kickstarting innovation with crowdstorms by bastian unterberg | bosch connected world

BOSCH #BCX16 | Berlin | March 09th, 2016Kickstarting Innovation With Crowdstorms | Bastian Unterberg

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#Yeah TIMES OF CHANGE

BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

TIMES OF CHANGE #Ouch



Unprecedented SPEED of change

“The fourth industrial revolution will bring change at a speed, scale,and force unlike anything we’ve experienced before.” - World Economic Forum

The LARGE ORGANIZATION Dilemma

● Most large organizations today are not equipped to cope with such a paradigm shift.

● Organizational routines and mindset block system-wide innovation.


How do big organizations access INNOVATION?

● For most, the strategy starts outside the organization

● From accelerators, conferences, and venture arms, to facilitating innovation through innovation labs and HR methods like co-working

● These interfaces all can be effective, but there’s another option that’s gaining traction for it’s speed, scope, and ROI


Introducing CROWDSTORMING

● Screening global innovation with a crowd-based approach

● Leveraging 80 000+ creatives powering large scale think tanks

● A structured process filters out the best solutions in a just few weeks


What is next? HOW DO I WANT TO WORK?

● “Put talent first” led to the founding idea

● Up-and-coming talents are increasingly looking for flexibility


Most of today’s work environments DO NOT NURTURE CREATIVE TALENT

● Traditional work environments do not match the DNA of the next generation of talent

● High entry barriers and line organization limits creativity

● Fighting the system is at least as important as having good ideas


A SOCIAL WORK ENVIRONMENT fostering proactive minds


● Focus on mass-collaboration and creativity

● Interdisciplinary thinking + new interpretation of work

● Fostering proactive minds and freedom to be as good or bad as you want to be

LEARNINGS that made a difference for us (and our clients)


● 80 000+ creative talents from 153 countries

● 380+ large scale projects for more than 100 large, global organizations to date

● High bandwidth of challenges from communication to product / service innovation to new business models

LESSON: Collaboration enables COMPLEX PROBLEM SOLVING


AUDI: How can we improve UX for the whole family?


● 2 500+ Service Designers, Architects, Product Designers collaborated together

● Consumer feedback from around the world

TOTAL OIL: What does the GAS STATION of the future look like?


● 2 500+ Service designers, architects and product designers collaborated

● Interdisciplinary input helped to solve an incredibly complex challenge

● Total received global observations, impressions, and feedback from consumers

CISCO/ LIFE EDITED: How will we LIVE IN APARTMENTS in the future?


● 4 500+ Interior Designers, Product Designers, and Architects collaborated

● 16-member jury, including Tim Ferriss (4-Hour Work Week) and Yves Behar

● 15 Million+ organic media impressions via New York Times, Huffington Post,Mashable, and more!

SOCIAL CREATIVE PROCESS and community spirit promotes LEARNING & PROFESSIONAL GROWTH


● Community support keeps the output aligned and the community strong

● Feedback helps learning and professional growth

● Collaboration – cross-border and interdisciplinary – creates brand-new perspectives

CREATIVE BRIEF IDEA SUBMISSION EVALUATION WINNERS

CALLING THE SHOTS collectively establishes OWNERSHIP


● Sharing ownership in decision making drives engagement

● Wisdom of crowds delivers insights

● Collective actions build trust

Founder & CEO, [email protected] | @bunterberg

HAPPY TALENT drives BETTER results


BASTIAN UNTERBERG

mailto:[email protected]

mailto:[email protected]

kickstarting innovation with crowdstorms by bastian unterberg | bosch connected world

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