juxtconsult india online 2007 online matrimonial search report

India Online 2007

Online Matrimonial Search

India Online 2007

Online Matrimonial Search Report

India Online 2007

© copyright JuxtConsult

India Online 2007

Table of Content India Online 2007 ......................................................... 1 India Online 2007 Reports............................................... 3 Methodology............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables..........................................27 Popularity of the Activity ..............................................29 Most Popular Matrimony Websites ....................................30 Most Used Websites .....................................................32 Demographic Profile ....................................................33 Socio-Economic Profile .................................................40 Economic Profile.........................................................45 Net Usage Status.........................................................50 Net Usage Dynamics.....................................................56 Preferred Net Activities ................................................67 Most Used Websites .....................................................83 Most Used Offline Media Brands..................................... 107 Response to Online Marketing Stimuli.............................. 111 Offline Brands Recalled .............................................. 112 Segment Wise Detailed Tables ...................................... 113 Appendix ................................................................ 171

India Online 2007

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India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.


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In sum, what you get in India Online 2007 you are unlikely to get elsewhere:

Highly credible latest estimate of internet using population in urban India

Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as

faceless net users How to reach these online consumers on the net, as well as through

the offline mediums Preferred 'user shares' of key online brands in 21 different online

activity categories

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India Online 2007 Reports Main Report

Overall Status and Usage of Internet in India

User Segment Supplementary Reports

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5

lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging

towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites)

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content


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Online music Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The land survey

The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,


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attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401

Kanpur (UP) 10 lakh + 297

Ludhiana (Pun) 10 lakh + 302

Patna (Bih) 10 lakh + 303

Allahabad (UP) 5 lakh – 10 lakh 298

Ajmer (UP) 1 lakh – 5 lakh 314

10 lakh +

Bhadohi (UP) 50 K – 1 lakh 299

Muradnagar (UP) 50 K – 1 lakh 300

North

Sohna (Har) 20 K – 50 K 307

Mumbai (Mah) 10 lakh + 399

Ahmedabad (Guj) 10 lakh + 404

Pune (Mah) 10 lakh + 300

5 lakh - 10 lakh

Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303

Hinganghat (Mah) 50 K - 1 lakh 307

Mhowgaon (MP) 20 K - 50 K 296

West

Katol (Mah) 20 K - 50 K 276

Kolkata (WB) 10 lakh + 398

1 lakh – 5 lakh

Guwahati (Ass) 5 lakh – 10 lakh 299

Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300

Bhatapara (Chat) 50 K – 1 lakh 252

East

Champa (Chat) 20 K – 50 K 292

Chennai (TN) 10 lakh + 407

50 K – 1 lakh

Bangalore (Kar) 10 lakh + 406

Hyderabad (AP) 10 lakh + 410

Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300

Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294

South

Edapaddi (TN) 20 K – 50 K 305

20 K - 50 K

Total (31) - - 10,002 Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried:

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

If any member of the household use the Internet ‘at least once a

month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The online survey

The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.


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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.


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Executive Summary Matrimonial search is 'gaining' prominence as an online activity. With almost half the online urban Indians (48%) undertaking it, online matrimonial search has established itself as a 'mainline' online activity. 12 million online urban Indians are using online matrimonial search, making it the 13th most popular online activity. It has also been one of the biggest 'gainers' in users among the online activities in last one year. Majority of online matrimony users also undertake dating/friendship online. Almost 60% of users of both the online activities are common, i.e. 37% of all internet users undertake both online matrimony and online dating/friendship. This is significantly higher than last year when only 9% of all internet users undertook both the activities. In comparison to matrimony, dating/friendship is a more popular online activity with 51% net users undertaking it and it ranks 10th in terms of popularity. A majority of matrimonial users ‘self-search’ for their partners. Three out of four online matrimonial users (74%) are in the age group of 19-30 years, indicating that majority of online matrimonial users are searching for their partners themselves (or are being assisted by their siblings/friends falling within these age groups). This trend is also indicated by the fact that a majority of them also check out dating/friendship online. Compared to the overall net users, online matrimony users show a relatively ‘younger’ age profile. Online matrimonial users come relatively more from the South. While 39% of all net users come form the South, 44% of all matrimonial users come from the region. Also, compared to the last year, the proportion of online matrimony users from South has jumped up by 8% points (from 36% last year to 44% this year). Online matrimonial users are relatively more ‘experienced’ net users. At 69% a noticeably higher proportion of matrimonial users have more than 2 years of net experience (against 63% for all net users). Further, they are the relatively ‘heavier’ users of the internet (using it for more than 2 hours per day) both from home as well as office. Being the relatively more ‘experienced’ net users, online matrimony users undertake almost all online activities more than the average net user. The activities they undertake significantly more than the other net users are in the domain of what a ‘young adult’ contemplates while settling down in life (with marriage) – exploring investing in home and financial assets, career, astrology, social interactivity and entertainment activities.

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Also, at 49% significantly more online matrimony users have bought online as compared to only 43% for all net users. Online matrimony is a highly ‘evolved’ and ‘branded’ category. Only 1 in 5 online matrimonial search users still visit a ‘generic’ portal to undertake this activity, the balance 4 preferring to visit a ‘specialized’ matrimonial portal directly. With 35.5% online matrimony users preferring to visit Bharatmatrimony, it continues to lead the category. It is followed by Shaadi with 28% user preference. The two websites were neck-to-neck in preferred usage share in 2006. But while Bharatmatrimony group of websites1 have gained user share marginally over last year (+2.5% points), Shaadi has shown a noticeable decline in its preferred user share (-4.7% points). Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th most popular matrimony websites, with 5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown the biggest drop in popularity of usage over the last year (-10.6% points). Overall, the dominance of the specialized websites, together with a very high level of competition between Bharatmatrimony and Shaadi, clearly indicates a highly evolved and brand driven characteristics of the online matrimony category.

1 Includes the regional websites sub brands owned by Bharatmatrimony.


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Key Findings Matrimonial Search is ‘Gaining’ in Prominence as an Online Activity

With almost half the online urban Indians (48%) undertaking it, online matrimonial search has come to establish itself among the ‘mainline’ online activities. In number terms, almost 12 million online urban Indians are undertaking it, making it the 13th most popular online activity among the online urban Indians. Table 2: Popular online activities among all net users (Top 20)

Rank Online Activity Undertaken by All Internet Users

% In millions

1 Emailing 95% 24.0

2 Job search 73% 18.4

3 Instant messaging 62% 15.6

4 Check news 61% 15.4

5 Music 60% 15.1

6 Chatting 59% 14.9

7 Check sports 57% 14.4

8 E-greetings 57% 14.4

9 Online games 54% 13.7

10 Dating/Friendship 51% 12.9

11 Mobile contents (ringtones / games, etc.) 50% 12.5

12 Search work related info 49% 12.3

13 Matrimonial search 48% 12.0

14 Educational / learning material 48% 12.0

15 Screensavers/wallpapers 46% 11.5

16 Astrology 46% 11.5

17 Check financial info 45% 11.4

18 Search for product information 45% 11.2

19 Social networking / communities 44% 11.0

20 Buy online 43% 10.9

The popularity of online matrimonial search has really surged in last one year. Last year the percentage of all net users undertaking matrimonial search was only 15%. At 48% usage level now, the category has seen an addition of a humongous 33% of all net users joining the category in this year. JuxtConsult feels that not all of this increase can be attributed to a true ‘growth’ in popularity of this activity, but a significant part of it may be a result of much ‘deeper’ capturing and representation of online urban Indians by this year’s survey (with town class representation right down to 20,000 plus population towns and better capturing of lower SEC households due to change in research methodology this year).

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Yet, the fact remains that Matrimony is the 13th most popular online activity now, and has been one of the biggest ‘gainer’ activities in last one year by adding significant online users to its usage base. Table 3: Growth in popularity of online activities (Top 6 Gainers)

Online Activity - Biggest Gainers %

Undertaking in 2007

% Undertaking

in 2006 Increase

Social networking / communities 44% - +44%

Matrimonial search 48% 15% +33%

Check financial Info 46% 15% +30%

Check real estate Info 37% 11% +26%

Instant messaging 62% 37% +25%

Dating / Friendship 51% 27% +24%

An interesting trend is that dating/friendship has also gained users significantly (+25% points) to continue to stay ahead of matrimonial search in overall popularity. A marginally higher 51% of all net users undertake dating /friendship activities online (against 48% of matrimonial search) to make it the 10th most popular online activity, and keep it ahead of online matrimonial search by 3 ranks.

Majority of Online Matrimony Users Also Undertake Dating/Friendship Online

There is big overlap between the dating and matrimony online users. While 51% of all online urban Indians undertake dating/friendship and 48% undertake matrimonial search, the total internet users who undertake either of the two activities add up to only 62%. This is because almost 60% of users of both the online activities are common (i.e. 37% of all internet users undertake both the activities). This is significantly different from last year where only 9% of all internet users undertook both the activities together. In effect it means that most new users who have joined the bandwagon of online matrimonial search in last one year check out online dating/friendship and vice-versa.


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Chart 1: Online matrimony users vis-à-vis online dating/friendship users

Dating / Friendship

37% (+28%) 11% (+5%)

51% (+24%)

14% (-4%)

Matrimonial Search

48% (+33%)

Bharatmatrimony Continues to ‘Lead’ the Online Matrimony Category

Bharatmatrimony with 35.5% online matrimony users preferring it, followed by Shaadi with 28.2%, are the leaders for the online matrimony category. The two websites were almost neck-to-neck in preferred usage share in 2006. But while Bharatmatrimony group of websites have gained user share marginally in 2007 (+2.5% points), Shaadi has shown a noticeable decline in its preferred user share (-4.7% points). This had led to a significant widening of the ‘lead’ Bharatmatrimony had over Shaadi, from 0.1% last year to 7.3% this year. Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th most popularly used websites for matrimonial search. The three have 5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown the biggest drop in popularity of usage over last year (-10.6% points).

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Table 4: Preferred websites for matrimonial search

Website % Prefer to Use (2007)

% Prefer to Use (2006) Change

Bharatmatrimony# 36% 33% 3%

Shaadi 28% 33% -5%

Google 6% 0.5% 5%

Jeevansaathi 6% 16% -11%

Yahoo 5% 4% 2%

Matrimony 5% 5%

Rediff 3% 4% -0.4%

Simplymarry^ 3% 1% 2%

Matrimonial 2% 4% -2%

Indiamatrimony 0.9% 0.9%

Indiatimes 0.8% 0.8%

Indianmatrimony 0.6% 0.2% 0.4%

MSN 0.5% 0.2% 0.3%

Sify 0.4% 0.3% 0.1%

Matchmaker 0.2% 0.8% -0.6%

Others 4% 4% 0.6% # - Includes all branded regional matrimony websites owned by Bharatmatrimony ^ - Simplymarry was known as Timesmatri in 2006 Only 1 in 5 (less than 20%) of all online matrimonial search users still visits a ‘generic’ portal to undertake this activity. The balance 4 prefers to visit a ‘specialized’ matrimonial portal directly. This dominance of the specialized websites, together with a very high level of competition between Bharatmatrimony and Shaadi clearly indicate a highly evolved, serious and brand driven characteristics of the online matrimony category.

Only 1 in 5 Online Matrimony Users is a Woman

While 18% of net users are women, 17% of all matrimony users are also women. Indicates that online women do not show any lower tendency to use matrimonial search than online men, but form a low proportion of online matrimony usage base primarily because there are fewer women on the net per se.


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Current Year

9%

19%

9%6%

17%

3%

32% 34%34%27%

36%41%

44%

52%

30%

40%40%

33%

0%

20%

40%

60%

BM Shaadi Google Jeevansaathi Yahoo AMU

13-18 yrs 19-24 yrs 25-35 yrs

Current Year

84% 83% 85%76%

83% 83%

16% 17% 15%24%

17% 17%

0%

20%

40%

60%

80%

100%

BM Shaadi Google Jeevansaathi Yahoo AM U

Male Female

Chart 2: Gender profile of online matrimony users

BM – Bharatmatrimony, AMU – All matrimonial search users

Compared to last year women form a lower base of matrimonial users this year (17% as against 26%). However, this is again a result of a similar decline in proportion of overall women users on the net.

Majority of the Matrimonial Users ‘Self Search’ for Their Partners

Three out of four online matrimonial users (74%) are in the age group of 19-30 years, which clearly indicates that majority of online matrimonial users search for their partners themselves (or are being assisted by their siblings/friends falling within these age groups). They may be searching with their parents’ involvement or without it, but the fact remains that they are mostly searching online themselves. This trend is also revealed by the fact that majority of them also check out dating/friendship online. The 25-35 age bracket forms the largest base of matrimonial users at 40%, followed by the 19-24 age group at 34%. Compared to the overall net users, the online matrimony users show a relatively ‘younger’ age profile. While the 19-30 age groups account for 67% of all online urban Indians, they account for a much higher 74% of the online matrimony users. Chart 3: Age profile of online matrimony users

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Current Year

27%

21%24%23%26%

17%

11%15%14%13%

8%11%

34%

44%

36%41%

33%

50%

22%

32%

21%

27% 27% 24%

0%

20%

40%

60%


North East South West

Online Matrimonial Users Come More from the South

While 39% of all net users come form the South, 44% of all matrimonial users come from the region. Also compared to last year, the proportion of online matrimony users coming from down South has shown an upward jump of over 8% (from 36% last year to 44% this year). Chart 4: Regional distribution of online matrimony users

As a relatively much larger proportion of Bharatmatrimony users (50%) and also its regional website users come from the South, the increased user base of matrimonial users from South India could actually be the key factor in driving up Bharatmatrimony’s ‘lead’ over Shaadi on preferred usage basis.

Online Matrimonial Users Show a Marginally Better Socio-Economic Profile

55% of all net users come from Sec ‘A’ and Sec ‘B’ classes. Only a marginally higher 57% of online matrimonial users come from these two classes.

While 61% of all net users are employed, a somewhat higher 65% of

online matrimonial users are employed.

53% of the online matrimonial users are not the ‘head’ of their household (chief wage earners), the same proportion as the overall net users.

While 28% of all net users own a car, a marginally lower 27% of

online matrimonial users own a car.

Online Matrimonial Users are Relatively More Experienced Net Users

While 63% of all net users have more than 2 years of net usage experience, a noticeably higher 69% of all matrimonial users have more than 2 years of net experience. Compared to last year, this year has seen an increase of 2% in the proportion of matrimonial users having more than 2 years of net


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Current Year

54% 51%60%56%

62% 61%59%62%

83% 82% 81%84%78%79%

54%49%50%55%

0%

20%

40%

60%

80%

100%


Home Place of work Cyber cafe

Current Year

13%12%13% 16% 17%

21%17% 15%

23%

12%

23%13%

77%

60%

70%74%

69%

56%

0%

20%

40%

60%

80%


Up to 1 year 1-2 years More than 2 years

experience. It indicates that more of the new users joining the category in last one year have been the ‘experienced’ net users. Chart 5: Years of net usage experience among online matrimony users

Some other net usage behavior patterns of online matrimonial users are:

Online matrimonial users access the net relatively more from office. While 81% of online matrimonial users access the internet from office, 61% access the internet from home and only 51% from cyber cafes. However, in comparison to the last year, the usage has gone up from all the three places – by 15%, 14% and 7% points from office, homes and cyber cafes respectively.

Chart 6: Place of accessing the internet

Online matrimonial users are marginally more frequent users of internet from home. While 83% of all net users access the net at least once a day from home, 87% of the online matrimonial users do so.

Online matrimony users are the relatively ‘heavier’ users of the

internet both from home as well as office. While only 22% of all net users are on the net for more than 2 hours a day from home (a

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heavy net user), a noticeably higher 28% of online matrimony users use internet for home for that duration.

Similarly, while 29% of all net users are ‘heavy’ users of the net from office, a noticeably higher 34% of online matrimony users are heavy net users from office.

Online matrimonial users tend to have more email ids on an average

at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 64% of online matrimonial users possess 3 or more email ids.

Online Matrimonial Users are the More ‘Active’ Internet Users

Being the relatively more ‘experienced’ net users, online matrimony users undertake almost all online activities more than the average net user. However, the activities they undertake significantly more than the other net users are clearly in the domain of what a ‘young adult’ contemplates while settling down in life (with marriage) – exploring investing in home and financial assets, career, astrology, social interactivity and entertainment. Table 5: Online activities undertaken ‘relatively’ more by online matrimony users

Online Activities % of Online

Matrimony Users Undertaking

% of All Internet Users

Undertaking

% of Online Matrimony Users

Undertaking More

Sample Base 6,675 14,253

Check real estate info 67% 37% 30%

Check financial info 73% 45% 28%

Astrology 73% 46% 28%

Mobile contents (ring tones / games, etc.) 77% 50% 27%

Dating/Friendship 78% 51% 27%

Check sports 83% 57% 26%

Online games 80% 54% 25%

Social networking / communities 69% 44% 25%

Educational / learning material 71% 48% 23%

Music 83% 60% 23%

Check news 83% 61% 22%

Instant messaging 83% 62% 21%

Job search 94% 73% 21%

However, in absolute terms, the ‘usually’ most popular online activity of all - emailing tops the list, with job search becoming the second most popular online activity with them.


20

Table 6: Top 10 most popular online activities among online matrimony users

Online Activities % of Online

Travel Users Undertaking

% of All Internet Users

Undertaking Sample Base 6,675 14,253

Emailing 95.70% 95.20%

Job Search 94% 73%

Check Sports 83% 57%

Instant messaging 83% 62%

Check news 83% 61%

Music 83% 60%

Online games 80% 54%

Dating/Friendship 78% 51%

Mobile contents (ring tones / games, etc.) 77% 50%

Astrology 73% 46%

Online matrimony users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a significantly higher 38% of online matrimony users are involved in it. On the other hand, against 41% of all net users being member of an online community, a marginally higher 45% of online matrimony users are members of an online community.

Online Matrimony Users Make Better Online Consumers

While online matrimony users are only marginally more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers, a noticeably more of them have bought online. Only 2%-3% more online matrimony users (compared to the regular net users) have clicked on online ads and mailers. However, at 49% significantly more online matrimony users have bought online, compared to only 43% for all net users. There is a considerable increase (of 18% points) in the proportion of online buyers among online matrimony users over the last one year.

India Online 2007

21

Current Year

50%

37%

49%46%54%

48%53%

63%

50% 52% 51%47%

0%

20%

40%

60%

80%

BM Shaadi Indianmatrimony Google Jeevansaathi AM U

Buyers Non-Buyers

Current Year

41%

16% 19% 21%27%

41%

33%39%41%

54%

46%54%

42%49%50%

17%

13%

17%

0%

20%

40%

60%


Clicked a sponsored search adClicked a banner adClicked a product/service e-mailer

Chart 7: Online buying among online matrimony users

Chart 8: Response of online matrimony users to online marketing stimuli

Bharatmatrimony and Shaadi Users are the Most ‘Net Savvy’

Though Jeevansaathi preferring online matrimony users show the best socio-economic profile and are the most experienced net users relatively, it is the Bharatmatrimony ones, followed closely by Shaadi ones who not only show the most ‘premium’ economic profiles but are also the most ‘savvy’ net users.


22

Table 7: Comparative evaluation of the Top 5 matrimony websites on selected attributes

Bharatmatrimony Shaadi Google Jeevansaathi Yahoo

Sample Base 1,947 1,924 312 364 282

User Profile Attributes

User from SEC ‘A’ and ‘B’ 60% 59% 43% 60% 49%

Employed user 68% 64% 55% 77% 50% User is chief wage earner of the HH 50% 44% 41% 53% 47%

Rs.30,000+ family income 25% 24% 18% 28% 17%

Car ownership in the HH 27% 30% 25% 25% 30% Credit card ownership in the HH 40% 35% 29% 36% 32%

Computer/laptop owned in the HH 70% 69% 64% 66% 65%

Net Usage Behavior Attributes 2 years+ of net usage experience 74% 70% 60% 77% 56%

Users accessing the net from home 62% 62% 56% 60% 59%

Broadband connection at home 72% 70% 62% 63% 66%

Heavy users (2 hrs+/day)from home 28% 29% 30% 35% 31%

Users who buy online 53% 50% 37% 48% 38% Complain about unsolicited ads/pop-ups 50% 46% 34% 55% 25%

Note - Bharatmatrimony users here represent only those who visit the parent Bharatmatrimony website. It does not include the users of the regional websites owned by it.

India Online 2007

23

Some of the Comparative Highlights of Users of the Top 5 Matrimony Websites Are:

Jeevansaathi shows the highest relative proportion of women users at 24%. Google shows the least at 15%.

Google shows the highest proportions of matrimonial searchers

coming from the below 25 years age group (41%). Jeevansaathi appears to get the most mature online matrimonial audience in the 25-35 years age group at 52%.

Bharatmatrimony and Shaadi get the users relatively more from the

metros at 39% each. In contrast, Google gets relatively the least from metros at 32%.

Bharatmatrimony shows a considerable South skew with 50% of the

users preferring it coming from this region. Shaadi shows the highest relative proportion of users coming from North and West (at 27% and 32% respectively).

Jeevansaathi ones show the highest relative preference for reading

in English at 48%. Shaadi users show a much higher preference for reading in Hindi at 23%.

Jeevansaathi shows the best SEC profiles with 34% of its users

coming from Sec ‘A’. On the other hand, Shaadi ones show the most middle class profile with 33% of their users coming from SEC ‘B’.

Jeevansaathi shows the highest proportion of professional graduates

among its user base at 32%. It is followed closely by Bharatmatrimony at 30%.

Jeevansaathi ones are the most employed at 77%. Bharatmatrimony

ones follow next at 68. Yahoo ones are the least employed at 50%.

Jeevansaathi shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 53%. Google ones are the least at 41%.

Jeevansaathi also shows the highest proportion of its users coming

from the Rs.50,000 plus family income households. Yahoo shows the highest proportion of ones coming from below Rs.10,000 family income households.

Shaadi and Yahoo users have the highest ownership of cars at 30%.

Bharatmatrimony ones show the highest ownership of 2-wheelers at 47%.

Jeevansaathi and Bharatmatrimony ones show the highest relative

ownerships of credit cards at 37% and 36% respectively. Google ones show the lowest at 24%.


24

Compared to the generic portals, all the 3 specialized matrimonial portals show significantly higher ownership levels of most household and financial assets.

Jeevansaathi users are more experienced net users with 77% of

them having more than 2 years of net usage experience.

Bharatmatrimony follows closely at 74%. Yahoo matrimonial users are least experienced net users with only 56% of them having more than 2 years of net usage experience.

Bharatmatrimony and Shaadi preferring matrimonial users access

the net relatively the most from homes at 62% each.

Except Yahoo, users of all the other 4 matrimonial websites access the net equally highly frequently from home (between 87%-89% doing so daily).

Jeevansaathi ones are relatively the ‘heaviest’ users of internet

from home, with 35% of them use the internet for more than 2 hours a day from home. They (along with Yahoo ones) are the relatively ‘lighter’ users of the net from office.

The matrimonial users of all the 5 websites are almost equally

‘heavy’ watchers of TV. Yahoo ones are the heaviest readers of newspaper as well as the heaviest listeners of the radio (with Jeevansaathi ones being the ‘lightest’ relatively).

Being users of the ‘generic’ portals, Google and Yahoo matrimonial

users undertake most of the popular online activities noticeably more than the users of the 3 specialized matrimony websites (Bharatmatrimony, Shaadi and Jeevansaathi).

Among the 3 specialized matrimony websites, Shaadi ones

undertake most of the personal level and entertainment online activities relatively more (for instance dating/friendship, social networking, instant messaging/chatting, news, sports, music, games, mobile content, etc.). Shaadi ones also check financial info and check real estate info relatively more.

The activities that Jeevansaathi ones undertake relatively more are

e-greetings, sharing pictures, online buying, checking business/financial news, business related travel info and use of local language websites.

Bharatmatrimony users search for work related info and search for

product info relatively more.

Interestingly, Jeevansaathi preferring matrimonial users search for jobs relatively the least at 90%.

Yahoo preferring matrimonial search users participate in ‘blogs’

relatively the most at 40%. Jeevansaathi ones are the least involved in this online activity at 32%.

India Online 2007

25

Jeevansaathi ones complain relatively the most about unsolicited ads/pop-ups, spam and junk mails. They also complain about the lack of content in languages relatively more.

While Yahoo users respond to most online marketing stimuli the

least, Shaadi and Jeevansaathi ones respond to them relatively more.

Bharatmatrimony ones recall Google as the most top of mind brand

relatively more, Shaadi ones recall Yahoo relatively more, while Jeevansaathi ones recall both Google and Yahoo almost equally.

But when it comes to actual usage, other than Yahoo matrimonial

users, matrimonial users of all the other 4 websites use Google the most overall.

Yahoo stands out as the most preferred emailing websites among

the matrimonial users of all the 5 websites (including Google matrimonial users).

Orkut is the most preferred website for dating/friendship among

the matrimonial users of all the 3 specialized matrimony websites. In fact only 5% of Shaadi preferring matrimonial users check Fropper (the group’s own dating/friendship portal).

Astrology.com is the most preferred website for checking astrology

info among the matrimonial users of all the 3 specialized matrimony websites. Google and Yahoo matrimonial users prefer to use their own respective portals more for this.

Jeevansaathi matrimonial users visit Hindi language websites the

most at 39%. Bharatmatrimony ones visit the Tamil websites relatively the most at 22%. Google ones visit Telugu websites the most at 36%.

Other than Google matrimonial search users who watch MTV the

most, Star Plus remains the favorite TV channel of the matrimonial users of the other 4 websites.

Times of India is the dominantly most read newspaper among the

matrimonial users of all the 5 websites. However, among the Bharatmatrimony and Google preferring ones, The Hindu also stands out as a highly popular newspaper.

India Today remains the most read magazine and Radio Mirchi the

most listened to radio channel among the matrimonial users of all the 5 websites.

While Nokia stands out as the most top of mind brand of all among

the Shaadi, Jeevansaathi and Google matrimony users, Sony tops with Bharatmatrimony ones and Tata with the Yahoo ones.


