUTION. VISIT WWW.WEAREHERE.ORG TO GET INVOLVED.

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the idea:WE WANT TO GIVE A VOICE IN SOCIAL MEDIA TO THE MILLIONS OF HISPANICS IN THE U.S THAT HAVEN’T BEEN HEARD, MAYBE BECAUSE OF THE LANGUAGE BARRIERS, MAYBE BECAUSE OF THE LACK OF EMPLOYMENT AND OPPORTUNITIES. WHATEVER THE REASON IS, THE ONLY FACT THAT DOESN’T CHANGE IS THAT THEY ARE HERE, READY AND WILLING TO WORK, EVEN IF THEY SEEM INVISIBLE FOR MOST PEOPLE. WE WANT TO LET THEM KNOW THAT THEY ARE NOT UNHEARD, WE WANT TO LET THEM KNOW THAT THEY ARE NOT ALONE, THAT #WEAREHERE.

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stage 1: activation

stage 2: digital landing page

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“INVISIBLE PEOPLE”The user is greeted with the strong visual image of an empty kitchen. This ties strongly to main theme that unemployment is an issue among the community and that there are people out there seeking these jobs.

stage 2: digital landing page

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“INVISIBLE PEOPLE”The page then loads to play our video documentary depicting the struggles ofthe Hispanic Community experiencing unemployment.

In this example, we see the story ofCarmen Ayala, a Honduran immigrant who has come to the U.S. without papers and will do the most menial work to earn a dollar.

stage 2: digital landing page

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#WEAREHEREThe main message of the campaign then displays after viewing or exiting the video.

The main message “We Are Here” tells the story that these people are not invisible. We have included a floating tracking counter to display the monetary contributions that have been made to the campaign so far.

TRACKER

stage 2: digital landing page

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THE FACEImages of current La Cocina VA students and selected members of thecommunity will be displayed in thecarrousel masthead.

The blurred treatment will be used to symbolize the non-visibility of thesepeople.

We have tied this directly with the contributions and will reveal theidentities once we have reacheda goal amount.

THE FACE

stage 2: digital landing page

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SOCIAL MEDIA AGGREGATORWe will continuously monitor and display the voices of millions thatwill speak up for our cause in thissection via Twitter with the hashtag:#wearehere.

stage 2: digital landing page

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TWEET FOR CHANGEThe option to tweet a message will beavailable via lightbox.

TWEET A MESSAGE

stage 2: digital landing page

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EMPOWER THEMThis section will highlightLa Cocina VA and will give a link to learn more about the organization and their e�orts.

Generating Workforce & Economic Development

stage 2: digital landing page

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STAY CONNECTEDOur news section will continue to highlight progress for the campaignas well as any press coverage.

This will provide visitors with freshnew content to keep the missionalive and going.

stage 2: digital landing page

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WE ARE VISIBLEAfter reaching a goal, the picturespf the La Cocina VA students and other selected members of the communitiy will be revealed.

stage 2: digital presence: twitter

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THE CONVERSATIONTo strengthen our social conversations, we will invite members of our the Hispanic Community to join our Twitter channel by allowing one personper day to be the spokesperson for change.

We will get to hear their insights, their stories, and their visions for a better tomorrow, and ultimately,give hope to those who are in the same shoes.

stage 2: digital presence facebook

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THE CONVERSATION (CONT.)Our same e�orts will be reflected on our Facebook channel and reflect any news and conversations that happen on this network.

we can create change.we can create hope.

#wearehere.

gracias