frog design presentation: kickstarting a movement
DESCRIPTION
TRANSCRIPT
Kickstarting a Movement
November, 2010
What is the movement?
+ + = ?We need a brand for the energy conscious consumer.
We need a face to our energy problems.
We need a symbol that can be communicated simply and socially.
Behaviors of the Energy Conscious Consumer
•Buys energy e!cient smart appliances
•Uses energy monitoring devices
•Drives an electric vehicle/commutes
•Adapts to time-of-use pricing
•Selects/generates renewable energy sources
•Upgrades the e!ciency of their home
•Supports grid modernization (ie microgrids)
•Composts, gardens, recycles
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© 2008 frog design. Confidential & Proprietary. 13
If you cannot measure it, you cannot improve it.
Lord Kelvin
DESIGN
REFLECT
PROCESS
TRIGGER !
REP
OR
T
CO
LLEC
T
BEHAVIOR
AGENCY
TOKENS
SELF-IMAGE
RESPONSIBILITY
ConsumerPOWER