26

Detailed Findings

India Online 2007

27

Current Year

11%13%

6%2%

31%36%

0%

20%

40%

All Users

Age 13-18 years Age 19-24 yearsAge 25-35 years Age 36-45 yearsAge 46-55 years Above Age 55 years

Change from PY

-5% -4%

1% 2% 1%5%

-10%

-5%

0%

5%

10%

Reading the Graphs & Tables

Chart: Age group distribution Base: 25,060

Base: 25,060(CY), 20,268(PY)

Current year base

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Previous year base

Current year base


28

Table: Preferred websites - emailing

Website BM Shaadi Google Jeevansaathi Yahoo AMU

Yahoo 52% 52% 55% 49% 81% 53%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gmail 22% 22% 27% 22% 5% 21%

% Change -8.2% 16% -9.8% 14% -7.4% 5%

Rediff 20% 16% 11% 19% 6% 18%

% Change 12% 6% 2% 12% -12.9% 8%

Hotmail 4% 7% 4% 5% 4% 5%

% Change -29.8% 4% -38.3% -10.3% -7.4% -12.2%

Sify 0.9% 0.9% 0.6% 0.3% 2% 1%

% Change -1.3% -2.9% 0.6% -1.8% 1% -1.8%

Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%

% Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7%

Sancharnet/BSNL 0.3% 0.4% 0.0% 3% 1% 0.7%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

% Change

AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

% Change

Base: 9,404(CY), 6,100(PY)

Fields marked with * means that the field is added this year hence

not comparable to last year

A blank in this row means that this

attribute was not included in last year’s survey &

therefore no “change over

previous year” can be presented

Current year base

Previous year base

Current year

figures

Change from

previous year

figures

Abbreviation for All

Matrimony Users

Abbreviation for Bharatmatrimony

India Online 2007

29

Popularity of the Activity Table 8: Popularity of various internet activities

Activity All Users (Proportion) All Users (In Millions)Emailing 95% 24.0 Job Search 73% 18.4 Instant messaging 62% 15.6 Check news 61% 15.4 Music 60% 15.1 Chatting 59% 14.9 Check Sports 57% 14.4 E-greetings 57% 14.4 Online games 54% 13.7 Dating/Friendship 51% 12.9 Mobile contents (ring tones / games, etc.) 50% 12.5 Search work related info 49% 12.3 Matrimonial search 48% 12.0 Educational / Learning material 48% 12.0 Screensavers/wallpapers 46% 11.5 Astrology 46% 11.5 Check financial info 45% 11.4 Search for product information 45% 11.2 Social networking / Communities 44% 11.0 Buy travel products 43% 10.9 Share pictures 40% 10.0 Check real estate info 37% 9.2 Check hobby related info 32% 7.9 Check business/Financial news 30% 7.6 Net banking 30% 7.6 Check health & lifestyle info 30% 7.6 Movies 29% 7.4 Check cinema content 28% 7.0 Check / read blogs 27% 6.7 Business/professional networking 26% 6.6 Check personal travel related info 26% 6.5 Buy other than travel products 24% 6.1 Look for Seminar/workshops 24% 6.0 Online bill payment 22% 5.6 Check business travel related info 19% 4.7 Adult content 18% 4.6 Online stock trading 13% 3.3 Net telephony 13% 3.2 Comment on blog post 12% 3.0 Local language website usage 12% 2.9 Have a blog site of own 7% 1.7

Base: 25,060


30

Most Popular Matrimony Websites Table 9: Growth of popularity of various internet activities

Activity % Undertaking (2007)

% Undertaking (2006)

Increase over 2006

Emailing 95% 94% 1% Job Search 73% 53% 20% Instant messaging 62% 37% 25% Check news 61% 53% 8% Music 60% 48% 12% Chatting 59% 49% 10% E-greetings 58% 57% 1% Check Sports 57% 35% 22% Online games 54% 35% 20% Dating/Friendship 51% 27% 25% Mobile contents (ring tones / games, etc.) 50% 28% 22% Search work related info 49% 50% -1% Matrimonial search 48% 15% 33% Educational / Learning material 48% 52% -4% Check financial info 46% 15% 30% Screensavers/wallpapers 46% 48% -2% Astrology 46% 33% 12% Search for product information 45% 36% 9% Social networking / Communities 44% 44% Buy travel products 43% 28% 15% Share pictures 40% 33% 7% Check real estate info 37% 11% 26% Check hobby related info 32% 11% 21% Net banking 31% 23% 7% Check business/Financial news 30% 30% Check health & lifestyle info 30% 32% -2% Movies 29% 29% Check cinema content 28% 25% 3% Check / read blogs 27% 27% Business/professional networking 26% 14% 12% Check personal travel related info 26% 17% 9% Buy other than travel products 25% 25% Look for Seminar/workshops 24% 19% 5% Online bill payment 23% 14% 9% Check business travel related info 19% 19% Adult content 18% 11% 7% Online stock trading 13% 14% 0% Net telephony 13% 10% 3% Comment on blog post 12% 12% Local language website usage 12% 42% -30% Have a blog site of own 7% 7%

India Online 2007

31

Table 10: Matrimonial search


% Prefer to Use (2006)

Change over 2006

Bharatmatrimony# 35.5% 33.0% 2.5%

Shaadi 28.2% 32.9% -4.7%

Google 5.6% 0.5% 5.1%

Jeevansaathi 5.5% 16.1% -10.6%

Yahoo 5.2% 3.5% 1.7%

Matrimony 4.6% 0.0% 4.6%

Rediff 3.3% 3.7% -0.4%

Simplymarry^ 2.9% 1.4% 1.5%

Matrimonial 1.6% 3.8% -2.2%

Indiamatrimony 0.9% 0.0% 0.9%

Indiatimes 0.8% 0.0% 0.8%

Indianmatrimony 0.6% 0.2% 0.4%

MSN 0.5% 0.2% 0.3%

Sify 0.4% 0.3% 0.1%

Matchmaker 0.2% 0.8% -0.6%

Others 4.2% 3.6% 0.6%

Base: 6,675 # - Including all regional matrimony websites under Bharatmatrimony ^ - Simplymarry was known as Timesmatri in 2006

Table 11: Regional Matrimony Websites included under Bharatmatrimony


Tamilmatrimony* 3.3%

Telugumatrimony* 1.2%

Keralamatrimony* 0.9%

Punjabmatrimony* 0.3%

Bengalimatrimony* 0.2%

Oriyamatrimony* 0.2%

Gujaratimatrimony* 0.1%

Hindimatrimony* 0.1%

Marathimatrimony* 0.1%

Urdumatrimony* 0.1%

Sindhimatrimony* 0.0%

* - All these branded regional matrimony websites are owned by Bharatmatrimony


32

Most Used Websites Table 12: Matrimonial search

Website AMU

Bharatmatrimony 29%

Shaadi 28%

Google 6%

Jeevansaathi 6%

Yahoo 5%

Matrimony 5%

Rediff 3%

Tamilmatrimony 3%

Simplymarry 3%

Matrimonial 2%

Base: 6,675

India Online 2007

33

Demographic Profile Chart 9: Gender breakup

Base: 6,675

Chart 1: Gender breakup

Base: 6,675(CY), 7,462(PY)

Current Year

84% 83% 85%76%

83% 83%

16% 17% 15%24%

17% 17%

0%

20%

40%

60%

80%

100%


Male Female

Change from PY

-11%

3%

-9%

8%

-2%

9%

-3%

11% 10%

-8%

2%

-10%

-20%

-10%

0%

10%

20%


34

Current Year

9%

19%

9%6%

17%

3%

32% 34%34%27%

36%41%

44%

52%

30%

40%40%

33%

0%

20%

40%

60%


13-18 yrs 19-24 yrs 25-35 yrs

Chart 10: Age group distribution

Base: 6,675

Chart 2: Age group distribution

Base: 6,675(CY), 7,462(PY)

Change from PY

-7%

1% 2%

-4%

11%16%

2%

-1%-4%

26%

-6% -4%-9%

14%

-24%

4%3% 1%

-30%

-20%

-10%

0%

10%

20%

30%

India Online 2007

35

Chart 11: City class - by population size

Base: 6,675

Current Year

13%18%

15% 15% 14%

31%

22%

29%

16%12%11%10% 12%12%

14%

28%

34%

27%

46%

39%

49%46% 45%43%

0%

20%

40%

60%


Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs


36

Chart 12: City class - by market size

Base: 6,675

Chart 3: City class - by market size

Base: 6,675(CY), 7,462(PY)

Current Year

17%

32%32%

36%38%39%39%

33%

14%13%

16%

8%

15%15%

23%

13%

16%16%15%

33% 34%

38%37%

29%

0%

10%

20%

30%

40%


Metro Urban uptowns Emerging Towns Others

Change from PY

-9%

-28%

-9% -6%

0%

-17%-13% -12% -11% -11%-12% -9%

2% 1%

-4%

-1%

12%

-1%

19%

10%

28%22%

32%

16%

-40%

-20%

0%

20%

40%

India Online 2007

37

Table 13: Top 10 cities

Cities BM Shaadi Google Jeevansaathi Yahoo AMU

Delhi 10% 13% 10% 15% 11% 11%

% Change -6.9% -0.4% 4% -8.6% -1.7% -4.5%

Mumbai 8% 12% 9% 10% 9% 9%

% Change -9.1% -1.5% -22.9% -8.5% -8.6% -6.5%

Bangalore 8% 7% 6% 9% 6% 7%

% Change -4.3% -2.0% -8.1% 4% -6.6% -2.9%

Hyderabad 8% 6% 6% 4% 6% 6%

% Change 0.1% -1.7% -0.5% 1% -5.6% -0.9%

Chennai 7% 3% 3% 2% 4% 5%

% Change 0.3% -3.7% -1.0% -1.0% -2.2% -1.1%

Kolkata 3% 3% 2% 2% 2% 3%

% Change -2.1% -2.1% -2.0% -3.6% -2.3% -2.5%

Pune 3% 3% 3% 4% 1% 3%

% Change -1.8% -0.2% 0.3% -0.7% -1.0% -1.2%

Ahmadabad 1% 2% 1% 1% 2% 1%

% Change -1.3% -1.0% -4.3% -1.4% 1% -1.1%

Lucknow 0.9% 2% 2% 1% 1% 1%

% Change -0.3% 0.8% 2% -1.1% 0.4% 0.0%

Coimbatore 0.9% 0.6% 0.0% 0.5% 0.7% 1%

% Change -0.2% -0.7% 0.0% 0.1% -2.0% -0.1%

Base: 6,675(CY), 7,462(PY)


38

Chart 13: Region-wise break-ups

Base: 6,675

Chart 4: Region-wise break-ups

Base: 6,675(CY), 7,462(PY)

Current Year

27%

21%24%23%26%

17%

11%15%14%13%

8%11%

34%

44%

36%41%

33%

50%

22%

32%

21%

27% 27%24%

0%

20%

40%

60%


North East South West

Change from PY

-14%

0%

-12%

13%

-11%

-15%

1%3%

9%

4%6%

-1%

12%

-1%

-17%

5%

-17%

9%

4%

11%

3%

13%

-1%-5%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

India Online 2007

39

Table 14: Preferred language of reading

Language BM Shaadi Google Jeevansaathi Yahoo AMU

English 42% 41% 42% 48% 28% 41%

% Change -25.4% -24.0% -26.4% -11.9% -30.5% -21.7%

Hindi 14% 23% 18% 20% 24% 17%

% Change 3% 6% -1.0% 1% 8% 0.7%

Tamil 9% 3% 4% 2% 6% 7%

% Change 4% 0.6% 0.5% -0.5% 4% 4%

Telugu 7% 5% 8% 4% 7% 7%

% Change 5% 4% 8% 3% 2% 5%

Malayalam 5% 2% 8% 3% 4% 5%

% Change 0.8% -1.8% 5% -0.7% 1% 1%

Marathi 3% 6% 3% 5% 6% 4%

% Change 0.9% 3% 1% 2% 4% 2%

Kannada 5% 4% 2% 4% 5% 4%

% Change 3% 3% 0.7% 2% 2% 3%

Gujarati 3% 5% 2% 3% 4% 3%

% Change 2% 3% 0.5% 2% 3% 2%

Bengali 3% 3% 2% 3% 3% 3%

% Change 0.7% 2% 2% -0.4% 3% 0.9%

Oriya 3% 0.8% 7% 4% 0.4% 2%

% Change 2% 0.4% 7% 3% -0.2% 1%

Base: 6,675(CY), 7,462(PY)


40

Socio-Economic Profile Chart 14: Socio economic classification

Base: 6,675

Chart 5: Socio economic classification

Base: 6,675(CY), 7,462(PY)

Current Year

19%

26%21%

34%

26%29%

31%

26%

33%

28%24%

31%

22%

29%

24%21%21%

24%

16%13%

18%17%

13%12%

6%

12%

3%

11%8%

4%

0%

10%

20%

30%

40%


SEC A SEC B SEC C SEC D SEC E

Change from PY

-7%

-33%

-5%

1%0%

-9%-4% -3%

-10%

4%

-5%-6%-5%

-2%

2%

-5%

16%

1%5% 9%8%

3%11%

7%11%

-1%

6% 3%5%3%

-40%

-20%

0%

20%

India Online 2007

41

Chart 15: Highest educational qualification

Base: 6,675

Chart 6: Highest educational qualification

Base: 6,675(CY), 7,462(PY)

Current Year

22%19%

22%

31%

22%21%

41%39%

32%

39% 39%39%

30%

26% 27%

32%

19%22%

0%

10%

20%

30%

40%

50%


College but not Graduate Grad. & above - gen.

Grad. & above - proff.

Change from PY

2%

7%

4%

-8%-6%

4%3%

7%

4% 3%

10%

-5%

12%

7%

-9%

-4%-5%

-3%

-10%

-5%

0%

5%

10%

15%


42

Chart 16: Occupational break up

Base: 6,675

Chart 7: Occupational break up

Base: 6,675(CY), 7,462(PY)

Current Year

32%36%

45%

23%

50%

36%

68%64%

55%50%

65%

77%

0%

20%

40%

60%

80%


Unemployed Employed

Change from PY

-12%

4%

-8%-6%

18%

-5%

5%8%

-4%

12%

-18%

6%

-20%

-10%

0%

10%

20%

India Online 2007

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Chart 17: Function / field of occupation

Base: 4,174

Current Year

18% 21%20% 23% 24%

12%

22%16%19% 19%

21%19%

9%10%

6%8%9%9%

54%50% 49% 52%

62%

48%

0%

10%

20%

30%

40%

50%

60%

70%


IT/SW MARCOM Finance Others


44

Chart 18: Head of the household

Base: 6,675

Chart 8: Head of the household

Base: 6,675(CY), 7,462(PY)

Current Year

50%

44%

53%47%

41%47%

56%53%

59%

53%

47%50%

0%

20%

40%

60%


Head of the HH Not head of the HH

Change from PY

-24% -25% -24%-19%

-24%

24%19%

24%

-9%

25%24%

9%

-30%

-20%

-10%

0%

10%

20%

30%

India Online 2007

45

Economic Profile Chart 19: Monthly family income

Base: 5,765

Chart 9: Monthly family income

Base: 5,765(CY), 7,462(PY)

Current Year

41% 40%

13% 14%19%

13%

46%

38%

33%

42%

36%34%

39%37%

39%40%

5% 10%9%7%9%12% 10% 11%

0%

10%

20%

30%

40%

50%


Upto Rs. 10K 10-30K 30-50K Above 50K

Change from PY

3%2%

-1%

11%

22%

-17%-14% -10%-12%

-5%

2%1%

-7%

7%3% 2%2%2%3%

1%

-14%

6%6%8%

-20%

-10%

0%

10%

20%

30%


46

Chart 20: Most expensive vehicle owned by the household

Base: 6,675

Chart 10: Most expensive vehicle owned by the household

Base: 6,675(CY), 7,462(PY)

Current Year

37%

27% 27%

11%

7%

15%

9%

44%

38%

45%44%47%

25%

30%

25%

30%

6%8%

0%

10%

20%

30%

40%

50%


2 Wheeler 4 Wheeler Others

Change from PY

4%

-4%

-24%

0%3% 2%

10%5%

13%

5%7%

13%16%

-1% 1%5%

-3%

1%

-30%

-20%

-10%

0%

10%

20%

India Online 2007

47

Chart 21: Ownership of credit cards (individually)

Base: 6,675

Chart 11: Ownership of credit cards (individually)

Base: 6,675(CY), 7,462(PY)

Current Year

67%63%

67%

36% 33%

24%

37%

25%

75%76%

64%

33%

0%

20%

40%

60%

80%


Don't own Own

Change from PY

-1% -2% -4%-3%

10%

-9%

1%

9%

4%2%

-10%

3%

-15%

-10%

-5%

0%

5%

10%

15%


48

Table 15: Household asset ownership

Assets BM Shaadi Google Jeevansaathi Yahoo AMUColor TV 94% 94% 88% 95% 90% 93%% Change 4% 3% -8.5% 5% 1% 3%Mobile Phone 92% 91% 87% 94% 86% 90%% Change 1% 4% -2.1% 6% -2.1% 3%Bank Account* 86% 84% 71% 85% 79% 82%% Change Fridge 77% 78% 65% 81% 68% 75%% Change -0.5% 5% -17.9% 8% 2% 1%Cable TV/DTH 74% 74% 66% 71% 71% 73%% Change -8.0% -5.5% -21.6% -7.5% -7.5% -7.1%Computer/Laptop 70% 69% 64% 66% 65% 68%% Change 11% 13% 7% 15% 24% 14%Camera* 68% 66% 60% 67% 65% 65%% Change Landline Phone 64% 63% 60% 61% 61% 62%% Change -6.4% -4.8% -13.3% -2.2% -3.8% -5.6%Life Insurance 63% 62% 50% 60% 60% 60%% Change 1% 4% -11.0% -5.9% -1.1% -0.7%Home 61% 59% 58% 58% 55% 58%% Change -9.6% -13.1% -23.9% -12.1% -5.3% -Debit Card 61% 58% 45% 60% 48% 56%% Change 0.8% 16% -19.3% 12% -8.5% 8%Music System/DVD/MP3* 59% 58% 52% 56% 52% 56%

% Change Washing Machine 56% 56% 56% 64% 57% 55%% Change -6.4% -0.7% -19.9% 8% 17% -2.2%Credit Card 40% 35% 29% 36% 32% 36%% Change 2% 9% -4.6% 1% 7% 6%Fixed Deposits* 37% 36% 28% 28% 34% 34%% Change Med. Insurance/CGHS 35% 32% 28% 32% 35% 32%% Change -1.5% 2% -1.7% -0.8% 13% 0.4%Air Conditioner 26% 24% 22% 20% 26% 24%% Change -1.7% 3% -2.0% 0.4% 6% 2%Microwave 26% 24% 22% 22% 28% 24%% Change 2% 5% 2% 2% 11% 3%Mutual Funds 23% 23% 15% 20% 21% 22%% Change -6.8% 0.7% -14.3% -9.0% 1% -2.6%Video Camera* 22% 21% 23% 17% 32% 21%% Change Demat Account* 23% 23% 15% 20% 18% 20%% Change Share of Companies* 21% 21% 13% 17% 16% 19%

% Change IPod* 11% 13% 9% 8% 18% 12%% Change Chit Fund Deposits 10% 6% 10% 5% 4% 8%% Change -21.7% -23.1% -15.8% -25.7% -17.1% -

Base: 6,675(CY), 7,462(PY)

India Online 2007

49

Chart 22: Current loan liabilities

Base: 6,675

Current Year

41%44%

46% 47%53%

43%

12% 12% 11% 13%10% 12%

14% 15%17%

11% 13% 15%

0%

20%

40%

60%


Home Loan Car Loan Two-wheeler Loan


50

Net Usage Status Chart 23: Years of experience in using internet

Base: 6,675

Chart 12: Years of experience in using internet

Base: 6,675(CY), 7,462(PY)

Current Year

13%12%13% 16% 17%

21%17% 15%

23%

12%

23%13%

77%

60%

70%74%

69%

56%

0%

20%

40%

60%

80%


Up to 1 year 1-2 years More than 2 years

Change from PY

-2%-1%

1%

-1%

5%

-6%-2%

20%

3%0%

4%

-3%-2%

-21%

8%

-9%

4% 2%

-30%

-20%

-10%

0%

10%

20%

India Online 2007

51

Chart 24: Place of accessing internet

Base: 6,675

Chart 13: Place of accessing internet

Base: 6,675(CY), 7,462(PY)

Current Year

54% 51%60%56%

62% 61%59%62%

83% 82% 81%84%78%79%

54%49%50%

55%

0%

20%

40%

60%

80%

100%


Home Place of work Cyber cafe

Change from PY

14%

24%

18%

7%

12%11%15% 15%

11%

-3%

18%

12% 13%

7%

12%9%

8%10%

-5%

0%

5%

10%

15%

20%

25%


52

Change from PY

4%9%

-2%-11% -12% -14%

-6% -11%

11% 14% 10%

47%

13%1% 6%

0%-1%8%

-20%

0%

20%

40%

60%

Chart 25: Type of internet connection at home

Base: 4,050

Chart 14: Type of internet connection at home

Base: 4,050(CY), 5,134(PY)

Current Year

14% 14%19%

10% 10%14% 14% 11% 10%15%14%

18%

62%70%72%

69%66%63%

0%

20%

40%

60%

80%


Regular Dial Up Broadband Others

India Online 2007

53

Chart 26: Type of internet connection at office

Base: 5,447

Chart 15: Type of internet connection at office

Base: 5,447(CY), 5,311(PY)

Current Year

5% 7% 4% 5%9%

6%

65%

59%61%68%

64%68%

14% 13% 12% 10%13%

22%

0%

20%

40%

60%

80%


Regular Dial Up Broadband Others

Change from PY

-2%

-7% -5%

5%1%

10%

-4%-7%

-16%

-5%-1%

24%

-1%

18%

-3%

11%

2% 3%

-20%

-10%

0%

10%

20%

30%


54

Chart 27: Service provider subscribed to at home

Base: 4,050

Chart 16: Service provider subscribed to at home

Base: 4,050(CY), 5,211(PY)

Current Year

11%

8%

12%10%9%

10%

34% 34%35%

30%

35% 35%

3%

8%6% 6%

3%5%

0%

10%

20%

30%

40%


VSNL / Tata BSNL/Sancharnet MTNL

Change from PY

-2%

-14%

-5%

1%

-2%-2%

12%

-1% -3%-4%-7%

-3%-1%

-5%-1%-1%

2%

-3%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

India Online 2007

55

Chart 28: Service provider subscribed to at office

Base: 5,447

Chart 17: Service provider subscribed to at office

Base: 5,447(CY), 5,285(PY)

Current Year

11% 11%

4%

12%

7%

11% 12%

26%

33%

29%27% 28% 28%

6%3%

4%5%3%

0%

10%

20%

30%

40%


VSNL / Tata BSNL/Sancharnet MTNL

Change from PY

-5% -4% -7%-7%

-13%

-8%

16%

-3%

6%2%

12%

-8%

-2%

1%

-4%

1% 2%

-1%

-20%

-10%

0%

10%

20%


56

Net Usage Dynamics Chart 29: Frequency of accessing internet from home

Base: 3,905

Chart 18: Frequency of accessing internet from home

Base: 3,905(CY), 5,239(PY)

Current Year

87%

79%87%89%87%88%

12%19%

13%10%11%11%

1% 2%1% 0% 2% 1%

0%

20%

40%

60%

80%

100%


At least once daily Weekly, but not daily Less than once a week

Change from PY

11% 10%

0%

3%

13%

5%

-8% -7%

1%

-3%

-10%

-3%-2% -3%

0%

-3%-1%

-2%

-20%

-10%

0%

10%

20%

India Online 2007

57

Chart 30: Frequency of accessing internet from office

Base: 4,947

Chart 19: Frequency of accessing internet from office

Base: 4,947(CY), 5,163(PY)

Change from PY

-1%0%-1%

0%1%

-2%

-1%

2%

-6%

2% 2%

-1%

1%

-1%

1% 0%

4%

0%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

Current Year

7% 9% 8% 11% 13%9%

88%82%

87%91%88%91%

2%5%2%1%2%2%0%

20%

40%

60%

80%

100%


At least once daily Weekly, but not daily Less than once a week


58

Chart 31: Time of the day accessing internet from home

Base: 3,843

Chart 20: Time of the day accessing internet from home

Base: 3,843(CY), 5,125(PY)

Change from PY

3%

-2%

2%3%3%3%

-6% -7%

11%

-27%

-8%-5% -5%

2%

-10%

12%

2%2%

-30%

-20%

-10%

0%

10%

20%

Current Year

9%

53%

47% 47%

53%

9%7%

4%8%9%

18%

30%

18%24%

18%18%

53%53%

0%

20%

40%

60%


Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight

India Online 2007

59

Chart 32: Time of the day accessing internet from office

Base: 4,955

Chart 21: Time of the day accessing internet from office

Base: 4,955(CY), 5,192(PY)

Current Year

3%

11% 9%

15%

8%

21%

11%

3%4% 4% 4%

1%

54%56%

52%48%

53%56%

0%

20%

40%

60%


Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight

Change from PY

-3%

1%

-1%

0%

4%

-2%

7%

-17%

-1%

-8%

-2%

4%

-1%

1% 1%

6%

-1%

4%

-20%

-15%

-10%

-5%

0%

5%

10%


60

Chart 33: Duration of PC usage from home

Base: 4,185

Chart 22: Duration of PC usage from home

Base: 4,185(CY), 5,729(PY)

Current Year

63% 64%59%

62%65% 63%

21% 21%

12%

23%20%

23%25%

14%14%17%

22%

13%

0%

20%

40%

60%

80%


Light users Medium users Heavy users

Change from PY

-4%

3% 1%

42%

-2%

6% 8%

-3%

-25%

-5%-2%

-2%8%

-4%

1%

-17%

-1%

-4%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

India Online 2007

61

Chart 34: Duration of internet usage from home

Base: 3,881

Chart 23: Duration of internet usage from home

Base: 3,881(CY), 5,134(PY)

Current Year

33%

26%

36%

43%

32%29%34%

38%36%

41%37%

34%

28% 28%31%

35%30%

29%

0%

10%

20%

30%

40%

50%



Change from PY

-9%-7% -7%

-3%

-18%

-5% -6%-1%

-14%

-1%-2%

1%

19%15%

8%

17%

9%4%

-20%

-10%

0%

10%

20%


62

Chart 35: Duration of PC usage from office

Base: 5,079

Chart 24: Duration of PC usage from office

Base: 5,079(CY), 5,395(PY)

Current Year

24%

47%

27%28% 29%

26%

21%

12%

22%

17%20%

25%

52%

42%

52%54%

52%51%

0%

20%

40%

60%



Change from PY

1%-1%

19%

3%

43%

1%

0%6%

-2%

0%

-5%-3%-8%

-2%

-36%

-17%

-6%

3%

-40%

-20%

0%

20%

40%

60%

India Online 2007

63

Chart 36: Duration of internet usage from office

Base: 4,839

Chart 25: Duration of internet usage from office

Base: 4,839(CY), 5,091(PY)

Current Year

40% 41%

34%

41%44%

41%

35%37%

29%26% 26%

30%29%

24%

34% 34%

27%

31%

0%

10%

20%

30%

40%

50%



Change from PY

-8%

-1%

2%

4% 4%

-3%

5%

1%

-2%

-4%

4%

-6%

-2%-3%

2%

5%

2%

1%

-10%

-5%

0%

5%


64

Chart 37: Time spent by internet users on watching TV

Base: 5,933

Chart 26: Time spent by internet users on watching TV

Base: 5,933(CY), 6,863(PY)

Current Year

43%

47%43%

48%

40%43% 43%

38%42%

38%

45%42%

15% 15% 14% 15% 15% 14%

0%

10%

20%

30%

40%

50%



Change from PY

5%1%

26%

10%5%

1%

-27%

-13%

-1% -3%-3%-2% -2%

2%2%1%

-3%

0%

-30%

-20%

-10%

0%

10%

20%

30%

India Online 2007

65

Chart 38: Time spent by internet users on reading newspaper

Base: 6,053

Chart 27: Time spent by internet users on reading newspaper

Base: 6,053(CY), 7,044(PY)

Current Year

46% 46%

31%

13% 12%

17%

11%

22%

13%

48% 46%47%

41%

48%

41%38%

40%41%

0%

10%

20%

30%

40%

50%



Change from PY

-37%-29%

-41%-46%-35%

-38%

25%

7%

31%30%24%27%

11% 11%17% 10%

22%

11%

-60%

-40%

-20%

0%

20%

40%


66

Chart 39: Time spent by internet users on listening to radio

Base: 4,118

Chart 28: Time spent by internet users on listening to radio

Base: 4,118(CY), 4,666(PY)

