juxtconsult profile

8/14/2019 JuxtConsult Profile

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3600 Market Research Online!


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The larger game plan!

Using internet as a medium to conduct all kinds of market research,

and not just researching only the internet space

Launching syndicated research products for the offline categories as

well Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies

Building capabilities to conduct multilingual online surveys

Building one of the largest (online) consumer panel in the country (

www.getcounted.net) - support own syndicated studies, market thepanel for custom studies

Juxt Public Pulse the poll based weekly popularity rankings and

monthly quality of life ratings
http://www.getcounted.net/http://www.getcounted.net/


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Online Research

Website

Monitoring

Audience

Monitoring

Consumer Research

Consumer Research

Brand & Ad TrackingSatisfaction Studies

Surveys

Net Usage Tracking

User Segment Profiling

Online Ad Tracking

Web Analytics

Site Evaluation & Usability Studies Specific Usage & Behavior Studies

Syndicate

Research

CustomResearch

Quantitative

Research

Qualitative

Research

Business Vision!

(Online) Consumer Panels

Online Market, Advertising & Media Research


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Syndicated Research & Analytics

+Customized Research & Analytics

Research Offerings!


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Customer Satisfaction Studies

Brand Tracking Studies

Usage & Attitude Studies

Ad Effectiveness Studies

Media & Ad Tracking Studies

Consumer Need

Communication

Marketing

ConsumersUsage

identify

convert

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Typical 3600 Market Research Landscape


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CommunicationConsumersUsage

SABUCBrand Customer Friendliness & Usage Experience

Brand Performance Tracking

Brand Scorecard

Ad Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

Demographic & Psychographic Consumer Segmentations & Profiles

India Consumer Lifestyles

Online Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

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JuxtConsult 3600 Syndicated Products Consumer Markets


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CommunicationWebsite

UsersUsage

Web ConnectWebsite Interface Friendliness & Usage Satisfaction

Brand Performance Tracking

Brand Scorecard

Ad Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

User Profiles & Net Usage Behavior

India Online Live

Website Traffic & Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

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JuxtConsult 3600 Syndicated Products Online Markets


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Brand Performance Measurement*

Ad Connect

Effectiveness of the ad in connecting with the category users

Live ratings of ads by category audience on 12 distinct parameters

Measuring the audience mindshare the ad is generating for the brand

Brand ScoreCard

Tracking current performance of various brands in the category

Measuring sustenance, persuasion, pull and loyalty power of brands

Future-readiness of brands to gain category market shares

Web Connect

Measuring both user friendliness and usage experience of websites

Live rating of websites by category users on 19-32 distinct parameters

Measuring accessibility, appeal, navigability and usage satisfaction

* Survey based


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Online Audience Measurement*

Overall level internet user profiles, usage dynamics and behavior

Category level net usage dynamics and user profiles

Consumer segment-wise net usage behavior and preferences

India Online Live

Web Box Office

Website and category level traffic data, page views and time views

Reach, rating points (e-TRPs) and user shares

Traffic trends by day parts, days, weeks, months, ..

Ad Box Office

Overall, category and website level ad impressions, click rates

Category and website level share of ad exposures and spends

Product category and brand wise share of voice and spends

* Digital tracking based

* Plan to launch in January 2009


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India Consumer Lifestyles*

Consumption orientation based lifestyle segmentation of urban Indians

Based on both the ability to spend (socio-economic status) as well as

inclination to spend (consumption orientation/propensity)

In-depth understanding of segments on their: Demographic, geographic and socio-economic profile

Lifecycle stage and asset ownerships

Professional profile and reference groups

Psychographic profile and outlook (personality, activities, interests and opinions)

Shopping orientation and preferences

Technographic profile (modern digital lifestyle orientation mobile, computer,

internet)

Media consumption and preferences (TV, newspaper, magazines, internet)

Health profile

India Consumer

Lifestyles

* Consumer panel profile based

* Plan to launch in March 2009


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GetCounted Consumer Panel

Only large scale consumer panel in India to have the following spread and

depth of consumer profiling:

Household as well as financial asset ownerships

Neighborhood classification*

Housing details (size, type, ownership)*

Occupation details (industry, function, hierarchy)

Lifecycle stage*

Family composition (size, earning members, dependents)*

Mobile handset and service usage* Offline media usage and brand preferences

Lifestyle and psychographic profiling*

Shopping preferences*

Health profile*

* To be available from January 2009


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ClientsIndia
http://www.airtelworld.com/http://india.makemytrip.com/default.shtmlhttp://www.ebay.in/


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Key People

Sanjay Tiwari, Director

Over 14 years of experience inadvertising, marketing and branding

Worked for 6 years with leading adagencies like Leo Burnett, Saatchi &Saatchi, FCB Ulka

Worked for another 6 years as anindependent brand, marketing andadvertising consultant

Author of The Uncommon Sense ofManagement (2006) and TheUncommon Sense of Advertising (2003).Titles published by Sage Publications

Over 31/2 years of experience in handlingonline research studies and projects

Mrutyunjay Mishra, Director

9 years of experience in market researchand analytics

Previously worked with IMRB

International, IDC India, Convergys, andAnnik

Has led strategic business research, qualitystudies (CI/ Six Sigma), changemanagement projects

Has functional consulting experience inimplementing dashboards & reportingsolutions in ERP environment

Exposure to projects from variedindustries FMCG, Pharma, BFSI, TMT,Consultancy Services, Government andPublic Administration


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Thank You!

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