Current Year

19% 20% 20%24%

20% 20%

71%

52%

73%72%72%73%

9%

27%

4%9%9%8%

0%

20%

40%

60%

80%



Change from PY

2%

-3%

2%

13%

5%

-1%

3%

-6%

2%

-3%

3% 2%

8%

-5% -3%

-11%-7%

-1%

-15%

-10%

-5%

0%

5%

10%

15%

India Online 2007

67

Preferred Net Activities Table 16: Popularity of various internet activities

Activity BM Shaadi Google Jeevansaathi Yahoo AMU

Matrimonial search 100% 100% 100% 100% 100% 100%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Emailing 98% 95% 91% 98% 91% 96%

% Change 2% -1.4% -6.5% 1% -8.9% -0.2%

Job Search 92% 94% 99% 90% 98% 94%

% Change 42% 36% 52% 40% 66% 41%

Check Sports 77% 82% 99% 75% 99% 83%

% Change 39% 47% 51% 33% 36% 47%

Instant messaging 77% 82% 98% 80% 98% 83%

% Change 33% 39% 57% 45% 69% 42%

Check news 78% 81% 99% 78% 97% 83%

% Change 23% 27% 64% 18% 30% 29%

Music 76% 82% 99% 74% 98% 83%

% Change 20% 28% 30% 29% 49% 31%

Online games 73% 79% 99% 71% 99% 80%

% Change 37% 43% 58% 33% 71% 43%

Dating/Friendship 71% 77% 98% 69% 96% 78%

% Change 45% 47% 61% 40% 86% 50%

Mobile contents (ring tones / games, etc.)*

70% 76% 98% 70% 95% 77%

% Change

Astrology 65% 70% 98% 70% 96% 73%

% Change 35% 33% 52% 35% 69% 38%

Check financial info 64% 73% 97% 66% 95% 73%

% Change 43% 60% 73% 46% 63% 57%

Educational / Learning material 61% 67% 97% 67% 96% 71%% Change 0.5% 17% 62% 13% 47% 17%

Social networking / Communities* 57% 67% 98% 63% 94% 69%

% Change

Check real estate info 57% 64% 97% 62% 94% 67%

% Change 42% 55% 70% 50% 76% 55%

Chatting 65% 70% 64% 62% 60% 66%

% Change 9% 10% 4% 13% 28% 10%

E-greetings 67% 66% 58% 72% 59% 65%

% Change 4% 3% -15.1% 15% -1.1% 4%

Search work related info 58% 54% 45% 53% 46% 53%

% Change -1.6% -1.3% -26.5% 2% -32.3% -0.9%

Screensavers/wallpapers 51% 52% 44% 45% 54% 51%


68

% Change 4% -1.3% -20.1% 0.8% 17% 2%

Buy travel products 51% 50% 43% 56% 49% 50%

% Change 10% 23% -10.2% 24% 10% 19%

Search for product information 52% 45% 45% 49% 35% 47%

% Change 8% 7% -5.0% 12% 20% 8%

Share pictures 46% 47% 42% 50% 45% 46%

% Change 9% 9% -6.0% 13% 19% 10%

Movies* 36% 36% 34% 31% 34% 36%

% Change

Net banking 38% 38% 29% 33% 33% 36%

% Change 3% 15% -22.0% 4% 9% 9%

Check health & lifestyle info 36% 35% 31% 37% 32% 35%

% Change 4% 1% -16.5% 6% 15% 0.5%

Check business/Financial news* 35% 35% 25% 40% 24% 34%

% Change

Check hobby related info 33% 35% 30% 31% 38% 34%

% Change 19% 24% 20% 20% 12% 22%

Check cinema content 34% 35% 29% 25% 28% 33%

% Change 9% 9% -5.9% 1% 6% 8%

Check / read blogs* 33% 34% 29% 29% 37% 33%

% Change

Business/professional 32% 30% 30% 32% 30% 31%

% Change 15% 17% -9.6% 19% 15% 17%

Check personal travel related 32% 30% 23% 29% 23% 29%

% Change 9% 13% -16.2% 6% 2% 10%

Online bill payment 30% 30% 19% 28% 29% 28%

% Change 10% 17% -18.4% 14% 16% 13%

Look for Seminar/workshops 28% 28% 26% 29% 28% 28%

% Change 4% 6% -18.2% 5% -6.7% 6%

Buy other than travel products* 31% 30% 16% 30% 17% 27%

% Change

Adult content 23% 25% 21% 23% 23% 23%

% Change 12% 13% -3.2% 12% 20% 12%

Check business travel related* 23% 23% 20% 30% 17% 23%

% Change

Net telephony 17% 19% 18% 15% 12% 17%

% Change 5% 5% -8.9% 5% -7.3% 6%

Online stock trading 18% 19% 15% 15% 17% 17%

% Change 3% 5% -5.0% 0.2% -5.8% 3%

Comment on blog post* 15% 17% 16% 19% 17% 16%

% Change

Local language website usage 13% 15% 15% 18% 14% 15%

% Change -35.5% -33.2% -35.0% -39.5% -29.3% -

Have a blog site of own* 8% 8% 7% 8% 12% 9%

% Change

Base: 6,675(CY), 7,462(PY)

India Online 2007

69

Current Year

87%79%

88%84%84%

91% 90%98%99% 94%94%92%

34%24%

40%25%

35%35%

0%

20%

40%

60%

80%

100%

BM Google Yahoo

Emailing - work related Job SearchCheck business/Financial news

`

Change from PY

-1%

-16%

3%

-2%-4%

2%

41%42% 36%

52%40%

50%

-20%

0%

20%

40%

60%

Chart 40: Professional activities

Base: 6,675

Chart 29: Professional activities

Base: 6,675(CY), 7,462(PY)


70

Current Year

32% 30%23%

90%83%

93%86%88%94%

69%

98%

71% 77%

96%

78%

29%29%

23%

0%

20%

40%

60%

80%

100%


Emailing - personal Dating/Friendship Check personal travel info.

Change from PY

3%

-2% -2%

0%

-12%

-1%

50%40%45% 47%

61%

80%

9% 13% 6%

-16%

11% 10%

-20%

0%

20%

40%

60%

80%

Chart 41: Personal activities

Base: 6,675

Chart 30: Personal activities

Base: 6,675(CY), 7,462(PY)

India Online 2007

71

Chart 42: Downloading activities

Base: 6,675

Chart 31: Downloading activities

Base: 6,675(CY), 7,459(PY)

Current Year

71%83%

98%

74%

99%

82%76%

99%

80%

99%

79%73% 76%

98%

70%

95%

77%70%

0%

20%

40%

60%

80%

100%


Music Online games Mobile contents

Change from PY

31%29%30%20%

63%

28%

43%58%

33%

69%

43%37%

48% 40%

69%

49%46%41%

0%

20%

40%

60%

80%


72

Chart 43: E-commerce related activities

Base: 6,622

Chart 32: E-commerce related activities

Base: 6,622(CY), 7,455(PY)

Current Year

66%

58% 59%

73%66%67%

15%18%19%

12%18%17%

28%19%

28%29%30%30%

0%

20%

40%

60%

80%

100%


E-greetings Net telephony Online bill payment

Change from PY

-4%

-15%

3% 4%

16%

4%6%

3%5%

-9%

5%5%

13%

20%

14%

-18%

17%

10%

-20%

-10%

0%

10%

20%

India Online 2007

73

Current Year

50% 48% 49%

63%

37% 38%

53% 52%50%

62%

51%47%

0%

20%

40%

60%

80%


Buyers Non-Buyers

Change from PY

-7% -10%

11% 10%12%18%

7%

24%

-18%-12%-11%

-24%-30%

0%

30%

Chart 44: Online shopping

Base: 6,683

Chart 33: Online shopping

Base: 6,683(CY), 7,462(PY)


74

Chart 45: Blogging activities

Base: 6,675

Current Year

15% 17% 16% 17%

33%37%

29%29%34%33%

16%19%

9%12%8%7%8%8%

62%60%

68%68%

61%63%

0%

20%

40%

60%

80%


Check / read blogs Comment on blog post

Have a blog site of own None of the above

India Online 2007

75

Chart 46: Member of an online community

Base: 6,675

Current Year

54%55% 55%52%

56%55%

45% 45% 44% 46% 45%48%

0%

20%

40%

60%


Not-members Members


76

Table 17: Membership by type of online community

Type Of Community BM Shaadi Google Jeevansaathi Yahoo AMU

Not a member of any online community

55% 55% 56% 54% 52% 55%

Computers & Internet 5% 6% 6% 4% 15% 6%

Alumni & Schools 8% 6% 4% 8% 3% 6%

Romance & Relationships 6% 5% 3% 7% 4% 5%

Music 3% 3% 4% 3% 2% 3%

Business / Professional community

3% 4% 2% 3% 3% 3%

Games 3% 3% 2% 3% 4% 3%

Schools & Education 3% 2% 3% 3% 4% 2%

Arts & Entertainment 2% 3% 3% 2% 3% 2%

Individuals 3% 2% 4% 2% 0.2% 2%

Base: 6,675

India Online 2007

77

Table 18: Most used local language websites (other than English)


Hindi 16% 27% 18% 39% 29% 20%

Tamil 22% 11% 8% 4% 7% 17%

Malayalam 13% 8% 9% 19% 3% 16%

Telugu 16% 15% 36% 7% 11% 14%

Marathi 8% 16% 9% 10% 9% 10%

Kannada 10% 6% 9% 13% 3% 7%

Bengali 5% 6% 1% 0.0% 7% 5%

Gujarati 4% 4% 0.0% 0.0% 18% 3%

Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%

Urdu 0.8% 0.3% 4% 0.0% 0.0% 1%

Base: 865


78

Table 19: Online activities desired in other languages

Activity BM Shaadi Google Jeevansaathi Yahoo AMU

Email 67% 68% 69% 70% 62% 68%

Chatting 53% 55% 58% 47% 49% 54%

Entertainment 52% 52% 47% 43% 49% 51%

Search information 39% 38% 34% 33% 35% 37%

Online news 35% 36% 35% 38% 35% 36%

Online learning / education 36% 34% 41% 27% 37% 35%

Astrology 29% 29% 26% 35% 22% 29%

Matrimony 28% 24% 12% 31% 17% 24%

Online shopping 23% 23% 23% 24% 17% 23%

Travel related information 21% 21% 20% 18% 16% 20%

Not Interested 15% 16% 18% 17% 21% 15%

Blog 15% 16% 14% 13% 10% 15%

Base: 6,675

India Online 2007

79

Chart 47: Problems faced while surfing the internet

Base: 6,675

Current Year

36%

57%

36%33%

38%39%36%

63%65%65%61%

68%

14%10%

15%17%14%15%

0%

20%

40%

60%

80%


Difficult to connect Slow website opening Cumbersome navigation


80

Table 20: Preferred websites - emailing


Yahoo 52% 52% 55% 49% 81% 53%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gmail 22% 22% 27% 22% 5% 21%

% Change -8.2% 16% -9.8% 14% -7.4% 5%

Rediff 20% 16% 11% 19% 6% 18%

% Change 12% 6% 2% 12% -12.9% 8%

Hotmail 4% 7% 4% 5% 4% 5%

% Change -29.8% 4% -38.3% -10.3% -7.4% -12.2%

Sify 0.9% 0.9% 0.6% 0.3% 2% 1%

% Change -1.3% -2.9% 0.6% -1.8% 1% -1.8%

Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%

% Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7%

Sancharnet/BSNL* 0.3% 0.4% 0.0% 3% 1% 0.7%

% Change

VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

% Change

AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

% Change

Base: 6,675(CY), 7,462(PY)

India Online 2007

81

Change from PY

32% 33%

5%

24%

4%14%

-7%

-18%

1%

-55%

15%

-28%

-60%

-40%

-20%

0%

20%

40%

Chart 48: Multiple user shares of email websites

Base: 6,675

Chart 34: Multiple user shares of email websites

Base: 6,675(CY), 7,462(PY)

Current Year

4% 4% 4% 3%5%3%

62%66% 63% 62%

42%

61%

40%36%

40%41%44%38%

0%

20%

40%

60%

80%


AOL Gmail Hotmail


82

Chart 49: Number of email accounts and average per capita email ids

Base: 6,675

Chart 35: Number of email accounts and average per capita email ids

Base: 6,675(CY), 7,462(PY)

Current Year

15%

31%

12%

19%16%

10%9%

24%28%

22%21%

24%23%

23%28%

32%

27%30%

0%

10%

20%

30%

40%


1 email id 2 email ids 3 email ids

Change from PY

4%

13%

-25%

-10%

-2%-6%

-3%

0%

17%

-11%

5%

-2%

12%

-8%

2%

-1%

4% 4%

-30%

-20%

-10%

0%

10%

20%

India Online 2007

83

Most Used Websites Table 21: Top of mind unaided recall - all websites


Yahoo 27% 31% 23% 32% 59% 30%

% Change 7% -33.6% 15% 12% 12% -8.3%

Google 32% 27% 53% 33% 23% 29%

% Change -3.9% 11% 26% 18% -5.6% 6%

Rediff 13% 10% 4% 13% 4% 11%

% Change 9% 6% -11.3% 9% -1.7% 7%

Orkut 5% 4% 2% 3% 2% 4%

% Change 4% 3% 2% 3% 2% 4%

Gmail* 3% 3% 3% 4% 0.6% 3%

% Change

Hotmail 2% 2% 0.3% 3% 0.5% 2%

% Change -14.1% 1% -28.1% -9.8% -2.9% -6.3%

Indiatimes 2% 2% 0.0% 2% 1% 1%

% Change -1.9% -0.1% -4.9% -32.5% 0.5% -6.7%

Funmaza* 0.1% 0.0% 0.0% 0.0% 0.0% 0.7%

% Change

Sify 0.9% 0.3% 2% 0.0% 0.1% 0.6%

% Change 0.6% 0.2% 2% -0.2% -0.4% 0.4%

Contest2win* 0.5% 1% 0.0% 0.4% 0.0% 0.6%

% Change

Base: 6,522(CY), 7,441(PY)


84

Table 22: Most used website - all websites


Google 32% 29% 60% 33% 22% 30%

Yahoo 25% 27% 17% 27% 63% 27%

Rediff 14% 10% 4% 12% 4% 12%

Orkut 6% 7% 6% 5% 3% 6%

Gmail 4% 4% 5% 4% 1% 4%

Hotmail 1% 2% 0.2% 3% 0.5% 2%

Indiatimes 0.7% 0.9% 0.0% 2% 0.4% 1%

Sify 0.3% 0.7% 2% 0.0% 0.0% 0.6%

Ebay 0.4% 1% 0.0% 0.0% 0.0% 0.5%

Moneycontrol 0.4% 1% 0.0% 0.7% 0.0% 0.5%

Base: 6,630

India Online 2007

85

Table 23: Info search (English)


Google 76% 77% 96% 81% 22% 69%

Yahoo 10% 7% 2% 7% 73% 12%

English 4% 3% 0.0% 3% 2% 4%

Rediff 2% 2% 0.1% 0.7% 1% 3%

MSN 1% 0.8% 0.0% 1% 0.5% 1%

Wikipedia 2% 0.9% 0.4% 2% 0.0% 1%

Dictionary 0.4% 1% 0.8% 0.4% 0.3% 1%

Indiatimes 0.4% 0.3% 0.0% 0.1% 0.1% 0.7%

Sify 0.8% 0.4% 0.0% 0.1% 0.0% 0.6%

BBC 0.7% 0.2% 0.0% 0.0% 0.0% 0.6%

Base: 5,078


86

Table 24: Info search (local language)


Google 73% 74% 97% 67% 88% 73%

Manoramaonline 2% 0.7% 2% 1% 0.0% 2%

Kerala 2% 0.0% 0.0% 4% 0.0% 2%

Webduniya 1% 2% 0.0% 5% 0.0% 1%

Guruji 1% 3% 0.0% 4% 0.0% 1%

Eenadu 2% 0.4% 0.0% 0.0% 0.4% 1%

Khoj 0.6% 2% 0.0% 2% 0.0% 1%

MSN 0.0% 0.4% 0.0% 0.0% 3% 0.9%

Webulagam 0.8% 0.4% 0.0% 2% 0.0% 0.8%

Chennaionline 2% 0.0% 0.0% 0.0% 0.0% 0.7%

Base: 3,030

India Online 2007

87

Table 25: Job search


Naukri 39% 43% 15% 44% 17% 36%

% Change -17.2% -7.7% -9.0% -7.0% -0.1% -13.7%

Monster 32% 31% 14% 25% 26% 28%

% Change 14% 8% 4% 8% 19% 8%

Timesjobs 14% 13% 7% 21% 4% 13%

% Change 7% 6% -14.7% 14% -7.8% 6%

Google 3% 2% 50% 3% 4% 6%

% Change 1% -1.6% 29% 2% 1% 3%

Yahoo 0.6% 1% 2% 0.0% 42% 4%

% Change -0.2% 0.4% 2% -0.9% 4% 1%

Rediff 0.8% 1% 0.2% 1% 2% 2%

% Change -1.9% -0.7% -8.5% -0.8% -8.9% -2.0%

Indiatimes 2% 1% 0.3% 0.3% 2% 2%

% Change 0.8% 0.3% 0.0% -7.4% 2% -0.7%

Freshersworld 1% 0.9% 0.6% 1% 1% 1%

% Change -0.3% 0.3% -1.3% 0.1% -0.8% 0.2%

Jobs 0.9% 0.8% 3% 0.3% 0.4% 1%

% Change -0.5% 0.3% 3% -0.1% 0.0% 0.3%

Jobsahead 1% 1% 0.5% 0.7% 0.0% 1%

% Change -4.0% -6.5% -1.4% -3.9% -4.3% -4.7%

Base: 6,264(CY), 6,874(PY)


88

Table 26: Booking travel tickets


Yatra* 17% 20% 2% 11% 15% 15%

% Change

Makemytrip 17% 19% 3% 15% 2% 14%

% Change 9% 10% 0.8% 2% 2% 6%

Google 9% 6% 87% 15% 5% 13%

% Change 4% 1% 24% 11% -0.2% 8%

IRCTC 16% 13% 1% 19% 5% 13%

% Change -19.1% -20.2% -28.6% -18.6% -7.7% -20.7%

Yahoo 5% 4% 2% 10% 67% 10%

% Change -0.3% -5.0% 0.2% 5% 5% 0.3%

Rediff 4% 4% 2% 3% 2% 6%

% Change -2.3% -2.7% 1% -3.6% -7.7% -3.0%

Travel 3% 2% 2% 6% 0.7% 3%

% Change 2% 0.3% 2% 4% 0.2% 2%

Indiatimes 4% 3% 0.1% 4% 0.5% 3%

% Change -3.0% -1.5% -1.1% -9.9% 0.3% -3.7%

Travelguru 2% 3% 0.1% 3% 0.7% 2%

% Change 2% 3% 0.1% 2% 0.7% 2%

Airdeccan 2% 2% 0.0% 2% 0.0% 1%

% Change -6.4% -2.8% -0.2% -3.5% -0.2% -4.2%

Base: 5,083(CY), 5,138(PY)

India Online 2007

89

Table 27: Online shopping (other than travel tickets)


Ebay 39% 36% 7% 26% 24% 30%

% Change -6.9% -2.6% -21.3% -7.5% -5.6% -9.9%

Rediff 28% 25% 2% 29% 8% 23%

% Change 6% 0.3% -20.8% 11% -31.1% 0.5%

Google 5% 4% 84% 9% 3% 10%

% Change 1% 0.8% 70% 8% 3% 7%

Yahoo 4% 6% 2% 5% 61% 9%

% Change 0.9% -7.7% -1.4% -0.4% 41% 0.8%

Futurebazaar* 6% 8% 2% 6% 0.0% 6%

% Change

Indiatimes 6% 8% 1% 3% 0.8% 5%

% Change -8.7% 2% -16.0% -26.1% -1.2% -7.3%

Shopping 1% 1% 0.4% 1% 0.0% 3%

% Change -0.2% -0.2% 0.4% -1.1% 0.0% 1%

Sify 2% 1% 0.4% 0.8% 0.5% 2%

% Change 0.9% -0.6% 0.4% -0.7% 0.5% 0.3%

Onlineshopping 0.9% 1% 0.0% 2% 0.8% 1%

% Change 0.3% 1% 0.0% 1% 0.8% 0.8%

Amazon 1% 2% 0.0% 1% 0.0% 1%

% Change 0.9% 1% -8.0% 0.7% -1.1% 0.4%

Base: 5,200(CY), 4,145(PY)


90

Table 28: Online news


Yahoo 12% 10% 5% 9% 69% 14%

% Change 6% -7.8% -2.2% 6% 32% 3%

NDTV 13% 16% 1% 8% 1% 11%

% Change -6.8% 7% -11.3% -3.8% -6.4% -2.2%

Google 5% 5% 82% 11% 4% 10%

% Change -0.8% 0.2% 80% 7% 1% 5%

Rediff 9% 9% 2% 6% 1% 9%

% Change 0.2% 1% -7.6% 2% -15.2% 0.8%

Indiatimes 7% 9% 2% 6% 3% 6%

% Change -5.0% -3.7% -25.0% -24.0% -8.9% -8.8%

Aajtak 5% 8% 1% 7% 0.0% 6%

% Change 1% 4% 0.6% 4% -1.7% 2%

BBC 6% 5% 0.5% 5% 2% 5%

% Change 3% 2% -2.0% 4% -2.6% 2%

MSN 2% 2% 0.6% 6% 13% 3%

% Change -10.1% -0.9% -3.7% -7.5% 11% -5.1%

CNN 4% 3% 0.3% 4% 0.7% 3%

% Change 2% 2% -2.9% 3% 0.7% 2%

Timesofindia 4% 5% 1% 3% 0.0% 3%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Base: 5,408(CY), 5,417(PY)

India Online 2007

91

Table 29: Financial news & info (rates, quotes, etc.)


Google 8% 9% 89% 20% 6% 15%

% Change -0.3% 1% 88% 14% 3% 7%

Yahoo 7% 10% 3% 10% 82% 14%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Moneycontrol/CNBC 14% 13% 1% 10% 0.1% 9%

% Change -1.8% 6% -27.0% -7.6% -5.6% -3.2%

Rediff 9% 4% 0.7% 3% 3% 7%

% Change 7% -0.8% -19.1% -0.5% -16.4% 3%

ICICI Direct/ICICI Bank 8% 8% 1% 3% 3% 6%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sharekhan 8% 5% 0.1% 2% 0.1% 4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indiatimes 3% 5% 1% 3% 0.5% 4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

NDTV/NDTVprofit 4% 4% 1% 7% 0.1% 4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Stockmarket* 4% 1% 0.0% 0.5% 0.0% 3%

% Change

Economictimes 3% 5% 0.0% 0.6% 0.0% 3%

% Change 0.9% 2% 0.0% -1.6% -8.7% -0.1%

Base: 4,723(CY), 3,320(PY)


92

Table 30: Online share trading


ICICI Direct 35% 34% 25% 25% 54% 34%

Sherkhan 27% 32% 16% 17% 10% 27%

Indiabulls 11% 3% 0.0% 5% 0.0% 6%

5Paisa 3% 2% 2% 6% 7% 3%

BSE 4% 3% 0.0% 7% 0.0% 3%

Geojit 4% 0.8% 0.0% 16% 0.0% 3%

NSE 2% 2% 0.0% 5% 0.4% 2%

Kotaksecurities 2% 2% 3% 4% 0.0% 2%

Religare 3% 2% 0.0% 0.0% 0.0% 2%

Reliancemoney 2% 0.2% 0.0% 0.0% 0.0% 2%

Base: 879

India Online 2007

93

Table 31: Real estate info


Google 13% 13% 94% 12% 9% 19%

Yahoo 12% 10% 0.9% 14% 84% 15%

Realestates 10% 14% 0.0% 16% 1% 11%

Magicbricks 14% 16% 0.6% 12% 1% 11%

99acres 10% 16% 0.2% 11% 0.6% 9%

Rediff 7% 5% 0.7% 2% 2% 7%

Indiaproperty 5% 4% 0.1% 10% 0.7% 5%

Property 5% 3% 0.0% 3% 0.1% 3%

Indiatimes 3% 3% 0.7% 1% 0.2% 3%

Sify 1% 0.7% 0.2% 0.0% 0.2% 1%

Base: 4,424


94

Table 32: Matrimonial search


Bharatmatrimony 100% 0% 0% 0% 0% 29%

% Change 0% 0% 0% 0% 0% -5%

Shaadi 0% 100% 0% 0% 0% 28%

% Change 0% 0% 0% 0% 0% -6%

Google 0% 0% 100% 0% 0% 6%

% Change 0% 0% 0% 0% -7% 5%

Jeevansaathi 0% 0% 0% 100% 0% 6%

% Change 0% 0% 0% 0% 0% -11%

Yahoo 0% 0% 0% 0% 100% 5%

% Change 0% 0% 0% 0% 0% 0%

Matrimony* 0% 0% 0% 0% 0% 5%

% Change

Rediff 0% 0% 0% 0% 0% 3%

% Change 0% 0% 0% 0% 0% 0%

Tamilmatrimony* 0% 0% 0% 0% 0% 3%

% Change

Simplymarry* 0% 0% 0% 0% 0% 3%

% Change

Matrimonial 0% 0% 0% 0% 0% 2%

% Change 0% 0% 0% 0% 0% -2%

Base: 6,675(CY), 7,462(PY)

India Online 2007

95

Table 33: Dating/friendship search


Orkut 34% 32% 7% 36% 5% 28%

% Change 30% 30% 7% 35% 4% 25%

Yahoo 24% 22% 10% 13% 89% 25%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Google 6% 3% 79% 6% 0.1% 10%

% Change 3% -1.9% 27% 3% -2.6% 6%

Rediff 9% 7% 1% 3% 3% 8%

% Change -0.1% -2.3% -29.0% -12.3% -2.9% -4.2%

Fropper 4% 5% 0.0% 8% 0.4% 3%

% Change -4.1% -3.4% -1.1% 0.3% -1.3% -3.6%

Date 2% 4% 0.1% 3% 1% 3%

% Change -2.3% 3% 0.1% -0.7% 0.8% 0.0%

Indiatimes 2% 3% 0.0% 1% 0.1% 2%

% Change -7.8% -3.7% -2.7% -9.4% -1.5% -5.7%

Friends 0.6% 2% 0.0% 0.7% 0.0% 2%

% Change 0.0% 0.4% 0.0% -0.8% -1.4% 0.7%

Adultfriendfinder 2% 3% 0.5% 2% 0.0% 2%

% Change 0.3% 0.2% 0.5% -0.3% -0.1% -0.3%

Friendfinder 3% 1% 0.3% 3% 0.4% 2%

% Change -1.9% -2.7% -0.8% 0.1% 0.1% -1.7%

Base: 5,140(CY), 5,033(PY)


96

Table 34: Social networking/communities


Orkut 67% 57% 95% 65% 11% 56%

Yahoo 12% 16% 3% 11% 87% 19%

MSN 2% 0.9% 0.1% 1% 0.4% 2%

Friends 0.4% 1% 0.1% 0.3% 0.0% 2%

Communities 0.9% 0.5% 0.0% 1% 0.0% 2%

Hi5 1% 1% 0.0% 1% 0.0% 0.8%

Myspace 0.5% 2% 0.0% 0.0% 0.1% 0.7%

Tagged 0.3% 0.2% 0.6% 3% 0.0% 0.4%

Fropper 0.2% 0.8% 0.0% 0.5% 0.0% 0.4%

Ryze 0.8% 0.3% 0.0% 0.0% 0.0% 0.3%

Base: 3,735

India Online 2007

97

Table 35: Online gaming


Yahoo 17% 19% 5% 20% 70% 19%

% Change -16.5% -21.7% -21.1% -8.1% 25% -15.8%

Zapak* 17% 20% 8% 19% 4% 15%

% Change

Google 7% 4% 75% 7% 4% 11%

% Change 0.0% -3.1% 74% 2% -0.4% 3%

Games 7% 6% 0.7% 14% 1% 8%

% Change -0.1% -0.2% -0.4% 8% -11.1% 1%

Rediff 3% 2% 0.3% 1% 2% 4%

% Change 0.9% 0.2% -3.5% -1.7% -3.3% 1%

Miniclip 5% 4% 3% 1% 0.1% 4%

% Change 1% 0.9% -1.3% -2.2% -1.5% 0.1%

Indiagames* 2% 4% 0.0% 3% 0.7% 3%

% Change

Contest2Win 2% 3% 0.0% 2% 13% 3%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Onlinegames* 3% 3% 1% 4% 0.7% 2%

% Change

MSN 2% 2% 0.0% 2% 0.1% 2%

% Change -0.3% 0.9% -7.4% -1.5% -3.0% -1.6%

Base: 5,089(CY), 3,469(PY)


98

Table 36: Download mobile content


Yahoo 12% 11% 7% 12% 72% 15%

% Change -10.2% -18.0% -22.0% -8.5% 25% -11.1%

Rediff 15% 12% 2% 12% 5% 12%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Google 5% 7% 76% 11% 6% 11%

% Change -4.1% 2% 57% 6% 4% 4%

Nokia 10% 12% 1% 10% 2% 9%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indiatimes 7% 8% 5% 15% 1% 7%

% Change -8.4% -5.0% -14.0% -21.3% -8.2% -10.2%

Mobile9* 5% 5% 1% 2% 0.0% 4%

% Change

Ringtones 4% 3% 0.5% 3% 0.8% 4%

% Change 2% 0.8% -2.0% -1.3% 0.8% 0.9%

Hutch 4% 4% 0.1% 2% 0.7% 3%

% Change 2% 2% 0.1% 2% -0.2% 2%

Airtel 4% 3% 0.1% 2% 2% 3%

% Change 0.3% -0.9% -2.7% -0.8% 2% -0.2%

Funmaza 2% 3% 0.2% 5% 1% 2%

% Change 2% -1.1% -1.9% 5% -3.2% -0.3%

Base: 5,065(CY), 3,151(PY)

India Online 2007

99

Table 37: Preferred instant messaging applications


Yahoo 67% 66% 22% 63% 92% 61%

Google Talk 12% 9% 72% 12% 3% 14%

Rediffbol 11% 9% 3% 11% 3% 11%

MSN 6% 6% 2% 6% 1% 5%

Orkut 2% 3% 0.6% 1% 0.0% 2%

Meebo 1% 3% 0.5% 3% 0.3% 1%

Indiatimes 0.4% 0.6% 0.0% 0.1% 0.1% 0.6%

Skype 0.3% 0.9% 0.0% 0.5% 0.0% 0.5%

AIM 0.4% 0.4% 0.0% 0.1% 0.0% 0.3%

Others 2% 2% 0.1% 2% 0.4% 4%

Base: 5,415


100

Table 38: Download music


Raaga 24% 27% 8% 34% 5% 21%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Yahoo 7% 8% 3% 7% 65% 11%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Google 3% 4% 75% 6% 5% 9%

% Change -2.7% -1.9% 73% 3% 3% 3%

Music 4% 4% 0.9% 0.7% 0.0% 5%

% Change 2% 1% 0.3% -3.8% 0.0% 2%

Musicindiaonline 4% 4% 2% 5% 0.1% 4%

% Change -0.1% -2.2% -6.0% 2% -4.6% -0.8%

Rediff 3% 2% 0.8% 0.4% 2% 4%

% Change 1% -0.2% -1.8% -2.3% -0.3% 1%

Cooltoad 4% 4% 2% 4% 1% 3%

% Change -3.9% -1.3% -1.0% 0.7% 0.2% -3.3%

Mp3 2% 5% 0.2% 0.8% 0.0% 2%

% Change -2.6% 2% -14.6% -2.0% -2.0% -1.3%

Tamilsongs 3% 1% 0.0% 0.0% 0.1% 2%

% Change 3% 0.9% 0.0% -0.5% 0.1% 2%

Youtube* 3% 1% 0.0% 1% 0.5% 2%

% Change

Base: 5,343(CY), 3,987(PY)

India Online 2007

101

Table 39: Sports content


Espnstarsports* 28% 38% 10% 33% 14% 28%

% Change

Yahoo 10% 8% 2% 11% 75% 13%

% Change -0.1% -14.3% -5.4% 7% 35% -1.3%

Cricinfo 14% 12% 0.5% 12% 0.8% 10%

% Change 4% 7% -0.6% 4% -5.2% 3%

Google 6% 4% 81% 7% 2% 10%

% Change 2% -0.6% 78% 3% 0.6% 6%

Rediff 9% 6% 0.7% 7% 2% 8%

% Change 0.6% 0.0% -4.9% 3% -16.8% 0.3%

Sports 5% 3% 0.6% 6% 0.0% 6%

% Change 1% 0.1% 0.1% 3% -0.3% 3%

Indiatimes 4% 3% 0.9% 3% 0.9% 3%

% Change -3.9% -1.6% -4.9% -15.4% -2.2% -5.0%

NDTV 3% 2% 0.0% 4% 0.7% 2%

% Change -3.8% 0.7% -2.1% 2% 0.4% -1.7%

Sify 3% 2% 0.2% 2% 0.5% 2%

% Change -3.4% -0.5% -0.9% -0.1% -0.2% -1.7%

Tensports 2% 4% 0.1% 0.6% 0.5% 2%

% Change -1.4% -0.1% 0.1% -1.9% -0.4% -1.0%

Base: 5,249(CY), 4,020(PY)


102

Table 40: Cinema content


Yahoo 7% 7% 2% 7% 80% 12%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Google 7% 4% 84% 9% 6% 11%

% Change 2% 0.0% 67% 4% 5% 6%

Bollywood 5% 9% 2% 4% 0.3% 5%

% Change 1% 3% -0.2% -0.5% -12.2% 0.1%

Rediff 5% 3% 0.1% 3% 2% 5%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Cinema 4% 4% 0.2% 3% 0.0% 5%

% Change -1.4% 1% -5.9% 0.9% -9.3% 0.7%

PVR Cinemas 5% 6% 1% 10% 1% 5%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indiafm 4% 5% 1% 5% 0.4% 4%

% Change -1.5% -0.8% -2.3% -2.0% -0.9% -1.9%

Movies 3% 4% 0.6% 6% 2% 4%

% Change 2% 2% -1.9% 4% 1% 2%

Santabanta 3% 4% 1% 5% 3% 3%

% Change 2% -1.6% 1% 2% 2% -0.6%

Indiatimes 3% 4% 0.0% 4% 0.7% 3%

% Change -6.3% 0.3% -4.5% -17.4% -1.5% -5.2%

Base: 5,207(CY), 3,132(PY)

India Online 2007

103

Table 41: Most used local language websites (other than English)


Google 11% 12% 74% 2% 10% 14%

Yahoo 4% 7% 3% 15% 57% 9%

Malayalamanorama 9% 4% 0.0% 18% 3% 8%

Eeandu 12% 6% 8% 2% 15% 7%

Webduniya 3% 6% 2% 18% 0.0% 5%

Keralakaumudi 0.0% 0.3% 0.0% 0.0% 0.0% 4%

Marathiworld 4% 7% 2% 3% 0.7% 3%

Thinamalar 6% 2% 3% 0.0% 0.5% 3%

Webulagam 2% 4% 0.0% 0.4% 1% 3%

Rediff 3% 1% 0.0% 1% 2% 3%

Base: 865


104

Table 42: Preferred blog sites


Google 21% 18% 71% 30% 8% 23%

Yahoo 19% 17% 16% 9% 38% 19%

Rediff 12% 9% 3% 5% 0.5% 10%

Blogger 15% 12% 0.1% 18% 2% 10%

Ibibo 7% 17% 4% 12% 4% 9%

Blogspot 7% 9% 2% 5% 4% 9%

Tagged 0.4% 0.3% 0.0% 0.0% 37% 3%

Hi5 1% 4% 0.0% 13% 0.3% 2%

Indiatimes 0.9% 3% 2% 0.3% 0.3% 2%

Youtube 1% 0.6% 0.0% 0.2% 2% 2%

Base: 1,307

India Online 2007

105

Table 43: Preferred astrology website


Yahoo 18% 19% 6% 16% 84% 22%

Astrology 22% 21% 6% 21% 3% 19%

Google 6% 8% 83% 13% 7% 13%

Rediff 10% 9% 1% 9% 3% 10%

Indiatimes astrospeak 8% 10% 0.5% 9% 0.2% 7%

Sarafreder 4% 2% 0.5% 2% 0.0% 3%

Sify 5% 3% 0.1% 0.7% 0.3% 3%

MSN 1% 2% 0.5% 1% 0.8% 2%

Horoscope 4% 2% 0.0% 2% 0.0% 2%

Astrolife 2% 2% 0.0% 3% 0.0% 2%

Base: 4,885


106

Table 44: Preferred online learning / education website


Google 28% 29% 91% 31% 19% 32%

Yahoo 5% 9% 2% 7% 70% 12%

Rediff 5% 3% 0.9% 5% 1% 5%

Wikipedia 8% 3% 0.5% 7% 0.5% 4%

Education 4% 5% 0.0% 4% 0.1% 4%

Onlinelearning 1% 1% 0.0% 5% 0.1% 2%

Indiatimes 2% 2% 0.0% 0.5% 2% 2%

W3schools 0.5% 3% 0.8% 1% 0.2% 1%

MSN 1% 0.5% 0.0% 0.6% 0.4% 1%

Ebizel 2% 2% 1% 0.1% 0.0% 1%

Base: 4,612

India Online 2007

107

Most Used Offline Media Brands Table 45: Favorite TV channels

TV Channel BM Shaadi Google Jeevansaathi Yahoo AMU

Star Plus 10% 13% 8% 16% 14% 12%

% Change 4% 1% 6% 7% 11% 2%

Discovery 7% 7% 7% 8% 5% 7%

% Change -2.1% -0.2% 0.5% 3% -6.8% -1.1%

Sun TV 6% 3% 7% 0.4% 5% 5%

% Change 2% -0.7% 3% -3.0% 0.9% 2%

HBO 4% 6% 3% 8% 3% 5%

% Change -1.2% 2% -5.6% 4% 0.5% 0.3%

NDTV 6% 4% 2% 5% 2% 5%

% Change 0.6% -0.7% -7.5% 0.7% -0.9% 0.1%

Aajtak 4% 5% 3% 4% 2% 4%

% Change -0.2% 1% 2% -1.2% -0.8% 0.6%

Sony 6% 4% 4% 4% 6% 4%

% Change 2% -1.3% 2% 0.5% 3% 0.0%

Zee TV 3% 6% 3% 4% 4% 4%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Ten Sports 4% 4% 3% 1% 2% 4%

% Change 2% 0.7% 2% -0.5% 0.8% 0.6%

M TV 2% 3% 10% 1% 6% 3%

% Change -1.6% 0.8% 10% -2.6% -6.5% -0.1%

Base: 6,005(CY), 6,697(PY)


108

Table 46: Favorite newspapers

Newspaper BM Shaadi Google Jeevansaathi Yahoo AMU

The Times of India 31% 39% 36% 41% 31% 33%

% Change -10.2% 8% -0.6% 4% -8.6% -1.8%

The Hindu 23% 11% 22% 12% 13% 20%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

The Hindustan Times 5% 6% 7% 8% 10% 6%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Deccan Chronicle 5% 5% 7% 3% 5% 5%

% Change 5% 3% 7% 3% 2% 3%

Eenadu 3% 2% 4% 3% 1% 3%

% Change 0.9% 0.8% 4% -0.2% -4.2% 0.7%

Malyalam Manorama 5% 0.7% 3% 1% 2% 3%

% Change 3% -1.7% -5.7% 0.2% 0.6% 0.4%

Dainik Bhaskar 2% 3% 3% 0.5% 5% 2%

% Change 1% 0.7% 3% -1.6% -12.9% -0.4%

The Telegraph 1% 4% 0.8% 1% 3% 2%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indian Express 2% 2% 2% 1% 3% 2%

% Change -1.0% -1.5% 2% -2.2% 1% -1.0%

The Tribune 2% 2% 0.7% 4% 3% 2%

% Change -0.1% -4.3% -1.1% 2% 1% -1.9%

Base: 5,969(CY), 6,362(PY)

India Online 2007

109

Table 47: Favorite magazines

Magazine BM Shaadi Google Jeevansaathi Yahoo AMU

India Today 24% 29% 23% 25% 20% 25%

% Change -5.2% 3% -17.6% -10.3% -3.1% -3.4%

The Week 7% 3% 5% 10% 6% 6%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Reader's Digest 6% 6% 5% 6% 7% 5%

% Change -0.3% -1.1% -0.1% 1% 3% -0.6%

Sports Star 6% 3% 9% 2% 0.8% 5%

% Change 5% 1% 8% 0.3% -0.9% 3%

Femina 3% 5% 4% 3% 5% 4%

% Change -2.7% -1.4% 2% 1% -1.6% -1.9%

Outlook 4% 4% 4% 3% 0.4% 3%

% Change -3.3% -1.9% -7.4% -2.9% -15.3% -2.7%

Film Fare 1% 4% 2% 6% 4% 3%

% Change -1.0% 2% 2% 5% 4% 0.7%

Digit 2% 2% 0.7% 3% 1% 2%

% Change -1.7% -2.6% -2.0% 0.0% -1.3% -1.2%

Business World 3% 2% 2% 3% 0.4% 2%

% Change 0.4% 0.1% -2.4% 0.8% -0.6% 0.2%

Star Dust 1% 2% 2% 3% 2% 2%

% Change -0.1% 0.5% -0.4% 2% 2% 0.3%

Base: 5,304(CY), 5,688(PY)


110

Table 48: Favorite radio channels

Radio Channel BM Shaadi Google Jeevansaathi Yahoo AMU

Radio Mirchi 41% 39% 24% 40% 22% 37%

% Change 11% 13% -23.9% 13% -14.6% 10%

Red FM 12% 14% 20% 12% 16% 13%

% Change 4% 6% 16% 6% 13% 5%

AIR 11% 9% 15% 12% 17% 11%

% Change 3% -4.3% 9% -6.9% 7% -0.8%

Radio City 10% 12% 7% 15% 13% 11%

% Change -3.3% -0.3% -1.1% 4% -12.6% -2.0%

Suryan FM 6% 5% 8% 0.3% 8% 7%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Big FM* 7% 6% 0.7% 6% 2% 5%

% Change

AIR FM GOLD 4% 4% 10% 5% 12% 5%

% Change -25.8% -23.6% -14.6% -23.8% -6.5% -23.9%

AIR FM RAINBOW 3% 3% 8% 2% 3% 3%

% Change 0.5% 0.0% 8% 0.5% 3% 1%

Fever FM* 2% 3% 4% 4% 6% 2%

% Change

BBC 0.4% 0.3% 2% 4% 0.5% 1%

% Change -0.7% -1.2% 2% 2% 0.5% 0.0%

Base: 4,162(CY), 5,385(PY)

India Online 2007

111

Change from PY

2%

9%

17% 15%20%

9%13%

-9%-4% -1%

-15%

4%

-30%

4% 1%0%

-3% -6%

-30%

-20%

-10%

0%

10%

20%

30%

Response to Online Marketing Stimuli Chart 50: Response to online marketing stimulus

Base: 5,344

Chart 36: Response to online marketing stimulus

Base: 5,344(CY), 6,865(PY)

Current Year

41%

16%19% 21%

27%

41%

33%39%41%

54%

46%

54%

42%

49%50%

17%

13%

17%

0%

20%

40%

60%


Clicked a sponsored search ad Clicked a banner ad

Clicked a product/service e-mailer


112

Offline Brands Recalled Table 49: TOM recall for brands

Brand BM Shaadi Google Jeevansaathi Yahoo AMU

Nokia 9% 8% 7% 10% 5% 8%

% Change 3% 2% 2% 4% -5.8% 2%

Sony 9% 7% 5% 8% 4% 8%

% Change 3% 2% -20.8% 4% 2% 2%

Tata 5% 4% 3% 5% 9% 5%

% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

LG 4% 5% 3% 7% 7% 4%

% Change 2% 0.5% -0.3% 3% 3% 0.3%

Reliance 3% 4% 3% 2% 4% 3%

% Change -0.1% 0.9% 1% -1.6% 2% 0.5%

HLL 4% 2% 0.2% 2% 3% 3%

% Change 3% 1% -3.5% -0.5% -0.6% 2%

Nike 3% 3% 4% 0.9% 5% 3%

% Change -4.0% 0.0% 3% -0.2% 3% -1.0%

Colgate 3% 2% 0.6% 3% 2% 3%

% Change 1% 0.3% 0.1% -0.9% 0.4% 0.6%

Samsung 2% 2% 1% 5% 2% 2%

% Change -0.4% -0.2% -1.9% 0.4% 2% -0.3%

Pepsi 2% 2% 4% 2% 0.4% 2%

% Change -0.4% -0.5% 2% -0.5% -0.2% -0.5%

Base: 6,486(CY), 7,421(PY)

113

Segment Wise Detailed Tables

114

Table 1: Gender breakup

Gender BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Male 84% 83% 85% 76% 83% 83%

Female 16% 17% 15% 24% 17% 17%

Table 2: Age group distribution

Age Group BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

13-18 yrs 6% 9% 17% 3% 19% 9%

19-24 yrs 32% 36% 41% 27% 34% 34%

25-35 yrs 44% 40% 33% 52% 30% 40%

36-45 yrs 10% 10% 7% 13% 6% 11%

46-55 yrs 5% 4% 1% 4% 9% 5%

Above 55 yrs 3% 2% 0.9% 1% 2% 2%

115

Table 3: City class - by population size

City Class BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Upto 1 Lakh 10% 11% 12% 12% 16% 12%

1-5 Lakhs 13% 18% 15% 15% 14% 14%

5-10 Lakhs 31% 22% 34% 27% 28% 29%

Above 10 Lakhs 46% 49% 39% 46% 43% 45%

Table 4: City class - by market size

City Class BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Metro 39% 39% 32% 36% 33% 38%

Urban uptowns 15% 15% 8% 16% 13% 14%

Emerging Towns 17% 13% 23% 15% 16% 16%

Others 29% 33% 37% 34% 38% 32%

116

Table 5: City wise distribution

Cities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Delhi 10% 13% 10% 15% 11% 11%

Mumbai 8% 12% 9% 10% 9% 9%

Bangalore 8% 7% 6% 9% 6% 7%

Hyderabad 8% 6% 6% 4% 6% 6%

Chennai 7% 3% 3% 2% 4% 5%

Kolkata 3% 3% 2% 2% 2% 3%

Pune 3% 3% 3% 4% 1% 3%

Ahmadabad 1% 2% 1% 1% 2% 1%

Lucknow 0.9% 2% 2% 1% 1% 1%

Coimbatore 0.9% 0.6% 0.0% 0.5% 0.7% 1%

Visakhapatanam 1% 0.6% 2% 0.8% 1% 1%

Indore 1% 1% 0.3% 0.5% 0.7% 0.9%

Nagpur 0.6% 1% 1% 2% 0.7% 0.9%

Chandigarh 0.7% 1% 1% 0.3% 1% 0.8%

Thiruvanathapuram 1% 0.1% 2% 0.5% 0.7% 0.8%

Jaipur 1% 0.7% 0.0% 2% 1% 0.7%

Bhopal 0.6% 0.5% 1% 0.8% 0.7% 0.6%

Faridabad 0.6% 0.7% 0.6% 1% 0.7% 0.6%

Ludhiana 0.7% 0.7% 0.0% 0.8% 0.4% 0.6%

Patna 0.7% 0.8% 0.3% 0.3% 0.0% 0.6%

Surat 0.5% 1% 0.3% 0.5% 1% 0.6%

Vadodara 0.5% 0.5% 0.6% 1% 1% 0.6%

Vijayavada 0.8% 0.4% 1% 0.5% 0.0% 0.6%

Bhubaneswar 0.7% 0.3% 0.6% 0.8% 0.0% 0.5%

Kochi 0.7% 0.4% 0.0% 0.8% 0.0% 0.5%

kanpur 0.4% 0.3% 0.3% 1% 0.4% 0.4%

Madurai 0.6% 0.3% 0.0% 0.0% 0.0% 0.4%

Mysore 0.4% 0.4% 0.3% 0.5% 0.7% 0.4%

Agra 0.2% 0.5% 0.6% 0.8% 0.7% 0.3%

Allahabad 0.1% 0.5% 0.3% 0.0% 0.4% 0.3%

Amritsar 0.1% 0.3% 0.6% 0.5% 0.4% 0.3%

Aurangabad 0.1% 0.3% 0.3% 0.3% 0.4% 0.3%

Cuttack 0.4% 0.2% 0.3% 0.5% 0.4% 0.3%

Dehradun 0.3% 0.7% 0.0% 0.0% 0.7% 0.3%

Goa 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%

Guwahati 0.3% 0.4% 0.0% 0.3% 0.7% 0.3%

Meerut 0.3% 0.5% 0.0% 0.3% 0.4% 0.3%

Nashik 0.4% 0.4% 0.3% 0.5% 0.0% 0.3%

Rajkot 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%

Tiruchirapalli 0.5% 0.1% 0.0% 0.3% 0.0% 0.3%

Jodhpur 0.1% 0.2% 0.0% 0.3% 0.4% 0.2%

Mangalore 0.3% 0.3% 0.0% 0.3% 0.0% 0.2%

Raipur 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%

Ranchi 0.2% 0.3% 1% 0.3% 1% 0.2%

Assansol 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Dhanbad 0.1% 0.1% 0.3% 0.0% 0.0% 0.1%

Jabalpur 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%

Solapur 0.1% 0.2% 0.3% 0.0% 0.4% 0.1%

Varanasi 0.1% 0.2% 0.0% 0.0% 1% 0.1%

Others from North India 7% 9% 14% 10% 10% 9%

Others from South India 16% 11% 19% 10% 15% 15%

Others from East India 6% 4% 5% 3% 7% 5%

Others from West India 6% 8% 5% 8% 8% 7%

117

Table 6: Region-wise break-ups

Region BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

North 17% 27% 26% 23% 24% 21%

East 11% 8% 13% 14% 15% 11%

South 50% 33% 41% 36% 34% 44%

West 22% 32% 21% 27% 27% 24%

Table 7: Preferred language of reading


Sample Base 1,947 1,924 312 364 282 6,675

English 42% 41% 42% 48% 28% 41%

Hindi 14% 23% 18% 20% 24% 17%

Tamil 9% 3% 4% 2% 6% 7%

Telugu 7% 5% 8% 4% 7% 7%

Malayalam 5% 2% 8% 3% 4% 5%

Marathi 3% 6% 3% 5% 6% 4%

Kannada 5% 4% 2% 4% 5% 4%

Gujarati 3% 5% 2% 3% 4% 3%

Bengali 3% 3% 2% 3% 3% 3%

Oriya 3% 0.8% 7% 4% 0.4% 2%

Punjabi 1% 2% 1% 2% 3% 2%

Urdu 1% 1% 0.8% 1% 1% 1%

Awadhi 0.8% 0.4% 0.8% 0.7% 1% 0.8%

Assamese 0.3% 0.4% 0.0% 0.0% 6% 0.5%

Konkani 0.4% 0.6% 0.1% 0.1% 0.0% 0.5%

Marwari 0.4% 0.6% 0.2% 0.0% 0.0% 0.4%

Bhojpuri 0.2% 0.2% 0.4% 0.0% 0.0% 0.2%

Sindhi 0.3% 0.2% 0.0% 0.0% 0.9% 0.2%

Tulu 0.1% 0.5% 0.0% 0.0% 0.0% 0.2%

Dogri 0.0% 0.1% 0.4% 0.2% 0.0% 0.1%

Haryanvi 0.2% 0.1% 0.3% 0.2% 0.0% 0.1%

Kashmiri 0.1% 0.2% 0.2% 0.0% 0.0% 0.1%

Maithili 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Chhattisgarhi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Manipuri 0.1% 0.0% 0.1% 0.0% 0.2% 0.0%

Magahi 0.0% 0.0% 0.3% 0.0% 0.2% 0.0%

Nepali 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Santhali 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Others 1% 0.3% 0.9% 0.2% 0.6% 0.5%

118

Table 8: Socio economic classification

SEC BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

SEC A 29% 26% 19% 34% 21% 26%

SEC B 31% 33% 24% 26% 28% 31%

SEC C 24% 21% 29% 21% 22% 24%

SEC D 12% 13% 17% 16% 18% 13%

SEC E 4% 8% 11% 3% 12% 6%

Table 9: Highest educational qualification

Educational Qualification BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Up to SSC/HSC 8% 14% 15% 6% 23% 12%

College but not Graduate 21% 22% 31% 22% 19% 22%

Grad. & above - gen. 41% 39% 32% 39% 39% 39%

Grad. & above - proff. 30% 26% 22% 32% 19% 27%

Table 10: Occupational break up

Occupation BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Unemployed 32% 36% 45% 23% 50% 36%

Employed 68% 64% 55% 77% 50% 65%

119

Table 11: Function / field of occupation

Function / Field Of Occupation BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,280 1,209 154 277 137 4,174

Marketing/Sales 16% 17% 18% 18% 14% 16%

Advertising/PR/Media 3% 4% 2% 4% 2% 3%

Finance 9% 9% 8% 6% 10% 9%

HR 3% 3% 2% 5% 2% 2%

IT/Software 18% 20% 23% 24% 12% 21%

Manufacturing 11% 11% 9% 7% 8% 11%

Administration 12% 10% 6% 8% 16% 11%

Academics 4% 3% 0.8% 7% 2% 4%

Consultancy 5% 6% 5% 4% 6% 5%

Others 19% 17% 26% 17% 29% 18%

Table 12: Head of the household

Head Of The Household BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Head of the HH 50% 44% 41% 53% 47% 47%

Not head of the HH 50% 56% 59% 47% 53% 53%

Table 13: Monthly family income

Monthly Family Income BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,716 1,665 248 314 234 5,765

Upto 5K 12% 12% 18% 9% 21% 13%

5-10K 22% 24% 24% 24% 26% 25%

10-20K 27% 27% 31% 25% 28% 26%

20-30K 14% 13% 10% 15% 9% 13%

30-50K 12% 9% 7% 9% 5% 10%

50-75K 4% 5% 2% 4% 3% 4%

75-100K 3% 3% 3% 10% 4% 4%

Above 100K 6% 7% 5% 5% 5% 6%

120

Table 14: Most expensive vehicle owned by the household

Vehicle Owned BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Bi-Cycle 6% 5% 10% 5% 14% 7%

Motor-Cycle/Scooter 47% 44% 37% 44% 38% 45%

Small Car (Up to Rs.4 lakhs) 17% 19% 17% 16% 14% 17%

Mid-Size Car (Rs.4 to 8 lakhs) 9% 10% 7% 8% 13% 8%

Premium/Luxury Car (Above Rs.8 lakhs) 1% 2% 2% 0.8% 3% 2%

Others 1% 0.8% 1% 1% 2% 1%

Don't own a vehicle 18% 20% 26% 24% 17% 20%

Table 15: Ownership of credit cards (individually)

Credit Cards Owned BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Single Card 19% 18% 13% 21% 13% 18%

Multiple Cards 18% 15% 11% 15% 12% 15%

No Credit Card 64% 67% 76% 63% 75% 67%

121

Table 16: Household asset ownership

Assets BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Color TV 94% 94% 88% 95% 90% 93%

Mobile Phone 92% 91% 87% 94% 86% 90%

Bank Account 86% 84% 71% 85% 79% 82%

Fridge 77% 78% 65% 81% 68% 75%

Cable TV/DTH 74% 74% 66% 71% 71% 73%

Computer/Laptop 70% 69% 64% 66% 65% 68%

Camera 68% 66% 60% 67% 65% 65%

Landline Phone 64% 63% 60% 61% 61% 62%

Life Insurance 63% 62% 50% 60% 60% 60%

Home 61% 59% 58% 58% 55% 58%

Debit Card 61% 58% 45% 60% 48% 56%

Music System/DVD/MP3 59% 58% 52% 56% 52% 56%

Washing Machine 56% 56% 56% 64% 57% 55%

Credit Card 40% 35% 29% 36% 32% 36%

Fixed Deposits 37% 36% 28% 28% 34% 34%

Med. Insurance/CGHS 35% 32% 28% 32% 35% 32%

Air Conditioner 26% 24% 22% 20% 26% 24%

Microwave 26% 24% 22% 22% 28% 24%

Mutual Funds 23% 23% 15% 20% 21% 22%

Video Camera 22% 21% 23% 17% 32% 21%

Demat Account 23% 23% 15% 20% 18% 20%

Share of Companies 21% 21% 13% 17% 16% 19%

IPod 11% 13% 9% 8% 18% 12%

Chit Fund Deposits 10% 6% 10% 5% 4% 8%

Table 17: Current loan liabilities

Loan Liabilities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Home Loan 41% 44% 46% 47% 53% 43%

Car Loan 12% 12% 11% 13% 10% 12%

Two-wheeler Loan 14% 15% 17% 11% 13% 15%

Education Loan 10% 9% 9% 6% 8% 10%

Business Loan 5% 4% 4% 0.9% 4% 4%

Personal Loan 26% 20% 13% 20% 15% 22%

Consumer Durables 3% 3% 5% 2% 1% 3%

Other 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

None of Above 9% 8% 13% 11% 8% 9%

122

Table 18: Years of experience in using internet

Experience BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Less Than 6 Months 6% 8% 10% 4% 10% 8%

6 Months-1 year 7% 8% 7% 7% 11% 9%

1-2 years 13% 13% 23% 12% 23% 15%

2-5 years 30% 27% 29% 22% 22% 27%

5-6 years 14% 14% 9% 14% 12% 13%

6 years and above 31% 29% 21% 41% 23% 29%

Table 19: Place of accessing internet

Place Of Access BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Home 62% 62% 56% 60% 59% 61%

Place of work 83% 79% 78% 84% 82% 81%

Cyber cafe 55% 50% 49% 54% 54% 51%

In transit 9% 6% 7% 5% 9% 7%

Table 20: Type of internet connection at home

Type Of Internet Connection BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,209 1,222 191 211 157 4,050

Regular Dial Up 14% 14% 19% 18% 14% 15%

Broadband Dial Up 28% 28% 24% 29% 24% 27%

24 Hrs Broadband 32% 33% 31% 28% 32% 33%

Mobile Connection 6% 7% 10% 6% 6% 7%

Wi Fi Connection 0.9% 1% 2% 2% 3% 1%

Cable 11% 10% 8% 6% 10% 10%

Lease/Dedicated line 0.8% 0.6% 0.0% 0.4% 0.8% 0.5%

Others 2% 1% 2% 6% 1% 2%

Don't Know 5% 6% 4% 6% 9% 5%

123

Table 21: Type of internet connection at office

Type Of Internet Connection BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,624 1,556 239 300 225 5,447

Regular Dial Up 5% 7% 4% 5% 9% 6%

Broadband Dial Up 27% 23% 24% 22% 19% 24%

24 Hrs Broadband 34% 35% 30% 34% 33% 34%

Mobile Connection 2% 2% 3% 3% 3% 2%

Wi Fi Connection 2% 3% 2% 3% 3% 3%

Cable 7% 5% 14% 5% 8% 7%

Lease/Dedicated line 7% 7% 6% 15% 4% 7%

Others 2% 2% 2% 2% 0.4% 2%

Don't Know 13% 16% 17% 13% 22% 16%

Table 22: Service provider subscribed to at home

Service Provider BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,209 1,222 191 211 157 4,050

VSNL / Tata 11% 9% 10% 8% 12% 10%

BSNL/Sancharnet 34% 34% 35% 30% 35% 35%

MTNL 3% 8% 6% 6% 3% 5%

Reliance 6% 4% 5% 4% 2% 5%

Sify 7% 6% 6% 6% 7% 7%

Spectranet 0.2% 0.2% 0.3% 0.1% 0.8% 0.2%

Airtel/Bharti 17% 20% 16% 23% 13% 18%

Local Cable Operator 10% 8% 6% 8% 8% 9%

Others 7% 6% 10% 13% 14% 8%

Don't Know 4% 4% 5% 3% 5% 4%

124

Table 23: Service provider subscribed to at office

Service Provider BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,624 1,556 239 300 225 5,447

VSNL / Tata 11% 12% 7% 11% 12% 11%

BSNL/Sancharnet 29% 27% 28% 33% 26% 28%

MTNL 3% 5% 4% 3% 6% 4%

Reliance 6% 7% 4% 4% 6% 6%

Sify 5% 4% 9% 2% 3% 4%

Spectranet 0.4% 0.2% 0.4% 0.0% 0.6% 0.3%

Airtel/Bharti 19% 18% 11% 19% 10% 17%

Local Cable Operator 5% 4% 2% 5% 4% 5%

Others 6% 6% 13% 7% 15% 8%

Don't Know 15% 17% 21% 16% 19% 17%

Table 24: Frequency of accessing internet from home

Frequency BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,162 1,191 182 207 149 3,905

Over 5 times a Day 28% 29% 29% 36% 15% 28%

2-5 times a Day 29% 28% 23% 25% 37% 28%

Once Daily 32% 31% 37% 27% 27% 31%

Once In 2-3 Days 7% 8% 7% 8% 12% 8%

Once a Week 4% 3% 3% 5% 8% 4%

1-3 times a Month 0.7% 0.4% 0.2% 0.0% 1% 0.6%

Once in More than a Month 0.2% 2% 0.5% 0.0% 0.9% 0.8%

Table 25: Frequency of accessing internet from office

Frequency BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,481 1,444 211 275 191 4,947

Over 5 times a Day 43% 43% 47% 48% 18% 42%

2-5 times a Day 27% 23% 19% 19% 24% 24%

Once Daily 21% 23% 26% 21% 40% 23%

Once In 2-3 Days 5% 6% 5% 8% 8% 6%

Once a Week 3% 3% 4% 3% 5% 3%

1-3 times a Month 1% 1% 0.7% 2% 1% 1%

Once in More than a Month 0.9% 1% 0.5% 0.1% 4% 1%

125

Table 26: Time of the day accessing internet from home

Time BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,147 1,170 179 205 141 3,843

Before 9.00 AM 7% 5% 1% 4% 6% 6%

9.00 AM-12.00 Noon 8% 7% 15% 10% 5% 8%

12.00 Noon - 3.00 PM 6% 6% 5% 4% 5% 6%

3.00 PM-6.00 PM 4% 6% 4% 4% 20% 5%

6.00 PM - 9.00 PM 16% 15% 17% 15% 19% 17%

9.00 PM - 12.00 Midnight 38% 39% 35% 31% 28% 36%

After 12.00 Midnight 3% 4% 3% 3% 3% 3%

Throughout the Day 20% 21% 20% 28% 15% 20%

Table 27: Time of the day accessing internet from office

Time BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,479 1,445 213 273 190 4,955

Before 9.00 AM 2% 3% 3% 0.0% 1% 2%

9.00 AM-12.00 Noon 21% 19% 20% 16% 21% 21%

12.00 Noon - 3.00 PM 22% 21% 15% 22% 19% 20%

3.00 PM-6.00 PM 13% 13% 13% 13% 16% 13%

6.00 PM - 9.00 PM 7% 7% 13% 5% 9% 7%

9.00 PM - 12.00 Midnight 5% 2% 3% 3% 13% 4%

After 12.00 Midnight 1% 1% 2% 0.4% 2% 1%

Throughout the Day 29% 34% 32% 40% 20% 31%

Table 28: Duration of internet usage from home

Duration BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,159 1,182 178 206 145 3,881

Less than 30 Minutes 12% 9% 9% 9% 19% 11%

30 to 60 Minutes 26% 24% 20% 22% 24% 25%

1-2 Hours 34% 37% 41% 33% 26% 36%

2-5 Hours 21% 22% 21% 24% 29% 21%

5-8 Hours 5% 4% 6% 4% 1% 4%

More than 8 Hours 2% 3% 4% 7% 1% 4%

126

Table 29: Duration of internet usage from office


Sample Base 1,455 1,403 207 272 192 4,839


30 to 60 Minutes 24% 23% 19% 25% 27% 24%

1-2 Hours 26% 24% 29% 29% 30% 26%

2-5 Hours 19% 18% 19% 16% 20% 18%

5-8 Hours 8% 10% 6% 7% 4% 8%

More than 8 Hours 8% 7% 12% 8% 3% 8%

Table 30: Duration of internet usage during weekdays


Sample Base 1,761 1,730 279 331 247 6,009


30 to 60 Minutes 16% 16% 18% 12% 20% 16%

1-2 Hours 29% 35% 32% 29% 27% 31%

2-5 Hours 30% 26% 27% 28% 34% 28%

5-8 Hours 9% 9% 14% 10% 5% 9%

More than 8 Hours 9% 10% 6% 13% 8% 10%

Table 31: Duration of internet usage during weekends


Sample Base 1,600 1,583 248 293 222 5,427


30 to 60 Minutes 14% 13% 17% 16% 19% 15%

1-2 Hours 29% 30% 29% 28% 24% 29%

2-5 Hours 25% 27% 24% 26% 20% 25%

5-8 Hours 13% 10% 13% 9% 20% 11%

More than 8 Hours 10% 12% 11% 12% 11% 11%

127

Table 32: Duration of PC usage from home


Sample Base 1,271 1,272 194 212 161 4,185


30 to 60 Minutes 18% 19% 17% 18% 18% 19%

1-2 Hours 38% 37% 36% 36% 39% 37%

2-5 Hours 25% 23% 20% 21% 21% 23%

5-8 Hours 7% 7% 14% 5% 11% 8%

More than 8 Hours 5% 6% 8% 12% 3% 6%

Table 33: Duration of PC usage from office


Sample Base 1,525 1,465 220 282 207 5,079


30 to 60 Minutes 7% 9% 11% 6% 11% 8%

1-2 Hours 14% 15% 14% 15% 33% 15%

2-5 Hours 25% 20% 17% 22% 12% 21%

5-8 Hours 28% 27% 29% 23% 27% 29%

More than 8 Hours 23% 25% 26% 29% 15% 23%

Table 34: Time spent by internet users on watching TV

Time Spent BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,744 1,722 266 322 249 5,933


30 to 60 Minutes 29% 25% 25% 28% 30% 27%

1-2 Hours 42% 45% 38% 42% 38% 43%

2-5 Hours 13% 13% 11% 15% 13% 12%

5-8 Hours 1% 1% 2% 0.1% 0.8% 1%

More than 8 Hours 0.8% 0.5% 0.7% 0.4% 1% 0.7%

128

Table 35: Time spent by internet users on reading newspaper


Sample Base 1,781 1,753 276 334 247 6,053


30 to 60 Minutes 41% 40% 38% 48% 31% 41%

1-2 Hours 12% 11% 15% 11% 14% 12%

2-5 Hours 0.6% 0.7% 1% 0.5% 9% 1%

5-8 Hours 0.1% 0.2% 0.3% 0.0% 0.3% 0.1%

More than 8 Hours 0.2% 0.0% 0.5% 0.0% 0.0% 0.1%

Table 36: Time spent by internet users on listening to radio


Sample Base 1,223 1,192 183 228 169 4,118


30 to 60 Minutes 26% 27% 30% 27% 21% 27%

1-2 Hours 19% 20% 20% 24% 20% 20%

2-5 Hours 5% 6% 7% 4% 12% 6%

5-8 Hours 1% 1% 0.8% 0.0% 3% 1%

More than 8 Hours 2% 2% 1% 0.3% 12% 2%

Table 37: Professional activities

Professional Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683

Emailing - work related 90% 85% 87% 84% 88% 87%

Job Search 92% 94% 93% 99% 90% 94%

Check business/Financial news 35% 34% 31% 25% 40% 34%

Look for Seminar/workshops 28% 28% 29% 26% 29% 28%

Search work related info 58% 54% 52% 45% 53% 53%

Business/prof. networking 32% 30% 29% 30% 32% 31%

Check business travel info. 35% 37% 34% 48% 41% 38%

Instant messaging 77% 82% 81% 98% 80% 83%

None of the Above 0.4% 0.2% 0.8% 0.0% 0.7% 0.3%

129

Table 38: Personal activities

Personal Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683

Emailing - personal 94% 89% 85% 86% 93% 90%

Dating/Friendship 71% 77% 77% 98% 69% 78%

Check personal travel info. 53% 50% 54% 37% 52% 51%

Chatting 64% 70% 71% 64% 62% 66%

Matrimonial search 100% 100% 100% 100% 100% 100%

Share pictures 45% 47% 50% 42% 50% 46%

Check news 77% 81% 82% 99% 78% 83%

Check health & lifestyle info 36% 35% 29% 31% 37% 35%

Check Sports 77% 81% 81% 99% 75% 83%

Astrology 65% 70% 65% 98% 70% 73%

Check cinema content 34% 36% 34% 29% 25% 33%

Check hobby related info 33% 35% 35% 30% 31% 34%

Social networking/communities 58% 66% 67% 98% 63% 69%

Search for product information 52% 45% 48% 45% 49% 47%

None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Table 39: Downloading activities

Downloading Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Music 76% 82% 99% 74% 98% 83%

Online games 73% 79% 99% 71% 99% 80%

Mobile contents 70% 76% 98% 70% 95% 77%

Educational / Learning material 61% 67% 97% 67% 96% 71%

Screensavers/wallpapers 51% 52% 44% 45% 54% 51%

Adult content 23% 25% 21% 23% 23% 23%

Movies 36% 36% 34% 31% 34% 36%

None of the above 6% 3% 0.0% 7% 0.2% 4%

130

Table 40: E-commerce related activities

E-Commerce Related Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,929 1,907 310 359 282 6,622

E-greetings 67% 66% 58% 73% 59% 66%

Net telephony 17% 19% 18% 15% 12% 18%

Online bill payment 30% 30% 19% 28% 29% 28%

Book air tickets 28% 28% 24% 30% 28% 27%

Book train tickets 34% 33% 31% 36% 37% 34%

Book hotels 10% 11% 15% 10% 15% 11%

Buy non-travel products 31% 30% 16% 31% 17% 27%

Net banking 39% 38% 30% 33% 33% 36%

Check real estate info 57% 65% 98% 63% 94% 67%

Check financial info 64% 73% 98% 67% 95% 74%

Online stock trading 19% 19% 15% 16% 17% 17%

None of these 5% 4% 0.0% 5% 2% 4%

Table 41: Online shopping

Online Shopping BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683

Searched only 41% 45% 39% 63% 46% 47%

Both searched and bought 53% 50% 54% 37% 48% 49%

Neither searched nor bought 5% 5% 7% 0.4% 6% 5%

Table 42: Blogging activities

Blogging Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683

Check / read blogs at least once a week 28% 29% 31% 24% 24% 28%

Check / read blogs less than once a week 6% 5% 4% 5% 4% 5%

Comment on blog post at least once a week 12% 14% 15% 12% 14% 13%

Comment on blog post less than once a week 4% 3% 3% 4% 4% 3%

Have a blog site of my own 8% 8% 14% 7% 8% 9%

None of the above 63% 61% 61% 68% 68% 62%

131

Table 43: Member of an online community

Member Of An Online Community BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Not-members 55% 55% 56% 54% 52% 55%

Members 45% 45% 44% 46% 48% 45%

Table 44: Membership by type of online community

Membership By Type Of Online Community


Sample Base 1,947 1,924 312 364 282 6,675

Not a member of any online 55% 55% 56% 54% 52% 55%

Computers & Internet 5% 6% 6% 4% 15% 6%

Alumni & Schools 8% 6% 4% 8% 3% 6%

Romance & Relationships 6% 5% 3% 7% 4% 5%

Music 3% 3% 4% 3% 2% 3%

Business / Professional community 3% 4% 2% 3% 3% 3%

Games 3% 3% 2% 3% 4% 3%

Schools & Education 3% 2% 3% 3% 4% 2%

Arts & Entertainment 2% 3% 3% 2% 3% 2%

Individuals 3% 2% 4% 2% 0.2% 2%

Cultures & Community 1% 2% 4% 3% 2% 2%

Company 1% 1% 1% 2% 0.5% 1%

Religion & Beliefs 1% 1% 0.3% 1% 0.9% 1%

Travel 0.6% 1% 1% 1% 3% 1%

Science & History 0.4% 1% 2% 2% 1% 0.9%

Health, Wellness & Fitness 0.7% 0.8% 2% 0.9% 0.4% 0.8%

Family & Home 0.9% 0.4% 0.4% 0.7% 1% 0.7%

Automotive 0.2% 0.9% 1% 0.4% 0.3% 0.6%

Fashion & Beauty 0.7% 0.6% 0.6% 0.5% 1% 0.6%

Countries & Regional 0.6% 0.5% 0.5% 0.0% 0.4% 0.4%

Recreation & Sports 0.5% 0.3% 0.0% 0.0% 0.2% 0.4%

Hobbies & Crafts 0.0% 0.6% 0.6% 0.5% 0.0% 0.3%

Cities & Neighborhoods 0.3% 0.2% 0.0% 0.0% 0.5% 0.2%

Gay, Lesbian & Bi 0.3% 0.3% 0.0% 0.1% 0.7% 0.2%

Government & Politics 0.3% 0.1% 0.0% 0.0% 0.2% 0.2%

Pets & Animals 0.3% 0.1% 0.0% 0.0% 0.3% 0.2%

Food, Drink & Wine 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

132

Table 45: Usage of other language websites

Other Language Websites BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Use other language websites 13% 15% 15% 18% 14% 15%

Use only English websites 87% 85% 85% 82% 86% 85%

Table 46: Online activities desired in other languages

Online Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Email 67% 68% 69% 70% 62% 68%

Chatting 53% 55% 58% 47% 49% 54%

Entertainment 52% 52% 47% 43% 49% 51%

Search information 39% 38% 34% 33% 35% 37%

Online news 35% 36% 35% 38% 35% 36%

Online learning / education 36% 34% 41% 27% 37% 35%

Astrology 29% 29% 26% 35% 22% 29%

Matrimony 28% 24% 12% 31% 17% 24%

Online shopping 23% 23% 23% 24% 17% 23%

Travel related information 21% 21% 20% 18% 16% 20%

Not Interested 15% 16% 18% 17% 21% 15%

Blog 15% 16% 14% 13% 10% 15%

Table 47: Problems faced while surfing the internet

Problems BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675

Difficult to connect 36% 36% 39% 38% 33% 36%

Slow website opening 68% 61% 65% 65% 57% 63%

Cumbersome navigation 15% 14% 17% 15% 10% 14%

Unsolicited ads/pop-ups 50% 46% 34% 55% 25% 44%

Lack of response to queries 27% 29% 30% 28% 27% 29%

Spam / junk mails 55% 53% 48% 60% 38% 51%

Virus / spyware 58% 51% 58% 58% 41% 53%

Lack of local language content 10% 9% 11% 16% 16% 11%

Never faced any problem 7% 8% 8% 7% 15% 8%

Others 1% 1% 2% 1% 2% 1%

133

Table 48: Top of mind unaided recall - all websites


Sample Base 1,898 1,884 304 354 279 6,522

Yahoo 27% 31% 23% 32% 59% 30%

Google 32% 27% 53% 33% 23% 29%

Rediff 13% 10% 4% 13% 4% 11%

Orkut 5% 4% 2% 3% 2% 4%

Gmail 3% 3% 3% 4% 0.6% 3%

Hotmail 2% 2% 0.3% 3% 0.5% 2%

Indiatimes 2% 2% 0.0% 2% 1% 1%

Funmaza 0.1% 0.0% 0.0% 0.0% 0.0% 0.7%

Sify 0.9% 0.3% 2% 0.0% 0.1% 0.6%

Contest2win 0.5% 1% 0.0% 0.4% 0.0% 0.6%

Ebay 0.5% 0.9% 0.0% 0.2% 0.0% 0.5%

MSN 0.2% 1% 0.5% 0.0% 0.7% 0.5%

Moneycontrol 0.2% 0.2% 0.0% 0.0% 0.0% 0.4%

Microsoft 0.4% 0.8% 0.1% 0.1% 0.0% 0.4%

India 0.4% 0.3% 0.5% 0.0% 0.5% 0.4%

Monster 0.3% 0.2% 0.0% 0.0% 0.0% 0.3%

Naukri 0.3% 0.3% 0.4% 0.5% 0.0% 0.3%

Nokia 0.1% 0.4% 0.0% 0.0% 0.5% 0.3%

Santabanta 0.3% 0.3% 0.0% 0.6% 0.0% 0.3%

Sharekhan 0.1% 0.0% 0.0% 0.0% 0.0% 0.3%

Wikipedia 0.6% 0.2% 0.0% 0.0% 0.0% 0.3%

India games 0.0% 1% 0.0% 0.0% 0.0% 0.3%

You tube 0.3% 0.2% 0.0% 0.0% 0.1% 0.3%

Cricinfo 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%

Espnstar 0.1% 0.5% 0.0% 0.2% 0.0% 0.2%

Freshersworld 0.6% 0.0% 0.0% 0.0% 0.0% 0.2%

Howstuffworks 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

ICICIDirect 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%

IRCTC 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

NDTV 0.2% 0.3% 0.0% 0.1% 0.0% 0.2%

Raaga 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%

Timesjob 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%

WWE 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%

Ebizel 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%

Makemytrip 0.2% 0.4% 0.0% 0.2% 0.0% 0.2%

Bharatmatrimony 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

BSNL 0.2% 0.0% 0.0% 0.0% 0.1% 0.1%

Economictimes 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Hi5 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%

Hpindia 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%

ICICIbank 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Indiabulls 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Indiafm 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Manoramaonline 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Reliance 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

134

Sony 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Timesofindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Zapak 0.1% 0.2% 0.0% 0.0% 0.5% 0.1%

123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Download 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%

HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Indiamart 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Shaadi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Rcm business 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Yatra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Airtel 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 9% 11% 12% 8% 7% 10%

135

Table 49: Most used website - all websites


Sample Base 1,934 1,913 311 359 281 6,630

Google 32% 29% 60% 33% 22% 30%

Yahoo 25% 27% 17% 27% 63% 27%

Rediff 14% 10% 4% 12% 4% 12%

Orkut 6% 7% 6% 5% 3% 6%

Gmail 4% 4% 5% 4% 1% 4%

Hotmail 1% 2% 0.2% 3% 0.5% 2%

Indiatimes 0.7% 0.9% 0.0% 2% 0.4% 1%

Sify 0.3% 0.7% 2% 0.0% 0.0% 0.6%

Ebay 0.4% 1% 0.0% 0.0% 0.0% 0.5%

Moneycontrol 0.4% 1% 0.0% 0.7% 0.0% 0.5%

Naukri 0.5% 0.9% 0.0% 0.9% 0.3% 0.5%

Contest2win 0.5% 0.6% 0.0% 1% 0.0% 0.5%

Wikipedia 0.9% 0.2% 0.0% 0.0% 0.0% 0.4%

MSN 0.0% 0.6% 0.2% 0.0% 0.8% 0.3%

Nseindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%

Download 0.4% 0.2% 0.0% 0.5% 0.0% 0.2%

Icicibank 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%

Icicidirect 0.2% 0.4% 0.0% 0.0% 0.1% 0.2%

Monster 0.2% 0.2% 0.0% 0.1% 0.0% 0.2%

Santabanta 0.2% 0.1% 0.0% 0.9% 0.0% 0.2%

Timesjob 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%

WWE 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Youtube 0.2% 0.3% 0.5% 0.0% 0.1% 0.2%

Bseindia 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%

Raaga 0.1% 0.0% 0.0% 1% 0.0% 0.1%

Sharekhan 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%

Espnstar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Others 12% 13% 5% 10% 6% 13%

Table 50: Preferred website for emailing


Sample Base 1,947 1,924 312 364 282 6,675

Yahoo 52% 52% 55% 49% 81% 53%

Gmail 22% 22% 27% 22% 5% 21%

Rediff 20% 16% 11% 19% 6% 18%

Hotmail 4% 7% 4% 5% 4% 5%

Sify 0.9% 0.9% 0.6% 0.3% 2% 1%

Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%

Sancharnet/BSNL 0.3% 0.4% 0.0% 3% 1% 0.7%

VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%

Lycos 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

AOL 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

136

Table 51: Multiple user shares of email websites


Sample Base 1,947 1,924 312 364 282 6,675

AOL 3% 4% 4% 5% 4% 3%

Gmail 66% 62% 63% 62% 42% 61%

Hotmail 38% 44% 41% 40% 36% 40%

Indiatimes 21% 23% 16% 21% 13% 20%

Lycos 2% 3% 3% 3% 1% 2%

Rediff 67% 63% 53% 61% 52% 62%

Sancharnet/BSNL 7% 6% 9% 8% 10% 8%

Sify 16% 14% 15% 12% 22% 15%

VSNL 5% 4% 10% 3% 7% 5%

Yahoo 92% 91% 91% 89% 96% 91%

Others 5% 5% 4% 7% 4% 5%

Table 52: Number of email accounts and average per capita email Ids

Number of email ids BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1947 1924 312 364 282 6675

1 email id 9% 10% 16% 15% 19% 12%

2 email ids 23% 24% 21% 22% 28% 24%

3 email ids 30% 27% 32% 31% 23% 28%

4 email ids 19% 20% 12% 13% 12% 18%

5 or more email ids 19% 18% 20% 19% 18% 18%

Average email ids 330% 330% 320% 310% 300% 320%

137

Table 53: Preferred website for job search


Sample Base 1,799 1,798 310 328 277 6,264

Naukri 39% 43% 15% 44% 17% 36%

Monster 32% 31% 14% 25% 26% 28%

Timesjobs 14% 13% 7% 21% 4% 13%

Google 3% 2% 50% 3% 4% 6%

Yahoo 0.6% 1% 2% 0.0% 42% 4%

Rediff 0.8% 1% 0.2% 1% 2% 2%

Indiatimes 2% 1% 0.3% 0.3% 2% 2%

Freshersworld 1% 0.9% 0.6% 1% 1% 1%

Jobs 0.9% 0.8% 3% 0.3% 0.4% 1%

Jobsahead 1% 1% 0.5% 0.7% 0.0% 1%

Jobsearch 0.5% 0.3% 0.0% 0.0% 0.1% 0.7%

Jobstreet 0.5% 0.4% 0.0% 0.0% 0.7% 0.7%

Clickjobs 1% 0.1% 2% 0.2% 0.0% 0.5%

Jobsindia 0.2% 0.3% 0.0% 0.1% 0.5% 0.2%

Devnetjobs 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 3% 4% 6% 4% 0.7% 5%

138

Table 54: Preferred website for mobile content


Sample Base 1,352 1,427 301 241 264 5,065

Yahoo 12% 11% 7% 12% 72% 15%

Rediff 15% 12% 2% 12% 5% 12%

Google 5% 7% 76% 11% 6% 11%

Nokia 10% 12% 1% 10% 2% 9%

Indiatimes 7% 8% 5% 15% 1% 7%

Mobile9 5% 5% 1% 2% 0.0% 4%

Ringtones 4% 3% 0.5% 3% 0.8% 4%

Hutch 4% 4% 0.1% 2% 0.7% 3%

Airtel 4% 3% 0.1% 2% 2% 3%

Funmaza 2% 3% 0.2% 5% 1% 2%

Mobango 2% 2% 1% 3% 0.8% 2%

Sify 2% 2% 0.0% 1% 0.8% 2%

Zedge 2% 1% 0.0% 3% 0.6% 2%

Santabanta 0.7% 2% 0.0% 0.4% 0.0% 0.9%

Sonyericsson 1% 0.6% 0.6% 2% 0.2% 0.9%

Mobileringtones 2% 0.5% 0.0% 0.1% 0.0% 0.7%

R World 1% 0.5% 0.6% 2% 0.0% 0.7%

Motozone 0.9% 0.5% 0.0% 0.7% 0.0% 0.7%

Games 0.3% 1% 0.1% 0.2% 0.7% 0.7%

Cooltoad 1% 0.5% 0.1% 0.3% 0.0% 0.6%

Freeringtones 0.6% 1% 0.0% 0.3% 0.0% 0.6%

Tagtag 0.3% 0.9% 0.0% 1% 0.0% 0.6%

Masti4India 0.6% 0.5% 0.0% 0.3% 0.0% 0.5%

Mauj 0.2% 1% 0.0% 0.1% 2% 0.5%

Download 0.4% 0.6% 0.1% 2% 0.0% 0.4%

MSN 0.2% 0.4% 0.3% 0.6% 0.1% 0.4%

Papuyaar 0.5% 0.1% 0.0% 0.0% 0.0% 0.4%

Samsungmobile 0.5% 0.5% 0.8% 0.0% 0.0% 0.4%

Cellebrum 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%

Hungama 0.6% 0.3% 0.0% 0.0% 0.0% 0.3%

Getjar 0.4% 0.2% 0.0% 0.0% 0.0% 0.3%

Raaga 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%

Zapak 0.3% 0.3% 0.0% 0.1% 0.1% 0.2%

Idea 0.3% 0.0% 0.0% 0.2% 0.0% 0.2%

BSNL 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%

Indiafm 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%

Dotsis 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Apniisp 0.1% 0.4% 0.0% 0.0% 0.0% 0.1%

Others 15% 13% 4% 8% 4% 15%

139

Table 55: Preferred website for sports


Sample Base 1,454 1,444 302 241 271 5,249

Espnstarsports 28% 38% 10% 33% 14% 28%

Yahoo 10% 8% 2% 11% 75% 13%

Cricinfo 14% 12% 0.5% 12% 0.8% 10%

Google 6% 4% 81% 7% 2% 10%

Rediff 9% 6% 0.7% 7% 2% 8%

Sports 5% 3% 0.6% 6% 0.0% 6%

Indiatimes 4% 3% 0.9% 3% 0.9% 3%

NDTV 3% 2% 0.0% 4% 0.7% 2%

Sify 3% 2% 0.2% 2% 0.5% 2%

Tensports 2% 4% 0.1% 0.6% 0.5% 2%

WWE 2% 2% 0.9% 1% 0.6% 2%

Cricketnext 2% 3% 0.9% 2% 0.0% 2%

MSN 2% 0.9% 0.0% 0.6% 0.5% 1%

Timesofindia 0.8% 0.5% 0.0% 0.0% 0.0% 0.7%

CNN 0.2% 0.8% 0.0% 0.0% 0.7% 0.6%

BBC Sports 0.8% 0.6% 0.0% 0.1% 0.0% 0.5%

DD Sports 0.5% 0.7% 0.0% 2% 0.0% 0.5%

Iccworldcup 0.4% 0.7% 0.5% 0.9% 0.4% 0.5%

Khel 0.5% 0.5% 0.0% 0.5% 0.6% 0.4%

Cricbuzz 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%

Zeesports 0.1% 0.3% 0.0% 0.1% 0.0% 0.2%

Others 7% 9% 2% 9% 1% 8%

140

Table 56: Preferred website for travel products


Sample Base 1,374 1,435 301 241 265 5,083

Yatra 17% 20% 2% 11% 15% 15%

Makemytrip 17% 19% 3% 15% 2% 14%

Google 9% 6% 87% 15% 5% 13%

IRCTC 16% 13% 1% 19% 5% 13%

Yahoo 5% 4% 2% 10% 67% 10%

Rediff 4% 4% 2% 3% 2% 6%

Travel 3% 2% 2% 6% 0.7% 3%

Indiatimes 4% 3% 0.1% 4% 0.5% 3%

Travelguru 2% 3% 0.1% 3% 0.7% 2%

Airdeccan 2% 2% 0.0% 2% 0.0% 1%

Cleartrip 1% 2% 0.0% 0.7% 0.0% 1%

Airindia 0.7% 3% 0.0% 0.1% 0.0% 1%

Sify 1% 0.2% 0.0% 0.0% 0.5% 0.9%

MSN 0.2% 0.3% 0.0% 0.6% 0.1% 0.8%

Travel India 2% 0.3% 0.0% 2% 0.0% 0.8%

Tours 0.8% 0.6% 0.0% 0.5% 0.0% 0.8%

Rajtravels 0.5% 2% 0.0% 0.4% 0.0% 0.8%

Jetairways 0.4% 1% 0.0% 0.9% 0.1% 0.7%

Goair 0.9% 0.7% 0.1% 0.0% 0.0% 0.5%

Spicejet 0.2% 0.9% 0.1% 0.3% 0.6% 0.4%

Indianairlines 0.5% 0.2% 0.3% 0.5% 0.0% 0.3%

Indiatravels 0.6% 0.1% 0.0% 0.3% 0.0% 0.3%

Hotels 0.1% 0.8% 0.0% 0.1% 0.1% 0.3%

Flykingfisher 0.1% 0.4% 0.0% 0.1% 0.0% 0.2%

KSRTC 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%

Thomascook 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Travelocity 0.2% 0.1% 0.0% 2% 0.0% 0.2%

Incredibleindia 0.3% 0.3% 0.0% 0.0% 0.1% 0.2%

Sitatours 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 10% 11% 1% 7% 0.5% 10%

141

Table 57: Preferred website for matrimony


Sample Base 1,947 1,924 312 364 282 6,675

Bharatmatrimony 100% 0.0% 0.0% 0.0% 0.0% 29%

Shaadi 0.0% 100% 0.0% 0.0% 0.0% 28%

Google 0.0% 0.0% 100% 0.0% 0.0% 6%

Jeevansaathi 0.0% 0.0% 0.0% 100% 0.0% 6%

Yahoo 0.0% 0.0% 0.0% 0.0% 100% 5%

Matrimony 0.0% 0.0% 0.0% 0.0% 0.0% 5%

Rediff 0.0% 0.0% 0.0% 0.0% 0.0% 3%

Tamilmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 3%

Simplymarry 0.0% 0.0% 0.0% 0.0% 0.0% 3%

Matrimonial 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Telugumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 1%

Keralamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%

Indiamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%

Indiatimes 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%

Indianmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

Sify 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%

Punjabmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

Matchmaker 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Oriyamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Bengalimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Marathimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Hindimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Gujuratimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Agarwal2Agarwal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.0% 0.0% 0.0% 0.0% 0.0% 4%

142

Table 58: Preferred website for financial news/info


Sample Base 1,252 1,300 299 215 262 4,723

Google 8% 9% 89% 20% 6% 15%

Yahoo 7% 10% 3% 10% 82% 14%

Moneycontrol/CNBC 14% 13% 1% 10% 0.1% 9%

Rediff 9% 4% 0.7% 3% 3% 7%

ICICI Direct/ICICI Bank 8% 8% 1% 3% 3% 6%

Sharekhan 8% 5% 0.1% 2% 0.1% 4%

Indiatimes 3% 5% 1% 3% 0.5% 4%

NDTV/NDTVprofit 4% 4% 1% 7% 0.1% 4%

Stockmarket 4% 1% 0.0% 0.5% 0.0% 3%

Economictimes 3% 5% 0.0% 0.6% 0.0% 3%

Sify 2% 1% 0.2% 0.1% 0.7% 2%

Financialnews 0.9% 1% 0.0% 3% 0.0% 2%

CNN 0.4% 3% 0.0% 1% 0.0% 1%

MSN 0.6% 1% 0.0% 1% 0.3% 1%

NSE 2% 0.9% 0.0% 0.6% 0.0% 1%

Timesofindia 1% 2% 0.0% 3% 0.0% 1%

Indiabulls 2% 0.6% 0.0% 1% 0.0% 1%

Financialexpress 0.9% 2% 0.0% 0.2% 0.7% 1%

Business 1% 0.9% 0.0% 0.8% 0.2% 1%

HDFC 0.6% 0.6% 0.0% 0.5% 2% 0.9%

BBC 2% 0.6% 0.0% 1% 0.0% 0.9%

Zeebusiness 0.8% 1% 0.0% 0.2% 0.0% 0.7%

Efinancialnews 0.7% 0.7% 0.0% 4% 0.0% 0.7%

Indiainfoline 0.2% 0.7% 0.0% 0.6% 0.0% 0.4%

Kotaksecurities 0.8% 0.6% 0.0% 0.4% 0.4% 0.4%

Reliancemoney 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%

Manoramaonline 1% 0.1% 0.0% 0.0% 0.0% 0.4%

Ibnlive 0.2% 0.7% 0.0% 0.1% 0.0% 0.4%

Equitymaster 0.1% 0.7% 0.5% 0.1% 0.0% 0.2%

Karvey 0.1% 0.4% 0.2% 0.9% 0.0% 0.2%

5Paisa 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%

Capitalmarket 0.2% 0.2% 0.0% 0.1% 0.0% 0.1%

Valueresearch 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 11% 16% 1% 22% 2% 14%

143

Table 59: Preferred website for cinema


Sample Base 1,414 1,450 308 235 275 5,207

Yahoo 7% 7% 2% 7% 80% 12%

Google 7% 4% 84% 9% 6% 11%

Bollywood 5% 9% 2% 4% 0.3% 5%

Rediff 5% 3% 0.1% 3% 2% 5%

Cinema 4% 4% 0.2% 3% 0.0% 5%

PVR Cinemas 5% 6% 1% 10% 1% 5%

Indiafm 4% 5% 1% 5% 0.4% 4%

Movies 3% 4% 0.6% 6% 2% 4%

Santabanta 3% 4% 1% 5% 3% 3%

Indiatimes 3% 4% 0.0% 4% 0.7% 3%

Tamilcinemas 4% 2% 0.0% 2% 0.2% 3%

Sify 4% 2% 0.0% 3% 0.3% 3%

Idlebrain 3% 1% 2% 0.7% 0.0% 2%

Indiaglitz 1% 1% 0.3% 3% 0.0% 2%

Zeecinemas 2% 2% 0.0% 2% 0.0% 1%

Raaga 2% 1% 1% 2% 0.0% 1%

Indiancinema 0.8% 2% 0.2% 1% 0.0% 1%

Funcinemas 1% 2% 0.0% 0.1% 0.5% 1%

Inox 0.5% 2% 0.4% 0.6% 0.7% 1%

Imdb 0.7% 3% 0.0% 0.0% 0.0% 1%

MSN 0.5% 0.9% 0.5% 0.2% 0.2% 1%

Youtube 1% 1% 0.1% 3% 0.5% 1%

Adlabs 1% 2% 0.0% 0.2% 0.0% 0.9%

Satyamcinema 2% 0.3% 0.0% 0.0% 0.0% 0.9%

Indya 0.9% 2% 0.0% 0.4% 0.0% 0.8%

Cinemax 0.6% 2% 0.4% 0.7% 0.0% 0.7%

Teluguone 0.3% 0.6% 0.0% 3% 0.0% 0.7%

Thecinema 2% 0.6% 0.0% 0.0% 0.0% 0.7%

Andhravilas 0.5% 0.1% 0.0% 0.3% 0.1% 0.7%

Filmfare 0.5% 1% 0.0% 1% 0.0% 0.6%

Hollywood 0.3% 0.6% 0.0% 0.7% 0.4% 0.6%

Starmovies 1% 0.3% 0.0% 0.0% 0.0% 0.6%

NDTV 0.5% 0.4% 0.0% 0.5% 0.2% 0.5%

Timesofindia 0.5% 0.5% 0.0% 2% 0.0% 0.5%

Galatta 0.8% 0.4% 0.0% 0.2% 0.0% 0.4%

Smashits 0.6% 0.4% 0.4% 0.0% 0.1% 0.4%

Malayalamcinema 0.2% 0.2% 0.0% 1% 0.0% 0.4%

Cinesouth 0.7% 0.1% 0.0% 0.0% 0.0% 0.4%

Chitraloka 0.4% 0.3% 0.0% 0.9% 0.0% 0.4%

Yashrajfilms 0.1% 0.8% 0.0% 0.0% 0.0% 0.3%

Prasad2 0.3% 0.5% 0.1% 0.0% 0.3% 0.3%

Musicindiaonline 0.1% 0.4% 0.0% 2% 0.1% 0.3%

Sonypictures 0.4% 0.4% 0.0% 0.0% 0.0% 0.2%

Glamsham 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%

Funmala 0.2% 0.5% 0.0% 0.7% 0.4% 0.2%

Others 19% 17% 3% 16% 0.7% 15%

144

Table 60: Preferred website for online share/stock trading


Sample Base 310 317 11 48 14 879

ICICI Direct 35% 34% 25% 25% 54% 34%

Sherkhan 27% 32% 16% 17% 10% 27%

Indiabulls 11% 3% 0.0% 5% 0.0% 6%

5Paisa 3% 2% 2% 6% 7% 3%

BSE 4% 3% 0.0% 7% 0.0% 3%

Geojit 4% 0.8% 0.0% 16% 0.0% 3%

NSE 2% 2% 0.0% 5% 0.4% 2%

Kotaksecurities 2% 2% 3% 4% 0.0% 2%

Religare 3% 2% 0.0% 0.0% 0.0% 2%

Reliancemoney 2% 0.2% 0.0% 0.0% 0.0% 2%

hdfcsec 1% 2% 0.0% 0.7% 2% 2%

Karvy 0.7% 0.7% 0.0% 5% 0.0% 0.8%

Angeltrade 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%

Others 6% 16% 55% 8% 27% 13%

145

Table 61: Preferred website for games


Sample Base 1,348 1,419 309 237 273 5,089

Yahoo 17% 19% 5% 20% 70% 19%

Zapak 17% 20% 8% 19% 4% 15%

Google 7% 4% 75% 7% 4% 11%

Games 7% 6% 0.7% 14% 1% 8%

Rediff 3% 2% 0.3% 1% 2% 4%

Miniclip 5% 4% 3% 1% 0.1% 4%

Indiagames 2% 4% 0.0% 3% 0.7% 3%

Contest2Win 2% 3% 0.0% 2% 13% 3%

Onlinegames 3% 3% 1% 4% 0.7% 2%

MSN 2% 2% 0.0% 2% 0.1% 2%

Indiatimes 2% 1% 0.1% 0.8% 0.7% 2%

Download 2% 1% 0.2% 2% 0.3% 1%

Cricinfo 2% 1% 0.1% 2% 0.0% 1%

Easports 0.9% 2% 0.3% 0.0% 0.0% 0.9%

Sify 0.8% 0.7% 0.0% 0.6% 0.0% 0.9%

Freeonlinegames 0.4% 1% 0.6% 0.3% 0.0% 0.8%

Freegames 0.6% 1% 0.0% 0.1% 0.0% 0.6%

Funmaza 0.8% 0.5% 0.0% 2% 0.5% 0.5%

Funtoosh 1% 0.3% 0.4% 0.0% 0.0% 0.5%

Gamehouse 1% 0.4% 0.0% 0.0% 0.2% 0.5%

Sports 0.4% 1% 0.0% 0.0% 0.0% 0.5%

Hungama 1% 0.4% 0.0% 0.0% 0.0% 0.5%

Cartoonnetwork 0.4% 0.2% 0.1% 0.1% 0.1% 0.4%

Stickcricket 0.1% 0.3% 0.1% 2% 0.0% 0.4%

Gamesonline 0.8% 0.4% 0.0% 0.5% 0.0% 0.4%

Games2win 0.9% 0.1% 0.0% 2% 0.0% 0.4%

Bigfishgames 0.5% 0.6% 0.4% 0.4% 0.0% 0.4%

Gamezone 0.4% 0.5% 0.2% 0.3% 0.0% 0.3%

Realarcade 0.1% 0.4% 0.3% 0.5% 0.0% 0.3%

Santabanta 0.3% 0.2% 1% 0.0% 0.0% 0.3%

Playgames 0.1% 0.4% 0.3% 0.0% 0.0% 0.3%

Gamespot 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%

Toondisneyindia 0.0% 0.3% 0.5% 0.1% 0.0% 0.2%

Gamesworld 0.2% 0.2% 0.5% 0.1% 0.5% 0.2%

Arcade 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%

Others 17% 19% 2% 11% 2% 16%

146

Table 62: Preferred website for online shopping


Sample Base 1,423 1,458 303 257 263 5,200

Ebay 39% 36% 7% 26% 24% 30%

Rediff 28% 25% 2% 29% 8% 23%

Google 5% 4% 84% 9% 3% 10%

Yahoo 4% 6% 2% 5% 61% 9%

Futurebazaar 6% 8% 2% 6% 0.0% 6%

Indiatimes 6% 8% 1% 3% 0.8% 5%

Shopping 1% 1% 0.4% 1% 0.0% 3%

Sify 2% 1% 0.4% 0.8% 0.5% 2%

Onlineshopping 0.9% 1% 0.0% 2% 0.8% 1%

Amazon 1% 2% 0.0% 1% 0.0% 1%

MSN 0.1% 0.3% 0.0% 0.0% 0.6% 1%

Indiaplaza 0.8% 1% 0.0% 2% 0.9% 1%

Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.4%

Others 6% 7% 1% 16% 0.9% 7%

147

Table 63: Preferred website for online news


Sample Base 1,521 1,507 303 273 271 5,408

Yahoo 12% 10% 5% 9% 69% 14%

NDTV 13% 16% 1% 8% 1% 11%

Google 5% 5% 82% 11% 4% 10%

Rediff 9% 9% 2% 6% 1% 9%

Indiatimes 7% 9% 2% 6% 3% 6%

Aajtak 5% 8% 1% 7% 0.0% 6%

BBC 6% 5% 0.5% 5% 2% 5%

MSN 2% 2% 0.6% 6% 13% 3%

CNN 4% 3% 0.3% 4% 0.7% 3%

Timesofindia 4% 5% 1% 3% 0.0% 3%

Manoramaonline 5% 0.7% 0.0% 6% 0.4% 3%

Thehindu 3% 0.5% 0.0% 0.6% 1% 2%

Ibnlive 2% 2% 0.0% 2% 0.0% 2%

Sify 3% 1% 0.2% 3% 0.5% 2%

Zeenews 1% 3% 0.3% 2% 0.6% 2%

Eenadu 2% 1% 0.3% 2% 2% 2%

Jagran 1% 2% 0.0% 4% 0.1% 1%

CNBC 1% 2% 0.0% 0.6% 0.0% 1%

Starnews 0.7% 1% 0.1% 2% 0.0% 1%

DD News 1% 0.8% 1% 0.1% 0.0% 0.8%

Dinamalar 2% 0.1% 0.0% 0.0% 0.0% 0.8%

TV9 1% 1% 0.2% 0.0% 0.0% 0.8%

Hindustantimes 0.9% 0.8% 0.0% 1% 0.0% 0.7%

Times 0.8% 0.9% 0.1% 0.7% 0.6% 0.7%

Moneycontrol 0.7% 0.9% 0.0% 0.2% 0.0% 0.5%

Esakal 0.3% 0.2% 0.0% 1% 0.1% 0.4%

Economictimes 0.5% 0.4% 0.2% 0.1% 0.0% 0.3%

Hinduonnet 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%

Webduniya 0.1% 0.1% 0.0% 0.5% 0.0% 0.1%

Midday 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 7% 10% 1% 9% 2% 9%

148

Table 64: Preferred website for friendship/dating


Sample Base 1,376 1,442 304 247 269 5,140

Orkut 34% 32% 7% 36% 5% 28%

Yahoo 24% 22% 10% 13% 89% 25%

Google 6% 3% 79% 6% 0.1% 10%

Rediff 9% 7% 1% 3% 3% 8%

Fropper 4% 5% 0.0% 8% 0.4% 3%

Date 2% 4% 0.1% 3% 1% 3%

Indiatimes 2% 3% 0.0% 1% 0.1% 2%

Friends 0.6% 2% 0.0% 0.7% 0.0% 2%

Adultfriendfinder 2% 3% 0.5% 2% 0.0% 2%

Friendfinder 3% 1% 0.3% 3% 0.4% 2%

Friendship 1% 1% 0.0% 2% 0.0% 1%

MSN 0.8% 0.7% 0.5% 0.7% 0.4% 1%

Hi5 0.8% 2% 0.0% 3% 0.0% 1%

Tagged 0.4% 0.8% 0.4% 5% 0.0% 0.9%

Sify 1% 0.1% 0.0% 0.0% 0.1% 0.7%

Match 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%

Friendster 0.0% 0.3% 0.0% 0.8% 0.0% 0.2%

Desimartini 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%

Batchmates 0.4% 0.2% 0.0% 0.0% 0.0% 0.2%

Others 9% 13% 0.9% 14% 1% 10%

149

Table 65: Preferred website for music


Sample Base 1,471 1,492 307 252 271 5,343

Raaga 24% 27% 8% 34% 5% 21%

Yahoo 7% 8% 3% 7% 65% 11%

Google 3% 4% 75% 6% 5% 9%

Music 4% 4% 0.9% 0.7% 0.0% 5%

Musicindiaonline 4% 4% 2% 5% 0.1% 4%

Rediff 3% 2% 0.8% 0.4% 2% 4%

Cooltoad 4% 4% 2% 4% 1% 3%

Mp3 2% 5% 0.2% 0.8% 0.0% 2%

Tamilsongs 3% 1% 0.0% 0.0% 0.1% 2%

Youtube 3% 1% 0.0% 1% 0.5% 2%

Mtv 3% 2% 0.1% 3% 0.0% 2%

Smashits 2% 2% 2% 3% 0.6% 2%

Papuyaar 0.9% 2% 0.0% 0.4% 0.0% 1%

Emusic 0.8% 0.4% 0.0% 2% 12% 1%

Indiatimes 1% 1% 0.1% 0.5% 0.1% 1%

Sify 1% 1% 0.0% 0.4% 0.0% 1%

Bollywoodmusic 2% 1% 0.6% 1% 0.0% 1%

Indiafm 1% 1% 0.2% 0.2% 0.3% 1%

Songs 1% 1% 0.7% 2% 0.1% 1%

Musiconline 0.6% 1% 0.0% 5% 0.0% 0.9%

Pz10 0.6% 2% 0.0% 1% 0.0% 0.9%

Dishant 0.6% 1% 1% 0.4% 0.0% 0.8%

Livewire 0.6% 2% 0.0% 1% 0.8% 0.8%

Okesite 0.5% 0.8% 1% 5% 0.4% 0.8%

Apniisp 0.6% 1% 0.1% 0.6% 0.8% 0.7%

Indianmusic 1% 1% 0.1% 0.1% 0.0% 0.7%

MSN 0.6% 0.5% 0.0% 1% 0.1% 0.7%

Bollyexpress 0.9% 0.5% 0.0% 0.5% 0.5% 0.7%

Andhravilas 0.8% 0.6% 0.0% 0.0% 0.1% 0.7%

Bollyfm 0.6% 1% 0.0% 0.0% 0.0% 0.6%

Funmaza 0.7% 0.5% 0.0% 0.3% 0.1% 0.6%

123music 1% 0.5% 0.0% 0.3% 0.0% 0.6%

Realplayer 1% 0.1% 0.0% 0.0% 0.0% 0.5%

Mag4U 0.4% 0.8% 0.0% 0.8% 0.0% 0.4%

Timesmusic 0.3% 0.5% 0.0% 0.0% 0.0% 0.4%

Telgusongs 0.4% 0.1% 0.2% 0.3% 0.0% 0.4%

Musicmazaa 1% 0.3% 0.0% 0.1% 0.1% 0.4%

Itunes 0.6% 0.4% 0.6% 0.5% 1% 0.4%

Downloads 1% 0.4% 0.1% 0.0% 0.0% 0.4%

Tamilmp3world 0.2% 0.1% 0.0% 0.2% 0.0% 0.3%

Radiomirchi 0.1% 0.9% 0.0% 0.0% 0.0% 0.3%

Musicworld 0.3% 0.1% 0.0% 3% 0.0% 0.3%

Sonymusic 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Desimusic 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%

Desiweb 0.2% 0.3% 0.0% 0.0% 0.0% 0.1%

Others 14% 10% 2% 10% 5% 12%

150

Table 66: Preferred info search engine - local language


Sample Base 865 944 284 158 63 3,030

Google 73% 74% 97% 67% 88% 73%

Manoramaonline 2% 0.7% 2% 1% 0.0% 2%

Kerala 2% 0.0% 0.0% 4% 0.0% 2%

Webduniya 1% 2% 0.0% 5% 0.0% 1%

Guruji 1% 3% 0.0% 4% 0.0% 1%

Eenadu 2% 0.4% 0.0% 0.0% 0.4% 1%

Khoj 0.6% 2% 0.0% 2% 0.0% 1%

MSN 0.0% 0.4% 0.0% 0.0% 3% 0.9%

Webulagam 0.8% 0.4% 0.0% 2% 0.0% 0.8%

Chennaionline 2% 0.0% 0.0% 0.0% 0.0% 0.7%

Jagran 0.2% 0.9% 0.0% 2% 0.0% 0.5%

Others 16% 16% 1% 13% 10% 15%

Table 67: Preferred website for real estate


Sample Base 1,141 1,205 300 204 260 4,424

Google 13% 13% 94% 12% 9% 19%

Yahoo 12% 10% 0.9% 14% 84% 15%

Realestates 10% 14% 0.0% 16% 1% 11%

Magicbricks 14% 16% 0.6% 12% 1% 11%

99acres 10% 16% 0.2% 11% 0.6% 9%

Rediff 7% 5% 0.7% 2% 2% 7%

Indiaproperty 5% 4% 0.1% 10% 0.7% 5%

Property 5% 3% 0.0% 3% 0.1% 3%

Indiatimes 3% 3% 0.7% 1% 0.2% 3%

Sify 1% 0.7% 0.2% 0.0% 0.2% 1%

Sulekha 0.6% 1% 0.0% 0.2% 0.2% 0.8%

MSN 0.2% 0.1% 0.4% 1% 0.3% 0.5%

Manoramaonline 2% 0.2% 0.0% 0.0% 0.2% 0.5%

Realtor 1% 0.4% 0.0% 0.0% 0.0% 0.4%

NDTV 0.8% 0.2% 0.0% 0.5% 0.0% 0.4%

Chennaionline 0.8% 0.3% 0.0% 0.0% 0.0% 0.4%

Keralarealestate 0.1% 0.1% 0.0% 1% 0.0% 0.3%

Indiabulls 0.9% 0.0% 0.0% 0.1% 0.0% 0.3%

Others 15% 13% 2% 15% 0.5% 13%

151

Table 68: Preferred info search engine - English


Sample Base 1,372 1,419 302 251 267 5,078

Google 76% 77% 96% 81% 22% 69%

Yahoo 10% 7% 2% 7% 73% 12%

English 4% 3% 0.0% 3% 2% 4%

Rediff 2% 2% 0.1% 0.7% 1% 3%

MSN 1% 0.8% 0.0% 1% 0.5% 1%

Wikipedia 2% 0.9% 0.4% 2% 0.0% 1%

Dictionary 0.4% 1% 0.8% 0.4% 0.3% 1%

Indiatimes 0.4% 0.3% 0.0% 0.1% 0.1% 0.7%

Sify 0.8% 0.4% 0.0% 0.1% 0.0% 0.6%

BBC 0.7% 0.2% 0.0% 0.0% 0.0% 0.6%

Timesofindia 0.4% 0.5% 0.0% 0.0% 0.0% 0.4%

Altavista 0.5% 0.2% 0.0% 0.0% 0.0% 0.4%

Others 3% 6% 0.1% 5% 1% 5%

Table 69: Preferred website for instant messaging


Sample Base 1,521 1,538 303 279 273 5,415

Yahoo 67% 66% 22% 63% 92% 61%

Google Talk 12% 9% 72% 12% 3% 14%

Rediffbol 11% 9% 3% 11% 3% 11%

MSN 6% 6% 2% 6% 1% 5%

Orkut 2% 3% 0.6% 1% 0.0% 2%

Meebo 1% 3% 0.5% 3% 0.3% 1%

Indiatimes 0.4% 0.6% 0.0% 0.1% 0.1% 0.6%

Skype 0.3% 0.9% 0.0% 0.5% 0.0% 0.5%

AIM 0.4% 0.4% 0.0% 0.1% 0.0% 0.3%

Others 2% 2% 0.1% 2% 0.4% 4%

152

Table 70: Preferred website for social networking/communities


Sample Base 1,013 1,090 299 185 240 3,735

Orkut 67% 57% 95% 65% 11% 56%

Yahoo 12% 16% 3% 11% 87% 19%

MSN 2% 0.9% 0.1% 1% 0.4% 2%

Friends 0.4% 1% 0.1% 0.3% 0.0% 2%

Communities 0.9% 0.5% 0.0% 1% 0.0% 2%

Hi5 1% 1% 0.0% 1% 0.0% 0.8%

Myspace 0.5% 2% 0.0% 0.0% 0.1% 0.7%

Tagged 0.3% 0.2% 0.6% 3% 0.0% 0.4%

Fropper 0.2% 0.8% 0.0% 0.5% 0.0% 0.4%

Ryze 0.8% 0.3% 0.0% 0.0% 0.0% 0.3%

Bharatstudent 0.9% 0.3% 0.0% 0.2% 0.0% 0.3%

Linkedin 0.1% 0.5% 0.0% 0.0% 0.0% 0.2%

Others 15% 20% 1% 17% 1% 16%

153

Table 71: Preferred website for astrology


Sample Base 1,291 1,329 304 245 269 4,885

Yahoo 18% 19% 6% 16% 84% 22%

Astrology 22% 21% 6% 21% 3% 19%

Google 6% 8% 83% 13% 7% 13%

Rediff 10% 9% 1% 9% 3% 10%

Indiatimes astrospeak 8% 10% 0.5% 9% 0.2% 7%

Sarafreder 4% 2% 0.5% 2% 0.0% 3%

Sify 5% 3% 0.1% 0.7% 0.3% 3%

MSN 1% 2% 0.5% 1% 0.8% 2%

Horoscope 4% 2% 0.0% 2% 0.0% 2%

Astrolife 2% 2% 0.0% 3% 0.0% 2%

Indianastrology 1% 0.8% 0.0% 0.1% 0.0% 1%

Astrogyan 1% 0.7% 0.0% 4% 0.4% 0.9%

Timesofindia 0.5% 0.4% 0.7% 0.9% 0.0% 0.7%

Astroyogi 0.7% 1% 0.7% 1% 0.0% 0.7%

Webduniya 0.6% 0.8% 0.1% 0.5% 0.0% 0.6%

Webulagam 0.3% 0.5% 0.0% 0.1% 0.0% 0.5%

Santabanta 0.3% 0.7% 0.0% 2% 0.0% 0.5%

Manoramaonline 1% 0.1% 0.0% 0.0% 0.0% 0.5%

Ivillage 0.3% 0.9% 0.0% 0.2% 0.0% 0.5%

Indya 0.5% 0.5% 0.0% 3% 0.7% 0.5%

Bejandaruwalla 0.4% 0.6% 0.0% 2% 0.0% 0.5%

Paramdhaam 0.1% 1% 0.0% 0.1% 0.0% 0.4%

Astrologyzone 0.7% 0.5% 0.0% 0.5% 0.0% 0.4%

Astroindia 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%

Astrocenter 0.8% 0.5% 0.0% 0.0% 0.0% 0.4%

Tarot 0.3% 0.5% 0.1% 0.1% 0.0% 0.3%

Kundli 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%

Ganeshaspeaks 0.2% 0.8% 0.0% 0.0% 0.0% 0.3%

Jagran 0.3% 0.4% 0.0% 0.1% 0.1% 0.2%

Cyberastro 0.3% 0.1% 0.0% 2% 0.0% 0.2%

Astroworld 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%

Others 9% 11% 2% 8% 1% 9%

154

Table 72: Preferred website for online learning/education


Sample Base 1,197 1,236 304 225 266 4,612

Google 28% 29% 91% 31% 19% 32%

Yahoo 5% 9% 2% 7% 70% 12%

Rediff 5% 3% 0.9% 5% 1% 5%

Wikipedia 8% 3% 0.5% 7% 0.5% 4%

Education 4% 5% 0.0% 4% 0.1% 4%

Onlinelearning 1% 1% 0.0% 5% 0.1% 2%

Indiatimes 2% 2% 0.0% 0.5% 2% 2%

W3schools 0.5% 3% 0.8% 1% 0.2% 1%

MSN 1% 0.5% 0.0% 0.6% 0.4% 1%

Ebizel 2% 2% 1% 0.1% 0.0% 1%

IGNOU 2% 2% 0.0% 3% 0.0% 1%

CBSE 0.4% 0.5% 0.0% 0.0% 0.0% 1%

Onlineeducation 0.4% 2% 0.0% 4% 0.0% 1%

ICFAI 2% 2% 0.0% 0.3% 0.4% 1%

Annauniversity 0.4% 0.4% 0.0% 0.3% 0.0% 1%

Microsoft 0.7% 1% 0.1% 0.1% 1% 0.8%

Howstuffworks 0.5% 1% 0.0% 0.0% 0.0% 0.6%

Gurukul 0.7% 0.7% 0.0% 0.3% 0.7% 0.6%

Learning 0.3% 0.9% 0.0% 0.0% 0.0% 0.5%

BBC 1% 0.5% 0.3% 0.1% 0.0% 0.5%

Pubmed 0.7% 0.2% 0.0% 0.8% 0.0% 0.4%

ICAI 0.5% 0.7% 0.3% 0.0% 0.0% 0.4%

Dewsoftoverseas 0.7% 0.7% 0.0% 0.0% 0.3% 0.4%

Britishcouncil 0.5% 0.9% 0.0% 0.1% 0.0% 0.4%

Worldwidelearn 0.6% 0.1% 0.0% 0.9% 0.0% 0.3%

Answers 0.7% 0.0% 0.0% 0.0% 0.0% 0.3%

Symbiosis 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%

NCERT 0.4% 0.1% 0.2% 0.1% 0.6% 0.2%

Mit.edu 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%

Freshersworld 0.3% 0.5% 0.0% 0.0% 0.0% 0.2%

English 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%

Goiit 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Others 31% 26% 3% 31% 4% 23%

155

Table 73: Preferred blog sites


Sample Base 372 371 70 54 59 1,307

Google 21% 18% 71% 30% 8% 23%

Yahoo 19% 17% 16% 9% 38% 19%

Rediff 12% 9% 3% 5% 0.5% 10%

Blogger 15% 12% 0.1% 18% 2% 10%

Ibibo 7% 17% 4% 12% 4% 9%

Blogspot 7% 9% 2% 5% 4% 9%

Tagged 0.4% 0.3% 0.0% 0.0% 37% 3%

Hi5 1% 4% 0.0% 13% 0.3% 2%

Indiatimes 0.9% 3% 2% 0.3% 0.3% 2%

Youtube 1% 0.6% 0.0% 0.2% 2% 2%

Debonairblog 3% 2% 1% 0.0% 0.0% 2%

Mylot 3% 1% 2% 0.0% 0.0% 2%

MSN 3% 0.1% 0.2% 0.0% 2% 1%

Mouthshut 0.3% 1% 0.0% 7% 0.0% 0.8%

Sulekha 0.0% 0.7% 0.0% 0.0% 1% 0.5%

Myspace 0.7% 1% 0.0% 0.0% 0.0% 0.5%

TimesofIndia 0.9% 0.4% 0.0% 0.0% 0.0% 0.4%

Fropper 0.5% 0.6% 0.0% 0.0% 0.0% 0.3%

Monster 1% 0.0% 0.0% 0.0% 0.2% 0.3%

Others 4% 4% 0.2% 0.0% 2% 3%

156

Table 74: Other language preferred for local language content


Sample Base 231 235 37 50 44 865

Hindi 16% 27% 18% 39% 29% 20%

Tamil 22% 11% 8% 4% 7% 17%

Malayalam 13% 8% 9% 19% 3% 16%

Telugu 16% 15% 36% 7% 11% 14%

Marathi 8% 16% 9% 10% 9% 10%

Kannada 10% 6% 9% 13% 3% 7%

Bengali 5% 6% 1% 0.0% 7% 5%

Gujarati 4% 4% 0.0% 0.0% 18% 3%

Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%

Urdu 0.8% 0.3% 4% 0.0% 0.0% 1%

Oriya 1% 0.2% 0.0% 3% 0.0% 0.9%

Punjabi 0.0% 0.7% 0.0% 0.0% 1% 0.6%

Bhojpuri 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%

Tulu 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Assamese 0.3% 0.2% 0.0% 0.0% 0.0% 0.1%

Awadhi 0.0% 0.0% 0.0% 0.0% 4% 0.1%

Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Maithili 0.0% 0.0% 2% 0.0% 1% 0.1%

Manipuri 0.0% 0.0% 0.0% 0.0% 2% 0.1%

Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Marwari 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%

Others 3% 2% 5% 5% 4% 3%

157

Table 75: Preferred website for checking local language content


Sample Base 231 235 37 50 44 865

Google 11% 12% 74% 2% 10% 14%

Yahoo 4% 7% 3% 15% 57% 9%

Malayalamanorama 9% 4% 0.0% 18% 3% 8%

Eeandu 12% 6% 8% 2% 15% 7%

Webduniya 3% 6% 2% 18% 0.0% 5%

Keralakaumudi 0.0% 0.3% 0.0% 0.0% 0.0% 4%

Marathiworld 4% 7% 2% 3% 0.7% 3%

Thinamalar 6% 2% 3% 0.0% 0.5% 3%

Webulagam 2% 4% 0.0% 0.4% 1% 3%

Rediff 3% 1% 0.0% 1% 2% 3%

Jagran 3% 2% 0.0% 11% 0.0% 3%

Esakal 2% 2% 4% 0.5% 0.0% 2%

Tamilcinema 0.6% 4% 0.0% 3% 0.0% 2%

Dainikjagran 1% 3% 0.0% 5% 0.0% 2%

Matrubhumi 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Kumudam 1% 0.0% 0.0% 0.0% 0.0% 1%

Anandabazaar 2% 2% 0.2% 0.0% 2% 1%

Gujratsamachar 3% 1% 0.0% 0.0% 0.0% 1%

Vaartha 0.3% 4% 0.0% 0.0% 0.0% 1%

Banglalive 2% 1% 0.0% 0.0% 2% 0.9%

bbchindi 1% 0.5% 0.0% 0.5% 0.0% 0.9%

Dinakaran 2% 0.0% 0.4% 0.0% 0.0% 0.9%

Kannadaaudio 0.3% 2% 0.4% 0.0% 0.0% 0.8%

Epatra 0.0% 2% 0.0% 0.0% 2% 0.8%

Sakal 0.1% 1% 0.0% 0.0% 0.0% 0.8%

Amarujala 0.3% 1% 0.0% 4% 0.0% 0.7%

Thatskannada 2% 1% 0.0% 0.3% 0.0% 0.7%

Deepika 1% 0.0% 0.0% 0.0% 0.0% 0.6%

Bhaskar 0.2% 1% 0.0% 0.0% 0.0% 0.4%

Dailythanthi 0.2% 0.0% 2% 0.0% 0.0% 0.3%

Maharashtratimes 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 23% 22% 0.6% 18% 6% 18%

158

Table 76: Most preferred TV channel

TV Channels BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,782 1,730 275 319 240 6,005

Star Plus 10% 13% 8% 16% 14% 12%

Discovery 7% 7% 7% 8% 5% 7%

Sun TV 6% 3% 7% 0.4% 5% 5%

HBO 4% 6% 3% 8% 3% 5%

NDTV 6% 4% 2% 5% 2% 5%

Aajtak 4% 5% 3% 4% 2% 4%

Sony 6% 4% 4% 4% 6% 4%

Zee TV 3% 6% 3% 4% 4% 4%

Ten Sports 4% 4% 3% 1% 2% 4%

M TV 2% 3% 10% 1% 6% 3%

Star Movies 3% 3% 3% 4% 5% 3%

ESPN 2% 2% 5% 4% 1% 3%

Star One 2% 4% 1% 1% 5% 3%

CNBC 2% 3% 2% 2% 2% 2%

CNN IBN 2% 2% 2% 7% 0.2% 2%

National Geographic 2% 2% 2% 1% 4% 2%

E TV 2% 2% 0.6% 0.9% 2% 2%

TV 9 2% 0.6% 3% 0.7% 0.9% 1%

Asianet 0.9% 1% 0.7% 0.8% 0.9% 1%

DD 1 1% 2% 0.5% 2% 2% 1%

AXN 1% 0.8% 1% 3% 0.4% 1%

Gemini 1% 0.4% 0.7% 5% 0.1% 1%

Sab TV 1% 1% 3% 0.0% 0.1% 1%

Cartoon Network 0.5% 0.9% 2% 0.2% 0.4% 1%

Pogo 1% 0.6% 0.3% 0.4% 1% 1%

Star World 0.4% 2% 0.0% 0.3% 1% 0.9%

Vijaya TV 1% 0.3% 0.2% 0.0% 0.8% 0.9%

BBC 1% 0.8% 0.9% 0.1% 1% 0.8%

Surya TV 1% 0.2% 0.0% 0.2% 0.0% 0.8%

Travel & Living 0.7% 0.8% 1% 0.1% 1% 0.8%

Zee Cinema 0.7% 0.7% 1% 0.4% 3% 0.8%

F TV 0.8% 0.5% 0.6% 0.3% 2% 0.7%

Star News 0.6% 0.9% 0.8% 0.3% 0.1% 0.7%

Zoom 0.6% 0.5% 0.0% 3% 0.0% 0.7%

Animal Planet 0.9% 0.3% 0.0% 0.3% 1% 0.6%

Any Music Channel 0.5% 0.6% 2% 0.0% 0.0% 0.6%

History Channel 0.4% 0.8% 0.0% 0.1% 1% 0.6%

Kairali TV 0.2% 0.0% 0.0% 2% 0.1% 0.6%

Maa TV 0.5% 0.1% 0.1% 0.0% 0.0% 0.6%

Set Max 0.9% 0.3% 1% 0.1% 0.2% 0.6%

Star Sports 0.5% 0.8% 0.0% 0.2% 1% 0.6%

Sun Music 0.3% 0.0% 0.4% 0.2% 2% 0.6%

Dd News 0.7% 0.3% 0.0% 0.1% 2% 0.5%

Disney Channel 0.5% 0.4% 0.5% 0.0% 1% 0.4%

Etv Kannada 0.8% 0.2% 0.0% 0.5% 1% 0.4%

India TV 0.4% 0.5% 0.3% 0.1% 0.6% 0.4%

Sahara One 0.6% 0.2% 0.0% 0.5% 0.8% 0.4%

159

Udaya TV 0.1% 0.5% 0.0% 0.9% 0.2% 0.4%

V Channel 0.5% 0.5% 0.7% 0.0% 0.0% 0.4%

Vh1 0.3% 0.8% 0.0% 0.0% 0.0% 0.4%

Zee Music 0.5% 0.5% 0.3% 0.0% 0.0% 0.4%

NDTV24*7 0.4% 0.2% 0.7% 0.8% 0.0% 0.4%

NDTV Profit 0.7% 0.3% 0.0% 0.8% 0.0% 0.4%

Any News Channel 0.4% 0.4% 0.2% 0.0% 0.0% 0.3%

Any Sports Channel 0.1% 0.4% 0.0% 0.3% 1% 0.3%

Star Gold 0.5% 0.2% 0.1% 0.2% 0.0% 0.3%

Zee News 0.1% 0.4% 0.0% 0.3% 2% 0.3%

Times Now 0.2% 0.4% 0.0% 0.5% 0.0% 0.3%

Aawaz 0.2% 0.4% 0.5% 0.0% 0.7% 0.2%

ETC 0.0% 0.0% 2% 0.5% 0.0% 0.2%

Headlines Today 0.6% 0.1% 0.0% 0.0% 0.0% 0.2%

SS Music 0.1% 0.0% 1% 0.0% 0.0% 0.2%

Star Anand 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%

Zee Marathi 0.2% 0.1% 0.1% 0.4% 1% 0.2%

MH1 0.1% 0.1% 0.0% 0.0% 0.7% 0.2%

Jetix 0.2% 0.1% 0.0% 0.0% 0.1% 0.2%

Ibnlive 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Alfa Marathi 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Any Movie Channel 0.2% 0.2% 0.0% 0.3% 0.0% 0.1%

B4U 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%

Etv Marathi 0.1% 0.2% 0.1% 0.1% 0.0% 0.1%

God 0.0% 0.1% 0.0% 0.5% 0.0% 0.1%

Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Raj TV 0.0% 0.0% 2% 0.0% 0.0% 0.1%

Teja TV 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

Zee Business 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Zee Café 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

All Telugu 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Star Utsav 0.3% 0.0% 0.5% 0.0% 0.0% 0.1%

Hungama TV 0.0% 0.1% 0.4% 0.0% 0.0% 0.1%

Kiran TV 0.4% 0.0% 0.0% 0.3% 0.0% 0.1%

Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Animax 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Astha 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%

Etv Bangla 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

India Vision 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

160

Hall Mark 0.0% 0.0% 0.8% 0.0% 0.0% 0.0%

Local 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Set Pix 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 2% 0.9% 4% 2% 0.0% 1%

161

Table 77: Most preferred newspaper

Newspapers BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,776 1,712 270 327 241 5,969

The Times of India 31% 39% 36% 41% 31% 33%

The Hindu 23% 11% 22% 12% 13% 20%

The Hindustan Times 5% 6% 7% 8% 10% 6%

Deccan Chronicle 5% 5% 7% 3% 5% 5%

Eenadu 3% 2% 4% 3% 1% 3%

Malyalam Manorama 5% 0.7% 3% 1% 2% 3%

Dainik Bhaskar 2% 3% 3% 0.5% 5% 2%

The Telegraph 1% 4% 0.8% 1% 3% 2%

Indian Express 2% 2% 2% 1% 3% 2%

The Tribune 2% 2% 0.7% 4% 3% 2%

The Economic Times 2% 2% 3% 0.4% 1% 2%

Dainik Jagran 1% 3% 0.3% 0.4% 2% 2%

Mid Day 0.4% 3% 2% 2% 1% 1%

Vijay Karnataka 2% 0.4% 0.2% 0.1% 1% 1%

Deccan Herald 1% 2% 0.3% 3% 2% 1%

Gujrat Samachar 0.6% 1% 0.2% 2% 3% 1%

Dinamalar 1% 0.2% 0.0% 0.0% 0.5% 1%

Mumbai Mirror 0.8% 2% 0.3% 0.7% 0.1% 0.9%

DNA 0.7% 0.6% 0.5% 3% 3% 0.8%

Rajasthan Patrika 0.4% 1% 0.0% 1% 0.1% 0.7%

Anand Bazar Patrika 0.4% 1% 0.6% 0.0% 0.4% 0.6%

Daily Thanthi 0.6% 0.3% 0.1% 0.0% 2% 0.6%

Lokmat 0.6% 0.5% 0.8% 0.3% 2% 0.6%

Sakal 0.8% 0.4% 0.0% 2% 0.4% 0.6%

Amar Ujala 0.3% 0.9% 0.7% 0.1% 0.9% 0.5%

Dinakaran 0.5% 0.5% 0.3% 0.0% 0.1% 0.5%

Mathrubhumi 1% 0.1% 0.1% 0.2% 0.7% 0.5%

Divya Bhaskar 0.4% 0.7% 0.0% 0.7% 0.4% 0.4%

Loksatta 0.4% 0.2% 0.9% 0.1% 2% 0.4%

Nav Bharat Times 0.2% 0.6% 0.1% 1% 0.2% 0.4%

Sandesh 0.7% 0.5% 0.2% 0.0% 0.0% 0.4%

Nav Hindi Times 0.1% 0.6% 0.7% 0.0% 0.7% 0.4%

Kerala Kaumudi 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%

Prajavani 0.0% 0.7% 0.0% 0.4% 0.0% 0.3%

Punjab Kesari 0.2% 0.3% 0.5% 0.0% 0.0% 0.3%

The Statesman 0.5% 0.4% 0.0% 0.0% 0.3% 0.3%

Nai Dunia 0.4% 0.0% 0.4% 2% 0.0% 0.3%

Business Line 0.3% 0.0% 0.0% 0.5% 0.0% 0.2%

Gulf News 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Hitvada 0.0% 0.2% 0.9% 0.1% 0.0% 0.2%

Maharashtra Times 0.1% 0.3% 0.0% 0.1% 0.1% 0.2%

Samaj 0.1% 0.1% 0.0% 1% 0.0% 0.2%

Vartha 0.2% 0.1% 0.1% 0.7% 0.0% 0.2%

Andhra Jyoti 0.0% 0.4% 0.0% 0.3% 0.0% 0.1%

Business Standard 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Dharitri 0.3% 0.0% 0.0% 0.1% 0.0% 0.1%

Dinamani 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

162

Mumbai Samachar 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%

Prabhat Khabar 0.0% 0.3% 0.0% 0.0% 0.6% 0.1%

Kannada praba 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Udayavani 0.0% 0.1% 0.0% 0.3% 0.0% 0.1%

Pratidin (Local) 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%

Bangalore Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Vijaya Times 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Mint 0.1% 0.0% 0.0% 0.6% 0.0% 0.1%

Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Employment News 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Financial Express 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Free Press Journal 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Pudhari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

The Pioneer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Vartaman 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Aaj Kal 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%

Inquilab 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Greater Kashmir 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%

Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.7% 0.4% 0.8% 0.5% 0.8% 0.7%

163

Table 78: Most preferred magazine

Magazines BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,585 1,553 217 292 204 5,304

India Today 24% 29% 23% 25% 20% 25%

The Week 7% 3% 5% 10% 6% 6%

Reader's Digest 6% 6% 5% 6% 7% 5%

Sports Star 6% 3% 9% 2% 0.8% 5%

Femina 3% 5% 4% 3% 5% 4%

Outlook 4% 4% 4% 3% 0.4% 3%

Film Fare 1% 4% 2% 6% 4% 3%

Digit 2% 2% 0.7% 3% 1% 2%

Business World 3% 2% 2% 3% 0.4% 2%

Star Dust 1% 2% 2% 3% 2% 2%

Women's Era 1% 1% 0.7% 2% 3% 2%

Chip 2% 2% 2% 0.3% 2% 2%

Autocar India 0.9% 2% 8% 0.8% 3% 2%

Vanita 4% 0.5% 3% 0.1% 2% 2%

Swathi 2% 1% 2% 4% 0.4% 2%

Business Today 2% 2% 1% 0.9% 0.0% 2%

Ananda Vikatan 1% 0.8% 0.1% 0.0% 2% 1%

Wisdom 0.0% 0.0% 3% 2% 3% 1%

Electronics For You 0.7% 1% 1% 0.0% 0.4% 1%

Kumudham 2% 0.2% 0.4% 0.1% 2% 1%

Business & Economy 0.7% 0.7% 0.4% 2% 2% 0.8%

Computers Today 0.2% 0.8% 1% 4% 2% 0.8%

India Times 1% 0.6% 1% 0.0% 1% 0.8%

Time 2% 0.1% 0.0% 0.2% 0.0% 0.8%

Business India 1% 0.8% 0.3% 0.4% 0.5% 0.7%

Cosmopolitan 0.5% 1% 0.6% 0.5% 0.0% 0.7%

Competition Success Review 1% 0.4% 2% 0.2% 1% 0.6%

Grihshobha 0.6% 0.7% 0.0% 0.2% 1% 0.6%

Overdrive 0.4% 1% 0.0% 0.0% 0.0% 0.6%

PC Quest 0.8% 0.5% 1% 0.5% 1% 0.6%

Chitralekha 0.4% 1% 0.0% 0.1% 0.0% 0.5%

Fortune India 1% 0.7% 0.8% 0.1% 0.1% 0.5%

Gladrags 1% 0.7% 0.0% 0.1% 0.0% 0.5%

National Geographic 0.4% 0.7% 1% 0.2% 0.0% 0.5%

Science Reporter 0.6% 0.2% 0.0% 0.0% 6% 0.5%

Today 0.3% 0.3% 0.3% 3% 2% 0.5%

Business Week 0.2% 0.5% 3% 0.8% 0.0% 0.4%

Cricket Samrat 0.6% 0.7% 0.0% 0.2% 0.2% 0.4%

Dalal Street 0.5% 0.5% 0.0% 0.0% 0.4% 0.4%

Debonair 0.4% 0.6% 0.1% 0.1% 0.0% 0.4%

Health 0.3% 0.3% 0.7% 0.4% 0.0% 0.4%

Meri Saheli 0.3% 0.5% 0.7% 0.9% 0.8% 0.4%

Playboy 0.2% 0.7% 0.0% 0.0% 0.0% 0.4%

Aha Zindagi 0.2% 0.3% 0.4% 0.0% 0.0% 0.3%

Anandamela 0.3% 0.5% 0.1% 0.0% 0.3% 0.3%

Manorama 0.6% 0.0% 0.8% 1% 0.0% 0.3%

Sudha 0.5% 0.3% 0.0% 0.0% 0.1% 0.3%

164

Aval Vikatan 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Brunch 0.1% 0.5% 0.0% 0.0% 0.2% 0.2%

Capital Market 0.1% 0.2% 0.0% 0.0% 0.7% 0.2%

Chronicle 0.2% 0.2% 0.2% 1% 0.0% 0.2%

Data Quest 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%

Desh 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Inside Outside 0.4% 0.1% 0.1% 0.8% 0.0% 0.2%

Junior Vikatan 0.1% 0.2% 0.0% 0.0% 0.1% 0.2%

Linux For You 0.1% 0.2% 0.0% 1% 0.0% 0.2%

Maxim 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%

Outlook Money 0.2% 0.2% 0.0% 0.4% 0.0% 0.2%

Safari 0.3% 0.2% 0.0% 0.0% 0.4% 0.2%

Sananda 0.2% 0.2% 0.0% 0.2% 0.4% 0.2%

Sarita 0.1% 0.1% 0.1% 0.1% 3% 0.2%

The Economist 0.1% 0.6% 0.0% 0.0% 0.0% 0.2%

PC World 0.1% 0.1% 0.3% 2% 0.0% 0.2%

Abhiyan 0.0% 0.1% 0.0% 0.0% 0.5% 0.1%

Anandalok 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Auto India 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%

Buzz 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Champak 0.0% 0.1% 0.0% 0.0% 1% 0.1%

Cineblitz 0.0% 0.1% 2% 0.1% 0.0% 0.1%

Deccan Chronicle 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%

Developer IQ 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Frontline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Grihlakshmi 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Lokprabha 0.0% 0.0% 0.1% 0.0% 1% 0.1%

Saras Salil 0.0% 0.1% 0.0% 0.0% 0.7% 0.1%

Savvy 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%

Taranga 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Graphiti 0.1% 0.3% 0.0% 0.1% 0.0% 0.1%

Saptahik Bartaman 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Money life 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%

Animation Reporter 0.3% 0.0% 0.0% 0.4% 0.0% 0.1%

Nirogadhaam 0.0% 0.1% 0.0% 0.9% 0.0% 0.1%

Chandamama 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Andra Jyoti 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Auto World 0.1% 0.2% 0.0% 0.1% 0.0% 0.1%

Bikes 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

Business Standard 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Better Photography 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%

Business Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Elle 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%

Good House Keeping 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Kadambini 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Mathrubhumi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Society 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

165

Top Gear 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

Living Digital 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Saheli 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Sakhi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Automobiles 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 8% 6% 5% 5% 9% 8%

166

Table 79: Most preferred radio channel

Radio Channels BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,233 1,271 169 227 157 4,162

Radio Mirchi 41% 39% 24% 40% 22% 37%

Red FM 12% 14% 20% 12% 16% 13%

AIR 11% 9% 15% 12% 17% 11%

Radio City 10% 12% 7% 15% 13% 11%

Suryan FM 6% 5% 8% 0.3% 8% 7%

Big FM 7% 6% 0.7% 6% 2% 5%

AIR FM GOLD 4% 4% 10% 5% 12% 5%

AIR FM RAINBOW 3% 3% 8% 2% 3% 3%

Fever FM 2% 3% 4% 4% 6% 2%

BBC 0.4% 0.3% 2% 4% 0.5% 1%

Go FM 0.9% 1% 1% 0.1% 0.0% 1%

World Space 1% 2% 0.2% 0.1% 0.0% 1%

Power FM 0.2% 0.8% 0.6% 0.7% 0.2% 0.5%

Amar FM 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 2% 1% 0.0% 0.1% 2% 1%

Table 80: Response to online marketing stimulus

Response To Online Marketing Stimulus BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,616 1,564 232 286 201 5,344

Clicked a sponsored search ad 41% 41% 27% 41% 33% 39%

Clicked a banner ad 50% 54% 46% 54% 42% 49%

Clicked a product/service e-mailer 16% 17% 19% 21% 13% 17%

Participated in an online contest 50% 47% 29% 51% 24% 45%

Bid/Bought in an Online auction 26% 29% 23% 31% 22% 27%

Bought in a special promotion / deal 24% 27% 23% 35% 23% 25%

None of the above 23% 21% 32% 20% 41% 25%

167

Table 81: Top of mind recall for brands

Brands BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,905 1,885 294 357 270 6,486

Nokia 9% 8% 7% 10% 5% 8%

Sony 9% 7% 5% 8% 4% 8%

Tata 5% 4% 3% 5% 9% 5%

LG 4% 5% 3% 7% 7% 4%

Reliance 3% 4% 3% 2% 4% 3%

HLL 4% 2% 0.2% 2% 3% 3%

Nike 3% 3% 4% 0.9% 5% 3%

Colgate 3% 2% 0.6% 3% 2% 3%

Samsung 2% 2% 1% 5% 2% 2%

Pepsi 2% 2% 4% 2% 0.4% 2%

Adidas 2% 2% 5% 1% 1% 2%

Microsoft 2% 2% 1% 0.8% 1% 2%

HP 2% 1% 2% 0.3% 0.7% 2%

Maruti 2% 1% 1% 0.0% 2% 2%

Philips 2% 1% 1% 0.9% 3% 2%

Bajaj 1% 2% 0.3% 1% 2% 1%

Hero Honda 1% 1% 3% 1% 3% 1%

Reebok 1% 1% 0.7% 1% 0.9% 1%

Coca Cola 1% 1% 0.4% 1% 1% 1%

Google 2% 1% 0.7% 1% 1% 1%

Airtel 1% 1% 0.9% 2% 0.1% 1%

Godrej 2% 0.8% 1% 0.8% 1% 1%

IBM 0.8% 0.7% 8% 0.4% 0.5% 1%

Honda 1% 1% 1% 2% 0.1% 1%

Intel 0.5% 0.8% 3% 1% 1% 0.9%

Levis 0.7% 1% 0.2% 0.5% 2% 0.9%

Raymonds 0.7% 1% 0.8% 0.2% 0.1% 0.9%

Onida 0.6% 0.7% 0.2% 0.4% 1% 0.8%

Lakme 0.6% 0.9% 0.9% 0.9% 2% 0.7%

Sony Ericsson 0.7% 0.6% 0.4% 0.7% 0.2% 0.7%

Cadbury 0.8% 0.6% 0.5% 0.8% 0.3% 0.6%

Compaq 0.4% 0.4% 0.0% 5% 0.0% 0.6%

Lee 0.4% 1% 0.0% 0.5% 0.8% 0.6%

Motorola 0.7% 0.7% 0.0% 0.0% 0.0% 0.6%

Videocon 1% 0.5% 0.0% 0.0% 0.4% 0.6%

Wipro 0.7% 0.4% 1% 0.3% 0.1% 0.6%

Amul 0.6% 0.7% 0.8% 0.0% 1% 0.5%

BPL 0.4% 0.4% 0.3% 0.2% 0.6% 0.5%

Britannia 0.9% 0.4% 0.0% 0.1% 0.4% 0.5%

HCL 0.6% 0.2% 0.7% 1% 0.2% 0.5%

Mercedes 0.6% 0.3% 0.0% 0.9% 0.0% 0.5%

Peter England 0.4% 0.4% 0.3% 0.8% 0.2% 0.5%

BSNL 0.5% 0.4% 0.3% 0.2% 0.5% 0.4%

Hyundai 0.7% 0.3% 0.6% 0.1% 0.0% 0.4%

Johnson & Johnson 0.4% 0.5% 0.1% 0.0% 0.0% 0.4%

Nestle 0.4% 0.7% 0.5% 0.0% 0.4% 0.4%

Provogue 0.2% 0.8% 0.7% 0.4% 0.0% 0.4%

168

Titan 0.2% 0.4% 0.6% 0.2% 0.0% 0.4%

Whirlpool 0.2% 0.4% 0.0% 0.0% 0.9% 0.4%

Apple 0.3% 0.3% 0.9% 0.0% 0.5% 0.4%

Bata 0.4% 0.2% 0.0% 0.4% 0.8% 0.3%

Dabur 0.3% 0.4% 0.2% 0.3% 0.0% 0.3%

Dell 0.2% 0.5% 0.0% 0.2% 0.1% 0.3%

Garnier 0.3% 0.2% 1% 0.3% 0.0% 0.3%

Hutch 0.4% 0.5% 0.2% 0.3% 0.4% 0.3%

ICICI 0.1% 0.5% 0.0% 0.0% 0.0% 0.3%

John Players 0.1% 0.4% 0.8% 0.0% 0.3% 0.3%

Kingfisher 0.3% 0.5% 0.1% 0.0% 0.1% 0.3%

Lenovo 0.3% 0.5% 0.0% 0.2% 0.0% 0.3%

Lifebuoy 0.3% 0.1% 0.9% 0.4% 1% 0.3%

Louis Phillip 0.3% 0.1% 0.0% 0.0% 0.0% 0.3%

Parle 0.2% 0.4% 0.0% 0.0% 0.0% 0.3%

Ponds 0.2% 0.3% 0.0% 0.2% 0.6% 0.3%

Surf 0.2% 0.5% 0.4% 0.3% 0.3% 0.3%

Toyota 0.4% 0.4% 0.5% 0.5% 0.0% 0.3%

Yamaha 0.2% 0.2% 2% 0.1% 0.8% 0.3%

Amway 0.3% 0.2% 0.5% 0.2% 0.0% 0.2%

Arrow 0.3% 0.0% 0.0% 0.5% 0.0% 0.2%

BMW 0.3% 0.2% 0.4% 0.0% 0.0% 0.2%

Brooke Bond 0.5% 0.0% 0.0% 0.4% 0.0% 0.2%

Ford 0.2% 0.2% 0.3% 0.0% 0.3% 0.2%

Hamam 0.5% 0.1% 0.1% 0.0% 0.0% 0.2%

Horlicks 0.3% 0.2% 0.3% 0.2% 0.0% 0.2%

Infosys 0.1% 0.3% 0.6% 0.0% 0.0% 0.2%

ITC 0.4% 0.1% 0.1% 0.4% 0.0% 0.2%

L`Oreal 0.2% 0.3% 0.3% 0.0% 0.0% 0.2%

Lux 0.2% 0.4% 0.0% 0.0% 0.5% 0.2%

Suzuki 0.1% 0.2% 0.5% 0.3% 0.1% 0.2%

Nescafe 0.2% 0.3% 0.2% 0.0% 0.0% 0.2%

Pantaloon 0.1% 0.2% 0.0% 0.4% 0.4% 0.2%

Pepe 0.2% 0.1% 0.6% 0.8% 0.3% 0.2%

Pepsodent 0.2% 0.3% 0.0% 0.3% 0.6% 0.2%

Ray Ban 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%

Revlon 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%

Thums Up 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%

Times of India 0.1% 0.2% 0.0% 0.3% 0.0% 0.2%

TVS 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Wills 0.2% 0.1% 0.9% 0.1% 0.4% 0.2%

Allen Solly 0.1% 0.1% 0.0% 0.4% 0.0% 0.1%

Canon 0.0% 0.3% 0.6% 0.0% 0.4% 0.1%

Close Up 0.1% 0.1% 0.0% 0.0% 0.4% 0.1%

Denim 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Dettol 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%

Fair & Lovely 0.2% 0.1% 0.0% 0.0% 0.3% 0.1%

Ferrari 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Fevicol 0.0% 0.1% 0.0% 0.0% 0.7% 0.1%

Honda City 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

169

ISI 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%

Killer 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

Kodak 0.0% 0.0% 1% 0.0% 0.0% 0.1%

Koutons 0.1% 0.1% 0.5% 0.0% 0.0% 0.1%

LIC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Mcdonald 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

MRF 0.1% 0.1% 0.3% 0.0% 0.0% 0.1%

Nirma 0.0% 0.2% 0.0% 0.7% 0.3% 0.1%

P & G 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Panasonic 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%

Park Avenue 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%

Red Label 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Rediff 0.0% 0.2% 0.0% 0.8% 0.5% 0.1%

Rin 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%

Santro 0.0% 0.2% 0.0% 0.3% 0.0% 0.1%

Siemens 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Sify 0.1% 0.3% 0.0% 0.1% 0.0% 0.1%

Skoda 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

Spykar 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%

VIP 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Voltas 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%

Woodland 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%

Yahoo 0.1% 0.0% 0.3% 0.0% 0.0% 0.1%

Acer 0.1% 0.0% 0.3% 0.0% 0.1% 0.1%

Axe 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

L&T 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Ranbaxy 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%

Sahara 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%

Sansui 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%

Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Chevrolet 0.0% 0.0% 0.3% 0.2% 0.0% 0.0%

Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gillette 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gold Flake 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gucci 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

HDFC 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%

IFB 0.0% 0.1% 0.0% 0.3% 0.0% 0.0%

Maggi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

NIIT 0.0% 0.0% 0.9% 0.0% 0.0% 0.0%

Parker 0.0% 0.1% 0.3% 0.0% 0.0% 0.0%

Pears 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%

Reid & Taylor 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Rolex 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

SBI 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Tanishq 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

170

Tata Indica 0.1% 0.0% 0.0% 0.0% 0.2% 0.0%

Tata Indicom 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%

Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

Tata Tea 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Van Huesen 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Versace 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zodiac 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Idea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Lays 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

TCS 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

HSBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

MTNL 0.0% 0.0% 0.0% 0.0% 0.6% 0.0%

Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 11% 12% 14% 15% 21% 13%

171

Appendix

172

Table 82: City type classification by market size

REGIONS

North South East West

Metros

Delhi Bangalore Chennai

Coimbatore Hyderabad

Kolkata Ahmadabad Mumbai

Pune Surat

Urban Uptowns

Faridabad Jaipur

Kanpur Lucknow Ludhiana

Patna

Kochi Madurai

Asansol Bhopal Thane Indore

Nagpur Vadodara

Emerging Towns

Amritsar Chandigarh

Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli

Vijayavada Visakhapatanam

Guwahati Aurangabad Goa

Jabalpur Nashik Rajkot

CIT

Y TY

PE B

Y M

AR

KET

SIZ

E2

Others

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida

Ranchi Varanasi

Others from North India

Mangalore Mysore

Secunderabad Others from South

India

Bhubaneswar Cuttack Raipur

Others from East India

Solapur Others from

West India

2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

173

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's Highest Education

Illiterate School

(Up to 4 yrs)

School (5-9 yrs)

Secondary/ High School

Not Grad.

Grad./ PG

(Gen.)

Grad./ PG

(Prof.)

Unskilled worker E E E D D D D

Skilled worker E E D C C B B

Petty traders E D D C C B B

Shop owners D D C B B A A

Businessmen/ industrialists – with no employee

D C B B A A A

Businessmen/ industrialists – with 1 to 9 employee

C B B B A A A

Businessmen/ industrialists – with 10+ employee

B B A A A A A

Self-employed professionals D D D B B A A

Clerical/ salesmen D D D C B B B

Supervisor level D D C C B B A

Officers/ executives (junior) C C C B B A A

Chie

f W

age

Earn

er's

3 Occ

upat

ion

Officers/ executives (middle/ senior)

B B B B A A A

3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

174

Index: Charts

Chart 1: Online matrimony users vis-à-vis online dating/friendship users.................................................................................... 14

Chart 2: Gender profile of online matrimony users ....................... 16 Chart 3: Age profile of online matrimony users ........................... 16 Chart 4: Regional distribution of online matrimony users ............... 17 Chart 5: Years of net usage experience among online matrimony users18 Chart 6: Place of accessing the internet.................................... 18 Chart 7: Online buying among online matrimony users................... 21 Chart 8: Response of online matrimony users to online marketing stimuli.................................................................................... 21

Chart 9: Gender breakup ...................................................... 33 Chart 10: Age group distribution ............................................. 34 Chart 11: City class - by population size.................................... 35 Chart 12: City class - by market size ........................................ 36 Chart 13: Region-wise break-ups............................................. 38 Chart 14: Socio economic classification..................................... 40 Chart 15: Highest educational qualification................................ 41 Chart 16: Occupational break up............................................. 42 Chart 17: Function / field of occupation ................................... 43 Chart 18: Head of the household............................................. 44 Chart 19: Monthly family income ............................................ 45 Chart 20: Most expensive vehicle owned by the household.............. 46 Chart 21: Ownership of credit cards (individually)........................ 47 Chart 22: Current loan liabilities............................................. 49 Chart 23: Years of experience in using internet ........................... 50 Chart 24: Place of accessing internet ....................................... 51 Chart 25: Type of internet connection at home ........................... 52 Chart 26: Type of internet connection at office........................... 53 Chart 27: Service provider subscribed to at home ........................ 54 Chart 28: Service provider subscribed to at office........................ 55 Chart 29: Frequency of accessing internet from home ................... 56 Chart 30: Frequency of accessing internet from office................... 57 Chart 31: Time of the day accessing internet from home ............... 58 Chart 32: Time of the day accessing internet from office ............... 59 Chart 33: Duration of PC usage from home................................. 60 Chart 34: Duration of internet usage from home.......................... 61 Chart 35: Duration of PC usage from office ................................ 62 Chart 36: Duration of internet usage from office ......................... 63 Chart 37: Time spent by internet users on watching TV ................. 64 Chart 38: Time spent by internet users on reading newspaper ......... 65 Chart 39: Time spent by internet users on listening to radio ........... 66 Chart 40: Professional activities ............................................. 69 Chart 41: Personal activities.................................................. 70 Chart 42: Downloading activities............................................. 71 Chart 43: E-commerce related activities ................................... 72 Chart 44: Online shopping..................................................... 73 Chart 45: Blogging activities .................................................. 74 Chart 46: Member of an online community................................. 75 Chart 47: Problems faced while surfing the internet ..................... 79 Chart 48: Multiple user shares of email websites ......................... 81 Chart 49: Number of email accounts and average per capita email ids 82 Chart 50: Response to online marketing stimulus ........................ 111

175

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ...................................................... 33 Chart 2: Age group distribution .............................................. 34 Chart 3: City class - by market size.......................................... 36 Chart 4: Region-wise break-ups .............................................. 38 Chart 5: Socio economic classification ...................................... 40 Chart 6: Highest educational qualification ................................. 41 Chart 7: Occupational break up .............................................. 42 Chart 8: Head of the household .............................................. 44 Chart 9: Monthly family income.............................................. 45 Chart 10: Most expensive vehicle owned by the household.............. 46 Chart 11: Ownership of credit cards (individually)........................ 47 Chart 12: Years of experience in using internet ........................... 50 Chart 13: Place of accessing internet ....................................... 51 Chart 14: Type of internet connection at home ........................... 52 Chart 15: Type of internet connection at office........................... 53 Chart 16: Service provider subscribed to at home ........................ 54 Chart 17: Service provider subscribed to at office........................ 55 Chart 18: Frequency of accessing internet from home ................... 56 Chart 19: Frequency of accessing internet from office................... 57 Chart 20: Time of the day accessing internet from home ............... 58 Chart 21: Time of the day accessing internet from office ............... 59 Chart 22: Duration of PC usage from home................................. 60 Chart 23: Duration of internet usage from home.......................... 61 Chart 24: Duration of PC usage from office ................................ 62 Chart 25: Duration of internet usage from office ......................... 63 Chart 26: Time spent by internet users on watching TV ................. 64 Chart 27: Time spent by internet users on reading newspaper ......... 65 Chart 28: Time spent by internet users on listening to radio ........... 66 Chart 29: Professional activities ............................................. 69 Chart 30: Personal activities.................................................. 70 Chart 31: Downloading activities............................................. 71 Chart 32: E-commerce related activities ................................... 72 Chart 33: Online shopping..................................................... 73 Chart 34: Multiple user shares of email websites ......................... 81 Chart 35: Number of email accounts and average per capita email ids 82 Chart 36: Response to online marketing stimulus ........................ 111

176

Index: Tables Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: Popular online activities among all net users (Top 20) ........ 12 Table 3: Growth in popularity of online activities (Top 6 Gainers)..... 13 Table 4: Preferred websites for matrimonial search...................... 15 Table 5: Online activities undertaken ‘relatively’ more by online matrimony users ................................................................ 19 Table 6: Top 10 most popular online activities among online matrimony users .............................................................................. 20 Table 7: Comparative evaluation of the Top 5 matrimony websites on selected attributes ............................................................. 22 Table 8: Popularity of various internet activities ......................... 29 Table 9: Growth of popularity of various internet activities ............ 30 Table 10: Matrimonial search................................................. 31 Table 11: Regional Matrimony Websites included under Bharatmatrimony ............................................................... 31 Table 12: Matrimonial search................................................. 32 Table 13: Top 10 cities ........................................................ 37 Table 14: Preferred language of reading ................................... 39 Table 15: Household asset ownership ....................................... 48 Table 16: Popularity of various internet activities ........................ 67 Table 17: Membership by type of online community ..................... 76 Table 18: Most used local language websites (other than English) ..... 77 Table 19: Online activities desired in other languages ................... 78 Table 20: Preferred websites - emailing.................................... 80 Table 21: Top of mind unaided recall - all websites ...................... 83 Table 22: Most used website - all websites................................. 84 Table 23: Info search (English) ............................................... 85 Table 24: Info search (local language) ...................................... 86 Table 25: Job search ........................................................... 87 Table 26: Booking travel tickets ............................................. 88 Table 27: Online shopping (other than travel tickets).................... 89 Table 28: Online news ......................................................... 90 Table 29: Financial news & info (rates, quotes, etc.) .................... 91 Table 30: Online share trading ............................................... 92 Table 31: Real estate info..................................................... 93 Table 32: Matrimonial search................................................. 94 Table 33: Dating/friendship search.......................................... 95 Table 34: Social networking/communities ................................. 96 Table 35: Online gaming....................................................... 97 Table 36: Download mobile content......................................... 98 Table 37: Preferred instant messaging applications ...................... 99 Table 38: Download music ................................................... 100 Table 39: Sports content ..................................................... 101 Table 40: Cinema content.................................................... 102 Table 41: Most used local language websites (other than English) .... 103 Table 42: Preferred blog sites ............................................... 104 Table 43: Preferred astrology website ..................................... 105 Table 44: Preferred online learning / education website............... 106 Table 45: Favorite TV channels ............................................. 107 Table 46: Favorite newspapers .............................................. 108 Table 47: Favorite magazines ............................................... 109 Table 48: Favorite radio channels .......................................... 110 Table 49: TOM recall for brands............................................. 112

177

Index: Segment wise Detailed Tables Table 1: Gender breakup..................................................... 114 Table 2: Age group distribution ............................................. 114 Table 3: City class - by population size .................................... 115 Table 4: City class - by market size ........................................ 115 Table 5: City wise distribution .............................................. 116 Table 6: Region-wise break-ups ............................................. 117 Table 7: Preferred language of reading.................................... 117 Table 8: Socio economic classification..................................... 118 Table 9: Highest educational qualification ................................ 118 Table 10: Occupational break up ........................................... 118 Table 11: Function / field of occupation .................................. 119 Table 12: Head of the household ........................................... 119 Table 13: Monthly family income ........................................... 119 Table 14: Most expensive vehicle owned by the household ............ 120 Table 15: Ownership of credit cards (individually)....................... 120 Table 16: Household asset ownership ...................................... 121 Table 17: Current loan liabilities............................................ 121 Table 18: Years of experience in using internet.......................... 122 Table 19: Place of accessing internet ...................................... 122 Table 20: Type of internet connection at home.......................... 122 Table 21: Type of internet connection at office ......................... 123 Table 22: Service provider subscribed to at home ....................... 123 Table 23: Service provider subscribed to at office....................... 124 Table 24: Frequency of accessing internet from home.................. 124 Table 25: Frequency of accessing internet from office ................. 124 Table 26: Time of the day accessing internet from home .............. 125 Table 27: Time of the day accessing internet from office .............. 125 Table 28: Duration of internet usage from home......................... 125 Table 29: Duration of internet usage from office ........................ 126 Table 30: Duration of internet usage during weekdays.................. 126 Table 31: Duration of internet usage during weekends ................. 126 Table 32: Duration of PC usage from home ............................... 127 Table 33: Duration of PC usage from office ............................... 127 Table 34: Time spent by internet users on watching TV ................ 127 Table 35: Time spent by internet users on reading newspaper ........ 128 Table 36: Time spent by internet users on listening to radio .......... 128 Table 37: Professional activities ............................................ 128 Table 38: Personal activities................................................. 129 Table 39: Downloading activities ........................................... 129 Table 40: E-commerce related activities .................................. 130 Table 41: Online shopping.................................................... 130 Table 42: Blogging activities................................................. 130 Table 43: Member of an online community ............................... 131 Table 44: Membership by type of online community .................... 131 Table 45: Usage of other language websites .............................. 132 Table 46: Online activities desired in other languages .................. 132 Table 47: Problems faced while surfing the internet .................... 132 Table 48: Top of mind unaided recall - all websites ..................... 133

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Table 49: Most used website - all websites................................ 135 Table 50: Preferred website for emailing ................................. 135 Table 51: Multiple user shares of email websites ........................ 136 Table 52: Number of email accounts and average per capita email Ids................................................................................... 136

Table 53: Preferred website for job search ............................... 137 Table 54: Preferred website for mobile content ......................... 138 Table 55: Preferred website for sports .................................... 139 Table 56: Preferred website for travel products ......................... 140 Table 57: Preferred website for matrimony............................... 141 Table 58: Preferred website for financial news/info .................... 142 Table 59: Preferred website for cinema ................................... 143 Table 60: Preferred website for online share/stock trading............ 144 Table 61: Preferred website for games .................................... 145 Table 62: Preferred website for online shopping......................... 146 Table 63: Preferred website for online news ............................. 147 Table 64: Preferred website for friendship/dating ...................... 148 Table 65: Preferred website for music..................................... 149 Table 66: Preferred info search engine - local language................ 150 Table 67: Preferred website for real estate............................... 150 Table 68: Preferred info search engine - English ......................... 151 Table 69: Preferred website for instant messaging ...................... 151 Table 70: Preferred website for social networking/communities ..... 152 Table 71: Preferred website for astrology................................. 153 Table 72: Preferred website for online learning/education ............ 154 Table 73: Preferred blog sites ............................................... 155 Table 74: Other language preferred for local language content....... 156 Table 75: Preferred website for checking local language content .... 157 Table 76: Most preferred TV channel....................................... 158 Table 77: Most preferred newspaper ....................................... 161 Table 78: Most preferred magazine......................................... 163 Table 79: Most preferred radio channel ................................... 166 Table 80: Response to online marketing stimulus ........................ 166 Table 81: Top of mind recall for brands ................................... 167 Table 82: City type classification by market size ........................ 172 Table 83: Socio Economic Classification (SEC) Grid ...................... 173

juxtconsult india online 2007 online matrimonial search report

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